{"id":4268054,"date":"2021-10-01T10:46:00","date_gmt":"2021-10-01T08:46:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/increasing-revenue-and-growing-brand-awareness-with-new-audiences\/"},"modified":"2025-12-08T11:12:33","modified_gmt":"2025-12-08T09:12:33","slug":"increasing-revenue-and-growing-brand-awareness-with-new-audiences","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-au\/case\/increasing-revenue-and-growing-brand-awareness-with-new-audiences\/","title":{"rendered":"Increasing revenue and growing brand awareness with new audiences"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tHealth Tech\t<\/h2>\n\t\tIncreasing revenue and growing brand awareness with new audiences\t<\/h1><\/div>\n\n
\n\t\n\t\tThe client is an emerging health technology and eCommerce company with a singular focus: \u201cTo inspire people to realize health as a daily life practice.\u201d The Finland-based company has gained significant popularity among health-conscious individuals worldwide for its fitness tracking product. The product boasts a sleek, modern design and goes beyond traditional fitness tracking to monitor and report a user\u2019s sleep habits and body temperature. It can even help the wearer identify signs of potential illness. As a result, it is gaining notoriety as the most accurate guide on sleep, readiness, and activity.\t<\/p><\/div>\n\n
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\n\t\t\t40%\t<\/h2>\t<\/div>\n\n\t
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\n\t\t\tDecrease in CPA\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n
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\n\t\t\t63%\t<\/h2>\t<\/div>\n\n\t
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\n\t\t\tSpike in impressions\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n
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\n\t\t\t100%\t<\/h2>\t<\/div>\n\n\t
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\n\t\t\tIncrease in Black Friday sales\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n
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\n\t\t\n\t\tSizing up a new audience\t<\/h2>\n\t\t\t\t\t
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\n\t\tDespite early success, the client\u2019s executive team wanted to grow the business and expand beyond their core customer base. But the health technology market is crowded, and gaining broader traction against competitors like Apple, Amazon, and Fitbit and really carving out space as a different type of wearable would require agile execution of an exceptional marketing strategy.

As 2020 came to an end, the broad goal that drove the brand\u2019s marketing was to tell a new story \u2013 one that would have broader appeal without making their premium product sound generic. And while the company had been effective and scrappy in their early growth, taking the next step would require an even greater emphasis on strategy, research, analytics, and measurement.

The client had conducted in-depth research on potential audiences and came to a clear (but fairly broad) understanding of who might best understand the promise of the the primary product. While these consumers shared a lot of important traits that made them naturally interested in the available products, there was a significant spread in the health benefits they sought and the goals they set, not to mention where they spent time online and where they got their information.
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