{"id":4268317,"date":"2021-04-01T09:59:40","date_gmt":"2021-04-01T07:59:40","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=case&#038;p=4268317"},"modified":"2025-12-08T11:17:20","modified_gmt":"2025-12-08T09:17:20","slug":"bol-com","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-au\/case\/bol-com\/","title":{"rendered":"A campaign that is 100% social"},"content":{"rendered":"<section class=\"block-post-header block-post-header__theme--white\">\n\t<button class=\"btn btn__color--richBlack block-post-header__btn\" onclick=window.history.back()>\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__arrow-left-circle\">\n\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='24' height='24' fill='none' viewBox='0 0 24 24'><g class='symbol'><path stroke='currentColor' stroke-miterlimit='10' stroke-width='1.5' d='M12.479 6.74L6.739 12l5.74 5.26M7.217 12H17.74'\/><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-miterlimit='10' stroke-width='1.5'\/><\/g><path class='symbol-hover' fill='currentColor' fill-rule='evenodd' d='M1 12c0 6.075 4.925 11 11 11s11-4.925 11-11S18.075 1 12 1 1 5.925 1 12zm5.233.553l5.739 5.26 1.013-1.105-4.318-3.958h9.072v-1.5H8.667l4.318-3.958-1.013-1.106-5.74 5.261L5.63 12l.604.553z' clip-rule='evenodd'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t<\/button>\n\t<h2 class=\"heading heading__size--xxs heading__align--left block-post-header__tag\">\n\t\t\tbol\t<\/h2><h1 class=\"heading heading__size--xl heading__align--left block-post-header__heading\">\n\t\t\tA campaign that is 100% social\t<\/h1><\/section>\n\n<div class=\"full-width-image block-full-width-image__full-width-image\">\n\t<div\n\t\tclass=\"image-wrap full-width-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Story-1440x810-c.jpg\"\n\t\t\t\tclass=\"image full-width-image__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><\/div>\n\n<div class=\"intro-text block-intro-text__intro-text intro-text__background-color--white\" data-position=\"top left\">\n\t<div class=\"intro-text__content\" >\n\t\t<h2 class=\"heading heading__size--s heading__align--left intro-text__heading\">\n\t\t\tbol.com is the leading webshop in the Netherlands for books, toys and electronics. When summer approaches, many Dutch people are planning their vacation to far-flung tropical regions. Because not everyone has the time or the financial means to relax on golden beaches, the company wanted to reach out to the unlucky few who weren\u2019t heading on a vacation.\t<\/h2>\t<\/div>\n<\/div>\n\n<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<h2 class=\"heading heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tReaching groups of friends via social\t<\/h2>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">For this \u2018Zorgeloos Zomeren\u2019 campaign, DEPT\u00ae has collaborated with bol.com to create a little hideaway right here, in the Netherlands. The approach was based on the usage of social media by groups of friends, so we could reach multiple people on the platforms where they discuss vacation plans the most.<\/p><\/div><\/div>\n\t\t<\/div>\n\n\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-panel-with-rich-text-76bf437d54d192c3fc36a5d1a8e44de6\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Close\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tClose\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-panel-with-rich-text__pardot-forms js-pardot-forms has-picker\">\n\t\t\t<form action=\"\" class=\"pardot-forms__picker block-panel-with-rich-text__picker js-pardot-forms-picker\" method=\"POST\">\n\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-panel-with-rich-text-pardot-forms-43309323e50290aef355b3008a407aec-0\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-panel-with-rich-text__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-panel-with-rich-text-pardot-forms-43309323e50290aef355b3008a407aec-0\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-panel-with-rich-text__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-panel-with-rich-text__form-title\">\n\t\t\t\t\t\t\tJust Say Hi\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-panel-with-rich-text-pardot-forms-43309323e50290aef355b3008a407aec-1\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-panel-with-rich-text__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-panel-with-rich-text-pardot-forms-43309323e50290aef355b3008a407aec-1\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-panel-with-rich-text__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-panel-with-rich-text__form-title\">\n\t\t\t\t\t\t\tNew Business\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-panel-with-rich-text-pardot-forms-43309323e50290aef355b3008a407aec-2\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-panel-with-rich-text__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-panel-with-rich-text-pardot-forms-43309323e50290aef355b3008a407aec-2\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-panel-with-rich-text__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-panel-with-rich-text__form-title\">\n\t\t\t\t\t\t\tPress Inquiries\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-panel-with-rich-text-pardot-forms-43309323e50290aef355b3008a407aec-3\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-panel-with-rich-text__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-panel-with-rich-text-pardot-forms-43309323e50290aef355b3008a407aec-3\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-panel-with-rich-text__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-panel-with-rich-text__form-title\">\n\t\t\t\t\t\t\tWorking at DEPT\u00ae\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t<\/form>\n\t\t<iframe\n\t\tdata-initial-src=\"\"\n\t\tclass=\"pardot-forms__embed block-panel-with-rich-text__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>\n\n<div class=\"block-panel-two-media\">\n\t<div class=\"block-panel-two-media__column block-panel-two-media__left block-panel-two-media__bg--white\">\n\t\t<div\n\t\tclass=\"image-wrap block-panel-two-media__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Half-width-1-585x585-c.jpg\"\n\t\t\t\tclass=\"image block-panel-two-media__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t<\/div>\n\t<div class=\"block-panel-two-media__column block-panel-two-media__right block-panel-two-media__bg--white\">\n\t\t<div\n\t\tclass=\"image-wrap block-panel-two-media__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Half-width-Copy-585x585-c.jpg\"\n\t\t\t\tclass=\"image block-panel-two-media__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"jumbotron block-jumbotron__jumbotron jumbotron__background--white jumbotron__text--white\"\n\tdata-position=\"bottom left\"\n>\n\t<div class=\"video video__type--youtube jumbotron__video\">\n\t<div\n\t\tclass=\"video__player jumbotron__video plyr__video-embed js-video-player\"\n\t\tdata-provider=\"youtube\"\n\t\tdata-ratio=\"sixteen-nine\"\n\t\tdata-autoplay=\"true\"\n\t\tdata-loop=\"true\"\n\t\tdata-muted=\"true\"\n\t\tdata-background-mode=\"false\"\n\t\tdata-auto-pause=\"true\"\n\t\tdata-controls=\"progress,mute,play,forward,rewind\">\n\n\t\t\t\t\t<iframe\n\t\t\t\tclass=\"video__ratio--sixteen-nine\"\n\t\t\t\tsrc=\"https:\/\/www.youtube-nocookie.com\/embed\/CbqYaIZe5bQ?origin=https:\/\/plyr.io&#038;iv_load_policy=3&#038;autoplay=1&#038;modestbranding=1&#038;playsinline=1&#038;showinfo=0&#038;rel=0&#038;enablejsapi=1&#038;controls=0&#038;loop=1\"\n\t\t\t\tframeBorder=\"0\"\n\t\t\t\tallow=\"autoplay; fullscreen\"\n\t\t\t\tallowFullScreen\n\t\t\t\ttitle=\"YouTube video\"\n\t\t\t><\/iframe>\n\t\t\t<\/div>\n\n\t<\/div>\n\t\t\t<div class=\"jumbotron__content block-jumbotron__jumbotron-content will-animate\">\n\t\n\t\n\t\t\t<\/div>\n\t\n<\/div>\n\n<div class=\"call-to-action block-call-to-action__call-to-action call-to-action__background-color--white\">\n\n\t<p class=\"paragraph paragraph__color--richBlack paragraph__align--center call-to-action__paragraph\">A summer getaway, also for the ones staying in the Netherlands<\/p>\n<\/div>\n\n<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">To activate groups of friends, we went to the one thing that every group has: a WhatsApp group. Through a Facebook video campaign we invited friends to invite bol.com to their group and play a little game with us. Every day we posted summer-tinted quiz questions, and the group with the most points won the key to the island. Within one hour we were invited to 60 groups (!), and with all content launched by this campaign we reached over 1 million people.<\/p><\/div><\/div>\n\t\t<\/div>\n\n\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-panel-with-rich-text-e89748319813bde32d497ebc4f81841d\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Close\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tClose\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-panel-with-rich-text__pardot-forms js-pardot-forms has-picker\">\n\t\t\t<form action=\"\" class=\"pardot-forms__picker block-panel-with-rich-text__picker js-pardot-forms-picker\" method=\"POST\">\n\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-panel-with-rich-text-pardot-forms-77877859a9828cca58cef5bf960cacdc-0\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-panel-with-rich-text__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-panel-with-rich-text-pardot-forms-77877859a9828cca58cef5bf960cacdc-0\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-panel-with-rich-text__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-panel-with-rich-text__form-title\">\n\t\t\t\t\t\t\tJust Say Hi\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-panel-with-rich-text-pardot-forms-77877859a9828cca58cef5bf960cacdc-1\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-panel-with-rich-text__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-panel-with-rich-text-pardot-forms-77877859a9828cca58cef5bf960cacdc-1\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-panel-with-rich-text__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-panel-with-rich-text__form-title\">\n\t\t\t\t\t\t\tNew Business\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-panel-with-rich-text-pardot-forms-77877859a9828cca58cef5bf960cacdc-2\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-panel-with-rich-text__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-panel-with-rich-text-pardot-forms-77877859a9828cca58cef5bf960cacdc-2\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-panel-with-rich-text__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-panel-with-rich-text__form-title\">\n\t\t\t\t\t\t\tPress Inquiries\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-panel-with-rich-text-pardot-forms-77877859a9828cca58cef5bf960cacdc-3\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-panel-with-rich-text__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-panel-with-rich-text-pardot-forms-77877859a9828cca58cef5bf960cacdc-3\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-panel-with-rich-text__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-panel-with-rich-text__form-title\">\n\t\t\t\t\t\t\tWorking at DEPT\u00ae\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t<\/form>\n\t\t<iframe\n\t\tdata-initial-src=\"\"\n\t\tclass=\"pardot-forms__embed block-panel-with-rich-text__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>\n\n<div class=\"block-get-in-touch js-block-get-in-touch\">\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--left block-get-in-touch__column--richBlack\">\n\t\t<h2 class=\"heading heading__color--white heading__size--xl heading__align--left block-get-in-touch__heading\">\n\t\t\tQuestions?\t<\/h2>\t<\/div>\n\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--right block-get-in-touch__column--white\">\n\t<div\n\t\tclass=\"image-wrap block-get-in-touch__image-wrap\"\n\t\tdata-align=\"top center\"\n\t\t\t>\n\n\t\t\t<div style=\"background-image:url(https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Jord-Wessels.jpg)\" class=\"image image--bg block-get-in-touch__image\" ><\/div>\n\t\n\t<\/div>\t\t\t<div class=\"block-get-in-touch__specialist\">\n\t\t\t\t<p class=\"heading heading__color--richBlack heading__size--xxs heading__align--left block-get-in-touch__subtitle\">\n\t\t\tSales Director\t<\/p><h3 class=\"heading heading__color--richBlack heading__size--m heading__align--left block-get-in-touch__person-title\">\n\t\t\tJord Wessels\t<\/h3>\t\t\t<\/div>\n\t\t\n\t\t<button\tclass=\"cta-bar block-get-in-touch__cta-bar js-cta-bar\"\n\tid=\"block-get-in-touch-16bcf61f0476d87f4b8e207603a93d03\"\n\ttitle=\"Get in touch\"\n\taria-label=\"\"\n\t\t>\n\t<div class=\"cta-bar__container cta-bar__container--size--default\">\n\t\t<div class=\"cta-bar__content\">\n\t\t\t<span class=\"cta-bar__label\">\n\t\t\t\tGet in touch\t\t\t<\/span>\n\t\t\t<i class=\"icon icon icon__color--white icon__size--small icon__arrow-right-circle cta-bar__icon cta-bar__icon\">\n\t<svg width='24' height='24' fill='none' viewBox='0 0 24 24' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><path d='M11.5215 17.2609L17.2607 12L11.5215 6.73912' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M16.7827 12L6.26099 12' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M23 12C23 5.92487 18.0751 0.999999 12 1C5.92487 1 1 5.92487 1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12ZM17.7674 11.4471L12.0283 6.18627L11.0147 7.292L15.3326 11.25L6.26099 11.25L6.26099 12.75L15.3326 12.75L11.0147 16.708L12.0283 17.8137L17.7675 12.5529L18.3706 12L17.7674 11.4471Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/div>\n\t<\/div>\n<\/button>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-get-in-touch-16bcf61f0476d87f4b8e207603a93d03\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Close\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tClose\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-get-in-touch__pardot-forms js-pardot-forms has-picker\">\n\t\t\t<form action=\"\" class=\"pardot-forms__picker block-get-in-touch__picker js-pardot-forms-picker\" method=\"POST\">\n\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-get-in-touch-pardot-forms-f8aa83302413f6002eae8ab4a69680ab-0\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-get-in-touch__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-get-in-touch-pardot-forms-f8aa83302413f6002eae8ab4a69680ab-0\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-get-in-touch__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-get-in-touch__form-title\">\n\t\t\t\t\t\t\tJust Say Hi\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-get-in-touch-pardot-forms-f8aa83302413f6002eae8ab4a69680ab-1\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-get-in-touch__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-get-in-touch-pardot-forms-f8aa83302413f6002eae8ab4a69680ab-1\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-get-in-touch__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-get-in-touch__form-title\">\n\t\t\t\t\t\t\tNew Business\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-get-in-touch-pardot-forms-f8aa83302413f6002eae8ab4a69680ab-2\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-get-in-touch__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-get-in-touch-pardot-forms-f8aa83302413f6002eae8ab4a69680ab-2\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-get-in-touch__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-get-in-touch__form-title\">\n\t\t\t\t\t\t\tPress Inquiries\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-get-in-touch-pardot-forms-f8aa83302413f6002eae8ab4a69680ab-3\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-get-in-touch__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-get-in-touch-pardot-forms-f8aa83302413f6002eae8ab4a69680ab-3\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-get-in-touch__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-get-in-touch__form-title\">\n\t\t\t\t\t\t\tWorking at DEPT\u00ae\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t<\/form>\n\t\t<iframe\n\t\tdata-initial-src=\"\"\n\t\tclass=\"pardot-forms__embed block-get-in-touch__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4268318,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_accent_color":"#1027EF","dept_next_case_accent_color":"","dept_case_video":{"type":"local"},"footnotes":""},"client":[90],"case-category":[],"award":[],"person":[748],"case-industry":[],"class_list":["post-4268317","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A campaign that is 100% social - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"Summer. A great time to go on vacation. But bol.com&#039;s wanted to reach out to those who weren\u2019t heading to paradise with their Zorgeloos Zomeren campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/en-au\/case\/bol-com\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A campaign that is 100% social - DEPT\u00ae\" \/>\n<meta property=\"og:description\" content=\"Summer. A great time to go on vacation. But bol.com&#039;s wanted to reach out to those who weren\u2019t heading to paradise with their Zorgeloos Zomeren campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deptagency.com\/en-au\/case\/bol-com\/\" \/>\n<meta property=\"og:site_name\" content=\"DEPT\u00ae\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-08T09:17:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Story-1440x810-c.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-au\\\/case\\\/bol-com\\\/\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/en-au\\\/case\\\/bol-com\\\/\",\"name\":\"A campaign that is 100% social - DEPT\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-au\\\/case\\\/bol-com\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-au\\\/case\\\/bol-com\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Story-1440x810-c.jpg\",\"datePublished\":\"2021-04-01T07:59:40+00:00\",\"dateModified\":\"2025-12-08T09:17:20+00:00\",\"description\":\"Summer. A great time to go on vacation. But bol.com's wanted to reach out to those who weren\u2019t heading to paradise with their Zorgeloos Zomeren campaign.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-au\\\/case\\\/bol-com\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.deptagency.com\\\/en-au\\\/case\\\/bol-com\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-au\\\/case\\\/bol-com\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Story-1440x810-c.jpg\",\"contentUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Story-1440x810-c.jpg\",\"width\":1440,\"height\":810},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-au\\\/case\\\/bol-com\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.deptagency.com\\\/en-au\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A campaign that is 100% social\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#website\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/\",\"name\":\"DEPT\u00ae\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A campaign that is 100% social - DEPT\u00ae","description":"Summer. A great time to go on vacation. But bol.com's wanted to reach out to those who weren\u2019t heading to paradise with their Zorgeloos Zomeren campaign.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.deptagency.com\/en-au\/case\/bol-com\/","og_locale":"en_US","og_type":"article","og_title":"A campaign that is 100% social - DEPT\u00ae","og_description":"Summer. A great time to go on vacation. But bol.com's wanted to reach out to those who weren\u2019t heading to paradise with their Zorgeloos Zomeren campaign.","og_url":"https:\/\/www.deptagency.com\/en-au\/case\/bol-com\/","og_site_name":"DEPT\u00ae","article_modified_time":"2025-12-08T09:17:20+00:00","og_image":[{"width":1440,"height":810,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Story-1440x810-c.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.deptagency.com\/en-au\/case\/bol-com\/","url":"https:\/\/www.deptagency.com\/en-au\/case\/bol-com\/","name":"A campaign that is 100% social - DEPT\u00ae","isPartOf":{"@id":"https:\/\/www.deptagency.com\/en-uki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.deptagency.com\/en-au\/case\/bol-com\/#primaryimage"},"image":{"@id":"https:\/\/www.deptagency.com\/en-au\/case\/bol-com\/#primaryimage"},"thumbnailUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Story-1440x810-c.jpg","datePublished":"2021-04-01T07:59:40+00:00","dateModified":"2025-12-08T09:17:20+00:00","description":"Summer. A great time to go on vacation. But bol.com's wanted to reach out to those who weren\u2019t heading to paradise with their Zorgeloos Zomeren campaign.","breadcrumb":{"@id":"https:\/\/www.deptagency.com\/en-au\/case\/bol-com\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.deptagency.com\/en-au\/case\/bol-com\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.deptagency.com\/en-au\/case\/bol-com\/#primaryimage","url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Story-1440x810-c.jpg","contentUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Story-1440x810-c.jpg","width":1440,"height":810},{"@type":"BreadcrumbList","@id":"https:\/\/www.deptagency.com\/en-au\/case\/bol-com\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.deptagency.com\/en-au\/"},{"@type":"ListItem","position":2,"name":"A campaign that is 100% social"}]},{"@type":"WebSite","@id":"https:\/\/www.deptagency.com\/en-uki\/#website","url":"https:\/\/www.deptagency.com\/en-uki\/","name":"DEPT\u00ae","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.deptagency.com\/en-uki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"}]}},"listingData":{"imageUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Story-1440x810-c.jpg","imageAlt":"","caseVideo":{"type":"local"},"url":"https:\/\/www.deptagency.com\/en-au\/case\/bol-com\/","hoverColor":"#1027EF","hoverText":"A campaign that is 100% social","label":"bol","tags":["",""]},"_links":{"self":[{"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/case\/4268317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/types\/case"}],"author":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/users\/40"}],"version-history":[{"count":1,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/case\/4268317\/revisions"}],"predecessor-version":[{"id":4395461,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/case\/4268317\/revisions\/4395461"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/media\/4268318"}],"wp:attachment":[{"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/media?parent=4268317"}],"wp:term":[{"taxonomy":"client","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/client?post=4268317"},{"taxonomy":"case-category","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/case-category?post=4268317"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/award?post=4268317"},{"taxonomy":"person","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/person?post=4268317"},{"taxonomy":"case-industry","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/case-industry?post=4268317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}