{"id":4267750,"date":"2023-03-28T14:13:25","date_gmt":"2023-03-28T12:13:25","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/creating-an-identity-that-informs-engages-and-inspires\/"},"modified":"2025-12-08T11:08:16","modified_gmt":"2025-12-08T09:08:16","slug":"creating-an-identity-that-informs-engages-and-inspires","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-au\/case\/creating-an-identity-that-informs-engages-and-inspires\/","title":{"rendered":"Creating an identity that informs, engages, and inspires"},"content":{"rendered":"
\n\t\n\t<\/svg>\n\t\n<\/button>\n\t\tGoogle\t<\/h2>\n\t\tCreating an identity that informs, engages, and inspires\t<\/h1><\/div>\n\n
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\n\t\n\t\tLaunched in 2008, Google Play is the official app store for Android users. Today it has over 3.55 million apps<\/a> available for download across games, productivity, and entertainment.\u00a0

As the platform has grown, the Google Play team wanted to invest in a brand refresh that would elevate the store\u2019s content. Hello Monday\/DEPT\u00ae was engaged to create a brand that would visually express Play\u2019s mission to bring joyful and useful experiences to Play users while delivering value to developers.\u00a0\t<\/p><\/div>\n\n
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\n\t\t\n\t\tCreating a flexible design system\t<\/h2>\n\t\t\t\t\t
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\n\t\tWorking closely with the creative team at Google Play, Hello Monday\/DEPT\u00ae created a design system that adapts to the evolving needs of Play\u2019s users and content partners. At the same time, we aimed to stay close to a parent brand recognized and loved by millions of people around the world. \t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t