{"id":4268740,"date":"2024-02-27T23:47:58","date_gmt":"2024-02-27T21:47:58","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/how-googles-circle-to-search-will-impact-brands\/"},"modified":"2025-12-08T13:36:48","modified_gmt":"2025-12-08T11:36:48","slug":"how-googles-circle-to-search-will-impact-brands","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/how-googles-circle-to-search-will-impact-brands\/","title":{"rendered":"How Google\u2019s Circle to Search will impact brands\u00a0\u00a0"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tHow Google\u2019s Circle to Search will impact brands\u00a0\u00a0\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tRamona Lutovska\t\t
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\n\t\t\t\t\t27 February 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
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\n\t\tWith young generations turning to TikTok<\/a> to find recommendations, search engines are quickly upping their game, integrating not just advancements in AI and Natural Language Processing (NLP) but also cutting-edge visual features.\u00a0

Google’s latest innovation, Circle to Search<\/em>, is pushing boundaries in search technology. This addition goes beyond traditional keyword-based searches, enabling search engines to understand queries more like humans.

While NLP, a crucial part of AI, helps computers uncover the true intent behind queries, Circle to Search raises the bar even higher by introducing a new intuitive and frictionless communication path, transforming the search experience.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t