{"id":4268691,"date":"2024-05-14T09:38:11","date_gmt":"2024-05-14T07:38:11","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/lotus-biscoff-launches-new-global-campaign-and-introduces-a-tasty-pov\/"},"modified":"2025-12-08T13:36:27","modified_gmt":"2025-12-08T11:36:27","slug":"lotus-biscoff-launches-new-global-campaign-and-introduces-a-tasty-pov","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/lotus-biscoff-launches-new-global-campaign-and-introduces-a-tasty-pov\/","title":{"rendered":"Lotus Biscoff launches new global campaign and introduces a tasty POV"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tLotus Biscoff launches new global campaign and introduces a tasty POV\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
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\n\t\tIn\u00eas Saraiva\t\t
\n\t\tGlobal Communications & PR Director\n\t\t\t<\/div>\n<\/div>\n\t
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\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t14 May 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tFrom its delicious golden brown color, unique crunchy texture, perfectly baked caramelized biscuit, and creamy smoothness of the spread, the hype around Lotus Biscoff is real. To bring its irresistible taste to its fans, Lotus Biscoff is debuting its new global brand campaign. \u201cYou gotta love Biscoff\u201d brings to life the craving we all experience, sparked by its unique taste – a demonstration of the irresistible effect that Biscoff has on everyone, whenever it appears.\t<\/p><\/div>\n\n
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\n\t\t\n\t\tA unique love story from a unique POV\t<\/h2>\n\t\t\t\t\t
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\n\t\tIn the global campaign launching today, lead creative & media agency DEPT\u00ae built a world where we see everything through the eyes of our products –\u00a0 the Point of Biscoff (or \u2018POB\u2019 for short).

Through captivating visuals and a unique perspective dubbed Point of Biscoff (POB), the ads showcase Biscoff products as the ultimate craving-inducers. The delicious-looking products are always front and center, as the point of focus, always the object of desire and craving of everyone, turning heads wherever they appear. Each story wraps with the craving and anticipations giving way to pleasure, with the anticipated moment of enjoying a Lotus Biscoff.\u00a0

The media strategy capitalized on the loyal fan base of the famed biscuit and serves paid and creator-generated content directly to their plates. The media planning was tailored to align media and creatives with how the brand\u2019s audience interacts with different channels\u2014whether it\u2019s for entertainment, inspiration, or information.\u00a0

Ramin Bahari, Creative Director at DEPT\u00ae<\/strong>: \u201cImagine being the center of everyone’s attention whenever you enter the room. That simple thought led us to the \u2018Point of Biscoff\u2019. It\u2019s a fun and entertaining way to tell our stories, that immediately grabs your interest and easily translates to all platforms and channels. And while it has the product front and center at all times, the work is actually about people and their very relatable reaction to Lotus Biscoff: You can\u2019t help yourself but to love it.\u201d<\/em>\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t