{"id":4268661,"date":"2024-07-18T20:09:30","date_gmt":"2024-07-18T18:09:30","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/the-sweet-spot-how-to-find-the-right-retail-media-networks\/"},"modified":"2025-12-08T13:36:18","modified_gmt":"2025-12-08T11:36:18","slug":"the-sweet-spot-how-to-find-the-right-retail-media-networks","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/en-au\/insight\/the-sweet-spot-how-to-find-the-right-retail-media-networks\/","title":{"rendered":"The sweet spot: How to find the right retail media networks"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\t\t\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/button>\n\t\tThe sweet spot: How to find the right retail media networks\t<\/h1>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>
\n\t\t\t\n\t\n\t
\n\t\tMaria Prokopowicz\t\t
\n\t\tContent Marketing Manager\n\t\t\t<\/div>\n<\/div>\n\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t18 July 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n
\n\t\n\t\tFrom snack ads printed in the aisles of your local grocery store to digital banners spanning the top of your Amazon search, retail media\u2014or advertising that reaches consumers at or near the point of sale\u2014has rapidly evolved and exploded in recent years.\u00a0\t<\/p><\/div>\n\n
\n\t
\n\t\t\n\t\t\t\t\t
\n\t\t\t\t\n
\n\t\tToday, it\u2019s one of the most powerful means of digital advertising. In a survey from Skai and the Path-to-Purchase Institute, 77% of respondents<\/strong><\/a> said retail media drove good or excellent results for their business in 2023.

The industry continues to grow\u2014with forecasts to reach nearly $60 billion in 2024\u2014as retailers become media owners and sellers, launching retail media networks (RMNs) to utilize their e-retail environments as space for digital ads. As the number of RMNs in the market expands, brands will face the challenge and opportunity to become more discerning and strategic about which ones they choose to advertise on.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t