{"id":4268240,"date":"2021-04-01T10:10:28","date_gmt":"2021-04-01T08:10:28","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=case&#038;p=4268240"},"modified":"2025-12-08T11:15:59","modified_gmt":"2025-12-08T09:15:59","slug":"supporting-customers-online-to-boost-offline-sales","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-au\/case\/supporting-customers-online-to-boost-offline-sales\/","title":{"rendered":"Supporting customers online to boost offline sales"},"content":{"rendered":"<section class=\"block-post-header block-post-header__theme--white\">\n\t<button class=\"btn btn__color--richBlack block-post-header__btn\" onclick=window.history.back()>\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__arrow-left-circle\">\n\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='24' height='24' fill='none' viewBox='0 0 24 24'><g class='symbol'><path stroke='currentColor' stroke-miterlimit='10' stroke-width='1.5' d='M12.479 6.74L6.739 12l5.74 5.26M7.217 12H17.74'\/><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-miterlimit='10' stroke-width='1.5'\/><\/g><path class='symbol-hover' fill='currentColor' fill-rule='evenodd' d='M1 12c0 6.075 4.925 11 11 11s11-4.925 11-11S18.075 1 12 1 1 5.925 1 12zm5.233.553l5.739 5.26 1.013-1.105-4.318-3.958h9.072v-1.5H8.667l4.318-3.958-1.013-1.106-5.74 5.261L5.63 12l.604.553z' clip-rule='evenodd'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t<\/button>\n\t<h2 class=\"heading heading__size--xxs heading__align--left block-post-header__tag\">\n\t\t\tGazelle\t<\/h2><h1 class=\"heading heading__size--xl heading__align--left block-post-header__heading\">\n\t\t\tSupporting customers online to boost offline sales\t<\/h1><\/section>\n\n<div class=\"intro-text block-intro-text__intro-text intro-text__background-color--heather\" data-position=\"top left\">\n\t<div class=\"intro-text__content\" >\n\t\t<h2 class=\"heading heading__size--s heading__align--left intro-text__heading\">\n\t\t\tGazelle is a Dutch bicycle manufacturer and market leader in the Netherlands. In the last 127 years, the company has evolved into a global multi-million dollar corporation that designs and sells stylish, safe and comfortable bikes. However, the company did not want to stop there and aspired to help consumers during the orientation and inspiration process by enabling them to experience their available products. Together with DEPT\u00ae, they created an online scheduling tool and altered their marketing strategy to reflect this new service.\t<\/h2>\t<\/div>\n<\/div>\n\n<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<h2 class=\"heading heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tEmpowering individuals to try-out the product\t<\/h2>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Choosing the right bike for you isn\u2019t as simple as one might expect. From frame size to extra features, it can be difficult to know what you need. Gazelle wanted to help people navigate this web of choices by empowering individuals to talk to an expert in-store and try out their wide selection of high-quality bikes, including e-bikes. To make this possible, they opened multiple experience centres in the Netherlands and Germany, created an online scheduling tool for their website and changed their marketing strategy to raise awareness about this new service. DEPT\u00ae supported the Gazelle every step of the way.<\/p><\/div><\/div>\n\t\t<\/div>\n\n\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-panel-with-rich-text-a4dee5cde357ebfea65fca7a22ca6bff\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Close\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tClose\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-panel-with-rich-text__pardot-forms js-pardot-forms has-picker\">\n\t\t\t<form action=\"\" class=\"pardot-forms__picker block-panel-with-rich-text__picker js-pardot-forms-picker\" method=\"POST\">\n\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-panel-with-rich-text-pardot-forms-b9c2152269564db0fdf463b811eb340a-0\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-panel-with-rich-text__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-panel-with-rich-text-pardot-forms-b9c2152269564db0fdf463b811eb340a-0\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-panel-with-rich-text__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-panel-with-rich-text__form-title\">\n\t\t\t\t\t\t\tJust Say Hi\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-panel-with-rich-text-pardot-forms-b9c2152269564db0fdf463b811eb340a-1\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-panel-with-rich-text__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-panel-with-rich-text-pardot-forms-b9c2152269564db0fdf463b811eb340a-1\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-panel-with-rich-text__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-panel-with-rich-text__form-title\">\n\t\t\t\t\t\t\tNew Business\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-panel-with-rich-text-pardot-forms-b9c2152269564db0fdf463b811eb340a-2\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-panel-with-rich-text__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-panel-with-rich-text-pardot-forms-b9c2152269564db0fdf463b811eb340a-2\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-panel-with-rich-text__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-panel-with-rich-text__form-title\">\n\t\t\t\t\t\t\tPress Inquiries\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-panel-with-rich-text-pardot-forms-b9c2152269564db0fdf463b811eb340a-3\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-panel-with-rich-text__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-panel-with-rich-text-pardot-forms-b9c2152269564db0fdf463b811eb340a-3\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-panel-with-rich-text__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-panel-with-rich-text__form-title\">\n\t\t\t\t\t\t\tWorking at DEPT\u00ae\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t<\/form>\n\t\t<iframe\n\t\tdata-initial-src=\"\"\n\t\tclass=\"pardot-forms__embed block-panel-with-rich-text__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>\n\n<div class=\"call-to-action block-call-to-action__call-to-action call-to-action__background-color--white\">\n\n\t<p class=\"paragraph paragraph__color--richBlack paragraph__align--center call-to-action__paragraph\">Uniting offline and online offerings<\/p>\n<\/div>\n\n<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<h2 class=\"heading heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tCreating an MVP\t<\/h2>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Our team started by selecting and implementing an appointment tool on the Gazelle website which was not only easy to implement and use but also matched the look and feel of the brand\u2019s website. This is why \u201cyoucanbook.me\u201d was ultimately chosen. After quickly getting an MVP up and running on the company\u2019s website, we proceeded to continuously test and optimise this tool based on feedback and customer data. At the same time, together with Gazelle, our team redesigned the brand\u2019s Experience Centre pages, their Product Detail pages and Product Overview pages to see where the option to book an appointment fit best in the customer journey.<\/p><\/div><\/div>\n\t\t<\/div>\n\n\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-panel-with-rich-text-79215b74b6a306542008a24cd75ae11e\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Close\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 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js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-panel-with-rich-text-pardot-forms-309477ee41bf1115d04d8df929057f17-1\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-panel-with-rich-text__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-panel-with-rich-text__form-title\">\n\t\t\t\t\t\t\tNew Business\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-panel-with-rich-text-pardot-forms-309477ee41bf1115d04d8df929057f17-2\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-panel-with-rich-text__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-panel-with-rich-text-pardot-forms-309477ee41bf1115d04d8df929057f17-2\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-panel-with-rich-text__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-panel-with-rich-text__form-title\">\n\t\t\t\t\t\t\tPress Inquiries\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-panel-with-rich-text-pardot-forms-309477ee41bf1115d04d8df929057f17-3\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-panel-with-rich-text__label 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class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>\n\n<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<h2 class=\"heading heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tRevamping Gazelle\u2019s marketing strategy\t<\/h2>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Once this feature was available to use on Gazelle\u2019s website, the brand wanted to raise awareness and push traffic towards this tool. This resulted in a change in their\u00a0<a href=\"https:\/\/www.deptagency.com\/story\/digital-marketing-trends-for-2020-that-you-need-to-know-about\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital marketing strategy<\/a>\u00a0across multiple levels in the customer journey. Our team facilitated this process by updating the company\u2019s target list, ad copy, landing pages, site links, and bidding for Google ads. We also added new targeting methods such as local search ads. For example, if a user is in Google Maps, they will be shown a tailored ad based on their location which will take them directly to a page where they can book an appointment. This increased the number of appointments booked by 32%. Local targeting was implemented on Facebook as well.<\/p><\/div><\/div>\n\t\t<\/div>\n\n\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-panel-with-rich-text-5e967d9b0e95f08b93ee2b5a599d91e1\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Close\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tClose\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-panel-with-rich-text__pardot-forms js-pardot-forms has-picker\">\n\t\t\t<form action=\"\" class=\"pardot-forms__picker block-panel-with-rich-text__picker js-pardot-forms-picker\" method=\"POST\">\n\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-panel-with-rich-text-pardot-forms-33b5de60fa1ab463e592580a3e9d35bc-0\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-panel-with-rich-text__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-panel-with-rich-text-pardot-forms-33b5de60fa1ab463e592580a3e9d35bc-0\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-panel-with-rich-text__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-panel-with-rich-text__form-title\">\n\t\t\t\t\t\t\tJust Say Hi\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-panel-with-rich-text-pardot-forms-33b5de60fa1ab463e592580a3e9d35bc-1\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-panel-with-rich-text__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-panel-with-rich-text-pardot-forms-33b5de60fa1ab463e592580a3e9d35bc-1\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-panel-with-rich-text__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-panel-with-rich-text__form-title\">\n\t\t\t\t\t\t\tNew Business\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-panel-with-rich-text-pardot-forms-33b5de60fa1ab463e592580a3e9d35bc-2\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-panel-with-rich-text__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-panel-with-rich-text-pardot-forms-33b5de60fa1ab463e592580a3e9d35bc-2\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-panel-with-rich-text__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-panel-with-rich-text__form-title\">\n\t\t\t\t\t\t\tPress Inquiries\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-panel-with-rich-text-pardot-forms-33b5de60fa1ab463e592580a3e9d35bc-3\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-panel-with-rich-text__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-panel-with-rich-text-pardot-forms-33b5de60fa1ab463e592580a3e9d35bc-3\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-panel-with-rich-text__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-panel-with-rich-text__form-title\">\n\t\t\t\t\t\t\tWorking at DEPT\u00ae\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t<\/form>\n\t\t<iframe\n\t\tdata-initial-src=\"\"\n\t\tclass=\"pardot-forms__embed block-panel-with-rich-text__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>\n\n<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<h2 class=\"heading heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tThe perfect balance\t<\/h2>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">From a\u00a0<a href=\"https:\/\/www.deptagency.com\/fromourdepsters\/seo-cro-combining-opposing-concepts-to-attract-and-retain-quality-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRO perspective<\/a>, there is an optimum balance that needed to be found between pushing online sales and motivating people to make an appointment with an expert. To find this fine line, we tested different designs when it came to the position and text of the button to identify how this would affect the overall conversion rate. So when was the ideal moment to push Gazelle\u2019s new in-store try-out option? After people configured their bike online since then they felt motivated, but at the same time, it didn\u2019t impact the total online conversion rate.<\/p><\/div><\/div>\n\t\t<\/div>\n\n\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-panel-with-rich-text-cf11e164b3fe055492bdcbeef009edc3\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Close\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tClose\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-panel-with-rich-text__pardot-forms js-pardot-forms has-picker\">\n\t\t\t<form action=\"\" class=\"pardot-forms__picker block-panel-with-rich-text__picker js-pardot-forms-picker\" method=\"POST\">\n\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-panel-with-rich-text-pardot-forms-4467321ed7d7ae54102fd6f8298687c4-0\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-panel-with-rich-text__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-panel-with-rich-text-pardot-forms-4467321ed7d7ae54102fd6f8298687c4-0\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-panel-with-rich-text__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-panel-with-rich-text__form-title\">\n\t\t\t\t\t\t\tJust Say Hi\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-panel-with-rich-text-pardot-forms-4467321ed7d7ae54102fd6f8298687c4-1\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-panel-with-rich-text__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-panel-with-rich-text-pardot-forms-4467321ed7d7ae54102fd6f8298687c4-1\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-panel-with-rich-text__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-panel-with-rich-text__form-title\">\n\t\t\t\t\t\t\tNew Business\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-panel-with-rich-text-pardot-forms-4467321ed7d7ae54102fd6f8298687c4-2\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-panel-with-rich-text__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-panel-with-rich-text-pardot-forms-4467321ed7d7ae54102fd6f8298687c4-2\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-panel-with-rich-text__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-panel-with-rich-text__form-title\">\n\t\t\t\t\t\t\tPress Inquiries\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t<label\n\t\t\t\t\t\tfor=\"block-panel-with-rich-text-pardot-forms-4467321ed7d7ae54102fd6f8298687c4-3\"\n\t\t\t\t\t\tclass=\"pardot-forms__label block-panel-with-rich-text__label js-pardot-forms-label\"\n\t\t\t\t\t>\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\ttype=\"radio\"\n\t\t\t\t\t\t\tname=\"form-pick\"\n\t\t\t\t\t\t\tid=\"block-panel-with-rich-text-pardot-forms-4467321ed7d7ae54102fd6f8298687c4-3\"\n\t\t\t\t\t\t\tclass=\"pardot-forms__input block-panel-with-rich-text__input js-pardot-forms-input\"\n\t\t\t\t\t\t\tvalue=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-07-28\/2f49nnz\"\n\t\t\t\t\t\t\/>\n\t\t\t\t\t\t<span class=\"pardot-forms__form-title block-panel-with-rich-text__form-title\">\n\t\t\t\t\t\t\tWorking at DEPT\u00ae\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t<\/form>\n\t\t<iframe\n\t\tdata-initial-src=\"\"\n\t\tclass=\"pardot-forms__embed block-panel-with-rich-text__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>\n\n<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<h2 class=\"heading heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tUniting design and technology\t<\/h2>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Studies show that people who get to try out a product before buying it are more likely to make a purchase. The collaboration between DEPT\u00ae and Gazelle proved just that. Once the scheduling tool was in place, online sales remained stable while conversions from the in-store trial option nearly doubled and total sales grew. By working across departments and uniting both marketing, design and technology Gazelle was able to better connect its online presence to its offline offerings.<\/p><\/div><\/div>\n\t\t<\/div>\n\n\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-panel-with-rich-text-96d41a7d68c82fbc4527d89961ec9e30\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Close\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' 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fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack\t\t<\/span>\n\t\n<\/button><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4268242,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_accent_color":"#1027EF","dept_next_case_accent_color":"","dept_case_video":{"type":"local"},"footnotes":""},"award":[],"person":[677],"client":[100],"case-industry":[],"case-category":[],"class_list":["post-4268240","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Supporting customers online to boost offline sales - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"Gazelle is 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