{"id":4270309,"date":"2021-04-14T07:17:00","date_gmt":"2021-04-14T05:17:00","guid":{"rendered":"https:\/\/www.deptagency.com\/industry\/consumer-goods-services\/"},"modified":"2025-12-03T14:32:25","modified_gmt":"2025-12-03T12:32:25","slug":"consumer-packaged-goods","status":"publish","type":"industry","link":"https:\/\/www.deptagency.com\/en-au\/industry\/consumer-packaged-goods\/","title":{"rendered":"Consumer Packaged Goods"},"content":{"rendered":"<div class=\"block-industry-intro\">\n\t<p\tclass=\"text text-sans-112 block-industry-intro__title is-bold-sans\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Consumer packaged goods<\/p><p\tclass=\"text text-sans-24 block-industry-intro__subtitle\"\n\tdata-animation=\"slide\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" >The consumer packaged goods (CPG) industry is constantly in flux. To help you stay ahead in a world that never stands still, we provide a unique blend of consulting, tech, and marketing that helps you attract new customers\u2014and retain them for years to come.<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/04\/DEPT\u00aeCPG-Retail-media-1920x1080-1.png\"\n\t\t\t\t\talt=\"empty bottles\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-event-content-v2 js-block-event-content-v2 has-top-divider\">\n\t<p\tclass=\"text text-sans-48 block-event-content-v2__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Turning CPG brands into <span class=\"is-fancy-serif\">culture and lifestyle leaders<\/span><\/p>\n\t<div\n\t\tclass=\"block-event-content-v2__content js-block-event-content-v2-content\"\n\t\tdata-animation=\"slide-fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t\tdata-animation-delay=\"0.15\"\n\t\tdata-animation-stagger=\"0.15\"\n\t>\n\t\t\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>As new disruptors emerge, food &amp; beverage, health &amp; beauty, home care, and pet care brands must continuously battle for attention in physical and digital marketplaces. All the while, legacy tech systems, convoluted supply chains, and macroeconomic challenges are squeezing margins and causing inefficient operations.<br><br>To succeed in this complex and competitive industry, brands need to take a modern, data-first approach to engage with consumers, earn their trust, and keep their loyalty. Because in this era of conscious consumerism, the old rules of brand engagement cease to apply.<br><br>By placing data-driven decision-making and the digital customer experience at the center of your business operations, we help brands deliver personalized and future-ready experiences while balancing ethical practices with profitability.<\/p>\n\n<h3\tclass=\"text text-sans-48 block-text__text\"\n\t><br>Scale personalization<\/h3>\n\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>By leveraging creative, data, and AI capabilities, we support next-level personalization, with bespoke creative for global audiences.<\/p>\n\n<h3\tclass=\"text text-sans-48 block-text__text\"\n\t>Build brands that inspire and influence<\/h3>\n\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>Our approach transforms buying experiences, making them intuitive and memorable. Through authentic creator collaborations and storytelling, we ensure your brand resonates deeply with your audience. Every interaction counts.<\/p>\n\n<h3\tclass=\"text text-sans-48 block-text__text\"\n\t>Pioneer commerce<\/h3>\n\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>Our team can help you achieve your biggest commerce and retail goals, from streamlining B2B purchases to launching irresistible D2C offerings. By partnering with top technology platforms and leading retail media providers, we provide the agility, innovation, and scale needed to stay ahead in the market.<\/p>\n\t<\/div>\n\n\t<button class=\"block-event-content-v2__button-reveal js-block-event-content-v2-button-reveal text-sans-16\" aria-expanded=\"false\">\n\t\tRead more\t<\/button>\n<\/div>\n\n<div class=\"text-divider text-sans-20 block-text-divider__text-divider\">\n\t<\/div>\n\n<div class=\"block-title-with-cta\">\n\t<div class=\"block-title-with-cta__title-wrap\">\n\t\t<p\tclass=\"text text-sans-112 block-title-with-cta__title is-bold-sans\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" >DIGITAL <span class=\"is-fancy-serif\">SOLUTIONS<\/span><\/p><p\tclass=\"text text-sans-24 block-title-with-cta__subtitle\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" >Integrated capabilities that build CPG brands that inspire, grow, and innovate.<\/p>\t<\/div>\n\t<a\tclass=\"button-v2 text-sans-16 is-outline block-title-with-cta__cta\" data-animation=\"slide-fade\" data-animation-delay=\"0.75\" href=\"https:\/\/www.deptagency.com\/solutions\/\" >\n\tVIEW ALL SOLUTIONS<\/a><\/div>\n\n<div class=\"block-image-and-fact block-image-and-fact--border-top\" data-theme=\"light\">\n\t<p\tclass=\"text text-sans-32-48 block-image-and-fact__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Brand &amp; media<\/p><p\tclass=\"text text-sans-24-28 block-image-and-fact__text\"\n\tdata-animation=\"slide\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" data-animation-delay=\"0.15\" >Turn your brand values into action with creative activations and lively online communities. Leading in influencer marketing, we design social media strategies that embody your brand and boost engagement, visibility, and sales.<\/p>\n\t\t\t<div class=\"block-image-and-fact__content\">\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tclass=\"block-image-and-fact__image\"\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/05\/johnnie-walker-3.png\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t\t>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<div class=\"block-image-and-fact block-image-and-fact--border-top\" data-theme=\"light\">\n\t<p\tclass=\"text text-sans-32-48 block-image-and-fact__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Commerce<\/p><p\tclass=\"text text-sans-24-28 block-image-and-fact__text\"\n\tdata-animation=\"slide\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" data-animation-delay=\"0.15\" >Enhance your conversion rates and sustain customer engagement with end-to-end commerce solutions. We craft effective, branded shopping experiences on your platform that seamlessly blend inspiration, engagement, and sales.<\/p>\n\t\t\t<div class=\"block-image-and-fact__content\">\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tclass=\"block-image-and-fact__image\"\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/01\/002-Heinz-min.jpg\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t\t>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<div class=\"block-image-and-fact block-image-and-fact--border-top\" data-theme=\"light\">\n\t<p\tclass=\"text text-sans-32-48 block-image-and-fact__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Customer experience<\/p><p\tclass=\"text text-sans-24-28 block-image-and-fact__text\"\n\tdata-animation=\"slide\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" data-animation-delay=\"0.15\" >We excel in rolling out CX strategies that boost customer loyalty and growth. Our unique blend of creativity, data and AI, along with proprietary automation tools, allow for personalized messages and seamless, end-to-end experiences that entice customers to come back time and time again.<\/p>\n\t\t\t<div class=\"block-image-and-fact__content\">\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tclass=\"block-image-and-fact__image\"\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/douglas_3.jpg\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t\t>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<div class=\"block-image-and-fact block-image-and-fact--border-top\" data-theme=\"light\">\n\t<p\tclass=\"text text-sans-32-48 block-image-and-fact__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Tech &amp; data<\/p><p\tclass=\"text text-sans-24-28 block-image-and-fact__text\"\n\tdata-animation=\"slide\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" data-animation-delay=\"0.15\" >Want to explore creative tech like spatial computing, AR\/VR, gaming, and AI? We can help you redefine your shopping experiences, making them engaging and seamless for audiences both online and offline.<\/p>\n\t\t\t<div class=\"block-image-and-fact__content\">\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tclass=\"block-image-and-fact__image\"\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/Kenna-Anatomie-dach.jpg\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t\t>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<div class=\"block-image-and-fact block-image-and-fact--border-top\" data-theme=\"light\">\n\t<p\tclass=\"text text-sans-32-48 block-image-and-fact__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >AI transformation<\/p><p\tclass=\"text text-sans-24-28 block-image-and-fact__text\"\n\tdata-animation=\"slide\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" data-animation-delay=\"0.15\" >Gain control over your data and use it as a competitive advantage. Our creative, data, and AI team delivers next-level personalization and helps you make the right decisions at the right time to accelerate growth.<\/p>\n\t\t\t<div class=\"block-image-and-fact__content\">\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tclass=\"block-image-and-fact__image\"\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/05\/avina_4.png\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t\t>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n<div class=\"text-divider text-sans-20 block-text-divider__text-divider\">\n\t<\/div>\n\n<div class=\"block-highlighted-logos\" style=\"--logo-count: 5\">\n\t<div class=\"block-highlighted-logos__title-wrap\">\n\t\t<p\tclass=\"text text-sans-48 block-highlighted-logos__title is-bold-sans\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Our <span class=\"is-fancy-serif\">clients<\/span><\/p><p\tclass=\"text text-sans-24 block-highlighted-logos__subtitle\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >We&#8217;ve have the pleasure of working with some of the world&#8217;s most impactful and innovative CPG brands.<\/p>\t<\/div>\n\n\t<div\n\t\tclass=\"block-highlighted-logos__images\"\n\t\tdata-animation=\"scale-fade\"\n\t\tdata-animation-target=\"inner-items\"\n\t\tdata-animation-delay=\"0.15\"\n\t\tdata-animation-stagger=\"0.15\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Unilever.svg\"\n\t\t\t\talt=\"Unilever logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Proctor-Gamble-PG.svg\"\n\t\t\t\talt=\"Proctor &amp; Gamble logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Pepsico.svg\"\n\t\t\t\talt=\"Pepsico logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Mondelez.svg\"\n\t\t\t\talt=\"Mondelez International logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Heinz.svg\"\n\t\t\t\talt=\"Heinz logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Diageo.svg\"\n\t\t\t\talt=\"Diageo logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Danone.svg\"\n\t\t\t\talt=\"Danone logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Colgate-Palmolive.svg\"\n\t\t\t\talt=\"Colgate-Palmolive logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Biersdorf.svg\"\n\t\t\t\talt=\"Beiersdorf logo\">\n\t\t\t\t\t<img\n\t\t\t\tclass=\"block-highlighted-logos__image\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/reckitt.svg\"\n\t\t\t\talt=\"Reckitt Benckiser logo\">\n\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-event-content-v2 js-block-event-content-v2 has-top-divider\">\n\t<p\tclass=\"text text-sans-48 block-event-content-v2__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Helping CPG brands gain <span class=\"is-fancy-serif\">competitive edge<\/span><\/p>\n\t<div\n\t\tclass=\"block-event-content-v2__content js-block-event-content-v2-content\"\n\t\tdata-animation=\"slide-fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t\tdata-animation-delay=\"0.15\"\n\t\tdata-animation-stagger=\"0.15\"\n\t>\n\t\t\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>Shoppers interact with and buy consumer packaged goods everyday. But for household name brands to direct-to-consumer disruptors, becoming\u2014and remaining\u2014a customer&#8217;s brand of choice for everyday purchases is challenging. In the vast landscape of CPG, we help brands gain a competitive edge in their categories.<\/p>\n\n<h3\tclass=\"text text-sans-48 block-text__text\"\n\t><br>Food &amp; beverage<\/h3>\n\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>We craft digital marketing campaigns with standout creative that make FMCG brands a beacon in the crowded food and beverage space. Our social media strategies and influencer collaborations are designed to cultivate brand loyalty while championing the virtues of ingredient transparency and sustainability in every message.<\/p>\n\n<h3\tclass=\"text text-sans-48 block-text__text\"\n\t>Health &amp; beauty<\/h3>\n\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>Strategic and sophisticated marketing ensures health and beauty brands not only compete but excel above competitors. Through engaging, educational content and personalized marketing, we can help you build customer loyalty while emphasizing your brand&#8217;s unique benefits.<\/p>\n\n<h3\tclass=\"text text-sans-48 block-text__text\"\n\t>Home care<\/h3>\n\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>Home care brands face unique hurdles, notably in distinguishing their products from lower-priced retailer offerings. Through targeted marketing campaigns, we ensure the advantages and correct application of products are communicated effectively, setting brands apart in a competitive market.<\/p>\n\n<h3\tclass=\"text text-sans-48 block-text__text\"\n\t>Pet care<\/h3>\n\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>We recognize the rising market demand for high-quality, specialized pet care products.\u00a0Through our expertise in e-commerce and subscription models, we transform brands\u2019 online presence to adapt to evolving shopping habits that secure their place in the homes of devoted pet owners.<\/p>\n\t<\/div>\n\n\t<button class=\"block-event-content-v2__button-reveal js-block-event-content-v2-button-reveal text-sans-16\" aria-expanded=\"false\">\n\t\tRead more\t<\/button>\n<\/div>\n\n<div class=\"text-divider text-sans-20 block-text-divider__text-divider\">\n\t<\/div>\n\n<div class=\"block-work-listing\">\n\t<div class=\"block-work-listing__title-wrap\">\n\t\t<p\tclass=\"text text-sans-112 block-work-listing__title is-bold-sans\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" ><strong>PIONEERING <\/strong><span class=\"is-fancy-serif\">Cases<\/span><\/p><p\tclass=\"text text-sans-48 block-work-listing__subtitle\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" >Browse some of our favorite CPG industry work.<\/p>\t<\/div>\n\t<a\tclass=\"button-v2 text-sans-16 is-outline block-work-listing__cta\" data-animation=\"slide-fade\" data-animation-delay=\"0.75\" href=\"https:\/\/www.deptagency.com\/work\/\" >\n\tVIEW ALL WORK<\/a>\n\t<div\n\t\tclass=\"block-work-listing__items\"\n\t\tdata-animation=\"fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t\tdata-animation-delay=\"0.25\"\n\t\tdata-animation-stagger=\"0.1\">\n\t\t<a\n\tclass=\"listing-card is-seven-four\" href=\"https:\/\/www.deptagency.com\/case\/redefining-a-150-year-old-brands-digital-presence\/\" >\n\t\t\t<div class=\"listing-card__media-container\">\n\t\t\t<video\n\t\t\t\tautoplay\n\t\t\t\tmuted\n\t\t\t\tdisablepictureinpicture\n\t\t\t\tdisableremoteplayback\n\t\t\t\tplaysinline\n\t\t\t\tloop\n\t\t\t\tcontrolslist=\"nodownload nofullscreen noremoteplayback\"\n\t\t\t\tclass=\"listing-card__video\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/01\/DEPT-x-Heinz.mp4\"\n\t\t\t\taria-hidden=\"true\"\n\t\t\t><\/video>\n\t\t\t\t\t\t\t<div class=\"listing-card__hover-card\" style=\"--background: #E53238\" role=\"presentation\">\n\t\t\t\t\t<p class=\"listing-card__hover-card-title\"><span>Redefining a 150-year-old brand\u2019s digital presence<\/span><\/p>\n\t\t\t\t\t<p class=\"listing-card__hover-card-tag text-sans-16\">View Work<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t\n\t<div class=\"listing-card__meta\">\n\t\t<p\tclass=\"text text-sans-20 listing-card__title is-bold-sans\"\n\t>Heinz<\/p>\n\t\t<ul class=\"listing-card__tags\" role=\"presentation\">\n\t\t\t<li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Brand &amp; Media<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li><li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Consumer Packaged Goods<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t<\/ul>\n\t<\/div>\n\n\t\t\t<label class=\"listing-card__toggle\">\n\t\t\t<input type=\"checkbox\" aria-label=\"Post details\">\n\t\t\t<svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<circle cx=\"12\" cy=\"12.8193\" r=\"11.5\" stroke=\"currentColor\"\/>\n\t\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.5714 7.50209C12.5714 7.1865 12.3156 6.93066 12 6.93066C11.6844 6.93066 11.4286 7.1865 11.4286 7.50209V12.3592H6.57143C6.25584 12.3592 6 12.6151 6 12.9307C6 13.2463 6.25584 13.5021 6.57143 13.5021H11.4286V18.3592C11.4286 18.6748 11.6844 18.9307 12 18.9307C12.3156 18.9307 12.5714 18.6748 12.5714 18.3592V13.5021H17.4286C17.7441 13.5021 18 13.2463 18 12.9307C18 12.6151 17.7441 12.3592 17.4286 12.3592H12.5714V7.50209Z\" fill=\"currentColor\"\/>\n\t\t\t<\/svg>\n\t\t<\/label>\n\t<\/a><a\n\tclass=\"listing-card is-square\" href=\"https:\/\/www.deptagency.com\/case\/kenna-the-first-ai-powered-virtual-beauty-assistant-by-essence-cosnova\/\" >\n\t\t\t<div class=\"listing-card__media-container\">\n\t\t\t<video\n\t\t\t\tautoplay\n\t\t\t\tmuted\n\t\t\t\tdisablepictureinpicture\n\t\t\t\tdisableremoteplayback\n\t\t\t\tplaysinline\n\t\t\t\tloop\n\t\t\t\tcontrolslist=\"nodownload nofullscreen noremoteplayback\"\n\t\t\t\tclass=\"listing-card__video\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/Kenna.mp4\"\n\t\t\t\taria-hidden=\"true\"\n\t\t\t><\/video>\n\t\t\t\t\t\t\t<div class=\"listing-card__hover-card\" style=\"--background: #E53297\" role=\"presentation\">\n\t\t\t\t\t<p class=\"listing-card__hover-card-title\"><span>Meet Kenna, the first AI-powered virtual beauty assistant<\/span><\/p>\n\t\t\t\t\t<p class=\"listing-card__hover-card-tag text-sans-16\">View Work<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t\n\t<div class=\"listing-card__meta\">\n\t\t<p\tclass=\"text text-sans-20 listing-card__title is-bold-sans\"\n\t>essence<\/p>\n\t\t<ul class=\"listing-card__tags\" role=\"presentation\">\n\t\t\t<li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>AI Transformation<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li><li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Consumer Packaged Goods<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t<\/ul>\n\t<\/div>\n\n\t\t\t<label class=\"listing-card__toggle\">\n\t\t\t<input type=\"checkbox\" aria-label=\"Post details\">\n\t\t\t<svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<circle cx=\"12\" cy=\"12.8193\" r=\"11.5\" stroke=\"currentColor\"\/>\n\t\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.5714 7.50209C12.5714 7.1865 12.3156 6.93066 12 6.93066C11.6844 6.93066 11.4286 7.1865 11.4286 7.50209V12.3592H6.57143C6.25584 12.3592 6 12.6151 6 12.9307C6 13.2463 6.25584 13.5021 6.57143 13.5021H11.4286V18.3592C11.4286 18.6748 11.6844 18.9307 12 18.9307C12.3156 18.9307 12.5714 18.6748 12.5714 18.3592V13.5021H17.4286C17.7441 13.5021 18 13.2463 18 12.9307C18 12.6151 17.7441 12.3592 17.4286 12.3592H12.5714V7.50209Z\" fill=\"currentColor\"\/>\n\t\t\t<\/svg>\n\t\t<\/label>\n\t<\/a><a\n\tclass=\"listing-card is-three-two\" href=\"https:\/\/www.deptagency.com\/case\/coca-cola\/\" >\n\t\t\t<div class=\"listing-card__media-container\">\n\t\t\t<video\n\t\t\t\tautoplay\n\t\t\t\tmuted\n\t\t\t\tdisablepictureinpicture\n\t\t\t\tdisableremoteplayback\n\t\t\t\tplaysinline\n\t\t\t\tloop\n\t\t\t\tcontrolslist=\"nodownload nofullscreen noremoteplayback\"\n\t\t\t\tclass=\"listing-card__video\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/03\/Coca-Cola_Dogstudio_Dept.mp4\"\n\t\t\t\taria-hidden=\"true\"\n\t\t\t><\/video>\n\t\t\t\t\t\t\t<div class=\"listing-card__hover-card\" style=\"--background: #E53238\" role=\"presentation\">\n\t\t\t\t\t<p class=\"listing-card__hover-card-title\"><span>Harnessing the power of AI-assisted storytelling<\/span><\/p>\n\t\t\t\t\t<p class=\"listing-card__hover-card-tag text-sans-16\">View Work<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t\n\t<div class=\"listing-card__meta\">\n\t\t<p\tclass=\"text text-sans-20 listing-card__title is-bold-sans\"\n\t>Coca-Cola<\/p>\n\t\t<ul class=\"listing-card__tags\" role=\"presentation\">\n\t\t\t<li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>AI Transformation<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li><li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Consumer Packaged Goods<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t<\/ul>\n\t<\/div>\n\n\t\t\t<label class=\"listing-card__toggle\">\n\t\t\t<input type=\"checkbox\" aria-label=\"Post details\">\n\t\t\t<svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<circle cx=\"12\" cy=\"12.8193\" r=\"11.5\" stroke=\"currentColor\"\/>\n\t\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.5714 7.50209C12.5714 7.1865 12.3156 6.93066 12 6.93066C11.6844 6.93066 11.4286 7.1865 11.4286 7.50209V12.3592H6.57143C6.25584 12.3592 6 12.6151 6 12.9307C6 13.2463 6.25584 13.5021 6.57143 13.5021H11.4286V18.3592C11.4286 18.6748 11.6844 18.9307 12 18.9307C12.3156 18.9307 12.5714 18.6748 12.5714 18.3592V13.5021H17.4286C17.7441 13.5021 18 13.2463 18 12.9307C18 12.6151 17.7441 12.3592 17.4286 12.3592H12.5714V7.50209Z\" fill=\"currentColor\"\/>\n\t\t\t<\/svg>\n\t\t<\/label>\n\t<\/a><a\n\tclass=\"listing-card is-three-two\" href=\"https:\/\/www.deptagency.com\/case\/footsteps-of-progress-empowering-women-in-eastern-europe\/\" >\n\t\t\t<div class=\"listing-card__media-container\">\n\t\t\t<video\n\t\t\t\tautoplay\n\t\t\t\tmuted\n\t\t\t\tdisablepictureinpicture\n\t\t\t\tdisableremoteplayback\n\t\t\t\tplaysinline\n\t\t\t\tloop\n\t\t\t\tcontrolslist=\"nodownload nofullscreen noremoteplayback\"\n\t\t\t\tclass=\"listing-card__video\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/Johnnie-Walker-Footsteps.mp4\"\n\t\t\t\taria-hidden=\"true\"\n\t\t\t><\/video>\n\t\t\t\t\t\t\t<div class=\"listing-card__hover-card\" style=\"--background: #FFBB00\" role=\"presentation\">\n\t\t\t\t\t<p class=\"listing-card__hover-card-title\"><span>Footsteps of Progress: Empowering women in Eastern Europe<\/span><\/p>\n\t\t\t\t\t<p class=\"listing-card__hover-card-tag text-sans-16\">View Work<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t\n\t<div class=\"listing-card__meta\">\n\t\t<p\tclass=\"text text-sans-20 listing-card__title is-bold-sans\"\n\t>Johnnie Walker<\/p>\n\t\t<ul class=\"listing-card__tags\" role=\"presentation\">\n\t\t\t<li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Brand &amp; Media<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li><li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Consumer Packaged Goods<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t<\/ul>\n\t<\/div>\n\n\t\t\t<label class=\"listing-card__toggle\">\n\t\t\t<input type=\"checkbox\" aria-label=\"Post details\">\n\t\t\t<svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<circle cx=\"12\" cy=\"12.8193\" r=\"11.5\" stroke=\"currentColor\"\/>\n\t\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.5714 7.50209C12.5714 7.1865 12.3156 6.93066 12 6.93066C11.6844 6.93066 11.4286 7.1865 11.4286 7.50209V12.3592H6.57143C6.25584 12.3592 6 12.6151 6 12.9307C6 13.2463 6.25584 13.5021 6.57143 13.5021H11.4286V18.3592C11.4286 18.6748 11.6844 18.9307 12 18.9307C12.3156 18.9307 12.5714 18.6748 12.5714 18.3592V13.5021H17.4286C17.7441 13.5021 18 13.2463 18 12.9307C18 12.6151 17.7441 12.3592 17.4286 12.3592H12.5714V7.50209Z\" fill=\"currentColor\"\/>\n\t\t\t<\/svg>\n\t\t<\/label>\n\t<\/a><a\n\tclass=\"listing-card is-square\" href=\"https:\/\/www.deptagency.com\/case\/accelerate-digital-growth-using-salesforce-marketing-cloud\/\" >\n\t\n\t\t\t<div class=\"listing-card__media-container\">\n\t\t\t<picture class=\"listing-card__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/06\/Nivea-How-to-take-care-dry-hands-step-8.jpeg\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t\t\t<div class=\"listing-card__hover-card\" style=\"--background: #1027EF\" role=\"presentation\">\n\t\t\t\t\t<p class=\"listing-card__hover-card-title\"><span>Accelerating digital growth using Salesforce Marketing Cloud<\/span><\/p>\n\t\t\t\t\t<p class=\"listing-card__hover-card-tag text-sans-16\">View Work<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card__meta\">\n\t\t<p\tclass=\"text text-sans-20 listing-card__title is-bold-sans\"\n\t>Beiersdorf \/ NIVEA<\/p>\n\t\t<ul class=\"listing-card__tags\" role=\"presentation\">\n\t\t\t<li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Brand &amp; Media<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li><li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Consumer Packaged Goods<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t<\/ul>\n\t<\/div>\n\n\t\t\t<label class=\"listing-card__toggle\">\n\t\t\t<input type=\"checkbox\" aria-label=\"Post details\">\n\t\t\t<svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<circle cx=\"12\" cy=\"12.8193\" r=\"11.5\" stroke=\"currentColor\"\/>\n\t\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.5714 7.50209C12.5714 7.1865 12.3156 6.93066 12 6.93066C11.6844 6.93066 11.4286 7.1865 11.4286 7.50209V12.3592H6.57143C6.25584 12.3592 6 12.6151 6 12.9307C6 13.2463 6.25584 13.5021 6.57143 13.5021H11.4286V18.3592C11.4286 18.6748 11.6844 18.9307 12 18.9307C12.3156 18.9307 12.5714 18.6748 12.5714 18.3592V13.5021H17.4286C17.7441 13.5021 18 13.2463 18 12.9307C18 12.6151 17.7441 12.3592 17.4286 12.3592H12.5714V7.50209Z\" fill=\"currentColor\"\/>\n\t\t\t<\/svg>\n\t\t<\/label>\n\t<\/a>\t<\/div>\n<\/div>\n\n<div class=\"block-highlighted-statement\">\n\t<p\tclass=\"text text-sans-88 block-highlighted-statement__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Where creativity meets innovation<\/p><p\tclass=\"text text-sans-28 block-highlighted-statement__text\"\n\tdata-animation=\"slide\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" data-animation-delay=\"0.15\" >Our unique mix of marketing and technology expertise means we can deliver impactful creative backed by strategic consulting and rich, data-driven customer insights\u2014all powered by the latest tech and AI.<\/p><a\tclass=\"button-v2 text-sans-16 is-outline block-highlighted-statement__cta\" data-animation=\"slide-fade\" data-animation-delay=\"0.25\" href=\"https:\/\/www.deptagency.com\/contact\/\" target=\"_blank\" rel=\"&quot;noopener noreferrer&quot;\" >\n\tCONTACT US<\/a><\/div>\n\n<div class=\"text-divider text-sans-20 block-text-divider__text-divider\">\n\t<\/div>\n\n<div class=\"block-custom-listing\">\n\t<h2\tclass=\"text text-sans-48 block-custom-listing__title is-bold-sans\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" >On our <span class=\"is-fancy-serif\">mind<\/span><\/h2><a\tclass=\"button-v2 text-sans-16 is-outline block-custom-listing__cta\" data-animation=\"slide-fade\" data-animation-delay=\"0.75\" href=\"https:\/\/www.deptagency.com\/insights\/\" >\n\tVIEW ALL INSIGHTS<\/a>\n\t<div\n\t\tclass=\"block-custom-listing__items\"\n\t\tdata-animation=\"fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t\tdata-animation-delay=\"0.25\"\n\t\tdata-animation-stagger=\"0.1\">\n\t\t<a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/en-au\/downloads\/cpg-crossroads-5-trends-impacting-brands-digital-strategies\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/silver-drink-can-crushed-CPG-crossroads.jpg\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-green\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M5.5 11.833h5v-1h-5v1Zm0-2.667h5v-1h-5v1Zm-1.295 5.167c-.337 0-.622-.117-.855-.35a1.163 1.163 0 0 1-.35-.856V2.871c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35H9.5l3.5 3.5v7.961c0 .337-.117.622-.35.856-.233.233-.518.35-.855.35h-7.59ZM9 5.666v-3H4.205a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v10.256c0 .052.021.099.064.141.043.043.09.065.141.065h7.59a.195.195 0 0 0 .14-.065.195.195 0 0 0 .065-.14V5.665H9Z' fill='currentColor'\/><path d='M4 5.666v-3 10.667m1.5-1.5h5v-1h-5v1Zm0-2.667h5v-1h-5v1Zm-1.295 5.167c-.337 0-.622-.117-.855-.35a1.163 1.163 0 0 1-.35-.856V2.871c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35H9.5l3.5 3.5v7.961c0 .337-.117.622-.35.856-.233.233-.518.35-.855.35h-7.59ZM9 5.666v-3H4.205a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v10.256c0 .052.021.099.064.141.043.043.09.065.141.065h7.59a.195.195 0 0 0 .14-.065.195.195 0 0 0 .065-.14V5.665H9Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tWhitepaper\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Marketing<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li><li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Consumer Goods &amp; Services<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>CPG crossroads: 5 trends impacting brand\u2019s digital strategies\u00a0<\/p>\t<\/div>\n\n\t<\/a><a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/insight\/mastering-top-of-funnel-marketing-measurement-in-retail-and-cpg\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/08\/Impact-of-marketing-media-1-500x300-1.jpg\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>Mastering top-of-funnel marketing measurement in retail and CPG<\/p>\t<\/div>\n\n\t<\/a><a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/insight\/how-cpg-brands-can-succeed-in-the-competitive-retail-media-landscape\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" 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