{"id":4268191,"date":"2021-04-10T07:36:53","date_gmt":"2021-04-10T05:36:53","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/accelerating-innovation\/"},"modified":"2025-12-08T11:15:06","modified_gmt":"2025-12-08T09:15:06","slug":"accelerating-innovation","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-au\/case\/accelerating-innovation\/","title":{"rendered":"Accelerating innovation"},"content":{"rendered":"
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\n\t\n\t\tEuronext is the leading pan-European stock exchange, listing the likes of L\u2019Oreal, Danone, and Phillips. They give international customers access to a broad range of financial products across six regulated markets. Through user research, content strategy, and technology solutions, DEPT\u00ae transformed Euronext\u2019s fragmented web presence into a streamlined experience across three websites.\t<\/p><\/div>\n\n
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We consolidated fifteen bourse websites into three interconnected sites<\/p>\n<\/div>\n\n

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\n\t\t\n\t\tWorking together\t<\/h2>\n\t\t\t\t\t
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\n\t\tOur main focus was Euronext.com, the B2B marketing portal and first step in the Euronext customer journey. This website showcases the Euronext brand and explains its pan-European model, products and services to potential customers.\u00a0 Our task was to create a unified message and build a robust lead-generation channel for the business. This website directs retail investors to Euronext Live for market data, and existing Euronext customers to their portal, Euronext Connect.\u00a0

The Euronext.com B2B marketing portal required immediate and ongoing collaboration with brand owners and subject matter experts. It was our responsibility to make sure everyone was heard and engaged.

We gathered internationally dispersed teams to participate in multiple in-person user research and content workshops. Together, we established goals, prioritised user groups and aligned requirements for each section of the site. \u00a0This time spent was invaluable, enabling us to retain a strong sense of market individuality, whilst creating a unified brand presence.

We used comprehensive testing to determine user tasks, current behaviours and common pain points. Clear user journeys were essential to build a self-serve domain that gave qualified leads access to the right point of contact.

Content strategy workshops and audits helped teams to prioritise their content and messaging across the website. A large scale content project kicked off with training in writing for the web across four countries. Then DEPT\u00ae helped edit and finalise content across the entire Euronext.com website. Content owners now have 92% less content to manage, making SEO and governance far more manageable.\u00a0\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t