{"id":4276164,"date":"2024-11-29T16:29:09","date_gmt":"2024-11-29T14:29:09","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/blending-rich-tradition-with-a-bold-new-vision\/"},"modified":"2024-12-16T19:05:52","modified_gmt":"2024-12-16T17:05:52","slug":"blending-rich-tradition-with-a-bold-new-vision","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-au\/case\/blending-rich-tradition-with-a-bold-new-vision\/","title":{"rendered":"Blending rich tradition with a bold new vision"},"content":{"rendered":"<div class=\"block-case-intro-title\">\n\t<p\tclass=\"text text-sans-128 block-case-intro-title__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >J\u00e4germeister<\/p><p\tclass=\"text text-sans-48 block-case-intro-title__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Blending rich tradition with a bold new vision<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"https:\/\/vimeo.com\/1034438910\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tdata-for=\"4dad9dfd\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-button js-block-assets-and-copy-view-transcript text-sans-14\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tTranscript\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<dialog\n\t\t\t\t\t\t\tid=\"4dad9dfd\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-dialog js-block-assets-and-copy-transcript-dialog\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<header>\n\t\t\t\t\t\t\t\t<p class=\"text-sans-16\">Transcript<\/p>\n\n\t\t\t\t\t\t\t\t<button class=\"js-block-assets-and-copy-modal-close\">Close<\/button>\n\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t<p class=\"block-assets-and-copy__transcript-content\">Jagermeister a named synonymous with rich tradition\nand bold new visions.\nFrom a global nightlife staple to a digital pioneer,\nJagermeister continually evolves to connect\nwith new generations.\nIntroducing Jagermeister new digital home, a seamless blend\nof tradition and innovation.\nThis fully integrated digital ecosystem combines brand\ncontent, e-commerce\nand loyalty elements, and the one brand identity.\nWe unified Jagermeister global web presence\nby merging workflows across 18 local sites,\nremoving tech debt, and creating future proof applications.\nOur innovative solutions like the Templater feature\nand personalized experiences,\nensure every touch point is engaging and tailored.\nThe new design system captures Jagermeister vibrant\nlifestyle, brand, balancing form and function,\nand using the brand&#8217;s design principles, lively,\nunapologetic, sociable, and bold.\nJagermeister new digital home is more than a website.\nIt&#8217;s a premium home for a premium brand.\nJoin us in celebrating Jagermeister,\nwhere Rich tradition meets a bold new vision.<\/p>\n\t\t\t\t\t\t<\/dialog>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-case-intro js-block-case-intro\">\n\t\t\t<div class=\"block-case-intro__category-container\">\n\t\t\t<p\n\t\t\t\tclass=\"block-case-intro__category-header text-sans-16\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t>\n\t\t\t\t(&nbsp;&nbsp;Services&nbsp;&nbsp;)\n\t\t\t<\/p>\n\n\t\t\t<ul\n\t\t\t\tclass=\"block-case-intro__category-list text-sans-14 js-block-case-intro-category-list\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-target=\"inner-items\"\n\t\t\t\tdata-animation-delay=\"0.5\"\n\t\t\t\tdata-animation-stagger=\"0.1\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tCommerce\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tCustomer Experience\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tTech &amp; Data\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<p\tclass=\"text text-sans-48 block-case-intro__title js-block-case-intro-title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.005\" >While the recipe for J\u00e4germeister\u2019s iconic liqueur remains unchanged, the brand\u2019s story has evolved to match the bold, rich, and varied taste of its flagship product.\u00a0\u00a0<\/p><p\tclass=\"text text-sans-24 block-case-intro__text js-block-case-intro-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-delay=\"0.1\" >Created in the small German town of Wolfenb\u00fcttel, J\u00e4germeister first became known as a drink enjoyed among hunters to celebrate their success. It wasn\u2019t long before the brand\u2019s reputation for celebration spread, and J\u00e4germeister became an integral part of nightlife across the world.\u00a0\u00a0<br><br>To pass this grand tradition of celebration and libation on to a new generation, we supported J\u00e4germeister with the creation and launch of a new digital ecosystem.\u00a0<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/group-of-young-people-having-shots.jpg\"\n\t\t\t\t\talt=\"Group of people doing shots with J\u00e4germeister\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >The perfect mix of tradition and innovation<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>As a website combining brand content, e-shop, and loyalty elements, the concept behind J\u00e4germeister\u2019s so-called New Digital Home was a technically mature, fully integrated, and graphically revised digital presence.\u00a0<br><br>Crucially, this future-forward vision also needed to offer an innovative experience that met both the needs of younger consumers and the high standards of the J\u00e4germeister brand.\u00a0<br><br>As the <a href=\"https:\/\/www.deptagency.com\/en-uki\/solutions\/tech-data\/\">global tech lead agency<\/a>, we ensured J\u00e4germeister\u2019s New Digital Home was standardised across numerous brand websites with a cohesive brand identity that balanced the company\u2019s core values with its digital future.<\/p><\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"mobile-asset\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/jagermeister_homepage_layout-1.png\"\n\t\t\t\t\talt=\"jagermeister homepage layout\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Combining touchpoints<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>The project&#8217;s primary goal was to unify the three pillars: brand; e-commerce; and loyalty.\u00a0<br><br>Before our collaboration, each of these pillars existed on different websites. To bring them under one roof, we consolidated pre-existing workflows on more than 18 local sites.<br><br>Once this was accomplished, local sites had to be transferred to the New Digital Home and supplemented with the e-commerce and loyalty elements. For the e-commerce pillar, we built a future-proof application using next.js. For the loyalty pillar, we built and connected an array of Shopify apps that would offer users a personalised experience.<br><br>Additionally, we enabled Content Creator and created a \u201cTemplater\u201d feature that allowed customers to order customised individual labels.<\/p><\/div><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"https:\/\/vimeo.com\/1034441543?share=copy#t=0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Designing identity eye candy<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>When most people think of J\u00e4germeister, they think of the iconic green, frost-covered bottle. But the brand extends beyond the bottle: J\u00e4germeister stands for the best night of people\u2019s lives and is evolving to a lifestyle brand more and more.<br><br>As a brand, J\u00e4germeister is synonymous with occasion and the human desire to capture the moment. Inspired by this spirit, we infused the websites with this very essence.<br><br>To accomplish this, we developed a customised design system for J\u00e4germeister\u2019s New Digital Home based upon four design principles that symbolised the lifestyle around the brand: <strong>Lively; Unapologetic; Sociable; and Bold. And the brand\u2019s newly introduced BVI.<\/strong><br><br>By building the design system in Figma, we could consistently implement these principles and create a solid and distinctive brand identity that was also flexible.<\/p><\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"left-aligned-asset\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/smilin-man-with-bottles-in-front-of-the-eyes.jpg\"\n\t\t\t\t\talt=\"smiling man with bottles in front of the eyes\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Balancing form and function<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>In addition to showcasing a powerful and attractive brand identity, J\u00e4germeister\u2019s New Digital Home needed to offer an intuitive and appealing user experience.\u00a0<br><br>This was especially important for the e-commerce pillar. We needed to design the store to increase conversion rate and boost sales, which we achieved by ensuring that the overall digital experience was as accessible and user-friendly as possible.\u00a0<br><br>Before kicking off the experience redesign, we conducted a research phase that analysed J\u00e4germeister\u2019s existing module structure. Based on our findings, we adapted the components to ensure better guidance and greater flexibility.\u00a0<br><br>We worked closely with the J\u00e4germeister team to develop a list of customer needs and expectations, paying particular attention to the younger target audience.\u00a0<br><br>The results of our research phase helped us optimise both the existing module structure and the final customer experience, applying technical innovation\u2013without losing sight of basic functionality.<\/p><\/div><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/jagermeister-layout-tiles.png\"\n\t\t\t\t\talt=\"Jagermeister layout tiles\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >A premium home for a premium brand<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>As the lead agency, our role was to ensure J\u00e4germeister\u2019s New Digital Home fit the brand\u2019s longstanding reputation for excellence and its vision for the future.\u00a0<br><br>Going forward, we will ensure that the high standards we\u2019ve helped set for J\u00e4germeister\u2019s new digital ecosystem are upheld across all local sites. We also look forward to efficiently supporting all future online campaigns.<\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"https:\/\/vimeo.com\/1034444001\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\n\t<\/div>\n\n<blockquote class=\"block-case-quote\" data-animation-timeline>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"1\">\u201c<\/span>\n\t<p\tclass=\"text text-sans-24 block-case-quote__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-timeline-item=\"2\" data-timeline-at=\"&lt;\" ><em>We are delighted that DEPT\u00ae, as our lead tech agency, is holding all the threads together and shaping the digital future of the J\u00e4germeister brand with us. The website relaunch on a global level is a first milestone for the partnership.<\/em><\/p>\t<br \/>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"3\" data-timeline-at=\"-0.5\">\u201d<\/span>\n\n\t<p\tclass=\"text text-sans-16 block-case-quote__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" data-timeline-item=\"4\" data-timeline-at=\"-0.5\" ><em>\u2014 Susanne Wehr, Global Teamlead Website &amp; eCommerce at Mast-J\u00e4germeister SE<\/em><\/p><\/blockquote>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"three-up-asset-one\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/jagermeister-mobile-layout-1.png\"\n\t\t\t\t\talt=\"J\u00e4egermeister app layout\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-first\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/jagermeister-mobile-layout-2.png\"\n\t\t\t\t\talt=\"jagermeister mobile layout\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-second\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/jagermeister-mobile-layout-3.png\"\n\t\t\t\t\talt=\"A screenshot of the Jagermeister app\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-third\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4274787,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"member_job_title":"","member_linkedin_url":"","dept_accent_color":"#08B305","dept_next_case_accent_color":"","dept_case_video":{"type":"local","id":4276154,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/DEPT\u00ae-x-Jagermeister.mp4","mime":"video\/mp4"},"footnotes":""},"case-category":[42671,42672,42675],"person":[41653],"award":[],"client":[42774],"case-industry":[42686],"class_list":["post-4276164","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - 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