{"id":4267946,"date":"2022-05-09T20:08:34","date_gmt":"2022-05-09T18:08:34","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/creating-collectibles-for-a-sport-at-the-forefront-of-digital-innovation\/"},"modified":"2025-12-08T11:10:58","modified_gmt":"2025-12-08T09:10:58","slug":"creating-collectibles-for-a-sport-at-the-forefront-of-digital-innovation","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-au\/case\/creating-collectibles-for-a-sport-at-the-forefront-of-digital-innovation\/","title":{"rendered":"Creating collectibles for a sport at the forefront of digital innovation"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tThe Drone Racing League\t<\/h2>\n\t\tCreating collectibles for a sport at the forefront of digital innovation\t<\/h1><\/div>\n\n\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\n
\n\t\n\t\tThe Drone Racing League (DRL) is the world\u2019s premier professional drone racing property. Millions of fans watch the best drone pilots in the world compete in high-speed, highly competitive races broadcast on NBC, Twitter, and other international sports networks.\u00a0

DRL partnered with DEPT\u00ae to launch a series of NFT collectibles by building a branded platform on the Algorand blockchain, making them the first brand to take advantage of Algomart<\/a>.\t<\/p><\/div>\n\n
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\n\t\t\n\t\tA reputation for leveraging groundbreaking technology\t<\/h2>\n\t\t\t\t\t
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\n\t\tDRL doesn\u2019t just hold competitions IRL. During the pandemic they launched a full-scale virtual transformation by taking advantage of the DRL Simulator. The cloud-based technology enabled DRL to broadcast live races within an immersive simulation and proved so successful that it stamped DRL as a pioneer of a new era of sports racing.

With the rapid expansion of Web3 and the metaverse, DRL has since partnered with Algorand\u2019s Playground Labs to take digital drone racing a step further with blockchain-enabled ticketing, fan transactions, and, of course, digital collectibles in the form of NFTs.\u00a0

After learning about DEPT\u00ae\u2019s role in creating Algomart, Algorand\u2019s open source technology enabling brands to launch their own NFT platforms, DRL approached us for help in this endeavour.
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