{"id":4267974,"date":"2022-03-15T23:29:00","date_gmt":"2022-03-15T21:29:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/building-brand-awareness-with-video\/"},"modified":"2025-12-08T11:11:26","modified_gmt":"2025-12-08T09:11:26","slug":"building-brand-awareness-with-video","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-au\/case\/building-brand-awareness-with-video\/","title":{"rendered":"Building brand awareness with video"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tConstruction Tech\t<\/h2>\n\t\tBuilding brand awareness with video\t<\/h1><\/div>\n\n
\n\t\n\t\tThis cloud-based construction management platform enables teams of property owners, construction companies, project managers, contractors, and partners to collaborate on construction projects in one central location.

Through the platform, users can share access to documents, planning systems, meeting minutes, drawing markups, documents, and more. The company\u2019s app marketplace consists of more than 300 partners, including Botlink, (for streaming video and data of construction projects), Box (for file storage and content management), and Dexter + Chaney (an ERP provider). Since opening their doors in 2002, this client has grown to support more than one million construction projects in more than 125 countries.\t<\/p><\/div>\n\n
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\n\t\t\t2.7%\t<\/h2>\t<\/div>\n\n\t
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\n\t\t\tAd recall lift\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n
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\n\t\t\t309%\t<\/h2>\t<\/div>\n\n\t
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\n\t\t\tGlobal category search lift\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n
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\n\t\t\t2.1%\t<\/h2>\t<\/div>\n\n\t
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\n\t\t\tAwareness lift\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n
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\n\t\t\n\t\tIncreasing brand awareness in a niche market\t<\/h2>\n\t\t\t\t\t
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\n\t\tIn July 2019, the client came to DEPT\u00ae after working with a previous agency that wasn\u2019t focused on performance or growth. The client initially became interested in DEPT\u00ae based on our growth mindset, and after learning more about our unparalleled industry insight and expertise decided to partner with us.

After reviewing the past five years of brand and category demand, we recognized an opportunity to increase aided brand awareness by creating a unique video series for this client. To execute this quickly and effectively, we first had to ensure the client had the proper budget to reach approximately 40% of the target audience at least five times. The hypothesis was that if they could achieve these metrics, prospects would be much more likely to have an awareness of the brand and search for either the brand or the \u201cconstruction software\u201d category.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t