{"id":4267940,"date":"2022-05-23T23:26:00","date_gmt":"2022-05-23T21:26:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/creators-propel-purchases-for-custom-framing-and-design-company\/"},"modified":"2025-12-08T11:10:52","modified_gmt":"2025-12-08T09:10:52","slug":"creators-propel-purchases-for-custom-framing-and-design-company","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-au\/case\/creators-propel-purchases-for-custom-framing-and-design-company\/","title":{"rendered":"Creators propel purchases for custom framing and design company"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tFramebridge\t<\/h2>\n\t\tCreators propel purchases for custom framing and design company\t<\/h1><\/div>\n\n
\n\t\n\t\tInspired by the opportunity to memorialize life\u2019s most treasured moments, Framebridge provides consumers with bespoke, high-quality, and cost-efficient framing options. The company has grown to offer design services, Gallery Walls, and Quick Ship gifts in addition to its custom framing capabilities. Building on its robust e-commerce business, Framebridge now has nearly 20 physical locations along the east coast of the United States and in Illinois.

Customers choose Framebridge to share their stories through artistic display. Framebridge\u2019s one-of-a-kind frames are handcrafted by experts to the customer\u2019s precise specifications. This attention to detail and personalized care is the hallmark of the Framebridge brand and what drives its persistent growth.

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\n\t\t\t121%\t<\/h2>\t<\/div>\n\n\t
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\n\t\t\tincrease in CTR\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n
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\n\t\t\t7%\t<\/h2>\t<\/div>\n\n\t
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\n\t\t\treduction of CPM\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n
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\n\t\t\t14%\t<\/h2>\t<\/div>\n\n\t
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\n\t\t\tincrease in ROAS\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n
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\n\t\t\n\t\tStrategically scale growth\t<\/h2>\n\t\t\t\t\t
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\n\t\tThe ever-changing digital landscape coupled with supply chain challenges and rising costs created an environment that threatened to limit Framebridge\u2019s scalability during peak seasons. As Framebridge sought expansion into untapped markets for both online and in-store shopping, the company needed to build awareness among new audiences, as well as remain top-of-mind with prospects and repeat customers. A full-funnel approach to marketing would help the company synchronously attract new customers, increase intent, and drive purchases.

The holidays are typically a strong sales season for Framebridge. Between Black Friday, Cyber Monday and Giving Tuesday, there are multiple opportunities to tailor creative and optimize campaigns. DEPT was tasked with developing a winning strategy to ensure fourth quarter 2021 holiday and promotional campaigns would resonate with consumers.

However, the rising cost of digital advertising was a significant concern as more customers shop online. Competition for digital advertising space skyrocketed during the pandemic when much of life shifted online and shows no sign of slowing down. Since the pandemic began in 2020, the cost to advertise on Meta grew substantially. Looking at Q4 of 2021, the cost per click (CPC) and cost per thousand impressions (CPM) were 33% more than just one year prior. For growth, Framebridge sought a more economical way to reach more customers.

To stand out amid perceived barriers and challenges, DEPT\u00ae recommended that Framebridge invest into Meta branded content campaigns and shift their advertising focus to creative and creator marketing. By leaning into branded content, Framebrige could leverage assets developed by influencers with a native look and feel in their media mix.

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