{"id":4290997,"date":"2025-05-26T02:23:46","date_gmt":"2025-05-26T00:23:46","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=event&#038;p=4290997"},"modified":"2025-06-04T08:40:42","modified_gmt":"2025-06-04T06:40:42","slug":"rise-of-the-alpha-building-brand-relevance-today-for-tomorrow-main-page","status":"publish","type":"event","link":"https:\/\/www.deptagency.com\/en-au\/event\/rise-of-the-alpha-building-brand-relevance-today-for-tomorrow-main-page\/","title":{"rendered":"Rise of the Alpha: Building Brand Relevance Today for Tomorrow"},"content":{"rendered":"<div class=\"block-event-intro is-title-bold is-title-uppercase\">\n\t<div\n\t\tclass=\"block-event-intro__meta\"\n\t\tdata-animation=\"scale-fade\">\n\t\t<div\t\t\tclass=\"block-event-intro__badge is-badge-color-refreshed-cyan\"\n\t\t\t>\n\t\t\t<svg area-hidden='true' xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M5.334 9.295a.569.569 0 0 1-.417-.172.569.569 0 0 1-.173-.418c0-.163.058-.302.173-.417a.568.568 0 0 1 .417-.173c.163 0 .302.058.417.173a.569.569 0 0 1 .173.417.569.569 0 0 1-.173.418.569.569 0 0 1-.417.172Zm2.667 0a.569.569 0 0 1-.418-.172.569.569 0 0 1-.172-.418c0-.163.057-.302.172-.417a.568.568 0 0 1 .418-.173c.163 0 .302.058.417.173a.569.569 0 0 1 .172.417.569.569 0 0 1-.172.418.569.569 0 0 1-.417.172Zm2.666 0a.569.569 0 0 1-.417-.172.569.569 0 0 1-.172-.418c0-.163.057-.302.172-.417a.568.568 0 0 1 .417-.173.57.57 0 0 1 .418.173.57.57 0 0 1 .172.417.57.57 0 0 1-.172.418.569.569 0 0 1-.418.172ZM3.54 14.333a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V4.205c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h.923V1.59h1.026V3h5.051V1.59h1V3h.923c.337 0 .622.117.855.35.234.233.35.518.35.855v8.923c0 .337-.116.622-.35.855a1.16 1.16 0 0 1-.855.35H3.54Zm0-1h8.923a.196.196 0 0 0 .141-.064.196.196 0 0 0 .064-.14V6.871H3.334v6.256c0 .052.021.098.064.141.043.043.09.064.141.064Zm-.205-7.461h9.333V4.205a.196.196 0 0 0-.064-.14.196.196 0 0 0-.14-.065H3.538a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v1.667Z' fill='currentColor'\/><path d='M3.334 5.872h9.333V4.205a.196.196 0 0 0-.064-.14.196.196 0 0 0-.14-.065H3.538a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v1.667Zm0 0V4m2 5.295a.569.569 0 0 1-.417-.172.569.569 0 0 1-.173-.418c0-.163.058-.302.173-.417a.568.568 0 0 1 .417-.173c.163 0 .302.058.417.173a.569.569 0 0 1 .173.417.569.569 0 0 1-.173.418.569.569 0 0 1-.417.172Zm2.667 0a.569.569 0 0 1-.418-.172.569.569 0 0 1-.172-.418c0-.163.057-.302.172-.417a.568.568 0 0 1 .418-.173c.163 0 .302.058.417.173a.569.569 0 0 1 .172.417.569.569 0 0 1-.172.418.569.569 0 0 1-.417.172Zm2.666 0a.569.569 0 0 1-.417-.172.569.569 0 0 1-.172-.418c0-.163.057-.302.172-.417a.568.568 0 0 1 .417-.173.57.57 0 0 1 .418.173.57.57 0 0 1 .172.417.57.57 0 0 1-.172.418.569.569 0 0 1-.418.172ZM3.54 14.333a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V4.205c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h.923V1.59h1.026V3h5.051V1.59h1V3h.923c.337 0 .622.117.855.35.234.233.35.518.35.855v8.923c0 .337-.116.622-.35.855a1.16 1.16 0 0 1-.855.35H3.54Zm0-1h8.923a.196.196 0 0 0 .141-.064.196.196 0 0 0 .064-.14V6.871H3.334v6.256c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<span class=\"text-sans-14\">\n\t\t\t\tEvents\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t<p\tclass=\"text text-sans-48-92 block-event-intro__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Rise of the Alpha: Building Brand Relevance Today for Tomorrow<\/p>\n\t\t\t<div class=\"block-event-intro__spacer\"><\/div>\n\t\n\t<div class=\"block-event-intro__event-meta\" data-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\">\n\t\t\t\t\t<div class=\"block-event-intro__event-meta-item\">\n\t\t\t\t<span class=\"block-event-intro__event-meta-label\">Location<\/span>\n\t\t\t\tDEPT\u00ae Sydney\t\t\t<\/div>\n\t\t\t\t\t<div class=\"block-event-intro__event-meta-item\">\n\t\t\t\t<span class=\"block-event-intro__event-meta-label\">Date<\/span>\n\t\t\t\tJune 18th\t\t\t<\/div>\n\t\t\t\t\t<div class=\"block-event-intro__event-meta-item\">\n\t\t\t\t<span class=\"block-event-intro__event-meta-label\">Time<\/span>\n\t\t\t\t5:00pm &#8211; 7:00pm AEST\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<img\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/05\/Talks-Sydney-LinkedIn-1600x900-1.png\"\n\t\t\talt=\"\"\n\t\t\tclass=\"block-event-intro__featured-image\"\n\t\t\tdata-animation=\"scale-fade\">\n\t\n\t\t\t<div class=\"block-event-intro__banner\" data-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\">\n\t\t\t<div class=\"block-event-intro__banner-wrap\">\n\t\t\t\t<p\tclass=\"text text-sans-24\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Rise of the Alpha: Building Brand Relevance Today for Tomorrow<\/p>\t\t\t\t<div class=\"block-event-intro__banner-meta\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-event-intro__event-meta-item\">\n\t\t\t\t\t\t\t<svg area-hidden='true' xmlns='http:\/\/www.w3.org\/2000\/svg' width='20' height='20' viewBox='0 0 20 20' fill='none'><mask id='11343b3c-79a0-4a38-8533-5edc22ba7599' style='mask-type:alpha' maskUnits='userSpaceOnUse' x='0' y='0' width='20' height='20'><path fill='currentColor' d='M0 0h20v20H0z'\/><\/mask><g mask='url(#11343b3c-79a0-4a38-8533-5edc22ba7599)'><path d='M10.002 9.888c.415 0 .77-.147 1.064-.443.294-.295.441-.65.441-1.064 0-.415-.147-.77-.442-1.064a1.455 1.455 0 0 0-1.066-.441c-.414 0-.769.147-1.063.443-.294.295-.442.65-.442 1.065 0 .414.148.769.443 1.063.296.294.65.441 1.065.441Zm-.001 6.374c1.63-1.46 2.878-2.86 3.743-4.2.864-1.34 1.297-2.514 1.297-3.521 0-1.52-.483-2.768-1.448-3.747-.965-.979-2.163-1.468-3.592-1.468-1.43 0-2.627.49-3.592 1.468-.965.979-1.448 2.227-1.448 3.747 0 1.007.432 2.181 1.297 3.521.865 1.34 2.113 2.74 3.743 4.2Zm0 1.663c-2.097-1.817-3.67-3.508-4.718-5.073-1.048-1.566-1.572-3.003-1.572-4.311 0-1.923.622-3.48 1.866-4.671 1.244-1.19 2.719-1.786 4.424-1.786 1.705 0 3.18.595 4.424 1.786 1.244 1.19 1.866 2.748 1.866 4.67 0 1.31-.524 2.746-1.572 4.312-1.048 1.565-2.62 3.256-4.718 5.073Z' fill='currentColor' stroke='currentColor' stroke-width='0.25'\/><\/g><\/svg>DEPT\u00ae Sydney\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-event-intro__event-meta-item\">\n\t\t\t\t\t\t\t<svg area-hidden='true' xmlns='http:\/\/www.w3.org\/2000\/svg' width='20' height='20' viewBox='0 0 20 20' fill='none'><mask id='aa5a2df2-8160-4031-b750-a4b48893a833' style='mask-type:alpha' maskUnits='userSpaceOnUse' x='-1' y='-1' width='22' height='22'><path fill='currentColor' stroke='#000' stroke-width='0.25' d='M0 0h20v20H0z'\/><\/mask><g mask='url(#aa5a2df2-8160-4031-b750-a4b48893a833)'><path d='M6.664 11.62a.711.711 0 0 1-.522-.216.71.71 0 0 1-.215-.522.71.71 0 0 1 .215-.521.71.71 0 0 1 .522-.216.71.71 0 0 1 .522.216.71.71 0 0 1 .215.521.71.71 0 0 1-.215.522.711.711 0 0 1-.522.216Zm3.333 0a.711.711 0 0 1-.521-.216.71.71 0 0 1-.216-.522.71.71 0 0 1 .216-.521.71.71 0 0 1 .521-.216.71.71 0 0 1 .522.216.71.71 0 0 1 .216.521.71.71 0 0 1-.216.522.711.711 0 0 1-.522.216Zm3.334 0a.71.71 0 0 1-.522-.216.711.711 0 0 1-.215-.522.71.71 0 0 1 .215-.521.71.71 0 0 1 .522-.216.71.71 0 0 1 .521.216.71.71 0 0 1 .216.521.71.71 0 0 1-.216.522.711.711 0 0 1-.521.216Zm-8.91 6.298c-.421 0-.778-.146-1.07-.438a1.454 1.454 0 0 1-.437-1.069V5.257c0-.42.146-.777.438-1.069a1.454 1.454 0 0 1 1.069-.437h1.153V1.988h1.282v1.763h6.315V1.988h1.25v1.763h1.153c.421 0 .778.146 1.07.437.29.292.437.648.437 1.07V16.41c0 .421-.146.777-.438 1.07a1.454 1.454 0 0 1-1.069.437H4.421Zm0-1.25h11.153a.245.245 0 0 0 .177-.08.244.244 0 0 0 .08-.177v-7.82H4.164v7.82c0 .064.027.123.08.176.054.054.112.08.177.08ZM4.164 7.34h11.667V5.257a.244.244 0 0 0-.08-.176.245.245 0 0 0-.177-.08H4.421a.245.245 0 0 0-.177.08.245.245 0 0 0-.08.176v2.084Z' fill='#767676'\/><path d='M4.164 7.34h11.667V5.258a.244.244 0 0 0-.08-.176.245.245 0 0 0-.177-.08H4.421a.245.245 0 0 0-.177.08.245.245 0 0 0-.08.176v2.084Zm0 0V5.002m2.5 6.619a.711.711 0 0 1-.522-.216.71.71 0 0 1-.215-.522.71.71 0 0 1 .215-.521.71.71 0 0 1 .522-.216.71.71 0 0 1 .522.216.71.71 0 0 1 .215.521.71.71 0 0 1-.215.522.711.711 0 0 1-.522.216Zm3.333 0a.711.711 0 0 1-.521-.216.71.71 0 0 1-.216-.522.71.71 0 0 1 .216-.521.71.71 0 0 1 .521-.216.71.71 0 0 1 .522.216.71.71 0 0 1 .216.521.71.71 0 0 1-.216.522.711.711 0 0 1-.522.216Zm3.334 0a.71.71 0 0 1-.522-.216.711.711 0 0 1-.215-.522.71.71 0 0 1 .215-.521.71.71 0 0 1 .522-.216.71.71 0 0 1 .521.216.71.71 0 0 1 .216.521.71.71 0 0 1-.216.522.711.711 0 0 1-.521.216Zm-8.91 6.298c-.421 0-.778-.146-1.07-.438a1.454 1.454 0 0 1-.437-1.069V5.257c0-.42.146-.777.438-1.069a1.454 1.454 0 0 1 1.069-.437h1.153V1.988h1.282v1.763h6.315V1.988h1.25v1.763h1.153c.421 0 .778.146 1.07.437.29.292.437.648.437 1.07V16.41c0 .421-.146.777-.438 1.07a1.454 1.454 0 0 1-1.069.437H4.421Zm0-1.25h11.153a.245.245 0 0 0 .177-.08.244.244 0 0 0 .08-.177v-7.82H4.164v7.82c0 .064.027.123.08.176.054.054.112.08.177.08Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/g><\/svg>June 18th\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-event-intro__event-meta-item\">\n\t\t\t\t\t\t\t<svg area-hidden='true' xmlns='http:\/\/www.w3.org\/2000\/svg' width='20' height='20' viewBox='0 0 20 20' fill='none'><mask id='0a5deff0-496c-4e1f-8f23-733ec6ea8103' style='mask-type:alpha' maskUnits='userSpaceOnUse' x='0' y='0' width='20' height='20'><path fill='currentColor' d='M0 0h20v20H0z'\/><\/mask><g mask='url(#0a5deff0-496c-4e1f-8f23-733ec6ea8103)'><path d='m12.893 13.773.878-.878-3.147-3.148V5.834h-1.25v4.42l3.519 3.52ZM10 17.917a7.713 7.713 0 0 1-3.088-.623 7.996 7.996 0 0 1-2.514-1.692 7.996 7.996 0 0 1-1.692-2.513 7.705 7.705 0 0 1-.624-3.087c0-1.095.208-2.124.623-3.088A7.996 7.996 0 0 1 4.397 4.4 7.995 7.995 0 0 1 6.91 2.708a7.705 7.705 0 0 1 3.087-.624c1.095 0 2.124.208 3.088.623.963.416 1.801.98 2.514 1.692a7.994 7.994 0 0 1 1.693 2.513c.415.963.623 1.992.623 3.087a7.712 7.712 0 0 1-.623 3.088A7.997 7.997 0 0 1 15.6 15.6a7.997 7.997 0 0 1-2.513 1.693 7.705 7.705 0 0 1-3.087.623Zm0-1.25c1.847 0 3.42-.649 4.718-1.948 1.3-1.298 1.948-2.871 1.948-4.718 0-1.848-.649-3.42-1.948-4.72C13.42 3.984 11.846 3.335 10 3.335c-1.848 0-3.42.65-4.72 1.948C3.982 6.58 3.333 8.153 3.333 10c0 1.847.65 3.42 1.948 4.718C6.58 16.017 8.152 16.666 10 16.666Z' fill='currentColor' stroke='currentColor' stroke-width='0.25'\/><\/g><\/svg>5:00pm &#8211; 7:00pm AEST\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<a class=\"button-v2 text-sans-16 is-filled\" href=\"#register-form\">\n\t\t\t\tJoin Waitlist\t\t\t<\/a>\n\t\t<\/div>\n\t<\/div>\n\n<div class=\"wrapper\" id=\"register-form\" data-anchor-text=\"\">\n\t\t<div class=\"block-event-info js-block-event-info\">\n\t<div\n\t\tclass=\"block-event-info__content\"\n\t\tdata-animation=\"slide-fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t>\n\t\t<p\tclass=\"text text-sans-24 block-event-info__intro\"\n\t>It&#8217;s not the future, it&#8217;s now. Join us for an exclusive event presented by DEPT\u00ae Talks x Vinyl Media to delve into the emerging influence of Generation Alpha and their impact on the future of brands. Learn, connect, and transform.<\/p>\n\t\t\t\t\t<a\n\t\t\t\tclass=\"block-event-info__program-info-anchor text-sans-16\"\n\t\t\t\thref=\"#program-details\"\n\t\t\t>\n\t\t\t\tSee program details<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='14' height='14' viewBox='0 0 14 14' fill='none'><path d='M6.339 0h1.665v10.857l4.412-2.844.93 1.625-6.185 3.927-6.25-3.95.951-1.625 4.477 2.867V0Z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\n\t\t\t\t\t<div class=\"block-event-info__sub-events\">\n\t\t\t\t\t\t\t\t\t<div class=\"block-event-info__sub-event\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-event-info__sub-event-item text-sans-16\">\n\t\t\t\t\t\t\t\t\t<b>Address<\/b>\n\t\t\t\t\t\t\t\t\tDEPT\u00ae Sydney\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-event-info__sub-event-item text-sans-16\">\n\t\t\t\t\t\t\t\t<b>Date<\/b>\n\t\t\t\t\t\t\t\tWednesday 18th June\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-event-info__sub-event-item text-sans-16\">\n\t\t\t\t\t\t\t\t<b>Time<\/b>\n\t\t\t\t\t\t\t\t5:00pm &#8211; 7:00pm AEST\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\t<div id=\"register-form\" class=\"block-event-info__form\">\n\t\t<div id=\"pardot-form\" class=\"pardot-form block-event-info__form-iframe\">\n\t<iframe\n\t\tid=\"pardot-form-69df0902574bf\"\n\t\tsrc=\"https:\/\/www2.deptagency.com\/l\/321011\/2025-05-21\/2f5xtc2\"\n\t\tclass=\"pardot-form__iframe js-pardot-form\"\n\t\ttitle=\"Form\"\n\t\ttype=\"text\/html\"\n\t\tdata-animation=\"slide-fade\" ><\/iframe>\n<\/div>\t<\/div>\n<\/div>\t<\/div>\n\n<div class=\"text-divider text-sans-20 block-text-divider__text-divider\">\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy has-less-b-space\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Discover the importance of brand relevance to reach the first generation to grow up entirely in a digital world.<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>In this DEPT\u00ae Talks, we&#8217;ll explore how Gen Alpha preferences and behaviours are reshaping consumer landscapes.<br><br>Here&#8217;s what you&#8217;ll discover:<\/p>\n<ul\n\tclass=\"list text-sans-24 block-list__list\"\n\t>\n\t<li>Insights into understanding and engaging with this tech-savvy cohort.<\/li><li>Strategies for brands to stay relevant and resonate with their unique values and expectations.<\/li><li>Leveraging digital platforms, fostering innovation, and building authentic connections to ensure brands thrive in the era of Generation Alpha.<\/li><\/ul>\n\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t><strong>Join us for Rise of the Alpha: Building Brand Relevance Today for Tomorrow<\/strong><\/p>\n<\/div>\n\t\n\t<\/div>\n\n<div class=\"text-divider text-sans-20 block-text-divider__text-divider\">\n\t<\/div>\n\n<div class=\"block-event-people js-block-event-people\">\n\t<p\tclass=\"text text-sans-48-92 block-event-people__title text-bold text-uppercase\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >meet the <span class=\"is-fancy-serif\">Speakers<\/span><\/p>\n\t<div class=\"block-event-people__content\">\n\t\t\t\t\t\t\t\t<div\t\t\t\tclass=\"block-event-people__card js-block-event-people-card\" >\n\t\t\t\t<div class=\"block-event-people__card-wrap\">\n\t\t\t\t\t<div class=\"block-event-people__images-wrap\">\n\t\t\t\t\t\t<div\n\t\tclass=\"image-wrap block-event-people__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/05\/Jessica-White-Dept-1-min.jpg\"\n\t\t\t\tclass=\"image block-event-people__image\"\n\n\t\t\t\t\t\t\t\talt=\"Jessica white\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"block-event-people__card-caption\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-event-people__card-name text-sans-20 is-bold-sans\">Jessica white<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-event-people__card-position text-sans-14\">vp creative &amp; media Australia at DEPT\u00ae<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div\t\t\t\tclass=\"block-event-people__card js-block-event-people-card\" >\n\t\t\t\t<div class=\"block-event-people__card-wrap\">\n\t\t\t\t\t<div class=\"block-event-people__images-wrap\">\n\t\t\t\t\t\t<div\n\t\tclass=\"image-wrap block-event-people__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/05\/Batoul-Peters-headshot.png\"\n\t\t\t\tclass=\"image block-event-people__image\"\n\n\t\t\t\t\t\t\t\talt=\"batoul peters\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"block-event-people__card-caption\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-event-people__card-name text-sans-20 is-bold-sans\">batoul peters<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-event-people__card-position text-sans-14\">Head of Commercial Operations at Vinyl Media<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div\t\t\t\tclass=\"block-event-people__card js-block-event-people-card\" >\n\t\t\t\t<div class=\"block-event-people__card-wrap\">\n\t\t\t\t\t<div class=\"block-event-people__images-wrap\">\n\t\t\t\t\t\t<div\n\t\tclass=\"image-wrap block-event-people__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/05\/Dan-Ludlow-min.png\"\n\t\t\t\tclass=\"image block-event-people__image\"\n\n\t\t\t\t\t\t\t\talt=\"Dan ludlow\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"block-event-people__card-caption\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-event-people__card-name text-sans-20 is-bold-sans\">Dan ludlow<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-event-people__card-position text-sans-14\">Head of Brand and Innovation at banardos australia<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div\t\t\t\tclass=\"block-event-people__card js-block-event-people-card\" >\n\t\t\t\t<div class=\"block-event-people__card-wrap\">\n\t\t\t\t\t<div class=\"block-event-people__images-wrap\">\n\t\t\t\t\t\t<div\n\t\tclass=\"image-wrap block-event-people__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/05\/Alice-Almeida-Headshot-1-.png\"\n\t\t\t\tclass=\"image block-event-people__image\"\n\n\t\t\t\t\t\t\t\talt=\"Alice Almeida\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"block-event-people__card-caption\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-event-people__card-name text-sans-20 is-bold-sans\">Alice Almeida<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-event-people__card-position text-sans-14\">Head of Research and Insights at SQREEM Technologies<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div\t\t\t\tclass=\"block-event-people__card js-block-event-people-card\" >\n\t\t\t\t<div class=\"block-event-people__card-wrap\">\n\t\t\t\t\t<div class=\"block-event-people__images-wrap\">\n\t\t\t\t\t\t<div\n\t\tclass=\"image-wrap block-event-people__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/05\/ZachEdward.jpeg\"\n\t\t\t\tclass=\"image block-event-people__image\"\n\n\t\t\t\t\t\t\t\talt=\"zach edwards\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"block-event-people__card-caption\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-event-people__card-name text-sans-20 is-bold-sans\">zach edwards<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-event-people__card-position text-sans-14\">Senior strategist at dept\u00ae<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div\t\t\t\tclass=\"block-event-people__card js-block-event-people-card\" >\n\t\t\t\t<div class=\"block-event-people__card-wrap\">\n\t\t\t\t\t<div class=\"block-event-people__images-wrap\">\n\t\t\t\t\t\t<div\n\t\tclass=\"image-wrap block-event-people__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/05\/Kelly-Collier-.png\"\n\t\t\t\tclass=\"image block-event-people__image\"\n\n\t\t\t\t\t\t\t\talt=\"kelly collier\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"block-event-people__card-caption\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-event-people__card-name text-sans-20 is-bold-sans\">kelly collier<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-event-people__card-position text-sans-14\">media manager &#8211; marketing at universal pictures<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-event-program-v2 js-block-event-program-v2\">\n\t<p\tclass=\"text text-sans-92 block-event-program-v2__title text-bold text-uppercase\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >EVENT PROGRAM<\/p>\n\t<div\n\t\tclass=\"js-block-event-program-v2-table-container\"\n\t\tdata-cols=\"[{&quot;sortable&quot;:false,&quot;filterable&quot;:false,&quot;fontSize&quot;:&quot;large&quot;,&quot;title&quot;:&quot;TIME&quot;,&quot;slug&quot;:&quot;time&quot;},{&quot;sortable&quot;:false,&quot;filterable&quot;:false,&quot;fontSize&quot;:&quot;small&quot;,&quot;title&quot;:&quot;PROGRAM&quot;,&quot;slug&quot;:&quot;program&quot;}]\"\n\t\tdata-rows=\"[{&quot;5-00pm&quot;:&quot;5:00pm &quot;,&quot;&quot;:&quot;&lt;strong&gt;5:00pm&lt;\\\/strong&gt; &quot;,&quot;undefined&quot;:&quot;&lt;strong&gt;Guest arrival with drinks &amp; nibbles&lt;\\\/strong&gt;&quot;,&quot;time&quot;:&quot;5:00 PM&quot;,&quot;program&quot;:&quot;GUESTS TO ARRIVE WITH DRINKS &amp; NIBBLES&quot;},{&quot;&quot;:&quot;&lt;strong&gt;5:30pm&lt;\\\/strong&gt;&quot;,&quot;undefined&quot;:&quot;&lt;strong&gt;Guest to be seated &amp; DEPT\\u00ae introduction&lt;\\\/strong&gt;&quot;,&quot;time&quot;:&quot;5:30 PM&quot;,&quot;program&quot;:&quot;GUESTS TO BE SEATED &amp; DEPT\\u00ae INTRODUCTION&quot;},{&quot;&quot;:&quot;&lt;strong&gt;5:40pm &lt;\\\/strong&gt;&quot;,&quot;undefined&quot;:&quot;&lt;strong&gt;Roundtable to commence &lt;\\\/strong&gt;&quot;,&quot;time&quot;:&quot;5:40 PM&quot;,&quot;program&quot;:&quot;ROUNDTABLE TO COMMENCE&quot;},{&quot;&quot;:&quot;&lt;strong&gt;6:30pm &lt;\\\/strong&gt;&quot;,&quot;undefined&quot;:&quot;&lt;strong&gt;Roundtable complete &amp; DEPT\\u00ae closing remarks&lt;\\\/strong&gt;&quot;,&quot;time&quot;:&quot;6:30 PM&quot;,&quot;program&quot;:&quot;ROUNDTABLE COMPLETE &amp; DEPT\\u00ae CLOSING REMARKS&quot;},{&quot;&quot;:&quot;&lt;strong&gt;6:40pm&lt;\\\/strong&gt;&quot;,&quot;undefined&quot;:&quot;&lt;strong&gt;Networking with drinks &amp; nibbles &lt;\\\/strong&gt;&quot;,&quot;time&quot;:&quot;6:40 PM&quot;,&quot;program&quot;:&quot;NETWORKING WITH DRINKS &amp; NIBBLES&quot;}]\"\n\t>\n\t<\/div>\n<\/div>\n\n<div class=\"text-divider text-sans-20 block-text-divider__text-divider\">\n\t<\/div>\n\n<div class=\"full-width-image block-full-width-image__full-width-image\">\n\t<div\n\t\tclass=\"image-wrap full-width-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\t\t\t<source\n\t\t\t\tsrcset=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/05\/Talks-Sydney-Mobile-events-form-375x375-2.png\"\n\t\t\t\tmedia=\"(max-width: 767px)\"\n\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/05\/Talks-Sydney-LP-hero-banner-1920x1080-1.png\"\n\t\t\t\tclass=\"image full-width-image__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><\/div>\n\n<div class=\"block-custom-listing\">\n\t<h2\tclass=\"text text-sans-48 block-custom-listing__title is-bold-sans\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" >On our <span class=\"is-fancy-serif\">mind<\/span><\/h2><a\tclass=\"button-v2 text-sans-16 is-outline block-custom-listing__cta\" data-animation=\"slide-fade\" data-animation-delay=\"0.75\" href=\"https:\/\/www.deptagency.com\/insights\/\" >\n\tVIEW ALL INSIGHTS<\/a>\n\t<div\n\t\tclass=\"block-custom-listing__items\"\n\t\tdata-animation=\"fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t\tdata-animation-delay=\"0.25\"\n\t\tdata-animation-stagger=\"0.1\">\n\t\t<a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/en-au\/insight\/is-your-brand-built-for-durability-or-just-quarterly-earnings\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/04\/durablity-concept-knots.webp\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Brand &amp; Media<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>Is your brand built for durability\u2014or just quarterly earnings?<\/p>\t<\/div>\n\n\t<\/a><a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/en-au\/insight\/marketing-in-the-grey-zone-finding-agility-amid-tariff-uncertainty\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/04\/Website-asset-agile-in-uncertain-times-1920x1080-1.jpg\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>AI Transformation<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>Marketing in the grey zone: finding agility amid tariff uncertainty<\/p>\t<\/div>\n\n\t<\/a><a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/en-au\/insight\/building-the-future-of-generative-engine-optimisation-geo\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/03\/the-future-geo-port.jpeg\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Brand &amp; Media<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>Building the future of generative engine optimisation (GEO)<\/p>\t<\/div>\n\n\t<\/a><a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/en-au\/insight\/the-two-layer-approach-the-future-of-influencer-and-creator-marketing\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/03\/influencer-creator.webp\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Brand &amp; Media<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>The two layer approach: the future of influencer and creator marketing<\/p>\t<\/div>\n\n\t<\/a>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":49,"featured_media":4290500,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_event_sub_events":"[{\"address\":\"DEPT\u00ae Sydney\",\"date\":\"Wednesday 18th June\",\"time\":\"5:00pm - 7:00pm AEST\"}]","footnotes":"","event_is_time_hidden_on_listing":true},"event-location":[42013],"event-tag":[],"event-type":[39993],"speaker":[],"location":[],"person":[],"class_list":["post-4290997","event","type-event","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"event_theme":"light","event_is_hidden_on_listing":false,"event_start":"2025-06-18 17:00:00","event_end":"2025-06-18 19:00:00","event_is_time_hidden_on_listing":true,"event_alternate_featured_image":"","event_mobile_featured_image":4290510,"event_partners_multiselect":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rise of the Alpha: Building Brand Relevance Today for Tomorrow - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"Join DEPT\u00ae x Vinyl Media for an exclusive event to delve into the emerging influence of Generation Alpha and their impact on the future of brands. Learn, connect, and transform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/en-apac\/event\/rise-of-the-alpha-building-brand-relevance-today-for-tomorrow-main-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rise of the Alpha: Building Brand Relevance Today for Tomorrow - DEPT\u00ae\" \/>\n<meta property=\"og:description\" content=\"Join DEPT\u00ae x Vinyl Media for an exclusive event to delve into the emerging influence of Generation Alpha and their impact on the future of brands. Learn, connect, and transform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deptagency.com\/en-apac\/event\/rise-of-the-alpha-building-brand-relevance-today-for-tomorrow-main-page\/\" \/>\n<meta property=\"og:site_name\" content=\"DEPT\u00ae\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-04T06:40:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/05\/Talks-Sydney-LinkedIn-1600x900-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.deptagency.com\/en-apac\/event\/rise-of-the-alpha-building-brand-relevance-today-for-tomorrow-main-page\/\",\"url\":\"https:\/\/www.deptagency.com\/en-apac\/event\/rise-of-the-alpha-building-brand-relevance-today-for-tomorrow-main-page\/\",\"name\":\"Rise of the Alpha: Building Brand Relevance Today for Tomorrow - DEPT\u00ae\",\"isPartOf\":{\"@id\":\"https:\/\/www.deptagency.com\/en-uki\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.deptagency.com\/en-apac\/event\/rise-of-the-alpha-building-brand-relevance-today-for-tomorrow-main-page\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.deptagency.com\/en-apac\/event\/rise-of-the-alpha-building-brand-relevance-today-for-tomorrow-main-page\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/05\/Talks-Sydney-LinkedIn-1600x900-1.png\",\"datePublished\":\"2025-05-26T00:23:46+00:00\",\"dateModified\":\"2025-06-04T06:40:42+00:00\",\"description\":\"Join DEPT\u00ae x Vinyl Media for an exclusive event to delve into the emerging influence of Generation Alpha and their impact on the future of brands. Learn, connect, and transform.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.deptagency.com\/en-apac\/event\/rise-of-the-alpha-building-brand-relevance-today-for-tomorrow-main-page\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.deptagency.com\/en-apac\/event\/rise-of-the-alpha-building-brand-relevance-today-for-tomorrow-main-page\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.deptagency.com\/en-apac\/event\/rise-of-the-alpha-building-brand-relevance-today-for-tomorrow-main-page\/#primaryimage\",\"url\":\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/05\/Talks-Sydney-LinkedIn-1600x900-1.png\",\"contentUrl\":\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/05\/Talks-Sydney-LinkedIn-1600x900-1.png\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.deptagency.com\/en-apac\/event\/rise-of-the-alpha-building-brand-relevance-today-for-tomorrow-main-page\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.deptagency.com\/en-au\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rise of the Alpha: Building Brand Relevance Today for Tomorrow\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.deptagency.com\/en-uki\/#website\",\"url\":\"https:\/\/www.deptagency.com\/en-uki\/\",\"name\":\"DEPT\u00ae\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.deptagency.com\/en-uki\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rise of the Alpha: Building Brand Relevance Today for Tomorrow - DEPT\u00ae","description":"Join DEPT\u00ae x Vinyl Media for an exclusive event to delve into the emerging influence of Generation Alpha and their impact on the future of brands. Learn, connect, and transform.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.deptagency.com\/en-apac\/event\/rise-of-the-alpha-building-brand-relevance-today-for-tomorrow-main-page\/","og_locale":"en_US","og_type":"article","og_title":"Rise of the Alpha: Building Brand Relevance Today for Tomorrow - DEPT\u00ae","og_description":"Join DEPT\u00ae x Vinyl Media for an exclusive event to delve into the emerging influence of Generation Alpha and their impact on the future of brands. Learn, connect, and transform.","og_url":"https:\/\/www.deptagency.com\/en-apac\/event\/rise-of-the-alpha-building-brand-relevance-today-for-tomorrow-main-page\/","og_site_name":"DEPT\u00ae","article_modified_time":"2025-06-04T06:40:42+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/05\/Talks-Sydney-LinkedIn-1600x900-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.deptagency.com\/en-apac\/event\/rise-of-the-alpha-building-brand-relevance-today-for-tomorrow-main-page\/","url":"https:\/\/www.deptagency.com\/en-apac\/event\/rise-of-the-alpha-building-brand-relevance-today-for-tomorrow-main-page\/","name":"Rise of the Alpha: Building Brand Relevance Today for Tomorrow - DEPT\u00ae","isPartOf":{"@id":"https:\/\/www.deptagency.com\/en-uki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.deptagency.com\/en-apac\/event\/rise-of-the-alpha-building-brand-relevance-today-for-tomorrow-main-page\/#primaryimage"},"image":{"@id":"https:\/\/www.deptagency.com\/en-apac\/event\/rise-of-the-alpha-building-brand-relevance-today-for-tomorrow-main-page\/#primaryimage"},"thumbnailUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/05\/Talks-Sydney-LinkedIn-1600x900-1.png","datePublished":"2025-05-26T00:23:46+00:00","dateModified":"2025-06-04T06:40:42+00:00","description":"Join DEPT\u00ae x Vinyl Media for an exclusive event to delve into the emerging influence of Generation Alpha and their impact on the future of brands. Learn, connect, and transform.","breadcrumb":{"@id":"https:\/\/www.deptagency.com\/en-apac\/event\/rise-of-the-alpha-building-brand-relevance-today-for-tomorrow-main-page\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.deptagency.com\/en-apac\/event\/rise-of-the-alpha-building-brand-relevance-today-for-tomorrow-main-page\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.deptagency.com\/en-apac\/event\/rise-of-the-alpha-building-brand-relevance-today-for-tomorrow-main-page\/#primaryimage","url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/05\/Talks-Sydney-LinkedIn-1600x900-1.png","contentUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/05\/Talks-Sydney-LinkedIn-1600x900-1.png","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/www.deptagency.com\/en-apac\/event\/rise-of-the-alpha-building-brand-relevance-today-for-tomorrow-main-page\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.deptagency.com\/en-au\/"},{"@type":"ListItem","position":2,"name":"Rise of the Alpha: Building Brand Relevance Today for Tomorrow"}]},{"@type":"WebSite","@id":"https:\/\/www.deptagency.com\/en-uki\/#website","url":"https:\/\/www.deptagency.com\/en-uki\/","name":"DEPT\u00ae","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.deptagency.com\/en-uki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"}]}},"listingData":{"id":4290997,"imageUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/05\/Talks-Sydney-LinkedIn-1600x900-1.png","imageAlt":"","url":"https:\/\/www.deptagency.com\/en-au\/event\/rise-of-the-alpha-building-brand-relevance-today-for-tomorrow-main-page\/","title":"Rise of the Alpha: Building Brand Relevance Today for Tomorrow","location":"DEPT\u00ae Sydney","eventType":"DEPT\u00ae Talks","startDateTime":"18 Jun 2025 \u2192 5PM"},"_links":{"self":[{"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/event\/4290997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/event"}],"about":[{"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/types\/event"}],"author":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/users\/49"}],"version-history":[{"count":9,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/event\/4290997\/revisions"}],"predecessor-version":[{"id":4291507,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/event\/4290997\/revisions\/4291507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/media\/4290500"}],"wp:attachment":[{"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/media?parent=4290997"}],"wp:term":[{"taxonomy":"event-location","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/event-location?post=4290997"},{"taxonomy":"event-tag","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/event-tag?post=4290997"},{"taxonomy":"event-type","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/event-type?post=4290997"},{"taxonomy":"speaker","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/speaker?post=4290997"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/location?post=4290997"},{"taxonomy":"person","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/person?post=4290997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}