{"id":4285566,"date":"2025-03-07T18:49:34","date_gmt":"2025-03-07T16:49:34","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/revolutionising-skincare-with-a-seamless-digital-experience\/"},"modified":"2025-03-20T01:33:25","modified_gmt":"2025-03-19T23:33:25","slug":"revolutionising-skincare-with-a-seamless-digital-experience","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-au\/case\/revolutionising-skincare-with-a-seamless-digital-experience\/","title":{"rendered":"Revolutionising skincare with a seamless digital experience"},"content":{"rendered":"<div class=\"block-case-intro-title\">\n\t<p\tclass=\"text text-sans-128 block-case-intro-title__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Geske<\/p><p\tclass=\"text text-sans-48 block-case-intro-title__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Revolutionising skincare with a seamless digital experience<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1063255413\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-case-intro js-block-case-intro\">\n\t\t\t<div class=\"block-case-intro__category-container\">\n\t\t\t<p\n\t\t\t\tclass=\"block-case-intro__category-header text-sans-16\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t>\n\t\t\t\t(&nbsp;&nbsp;Services&nbsp;&nbsp;)\n\t\t\t<\/p>\n\n\t\t\t<ul\n\t\t\t\tclass=\"block-case-intro__category-list text-sans-14 js-block-case-intro-category-list\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-target=\"inner-items\"\n\t\t\t\tdata-animation-delay=\"0.5\"\n\t\t\t\tdata-animation-stagger=\"0.1\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tCommerce\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tCustomer Experience\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tTech &amp; Data\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<p\tclass=\"text text-sans-48 block-case-intro__title js-block-case-intro-title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.005\" >In a saturated beauty market, differentiation is everything.\u00a0<\/p><p\tclass=\"text text-sans-24 block-case-intro__text js-block-case-intro-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-delay=\"0.1\" >Geske blends German engineering, advanced skincare expertise, and AI technology to create a first-of-its-kind <a href=\"https:\/\/www.geske.com\/us\/Devices\/Category-Overview\/Shop-All-Devices\">SmartAppGuided\u2122 skincare range<\/a>. With 250 clinically tested devices, the brand needed a digital home that matched its innovation.<br><br>DOGSTUDIO\/DEPT\u00ae partnered with Geske to make high-tech skincare accessible to consumers, retailers, press, and commercial partners worldwide. Our goal? To translate Geske\u2019s cutting-edge technology into an intuitive, engaging, and conversion-driven <a href=\"https:\/\/www.deptagency.com\/en-uki\/solutions\/customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital experience<\/a>.<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1063255372\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >An immersive, boutique-like shopping experience<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Purchasing skincare is personal. We designed Geske\u2019s platform to mimic the tactile experience of an upscale boutique\u2014where users can inspect products from every angle, understand their benefits, and feel confident in their choices.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/03\/geske-desktop-uxui.webp\"\n\t\t\t\t\talt=\"Geske desktop UXUIs\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy has-less-t-space\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"end\"\n>\n\t<div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>To bridge the gap between digital and physical retail, we integrated WebGL-powered product interactions, allowing users to spin, zoom, and explore each device in detail. Custom visuals showcase features like massage functions, temperature settings, and textures\u2014to help users fully grasp the product\u2019s capabilities without ever touching it.<br><br>Skincare is not one-size-fits-all. With Geske\u2019s new experience, users can express their aesthetic preferences, choosing from a range of colours that align with their personal style. Whether they prefer sleek black or vibrant turquoise, the platform offers a shopping journey that promotes trust and confidence.<\/p><\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1063255389\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >A human-centric approach to content<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Beyond tech specs and sleek design, the heart of Geske\u2019s platform is connection. Skincare is emotional, and our content strategy ensures every user feels seen and understood.<br><br>With a presence in international markets, Geske needed a platform that spoke to everyone. We built the experience to be fully translatable into 42 languages, accommodating diverse reading orientations and cultural nuances to ensure inclusivity and accessibility.<br><\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/03\/geske-localization.webp\"\n\t\t\t\t\talt=\"Geske localization example\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy has-less-t-space\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>To resonate with users, we crafted a content experience that merges innovation with relatability. Product descriptions, imagery, and testimonials combine to demystify complex technology while maintaining an aspirational, engaging tone.<\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1063255355\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"seventy-thirty-asset-one\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Pushing the boundaries of digital innovation<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Building a site that visually communicates Geske\u2019s advanced technology required a blend of design ingenuity and technical expertise. Our team optimised WebGL performance for high-fidelity 3D product models, reducing polygon counts, implementing advanced compression, and using adaptive loading techniques to maintain speed without sacrificing detail.<br><br>Meanwhile, dynamic animations\u2014crafted with JavaScript libraries and WebGL shaders\u2014transform abstract skincare technology into visually compelling narratives. These elements don\u2019t just look impressive; they guide users through the experience, reinforcing Geske\u2019s unique blend of engineering, AI, and skincare expertise.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/03\/geske-WebGL.png\"\n\t\t\t\t\talt=\"Geske product rendering\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-first\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/03\/geske-product-rendering.png\"\n\t\t\t\t\talt=\"Geske 3d development\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-second\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >A scalable future for smart skincare<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Geske\u2019s new digital experience isn\u2019t just a website\u2014it\u2019s a platform built for growth. We ensured a frictionless backend that supports seamless scalability by integrating Strapi for editorial content management and Shopware for e-commerce, promotions, and fulfilment.\u00a0<br><br>The result? A future-ready platform that empowers Geske to revolutionise skincare, one smart device at a time.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/03\/geske-products.webp\"\n\t\t\t\t\talt=\"Geske products in pink\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-case-credits js-block-case-credits\">\n\t\n\t\n\t\t\t<p\n\t\t\tclass=\"block-case-credits__credits-label\"\n\t\t\tdata-animation=\"slide\"\n\t\t\tdata-animation-target=\"words\"\n\t\t\tdata-animation-stagger=\"0.015\"\n\t\t>\n\t\t\tCredits\t\t<\/p>\n\t\n\t\t\t<div\n\t\t\tclass=\"block-case-credits__credits\"\n\t\t\tdata-animation=\"slide-fade\"\n\t\t\tdata-animation-target=\"inner-items\"\n\t\t\tdata-animation-delay=\"0.25\"\n\t\t\tdata-animation-stagger=\"0.1\"\n\t\t>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>UX Designers<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\tCamille Theveniau (lead)<br>Megan Jackson\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>Technical Director <span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\tKristofer Forsell\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>UI Designers<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\tMax Rimbert (lead)<br>Simon D\u2019haenens<br>Lorena Foucher<br>Jesus Originales<br>Jolan Yon<br>\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>3D Designers<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\tMaya Stoffijn<br>Eva Vermeulen<br>Lovis Odin\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>Development<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\tDorian Lods (lead)<br>Thao Delefortrie<br>Chlo\u00eb Devriese<br>Anthony DuPont<br>Jeff Kelley<br>Soufiane Lasri<br>Panche Manaskov\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__credit-column\">\n\t\t\t\t\t<p class=\"block-case-credits__credit-label\">\n\t\t\t\t\t\t<span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>Producers <span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span>\n\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__credit-people text-sans-14\">\n\t\t\t\t\t\tMark Wordsworth (Executive)<br><br>Megan Goethals<br>S\u00e9bastien Goffin\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4284385,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_accent_color":"#1027EF","dept_next_case_accent_color":"","dept_case_video":{"type":"local"},"footnotes":""},"client":[42805],"case-category":[42671,42672,42675],"award":[],"case-industry":[42670],"person":[39734],"class_list":["post-4285566","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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