{"id":4267660,"date":"2025-12-04T11:11:01","date_gmt":"2025-12-04T09:11:01","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=case&#038;p=4267660"},"modified":"2025-12-08T11:07:27","modified_gmt":"2025-12-08T09:07:27","slug":"bitvavo-launches-new-positioning-and-first-ever-brand-campaign-made-by-dept","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-au\/case\/bitvavo-launches-new-positioning-and-first-ever-brand-campaign-made-by-dept\/","title":{"rendered":"Bitvavo launches new positioning and first-ever brand campaign made by DEPT\u00ae"},"content":{"rendered":"<div class=\"block-case-post-header block-case-post-header__theme--white\">\n\t<a\tclass=\"cta-button block-case-post-header__back-button cta-button__color--onyxGrey cta-button__style--back\" href=\"https:\/\/www.deptagency.com\/work\/\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\n<\/a><h1\t\tclass=\"typography block-case-post-header__heading typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\t\t>\n\t\tBitvavo launches new positioning and first-ever brand campaign made by DEPT\u00ae\t<\/h1><\/div>\n\n<div class=\"intro-text block-intro-text__intro-text intro-text__background-color--white intro-text--wider-text\" data-position=\"top left\">\n\t<div class=\"intro-text__content\" >\n\t\t<h2 class=\"heading heading__size--m heading__align--left intro-text__heading\">\n\t\t\tUpcoming crypto exchange platform Bitvavo is launching its first-ever brand campaign in collaboration with DEPT\u00ae. After a pitch trajectory, DEPT\u00ae won the business and started developing a new brand positioning and an introduction campaign of epic proportions as Bitvavo\u2019s new lead agency.\t<\/h2>\t<\/div>\n<\/div>\n\n\n\n<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<button class=\"btn btn__color--white block-panel-with-rich-text__back-button\" onclick=window.history.back()>\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__arrow-left-circle\">\n\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='24' height='24' fill='none' viewBox='0 0 24 24'><g class='symbol'><path stroke='currentColor' stroke-miterlimit='10' stroke-width='1.5' d='M12.479 6.74L6.739 12l5.74 5.26M7.217 12H17.74'\/><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-miterlimit='10' stroke-width='1.5'\/><\/g><path class='symbol-hover' fill='currentColor' fill-rule='evenodd' d='M1 12c0 6.075 4.925 11 11 11s11-4.925 11-11S18.075 1 12 1 1 5.925 1 12zm5.233.553l5.739 5.26 1.013-1.105-4.318-3.958h9.072v-1.5H8.667l4.318-3.958-1.013-1.106-5.74 5.261L5.63 12l.604.553z' clip-rule='evenodd'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t<\/button>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Launching in the brand\u2019s home base the Netherlands, the campaign is the first step in establishing the Bitvavo brand as the standard in the crypto market, offering people access to the opportunities of crypto through a safe and solid platform to buy, sell, and store more than 175 digital assets. Bitvavo already has more than 1 million users through its homepage and app.\u00a0<br><br>\u201cSince its founding in 2018 Bitvavo has had the mission to make digital currencies accessible to everyone. A strong product focus has led to us becoming domestic market leader in the Netherlands within a few years. Of course, we are proud that we have grown solely by word of mouth thus far. However, we want to reach an even larger audience with Bitvavo, and show them we are\u00a0<em>the<\/em>\u00a0crypto exchange. This multichannel brand campaign is the first chapter in that journey\u201d, says Marcel Ribbens, Head of Brand and Communication at Bitvavo.\u00a0<br><br>Centered in the campaign is an impactful video concept in which we see award-winning actor Sam Spruell (The Hurtlocker, Taken 3, Legend) jump into a wild storm, symbolizing the turbulent world filled with opportunities of crypto, eventually landing on a solid foundation amidst all of this: the emblematic Bitvavo logo.<br><br>\u201cWe connected with Bitvavo on the topic of using symbolism to depict this new and exciting industry to a broad audience. Our story combines realistic moments with abstract elements of nature in full force. In the end, we use this metaphor to tell everyone: if you want the exciting opportunities of crypto but through a safe, reliable, and solid platform \u2013 Bitvavo is the platform for you.\u201d says Ren\u00e9 Verbong, Executive Creative Director at DEPT\u00ae.<br><br>The campaign will be launched in a broad variety of formats, from TV and radio to online videos in every possible configuration. Along with this, a series of outdoor spectaculars and OOH will be part of the campaign, letting everyone know: crypto starts with Bitvavo.<\/p><\/div><\/div>\n\t\t<\/div>\n\n\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-panel-with-rich-text-8936264df719db4e2d0746392317b529\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Close\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' 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