{"id":4268745,"date":"2024-02-15T19:16:58","date_gmt":"2024-02-15T17:16:58","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/with-passkeys-the-future-of-authentication-is-passwordless\/"},"modified":"2025-12-08T13:36:50","modified_gmt":"2025-12-08T11:36:50","slug":"with-passkeys-the-future-of-authentication-is-passwordless","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/with-passkeys-the-future-of-authentication-is-passwordless\/","title":{"rendered":"With passkeys, the future of authentication is passwordless"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tWith passkeys, the future of authentication is passwordless\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tEvan Davey\t\t
\n\t\tHead of Australia & NZ\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\t15 February 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tThe average internet user has 240 online accounts<\/a>—meaning they should have 240 unique passwords to secure those accounts.\u00a0

For most users\u2026 that’s not happening.\u00a0

Even as you encourage your users to select unique and hard-to-crack passwords, they probably won’t. And it\u2019s hard to blame them. They are keeping track of hundreds of long and obscure passwords!\u00a0

But luckily, there is a new(ish) technology that can help your users easily authenticate and secure their accounts against hackers: passkeys.\u00a0

We expect most, if not all, brands to eventually implement passkeys into their authentication process. So, it\u2019s essential to understand how they work, their limitations, and when\/how to make the switch.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t