{"id":4267455,"date":"2021-02-11T08:02:36","date_gmt":"2021-02-11T08:02:36","guid":{"rendered":"https:\/\/www.deptagency.com\/event\/the-five-key-success-factors-of-every-digital-business\/"},"modified":"2021-02-11T08:02:36","modified_gmt":"2021-02-11T08:02:36","slug":"the-five-key-success-factors-of-every-digital-business","status":"publish","type":"event","link":"https:\/\/www.deptagency.com\/en-au\/event\/the-five-key-success-factors-of-every-digital-business\/","title":{"rendered":"The five key success factors of every digital business"},"content":{"rendered":"<div\n\tclass=\"block-event-details js-block-event-details\"\n\tdata-event-start=\"2021-02-11T16:00:00Z\"data-event-end=\"2021-02-11T17:00:00Z\">\n\t<div class=\"block-event-details__header-container\">\n\t\t<button\tclass=\"cta-button block-event-details__back-button cta-button__color--white cta-button__style--back\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack to all events\t\t<\/span>\n\t\n<\/button><h1\t\tclass=\"typography block-event-details__event-title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tThe five key success factors of every digital business\t<\/h1>\n\t\t<div class=\"block-event-details__content-floating-bar-mobile\">\n\t\t\t<p\t\tclass=\"typography block-event-details__event-date-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tDate\t<\/p><p\t\tclass=\"typography block-event-details__event-date typography__color--onyxGrey typography__size--h6 typography__align--left js-block-event-details-mobile-date-field-value\"\n\t\t\t>\n\t\tFebruary 11\t<\/p><p\t\tclass=\"typography block-event-details__event-time-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left js-block-event-details-mobile-time-field-label\"\n\t\t\t>\n\t\tFrom\t<\/p><p\t\tclass=\"typography block-event-details__event-time typography__color--onyxGrey typography__size--h6 typography__align--left js-block-event-details-mobile-time-field-value\"\n\t\t\t>\n\t\t16:00 &#8211; 17:00\t<\/p><p\t\tclass=\"typography block-event-details__event-location-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tWhere\t<\/p><p\t\tclass=\"typography block-event-details__event-location typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t#homeoffice\t<\/p>\t\t<\/div>\n\n\t\t<div\n\t\tclass=\"image-wrap block-event-details__featured-image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/07\/5-key-success-factors-featured-image-.jpeg\"\n\t\t\t\tclass=\"image block-event-details__featured-image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t<\/div>\n\n\t<div class=\"block-event-details__content\">\n\t\t<div class=\"block-event-details__content-people\">\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"block-event-details__content-details\">\n\t\t\t<p\t\tclass=\"typography block-event-details__event-description typography__color--bodyOnWhite typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tData shows that commerce businesses are seeing record sales online coming into 2021, and e-commerce will drive\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.forrester.com\/report\/2020+Online+Retail+Forecast+Europe5+COVID19+Update\/-\/E-RES162238?objectid=RES162238\" target=\"_blank\">two-thirds<\/a>\u00a0of retail growth. This number will rise to 85% by 2024. The digital imperative for commerce has never been stronger.<br><br>If you\u2019re not reaching and engaging potential customers across a purchase journey that is increasingly online, you can be sure that another brand is. Brands must envision e-commerce as part of a holistic commercial offering and design a shopping experience that increases the number of touchpoints with customers while complimenting the in-store experience.\u00a0Brands must build their digital presence with strategic vision that provides more value to their customers and allows them to innovate quickly and adapt to changes in the market.<br><br>During this DEPT\u00ae Talks Live, our founder and CTO, Bart Manuel, will be joined by guest speaker, Forrester VP and Principal Analyst,\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.forrester.com\/Sucharita-Kodali?objectid=BIO1129\" target=\"_blank\">Sucharita Kodali<\/a>, to discuss how the most successful commerce organisations are propelling their digital success. Based on Forrester\u2019s recent research report \u201c<a rel=\"noreferrer noopener\" href=\"https:\/\/www.forrester.com\/report\/The+Five+Key+Success+Factors+Of+Every+Digital+Business\/-\/E-RES88961\" target=\"_blank\">The Five Key Success Factors of Every Digital Business<\/a>\u201d, the talk will highlight the steps that companies are taking to build unique digital commerce offerings with significant differentiation in a highly competitive market.<br><br><strong>Three Key Takeaways:<\/strong><br>&#8211; Five key characteristics that the most successful commerce organisations share to positively impact their digital business<br>&#8211; Examples of how companies are building their digital business by harnessing people, creativity, data and technology<br>&#8211; How to optimise across talent, planning, metrics and market opportunity to drive success for your business\t<\/p>\n<div class=\"event-panel-teaser event-panel-teaser__theme--light block-event-panel-teaser__event-panel-teaser js-panel-teaser\">\n\t<div\n\t\tclass=\"image-wrap event-panel-teaser__panel-speaker-photo-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<div style=\"background-image:url(https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/07\/sr3xjFig-150x150.jpeg)\" class=\"image image--bg event-panel-teaser__panel-speaker-photo\" ><\/div>\n\t\n\t<\/div><h2 class=\"heading heading__size--xxs heading__align--left event-panel-teaser__panel-speaker-info\">\n\t\t\tBart Manuel <br> Co-Founder at DEPT\u00ae  \t<\/h2><button class=\"btn btn__color--richBlack event-panel-teaser__panel-cta js-panel-teaser-overlay-show\" >\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__indicator-circle\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><circle cx='12' cy='12' r='3' fill='currentColor'\/><\/g><circle class='symbol-hover' cx='12' cy='12' r='11' fill='currentColor'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t\t\t<span class=\"btn__label\">\n\t\t\t\t\t<\/span>\n\t<\/button><\/div>\n\n<div class=\"event-panel-teaser__overlay js-panel-teaser-overlay\">\n\t<div class=\"event-panel-teaser__overlay-top\">\n\t\t<div\n\t\tclass=\"image-wrap event-panel-teaser__overlay-top-logo-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"\/wp-content\/themes\/dept\/public\/logo-dark-new.svg\"\n\t\t\t\tclass=\"image event-panel-teaser__overlay-top-logo\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><button class=\"btn btn__color--richBlack event-panel-teaser__overlay-top-close btn__icon-right js-panel-teaser-overlay-hide\" title=\"Close\" >\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__close-circle\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M8 8L16 16' stroke='currentColor' stroke-width='1.5'\/><path d='M16 8L8 16' stroke='currentColor' stroke-width='1.5'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12C23 5.92487 18.0751 1 12 1C5.92487 1 1 5.92487 1 12ZM7.46967 8.53033L10.9393 12L7.46967 15.4697L8.53033 16.5303L12 13.0607L15.4697 16.5303L16.5303 15.4697L13.0607 12L16.5303 8.53033L15.4697 7.46967L12 10.9393L8.53033 7.46967L7.46967 8.53033Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t\t\t<span class=\"btn__label\">\n\t\t\tClose\t\t<\/span>\n\t<\/button>\t<\/div>\n\n\t<div class=\"event-panel-teaser__overlay-content\">\n\t\t<p class=\"paragraph paragraph__size--default paragraph__align--left event-panel-teaser__overlay-content-details\">During his physics studies at the TU-Delft, Bart had his first experiences with internet technology and the world wide web. The university network was the perfect playground to experiment with. So when his brother Paul approached him with the idea to start a business \u2018building digital catalogues for electronics wholesalers on the internet\u2019, he was on board quickly, intrigued by the real world opportunities of this exciting new technology. Together they founded TamTam in 1996 and quickly broadened their offering to design and build websites, and realised that whatever direction the internet would evolve, there would always be a need for an agency helping organisations be successful online. Fast forward 24 years and this still holds true, just at a bigger scale. The impact and development of digital technology has never ceased to accelerate since and to Bart there has never been a more exciting day in the history of his business than right now, today, to be trying to create the future. He keeps focusing on digital acceleration and the reinvention of businesses. Meanwhile, TamTam has evolved into DEPT\u00ae, a leading international digital agency, with Dimi Albers as CEO and Bart (&amp; Paul) still involved on a full-time basis as board members and co-founders.<\/p>\n\t\t<div class=\"event-panel-teaser__overlay-content-speaker\">\n\t\t\t<div\n\t\tclass=\"image-wrap event-panel-teaser__overlay-content-speaker-photo-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<div style=\"background-image:url(https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/07\/sr3xjFig-150x150.jpeg)\" class=\"image image--bg event-panel-teaser__overlay-content-speaker-photo\" ><\/div>\n\t\n\t<\/div><h2 class=\"heading heading__size--xxs heading__align--left event-panel-teaser__overlay-content-speaker-info\">\n\t\t\tBart Manuel <br> Co-Founder at DEPT\u00ae  \t<\/h2>\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"event-panel-teaser event-panel-teaser__theme--light block-event-panel-teaser__event-panel-teaser js-panel-teaser\">\n\t<div\n\t\tclass=\"image-wrap event-panel-teaser__panel-speaker-photo-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<div style=\"background-image:url(https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/07\/admin-ajax-e1626352660273-150x150.png)\" class=\"image image--bg event-panel-teaser__panel-speaker-photo\" ><\/div>\n\t\n\t<\/div><h2 class=\"heading heading__size--xxs heading__align--left event-panel-teaser__panel-speaker-info\">\n\t\t\tSucharita Kodeli <br> VP, Principal Analyst at Forrester \t<\/h2><button class=\"btn btn__color--richBlack event-panel-teaser__panel-cta js-panel-teaser-overlay-show\" >\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__indicator-circle\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><circle cx='12' cy='12' r='3' fill='currentColor'\/><\/g><circle class='symbol-hover' cx='12' cy='12' r='11' fill='currentColor'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t\t\t<span class=\"btn__label\">\n\t\t\t\t\t<\/span>\n\t<\/button><\/div>\n\n<div class=\"event-panel-teaser__overlay js-panel-teaser-overlay\">\n\t<div class=\"event-panel-teaser__overlay-top\">\n\t\t<div\n\t\tclass=\"image-wrap event-panel-teaser__overlay-top-logo-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"\/wp-content\/themes\/dept\/public\/logo-dark-new.svg\"\n\t\t\t\tclass=\"image event-panel-teaser__overlay-top-logo\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><button class=\"btn btn__color--richBlack event-panel-teaser__overlay-top-close btn__icon-right js-panel-teaser-overlay-hide\" title=\"Close\" >\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__close-circle\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M8 8L16 16' stroke='currentColor' stroke-width='1.5'\/><path d='M16 8L8 16' stroke='currentColor' stroke-width='1.5'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12C23 5.92487 18.0751 1 12 1C5.92487 1 1 5.92487 1 12ZM7.46967 8.53033L10.9393 12L7.46967 15.4697L8.53033 16.5303L12 13.0607L15.4697 16.5303L16.5303 15.4697L13.0607 12L16.5303 8.53033L15.4697 7.46967L12 10.9393L8.53033 7.46967L7.46967 8.53033Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t\t\t<span class=\"btn__label\">\n\t\t\tClose\t\t<\/span>\n\t<\/button>\t<\/div>\n\n\t<div class=\"event-panel-teaser__overlay-content\">\n\t\t<p class=\"paragraph paragraph__size--default paragraph__align--left event-panel-teaser__overlay-content-details\">Sucharita serves digital business strategy professionals. She is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.<br><br><\/p>\n\t\t<div class=\"event-panel-teaser__overlay-content-speaker\">\n\t\t\t<div\n\t\tclass=\"image-wrap event-panel-teaser__overlay-content-speaker-photo-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<div style=\"background-image:url(https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/07\/admin-ajax-e1626352660273-150x150.png)\" class=\"image image--bg event-panel-teaser__overlay-content-speaker-photo\" ><\/div>\n\t\n\t<\/div><h2 class=\"heading heading__size--xxs heading__align--left event-panel-teaser__overlay-content-speaker-info\">\n\t\t\tSucharita Kodeli <br> VP, Principal Analyst at Forrester \t<\/h2>\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"block-event-details__content-floating-bar-desktop\">\n\t\t<p\t\tclass=\"typography block-event-details__event-date-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tDate\t<\/p><p\t\tclass=\"typography block-event-details__event-date typography__color--onyxGrey typography__size--h6 typography__align--left js-block-event-details-date-field-value\"\n\t\t\t>\n\t\tFebruary 11\t<\/p><p\t\tclass=\"typography block-event-details__event-time-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left js-block-event-details-time-field-label\"\n\t\t\t>\n\t\tFrom\t<\/p><p\t\tclass=\"typography block-event-details__event-time typography__color--onyxGrey typography__size--h6 typography__align--left js-block-event-details-time-field-value\"\n\t\t\t>\n\t\t16:00 &#8211; 17:00\t<\/p><p\t\tclass=\"typography block-event-details__event-location-title typography__color--bodyOnWhite typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tWhere\t<\/p><p\t\tclass=\"typography block-event-details__event-location typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t#homeoffice\t<\/p>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right block-event-details__flyout-drawer\"\n\tdata-trigger=\"#block-event-details-3febe2f12ed492d471604b7ea971655f\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><div\tclass=\"block-event-details__modal-info\" >\n\t<h2\t\tclass=\"typography block-event-details__event-title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tThe five key success factors of every digital business\t<\/h2><p\t\tclass=\"typography block-event-details__event-date-title typography__color--bodyOnBlack typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tDate\t<\/p><p\t\tclass=\"typography block-event-details__event-date typography__color--white typography__size--h6 typography__align--left js-block-event-details-flyout-date-field-value\"\n\t\t\t>\n\t\tFebruary 11\t<\/p><p\t\tclass=\"typography block-event-details__event-time-title typography__color--bodyOnBlack typography__size--eyebrow-lc typography__align--left js-block-event-details-flyout-time-field-label\"\n\t\t\t>\n\t\tFrom\t<\/p><p\t\tclass=\"typography block-event-details__event-time typography__color--white typography__size--h6 typography__align--left js-block-event-details-flyout-time-field-value\"\n\t\t\t>\n\t\t16:00 &#8211; 17:00\t<\/p><p\t\tclass=\"typography block-event-details__event-location-title typography__color--bodyOnBlack typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tWhere\t<\/p><p\t\tclass=\"typography block-event-details__event-location typography__color--white typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t#homeoffice\t<\/p><\/div><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-iconblock-event-details__close\" aria-label=\"Close\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tClose\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-event-details__pardot-forms js-pardot-forms\">\n\t\t<iframe\n\t\tdata-initial-src=\"https:\/\/www2.deptagency.com\/l\/321011\/2021-01-27\/2cm22r3\"\n\t\tclass=\"pardot-forms__embed block-event-details__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' 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