{"id":4268176,"date":"2021-05-21T08:58:03","date_gmt":"2021-05-21T06:58:03","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/commerce-improvements-to-maximise-international-potential\/"},"modified":"2025-12-08T11:14:48","modified_gmt":"2025-12-08T09:14:48","slug":"commerce-improvements-to-maximise-international-potential","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-au\/case\/commerce-improvements-to-maximise-international-potential\/","title":{"rendered":"Commerce to maximise international growth"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tFragrance Direct\t<\/h2>\n\t\tCommerce to maximise international growth\t<\/h1><\/div>\n\n
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\n\t\n\t\tFragrance Direct<\/a>\u00a0is a digital retailer for fragrance and beauty, stocking over 14,000 products across 600 big-name brands, designer labels, and high street favourites. Its huge collection is influenced by the latest shopping trends and innovations, featuring international names like HUGO BOSS, Calvin Klein, Armani, Yves Saint Laurent and Marc Jacobs.\t<\/p><\/div>\n\n
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\n\t\tLaunched in the UK in 1993, the digital marketplace was ahead of the curve. Fragrance Direct was aiming to evolve its brand offering alongside consumer demands, to keep its business at the forefront in an increasingly competitive space. With goals of offering more personalised service and achieving higher customer retention, Fragrance Direct turned to DEPT\u00ae to optimise its Salesforce Commerce Cloud platform.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t