{"id":4268782,"date":"2023-11-15T18:42:07","date_gmt":"2023-11-15T16:42:07","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/personalization-at-scale-with-adobe-smart-dept\/"},"modified":"2025-04-11T14:59:48","modified_gmt":"2025-04-11T12:59:48","slug":"personalization-at-scale-with-adobe-smart-dept","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/personalization-at-scale-with-adobe-smart-dept\/","title":{"rendered":"Personalisation at scale with Adobe, smart & DEPT\u00ae"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tPersonalisation at scale with Adobe, smart & DEPT\u00ae\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tYash Mody\t\t
\n\t\tCTO – APAC & DEPT\u00ae Adobe Practice\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t15 November 2023\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tWhen the new smart #1 car launched, they wanted to sell directly to consumers\u2013a big change for the brand.\u00a0

Their goal was to build brand awareness and entice early adopters. Throughout the campaign, we sought to capture leads by centreing the customer journey around search, social, display marketing, and email nurturing.\u00a0

The result? Increased awareness across a variety of media, increased brand consideration, and increased purchase intent. 11% pre-ordered a #1, three times the industry benchmark.\u00a0

Listen to the talk below from Adobe, about how smart and DEPT\u00ae worked together to drive these marketing wins and set the new standard for personalisation at scale. Featuring Praveen Kumar Sadhineni, Lead – CX CoE at Smart Europe and Yash Mody, CTO Global Adobe Alliance at DEPT\u00ae\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t