{"id":4268057,"date":"2021-09-30T23:31:00","date_gmt":"2021-09-30T21:31:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/revolutionizing-ecommerce-during-covid-19\/"},"modified":"2025-12-08T11:12:35","modified_gmt":"2025-12-08T09:12:35","slug":"revolutionizing-ecommerce-during-covid-19","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-au\/case\/revolutionizing-ecommerce-during-covid-19\/","title":{"rendered":"Revolutionizing eCommerce during COVID-19"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tRetail eComm Client\t<\/h2>\n\t\tRevolutionizing eCommerce during COVID-19\t<\/h1><\/div>\n\n
\n\t\n\t\tThis popular retail company designs, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories for men, women, and children. The brand has a very large international footprint, as it is available in more than 170 countries and territories through thousands of first and third-party retail stores and e-commerce websites.\t<\/p><\/div>\n\n
\n\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div><\/div>\n\n
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\n\t
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\n\t\t\t255%\t<\/h2>\t<\/div>\n\n\t
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\n\t\t\tGrowth in website traffic\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n
\n\t
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\n\t\t\t99%\t<\/h2>\t<\/div>\n\n\t
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\n\t\t\tIncrease in brand interest\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n
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\n\t\t\t38%\t<\/h2>\t<\/div>\n\n\t
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\n\t\t\tIncrease in website conversion rate\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n
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\n\t\t\n\t\tRevolutionizing the traditional brick-and-mortar business\t<\/h2>\n\t\t\t\t\t
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\n\t\tThe company had historically managed its marketing in-house, but decided to partner with DEPT\u00ae in mid-2019 to improve their digital marketing models and grow an immature e-commerce business. After just a few months, we helped the brand build upon a solid digital foundation.

This timing was extremely fortunate, as COVID-19 became a major headwind for the business at the beginning of 2020. In response to the pandemic, the company temporarily closed all of their brick-and-mortar locations, and their massive wholesale channel partners pulled back orders. Almost overnight, their website had become the main driver of the company\u2019s entire sales efforts. As such, the brand needed to rely on growth marketing to shift to a direct-to-consumer (D2C) push.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t