{"id":4268101,"date":"2021-07-02T09:59:00","date_gmt":"2021-07-02T07:59:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/an-interactive-campaign-to-discover-your-fashion-dna\/"},"modified":"2025-12-08T11:13:20","modified_gmt":"2025-12-08T09:13:20","slug":"an-interactive-campaign-to-discover-your-fashion-dna","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-au\/case\/an-interactive-campaign-to-discover-your-fashion-dna\/","title":{"rendered":"Discover your fashion DNA"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tLyst\t<\/h2>\n\t\tDiscover your fashion DNA\t<\/h1><\/div>\n\n
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Lyst is one of the most celebrated breakthrough stories in fashion retail. Established in 2010 from a small shed in London, Lyst emerged to become the largest global fashion search platform, bringing together 5 million products from 12,000 of the world\u2019s leading brands and retailers, all in one place.

Lyst continues to innovate e-commerce with a curated customer experience and partnered with a DEPT\u00ae to conceptualise their latest campaign. Fulled by data and brought forward with award-winning creativity, an interactive quiz encouraging users to \u2018Discover your Fashion DNA\u2019 was launched.\t<\/p><\/div>\n\n
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\n\t\t\n\t\tUsing data to fuel creativity\t<\/h2>\n\t\t\t\t\t
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\n\t\tDEPT\u00ae took a strategic, data-led approach towards developing the campaign concept. The structure and narrative of the quiz were cleverly designed to compel users, prevent drop-offs and encourage social sharing.\u00a0\t<\/p><\/div><\/div>\n\n
\n\t\tUsing relatable, scenario-led questions in a quiz format, Lyst was able to effectively gather lifestyle-oriented data to generate a better understanding of its users, based on their preferences. As this information was gathered, it was directly linked into
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Lyst’s existing database of website analytics, paths to purchase, onsite user journeys, and favourited products or categories. Adding this new data and filtering results into categories enables Lyst to formulate well-rounded user personas to frame future marketing campaigns with highly personalised touchpoints.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t