{"id":4267951,"date":"2022-04-28T23:19:00","date_gmt":"2022-04-28T21:19:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/empowering-prosperity-throughout-the-world\/"},"modified":"2025-12-08T11:11:05","modified_gmt":"2025-12-08T09:11:05","slug":"empowering-prosperity-throughout-the-world","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-au\/case\/empowering-prosperity-throughout-the-world\/","title":{"rendered":"Empowering prosperity throughout the world"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tFinancial Client\t<\/h2>\n\t\tEmpowering prosperity throughout the world\t<\/h1><\/div>\n\n
\n\t\n\t\tThe client, who is a leader in the financial services sector, has a vision to provide accountants with the tools they need to confidently manage their client\u2019s finances. This client offers smart, software-specific solutions to help individuals and small businesses prosper, and more than 100 million people worldwide trust this company to manage their finances.

To power prosperity throughout the world, this cloud-based online accounting software enables professionals to securely service their clients from anywhere on any device. The client\u2019s software is tailored to B2B professionals who manage tax preparations for individuals or companies.\t<\/p><\/div>\n\n
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\n\t\t\tLift in web traffic\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n
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\n\t\t\tLift in leads\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n
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\n\t\t\n\t\tIncrease efficiencies with cross-channel marketing\t<\/h2>\n\t\t\t\t\t
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\n\t\tIn the years ahead, the financial software market is expected to grow rapidly as businesses continue to operate remotely, face increased threats of cybersecurity, and navigate challenging market dynamics. To seize market opportunities, this client needed to expand its reach and drive new leads.

In this push for growth, direct response tactics are often seen as attractive ways to connect with customers. Bottom-funnel tactics like paid search are often seen as the most direct way to connect with customers. And while paid search certainly drives efficiencies for those researching or ready to convert, other channels like display and video help reach and nurture new prospects earlier in the consumer journey. Sustainable growth today requires companies to simultaneously secure new leads and re-engage prospects.

By leveraging deep audience insights and programmatic media buying, we recommended the client diversify their media mix to attract and engage more consumers. To accomplish this, we strategized a growth marketing program that used customized messaging, real time bidding, engaging content, and a rich audience strategy to reach the right user with precision.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t