{"id":4267886,"date":"2022-09-07T23:27:00","date_gmt":"2022-09-07T21:27:00","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/organic-presence-soars-from-seo-collaboration\/"},"modified":"2025-12-08T11:10:16","modified_gmt":"2025-12-08T09:10:16","slug":"organic-presence-soars-from-seo-collaboration","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-au\/case\/organic-presence-soars-from-seo-collaboration\/","title":{"rendered":"Organic presence soars from SEO collaboration"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tGriffin Funding\t<\/h2>\n\t\tOrganic presence soars from SEO collaboration\t<\/h1><\/div>\n\n
\n\t\n\t\tGriffin Funding is a mortgage lender specializing in non-QM loans. Although Griffin services most types of home loans, the mortgage industry is crowded and Griffin has carved out a few very specific niches in certain types of loans for individuals who may have trouble qualifying for traditional government-backed mortgages. Griffin operates in 20 states in the US and is continuously expanding its geographical reach.\t<\/p><\/div>\n\n
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\n\t\t\t6,000%\t<\/h2>\t<\/div>\n\n\t
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\n\t\t\tincrease in qualified organic leads\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n
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\n\t\t\t60x\t<\/h2>\t<\/div>\n\n\t
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\n\t\t\tgrowth in non-brand organic traffic value\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\n
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\n\t\t\t442%\t<\/h2>\t<\/div>\n\n\t
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\n\t\t\tnon-brand organic visibility growth\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n
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\n\t\t\n\t\tReducing internal responsibility for SEO strategy\t<\/h2>\n\t\t\t\t\t
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\n\t\tGriffin Funding had been handling their SEO strategy in-house while utilizing various vendors for authority building and content creation. The team had gotten some traction but wanted to reduce internal responsibility for the channel and have a trusted partner take over the day-to-day responsibility of growing the SEO profile.

Although we have many different ways we work with companies on the SEO side, our ideal setup is to be a full-service partner and be fully responsible for the performance of the account. For Griffin Funding, the reality is that an SEO strategist typically needs to spend around 10 hours a month actually doing SEO work, while allocating the majority of the SEO investment to the expansion of content and authority.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t