{"id":4268281,"date":"2021-04-01T10:08:40","date_gmt":"2021-04-01T08:08:40","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=case&#038;p=4268281"},"modified":"2025-12-08T11:16:44","modified_gmt":"2025-12-08T09:16:44","slug":"arla","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-au\/case\/arla\/","title":{"rendered":"Improving healthy lives through digital"},"content":{"rendered":"<section class=\"block-post-header block-post-header__theme--white\">\n\t<button class=\"btn btn__color--richBlack block-post-header__btn\" onclick=window.history.back()>\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__arrow-left-circle\">\n\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='24' height='24' fill='none' viewBox='0 0 24 24'><g class='symbol'><path stroke='currentColor' stroke-miterlimit='10' stroke-width='1.5' d='M12.479 6.74L6.739 12l5.74 5.26M7.217 12H17.74'\/><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-miterlimit='10' stroke-width='1.5'\/><\/g><path class='symbol-hover' fill='currentColor' fill-rule='evenodd' d='M1 12c0 6.075 4.925 11 11 11s11-4.925 11-11S18.075 1 12 1 1 5.925 1 12zm5.233.553l5.739 5.26 1.013-1.105-4.318-3.958h9.072v-1.5H8.667l4.318-3.958-1.013-1.106-5.74 5.261L5.63 12l.604.553z' clip-rule='evenodd'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t<\/button>\n\t<h2 class=\"heading heading__size--xxs heading__align--left block-post-header__tag\">\n\t\t\tArla\t<\/h2><h1 class=\"heading heading__size--xl heading__align--left block-post-header__heading\">\n\t\t\tImproving healthy lives through digital\t<\/h1><\/section>\n\n<div class=\"full-width-image block-full-width-image__full-width-image\">\n\t<div\n\t\tclass=\"image-wrap full-width-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/07\/iStock-170510613-1-scaled.jpg\"\n\t\t\t\tclass=\"image full-width-image__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><\/div>\n\n<div class=\"intro-text block-intro-text__intro-text intro-text__background-color--white intro-text--wider-text\" data-position=\"top left\">\n\t<div class=\"intro-text__content\" >\n\t\t<h2 class=\"heading heading__size--m heading__align--left intro-text__heading\">\n\t\t\tWith 12,500 affiliated dairy farmers, you see Arla on various dairy packaging in supermarkets. And with The Netherlands being a real dairy country you would expect everyone to enjoy it. Still, The Netherlands counts 1.5 million lactose intolerant residents who can now enjoy Arla Lactofree. To create awareness in the lactose-intolerant target group, DEPT\u00ae was enabled.<br><br>\t<\/h2>\t<\/div>\n<\/div>\n\n<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<h2 class=\"heading heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tA smooth and subtle approach\t<\/h2>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Reaching the relevant target group via the Google display network (GDN) comes with limitations when it involves health. Google does not allow to follow individuals via cookies when it involves sensitive information, which means you cannot target and remarket on such basis. This implies that we don\u2019t have all the behavioural targeting solutions, like affinity targeting, remarketing and Display Select Keyword to our disposal. At the same time, relevant targeting of the target group is essential, because the subject is so sensitive.<\/p><\/div><\/div>\n\t\t<\/div>\n\n\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-panel-with-rich-text-f08d4152301be3dc62c0e48c30d67531\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Close\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tClose\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-panel-with-rich-text__pardot-forms js-pardot-forms has-picker\">\n\t\t\t<form action=\"\" class=\"pardot-forms__picker block-panel-with-rich-text__picker js-pardot-forms-picker\" method=\"POST\">\n\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-panel-with-rich-text-pardot-forms-6fddb76b71870ec779f9b4dd621c27de-0\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-panel-with-rich-text__label 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class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>\n\n<div class=\"call-to-action block-call-to-action__call-to-action call-to-action__background-color--white\">\n\n\t<p class=\"paragraph paragraph__color--richBlack paragraph__align--center call-to-action__paragraph\"><br>We ditched the aggressive target marketing in exchange for service<\/p>\n<\/div>\n\n<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<h2 class=\"heading heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tThe lactose-intolerance journey\t<\/h2>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">The campaign is aimed at Dutch people who are (presumably) lactose-intolerant. By offering relevant information in micro-moments during the Lactose-intolerance journey, we give the target group the feeling that we are providing them with a service, instead of approaching them by way of an aggressive marketing strategy. Micro moments are crucial touchpoints in the Lactose-intolerance journey. At these moments the target group is most receptive to the information or \u2013 in this case \u2013 products that Arla offers.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">The audience targeting in GDN was adjusted to the specific phases of the Lactose-intolerance journey. We did this through smart combination of the available solutions (placement targeting with keyword and topic targeting) and then optimising based on which combinations in which phase of the customer journey reveals the best user interaction.<br><\/p><\/div><\/div>\n\t\t<\/div>\n\n\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-panel-with-rich-text-fb04056006a12c0f2d62ba2f05cb6fe8\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Close\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 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js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-panel-with-rich-text-pardot-forms-18e44faae64034020cea4120c2888bc3-3\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-panel-with-rich-text__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-panel-with-rich-text__form-title\">\n\t\t\t\t\t\t\tWorking at DEPT\u00ae\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t<\/form>\n\t\t<iframe\n\t\tdata-initial-src=\"\"\n\t\tclass=\"pardot-forms__embed block-panel-with-rich-text__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>\n\n<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<h2 class=\"heading heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tSuccess factors\t<\/h2>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><ul class=\"lists lists__color--richBlack lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>What \u2013 offering relevant (unique) content: The combination of the knowledge of Arla and Google Search (search) data. By combining contextual insights and analyzing online behavior on the website, a basis has been formed of data on which we could revise the content strategy.<\/li><li>How \u2013 at the right time and place: Using contextual targeting and placement targeting to offer the relevant content directly in the micro moment, the public will experience exceptional service.<\/li><li>Connecting the dots: To connect all these facets together, we created a model that visualizes the customer journey with the most important micro moments, online channels and content.<\/li><\/ul><\/div><\/div>\n\t\t<\/div>\n\n\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-panel-with-rich-text-89b1cbb08a8e004fb9e45cfe8ca73220\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Close\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tClose\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-panel-with-rich-text__pardot-forms js-pardot-forms has-picker\">\n\t\t\t<form action=\"\" class=\"pardot-forms__picker block-panel-with-rich-text__picker js-pardot-forms-picker\" method=\"POST\">\n\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-panel-with-rich-text-pardot-forms-83fc4dc35f080ad1319a4c7a500b8adb-0\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-panel-with-rich-text__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-panel-with-rich-text-pardot-forms-83fc4dc35f080ad1319a4c7a500b8adb-0\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-panel-with-rich-text__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-panel-with-rich-text__form-title\">\n\t\t\t\t\t\t\tJust Say Hi\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-panel-with-rich-text-pardot-forms-83fc4dc35f080ad1319a4c7a500b8adb-1\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-panel-with-rich-text__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-panel-with-rich-text-pardot-forms-83fc4dc35f080ad1319a4c7a500b8adb-1\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-panel-with-rich-text__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-panel-with-rich-text__form-title\">\n\t\t\t\t\t\t\tNew Business\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-panel-with-rich-text-pardot-forms-83fc4dc35f080ad1319a4c7a500b8adb-2\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-panel-with-rich-text__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-panel-with-rich-text-pardot-forms-83fc4dc35f080ad1319a4c7a500b8adb-2\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-panel-with-rich-text__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-panel-with-rich-text__form-title\">\n\t\t\t\t\t\t\tPress Inquiries\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-panel-with-rich-text-pardot-forms-83fc4dc35f080ad1319a4c7a500b8adb-3\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-panel-with-rich-text__label 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class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>\n\n<div class=\"block-stats-panel block-stats-panel__color--platinum\">\n\t\n<div class='block-stats-panel__item'><div class='block-stats-panel__item-inner'><div class=\"stats-item block-stats-item__stats-item\">\n\t<div class=\"stats-item__stat\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xxxl heading__align--center block-stats-item__stat\">\n\t\t\t48%\t<\/h2>\t<\/div>\n\n\t<div class=\"stats-item__content\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xs heading__align--center stats-item__heading\">\n\t\t\tincrease in searches\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n<div class='block-stats-panel__item'><div class='block-stats-panel__item-inner'><div class=\"stats-item block-stats-item__stats-item\">\n\t<div class=\"stats-item__stat\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xxxl heading__align--center block-stats-item__stat\">\n\t\t\t70%\t<\/h2>\t<\/div>\n\n\t<div class=\"stats-item__content\">\n\t\t<h2 class=\"heading heading__color--richBlack heading__size--xs heading__align--center stats-item__heading\">\n\t\t\tengagement rate\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--white\">\n\t\t<h2 class=\"heading heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tResults\t<\/h2>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">We started the display campaign in March. Since then we have seen a strong increase of 48% in searches for \u2018Arla Lactofree\u2019 compared to the first two months of this year, while searches for the general term \u2018lactose\u2019 has declined since March. This allows us to conclude that the increase in the search volume for the brand was not related to the search volume for general terms concerning lactose. Since the start, not only the quantity, but also the quality of visits on the website has improved considerably, with 70% engaged users. These figures confirm that we use our campaign to target and support the right audience.<\/p><\/div><\/div>\n\t\t<\/div>\n\n\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-panel-with-rich-text-9fc7b81c00f8c38060929e06e94af332\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Close\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tClose\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-panel-with-rich-text__pardot-forms js-pardot-forms has-picker\">\n\t\t\t<form action=\"\" class=\"pardot-forms__picker block-panel-with-rich-text__picker js-pardot-forms-picker\" method=\"POST\">\n\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-panel-with-rich-text-pardot-forms-988751f8d3ba3c62f92bbb74e490d1e7-0\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-panel-with-rich-text__label 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js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-panel-with-rich-text-pardot-forms-988751f8d3ba3c62f92bbb74e490d1e7-1\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-panel-with-rich-text__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-panel-with-rich-text__form-title\">\n\t\t\t\t\t\t\tNew Business\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-panel-with-rich-text-pardot-forms-988751f8d3ba3c62f92bbb74e490d1e7-2\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-panel-with-rich-text__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-panel-with-rich-text-pardot-forms-988751f8d3ba3c62f92bbb74e490d1e7-2\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-panel-with-rich-text__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-panel-with-rich-text__form-title\">\n\t\t\t\t\t\t\tPress Inquiries\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-panel-with-rich-text-pardot-forms-988751f8d3ba3c62f92bbb74e490d1e7-3\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-panel-with-rich-text__label 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class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>\n\n<div class=\"block-get-in-touch js-block-get-in-touch\">\n\t<div 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