{"id":4267979,"date":"2022-03-11T14:15:55","date_gmt":"2022-03-11T12:15:55","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/merging-kfcs-iconic-brand-with-unparalleled-convenience\/"},"modified":"2025-12-08T11:11:32","modified_gmt":"2025-12-08T09:11:32","slug":"merging-kfcs-iconic-brand-with-unparalleled-convenience","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-au\/case\/merging-kfcs-iconic-brand-with-unparalleled-convenience\/","title":{"rendered":"Merging KFC\u2019s iconic brand with unparalleled convenience"},"content":{"rendered":"<div class=\"block-case-post-header block-case-post-header__theme--white\">\n\t<button\tclass=\"cta-button block-case-post-header__back-button cta-button__color--onyxGrey cta-button__style--back\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\n<\/button><h2\t\tclass=\"typography block-case-post-header__tag typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tKFC\t<\/h2><h1\t\tclass=\"typography block-case-post-header__heading typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\t\t>\n\t\tMerging KFC\u2019s iconic brand with unparalleled convenience\t<\/h1><\/div>\n\n<div class=\"full-width-image block-full-width-image__full-width-image\">\n\t<div\n\t\tclass=\"image-wrap full-width-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\t\t\t<source\n\t\t\t\tsrcset=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/03\/KFC-website-and-application.jpeg\"\n\t\t\t\tmedia=\"(max-width: 767px)\"\n\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/03\/KFC-website-and-application.jpeg\"\n\t\t\t\tclass=\"image full-width-image__image\"\n\n\t\t\t\t\t\t\t\talt=\"KFC website and app\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><\/div>\n\n<div class=\"block-statement block-statement__background-color--white block-statement__align--center\">\n\t<p\t\tclass=\"typography block-statement__title typography__color--onyxGrey typography__size--h5 typography__align--left\"\n\t\t\t>\n\t\tAs KFC\u2019s creative technology partner since 2019, we\u2019ve created an omnichannel digital transformation for one of the world\u2019s biggest and best-loved restaurant brands. <br><br>We not only overhauled their digital strategy from a creative perspective but also helped build out their new technology \u2013 earning one of their Yum! STAR Awards for innovative digital experiences along the way.<br>\t<\/p><\/div>\n\n<div\n\tclass=\"jumbotron block-jumbotron__jumbotron jumbotron__background--white jumbotron__text--white\"\n\tdata-position=\"bottom left\"\n>\n\t<div class=\"video video__type--vimeo jumbotron__video\">\n\t<div\n\t\tclass=\"video__player jumbotron__video plyr__video-embed js-video-player\"\n\t\tdata-provider=\"vimeo\"\n\t\tdata-ratio=\"sixteen-nine\"\n\t\tdata-autoplay=\"true\"\n\t\tdata-loop=\"true\"\n\t\tdata-muted=\"true\"\n\t\tdata-background-mode=\"false\"\n\t\tdata-auto-pause=\"true\"\n\t\tdata-controls=\"progress,mute,play,forward,rewind\">\n\n\t\t\t\t\t<iframe\n\t\t\t\tclass=\"video__ratio--sixteen-nine\"\n\t\t\t\tsrc=\"https:\/\/player.vimeo.com\/video\/685596823?background=0&#038;autoplay=1&#038;controls=0&#038;byline=0&#038;title=0&#038;muted=1&#038;loop=1&#038;portrait=0&#038;speed=0&#038;gesture=media&#038;dnt=1\"\n\t\t\t\tframeBorder=\"0\"\n\t\t\t\tallow=\"autoplay; fullscreen\"\n\t\t\t\tallowFullScreen\n\t\t\t\ttitle=\"Vimeo video\"\n\t\t\t><\/iframe>\n\t\t\t<\/div>\n\n\t<\/div>\n\t\t\t<div class=\"jumbotron__content block-jumbotron__jumbotron-content will-animate\">\n\t\n\t<h2 class=\"heading js-jumbotron-heading heading__size--xxl heading__align--left block-jumbotron__title jumbotron__title jumbotron__title\">\n\t\t\t<span><\/span>\t<\/h2>\n\t\t\t<\/div>\n\t\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMost quick-service restaurants treat their websites as purely transactional moments, assuming that consumers are already converted and ready to order.\u00a0<br><br>For years, KFC was no different.\u00a0<br><br>They let third-party delivery services handle most online orders, while they prioritized in-person experiences to reinforce their brand.<br><br>But consumer expectations have been shifting rapidly. They demand more convenience and personalization than ever before, expecting brands to meet \u2013 and exceed \u2013 their needs online and on the go. With <a href=\"https:\/\/www.restaurantdive.com\/news\/report-digital-expected-to-make-up-more-than-half-of-qsr-sales-by-2025\/589534\/\">estimates<\/a> that quick-service restaurants will be 54% digital by 2025, KFC needed an agency partner to help bring their southern hospitality into the digital age.<br><br>They tasked us with crafting an industry-leading customer experience, both in-person and online, that would embody the warm, irreverent personality of their brand while pushing them ahead of their quick-service competitors.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-au\/case\/merging-kfcs-iconic-brand-with-unparalleled-convenience\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/case\/merging-kfcs-iconic-brand-with-unparalleled-convenience\/\"\n\t\t\t\tdata-share-title=\"Merging KFC\u2019s iconic brand with unparalleled convenience\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-au%2Fcase%2Fmerging-kfcs-iconic-brand-with-unparalleled-convenience%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/case\/merging-kfcs-iconic-brand-with-unparalleled-convenience\/\"\n\t\t\t\tdata-share-title=\"Merging KFC\u2019s iconic brand with unparalleled convenience\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-au%2Fcase%2Fmerging-kfcs-iconic-brand-with-unparalleled-convenience%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/case\/merging-kfcs-iconic-brand-with-unparalleled-convenience\/\"\n\t\t\t\tdata-share-title=\"Merging KFC\u2019s iconic brand with unparalleled convenience\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-au%2Fcase%2Fmerging-kfcs-iconic-brand-with-unparalleled-convenience%2F&#038;text=Merging%20KFC\u2019s%20iconic%20brand%20with%20unparalleled%20convenience\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/case\/merging-kfcs-iconic-brand-with-unparalleled-convenience\/\"\n\t\t\t\tdata-share-title=\"Merging KFC\u2019s iconic brand with unparalleled convenience\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-au%2Fcase%2Fmerging-kfcs-iconic-brand-with-unparalleled-convenience%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/case\/merging-kfcs-iconic-brand-with-unparalleled-convenience\/\"\n\t\t\t\tdata-share-title=\"Merging KFC\u2019s iconic brand with unparalleled convenience\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tCombining colonel charm with speed\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\t<meta charset=\"utf-8\">From innovative drive-thru experiences to a completely revamped website and mobile app, we aimed to help KFC sell more finger-licking chicken by fusing the charm of the Colonel with the speed that modern consumers crave. We used insights from consumer research to overhaul the brand\u2019s entire digital approach.<br><br>This meant developing new strategies for their menu architecture and photography, elevating their brand with copy in the Colonel&#8217;s unique voice, and delivering both creative and technological support for their new best-in-class experience.\u00a0<br><br>We also created a dynamic design system for a future-proof platform that could scale their brand consistently across all channels.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-au\/case\/merging-kfcs-iconic-brand-with-unparalleled-convenience\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/case\/merging-kfcs-iconic-brand-with-unparalleled-convenience\/\"\n\t\t\t\tdata-share-title=\"Merging KFC\u2019s iconic brand with unparalleled convenience\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fen-au%2Fcase%2Fmerging-kfcs-iconic-brand-with-unparalleled-convenience%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/case\/merging-kfcs-iconic-brand-with-unparalleled-convenience\/\"\n\t\t\t\tdata-share-title=\"Merging KFC\u2019s iconic brand with unparalleled convenience\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fen-au%2Fcase%2Fmerging-kfcs-iconic-brand-with-unparalleled-convenience%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/case\/merging-kfcs-iconic-brand-with-unparalleled-convenience\/\"\n\t\t\t\tdata-share-title=\"Merging KFC\u2019s iconic brand with unparalleled convenience\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 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fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fen-au%2Fcase%2Fmerging-kfcs-iconic-brand-with-unparalleled-convenience%2F&#038;text=Merging%20KFC\u2019s%20iconic%20brand%20with%20unparalleled%20convenience\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/case\/merging-kfcs-iconic-brand-with-unparalleled-convenience\/\"\n\t\t\t\tdata-share-title=\"Merging KFC\u2019s iconic brand with unparalleled convenience\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-au%2Fcase%2Fmerging-kfcs-iconic-brand-with-unparalleled-convenience%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/case\/merging-kfcs-iconic-brand-with-unparalleled-convenience\/\"\n\t\t\t\tdata-share-title=\"Merging KFC\u2019s iconic brand with unparalleled convenience\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"jumbotron block-jumbotron__jumbotron jumbotron__background--white jumbotron__text--white\"\n\tdata-position=\"bottom left\"\n>\n\t<div class=\"video video__type--vimeo jumbotron__video\">\n\t<div\n\t\tclass=\"video__player jumbotron__video plyr__video-embed js-video-player\"\n\t\tdata-provider=\"vimeo\"\n\t\tdata-ratio=\"sixteen-nine\"\n\t\tdata-autoplay=\"true\"\n\t\tdata-loop=\"true\"\n\t\tdata-muted=\"true\"\n\t\tdata-background-mode=\"false\"\n\t\tdata-auto-pause=\"true\"\n\t\tdata-controls=\"progress,mute,play,forward,rewind\">\n\n\t\t\t\t\t<iframe\n\t\t\t\tclass=\"video__ratio--sixteen-nine\"\n\t\t\t\tsrc=\"https:\/\/player.vimeo.com\/video\/685600579?background=0&#038;autoplay=1&#038;controls=0&#038;byline=0&#038;title=0&#038;muted=1&#038;loop=1&#038;portrait=0&#038;speed=0&#038;gesture=media&#038;dnt=1\"\n\t\t\t\tframeBorder=\"0\"\n\t\t\t\tallow=\"autoplay; fullscreen\"\n\t\t\t\tallowFullScreen\n\t\t\t\ttitle=\"Vimeo video\"\n\t\t\t><\/iframe>\n\t\t\t<\/div>\n\n\t<\/div>\n\t\t\t<div class=\"jumbotron__content block-jumbotron__jumbotron-content will-animate\">\n\t\n\t<h2 class=\"heading js-jumbotron-heading heading__size--xxl heading__align--left block-jumbotron__title jumbotron__title jumbotron__title\">\n\t\t\t<span><\/span>\t<\/h2>\n\t\t\t<\/div>\n\t\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h4 typography__align--left\"\n\t\t\t>\n\t\tA convenient and fun website experience\u00a0\t<\/h2><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tThrough insight-driven personalization, we created an online and mobile experience that was not only more convenient but also more fun. We added customization that allowed customers to reorder their go-to favorites again and again, along with a recommendation tool to inspire new cravings based on previous purchases and behaviors.\t<\/p><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h4 typography__align--left\"\n\t\t\t>\n\t\tAn app that connects online and in-person experiences\u00a0\t<\/h2><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tWe built KFC&#8217;s mobile app from the ground up, creating more connectivity between online and in-person experiences. <br><br>New features include progress bars, which help consumers track the status of their orders, and digital ticketing, which enables more seamless pick-up and drive-thru.\t<\/p><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h4 typography__align--left\"\n\t\t\t>\n\t\tScalable design\t<\/h2><\/div><\/div>\n\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\t\u200b\u200bWe leveraged the brand\u2019s strong visual identity to build a scalable design system with KFC\u2019s personality infused into every element, from the typography to the overall Americana feel. <br><br>We also used the brand\u2019s iconic red in tasteful moments that livened up the experience, like key CTAs, and dialed up the deliciousness with close-ups of flavorful food to inspire craving and encourage discovery.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-au\/case\/merging-kfcs-iconic-brand-with-unparalleled-convenience\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/case\/merging-kfcs-iconic-brand-with-unparalleled-convenience\/\"\n\t\t\t\tdata-share-title=\"Merging KFC\u2019s iconic brand with unparalleled convenience\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 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noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fen-au%2Fcase%2Fmerging-kfcs-iconic-brand-with-unparalleled-convenience%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/case\/merging-kfcs-iconic-brand-with-unparalleled-convenience\/\"\n\t\t\t\tdata-share-title=\"Merging KFC\u2019s iconic brand with unparalleled convenience\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"jumbotron block-jumbotron__jumbotron jumbotron__background--white jumbotron__text--white\"\n\tdata-position=\"bottom left\"\n>\n\t<div class=\"video video__type--vimeo jumbotron__video\">\n\t<div\n\t\tclass=\"video__player jumbotron__video plyr__video-embed js-video-player\"\n\t\tdata-provider=\"vimeo\"\n\t\tdata-ratio=\"sixteen-nine\"\n\t\tdata-autoplay=\"true\"\n\t\tdata-loop=\"true\"\n\t\tdata-muted=\"true\"\n\t\tdata-background-mode=\"false\"\n\t\tdata-auto-pause=\"true\"\n\t\tdata-controls=\"progress,mute,play,forward,rewind\">\n\n\t\t\t\t\t<iframe\n\t\t\t\tclass=\"video__ratio--sixteen-nine\"\n\t\t\t\tsrc=\"https:\/\/player.vimeo.com\/video\/685602334?background=0&#038;autoplay=1&#038;controls=0&#038;byline=0&#038;title=0&#038;muted=1&#038;loop=1&#038;portrait=0&#038;speed=0&#038;gesture=media&#038;dnt=1\"\n\t\t\t\tframeBorder=\"0\"\n\t\t\t\tallow=\"autoplay; fullscreen\"\n\t\t\t\tallowFullScreen\n\t\t\t\ttitle=\"Vimeo video\"\n\t\t\t><\/iframe>\n\t\t\t<\/div>\n\n\t<\/div>\n\t\t\t<div class=\"jumbotron__content block-jumbotron__jumbotron-content will-animate\">\n\t\n\t<h2 class=\"heading js-jumbotron-heading heading__size--xxl heading__align--left block-jumbotron__title jumbotron__title jumbotron__title\">\n\t\t\t<span><\/span>\t<\/h2>\n\t\t\t<\/div>\n\t\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\t+13% increase in same-store sales over a two year period\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<div class='block-title-and-content__item'><div class='block-title-and-content__item-inner'><p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tOur partnership has driven large-scale growth for KFC in the US. By designing a more frictionless online-to-offline experience at drive-thru and pickup, we contributed to a 13% growth in same-store sales over a two-year period (2019-2021).\u00a0<br><br>Meanwhile, by reimagining KFC\u2019s website and app experience we contributed to significant digital sales growth while bringing the unmistakable brand personality and voice of the Colonel into new digital territories.\u00a0<br><br>The team also received a Yum! STAR Award for innovative digital experiences.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/en-au\/case\/merging-kfcs-iconic-brand-with-unparalleled-convenience\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/en-au\/case\/merging-kfcs-iconic-brand-with-unparalleled-convenience\/\"\n\t\t\t\tdata-share-title=\"Merging KFC\u2019s iconic brand with unparalleled convenience\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 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unparalleled convenience\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-get-in-touch js-block-get-in-touch\">\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--left block-get-in-touch__column--white\">\n\t\t<h2 class=\"heading heading__color--white heading__size--xl heading__align--left block-get-in-touch__heading\">\n\t\t\tQuestions?\t<\/h2>\t<\/div>\n\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--right block-get-in-touch__column--white\">\n\t<div\n\t\tclass=\"image-wrap block-get-in-touch__image-wrap\"\n\t\tdata-align=\"top center\"\n\t\t\t>\n\n\t\t\t<div style=\"background-image:url(https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/12\/Kristin-Cronin-Dept-1-1.jpg)\" class=\"image image--bg block-get-in-touch__image\" ><\/div>\n\t\n\t<\/div>\t\t\t<div class=\"block-get-in-touch__specialist\">\n\t\t\t\t<p class=\"heading heading__color--richBlack heading__size--xxs heading__align--left block-get-in-touch__subtitle\">\n\t\t\tHead of Marketing US\t<\/p><h3 class=\"heading heading__color--richBlack heading__size--m heading__align--left block-get-in-touch__person-title\">\n\t\t\tKristin Cronin\t<\/h3>\t\t\t<\/div>\n\t\t\n\t\t<button\tclass=\"cta-bar block-get-in-touch__cta-bar 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5.92487 1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12ZM17.7674 11.4471L12.0283 6.18627L11.0147 7.292L15.3326 11.25L6.26099 11.25L6.26099 12.75L15.3326 12.75L11.0147 16.708L12.0283 17.8137L17.7675 12.5529L18.3706 12L17.7674 11.4471Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/div>\n\t<\/div>\n<\/button>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-get-in-touch-342ce36f8d7ad25ace13baa059f8ddb0\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Close\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' 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