{"id":4268151,"date":"2021-06-09T10:32:12","date_gmt":"2021-06-09T08:32:12","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/using-facebook-to-reignite-the-global-passion-for-classical-music\/"},"modified":"2025-12-08T11:14:17","modified_gmt":"2025-12-08T09:14:17","slug":"using-facebook-to-reignite-the-global-passion-for-classical-music","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-au\/case\/using-facebook-to-reignite-the-global-passion-for-classical-music\/","title":{"rendered":"Using Facebook to reignite the global passion for classical music"},"content":{"rendered":"
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\n\t\n\t\tThe world is undergoing a digital revolution, but classical music has been left behind and, as such, is facing a decline in popularity. However, Primephonic<\/a>\u00a0 refuses to accept this negative trend. The music streaming platform is translating the classical music experience into a digital one. Together, we developed a full-funnel media strategy using Facebook to reignite a worldwide passion for the music genre.

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Using Facebook to reignite a worldwide passion for classical music<\/p>\n<\/div>\n\n

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\n\t\t\n\t\tA not so classical Facebook campaign\t<\/h2>\n\t\t\t\t\t
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\n\t\tThe Dutch-American startup was founded by a team of classical music lovers who aim to address the unmet needs of classical music lovers worldwide. From streaming music to discovering background information, the app enables music lovers to listen to more diverse music in a more enriching way. to reach a wider audience, the company approached DEPT\u00ae. We developed and implemented a global full-funnel approach on facebook that harnesses the power of data to tailor and personalise the message a user receives.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t