{"id":4267490,"date":"2024-11-07T14:59:07","date_gmt":"2024-11-07T12:59:07","guid":{"rendered":"https:\/\/www.deptagency.com\/case\/connecting-customer-experiences-for-a-world-leading-marketplace\/"},"modified":"2025-06-23T09:29:31","modified_gmt":"2025-06-23T07:29:31","slug":"connecting-customer-experiences-for-a-world-leading-marketplace","status":"publish","type":"case","link":"https:\/\/www.deptagency.com\/en-au\/case\/connecting-customer-experiences-for-a-world-leading-marketplace\/","title":{"rendered":"Connecting customer experiences for a world leading marketplace"},"content":{"rendered":"<div class=\"block-case-intro-title\">\n\t<h1\tclass=\"text text-sans-128 block-case-intro-title__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >eBay<\/h1><p\tclass=\"text text-sans-48 block-case-intro-title__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Connecting customer experiences for a world leading marketplace<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1020568465\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-case-intro js-block-case-intro\">\n\t\t\t<div class=\"block-case-intro__category-container\">\n\t\t\t<p\n\t\t\t\tclass=\"block-case-intro__category-header text-sans-16\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-delay=\"0.25\"\n\t\t\t>\n\t\t\t\t(&nbsp;&nbsp;Services&nbsp;&nbsp;)\n\t\t\t<\/p>\n\n\t\t\t<ul\n\t\t\t\tclass=\"block-case-intro__category-list text-sans-14 js-block-case-intro-category-list\"\n\t\t\t\tdata-animation=\"slide-fade\"\n\t\t\t\tdata-animation-target=\"inner-items\"\n\t\t\t\tdata-animation-delay=\"0.5\"\n\t\t\t\tdata-animation-stagger=\"0.1\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tBrand &amp; Media\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tCommerce\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<li class=\"block-case-intro__category-item\">\n\t\t\t\t\t\tCustomer Experience\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t\n\t<p\tclass=\"text text-sans-48 block-case-intro__title js-block-case-intro-title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.005\" >For 17 years, DEPT\u00ae has been transforming how eBay connects with customers worldwide. Our partnership has revolutionised digital engagement, combining innovative strategies with cutting-edge AI to create a global impact.<\/p><p\tclass=\"text text-sans-24 block-case-intro__text js-block-case-intro-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-delay=\"0.1\" >We&#8217;ve executed over 4,000 campaigns annually, crafting personalised content that resonates with millions of eBay users. \u2028By leveraging the latest technology and deep customer insights, we\u2019ve elevated eBay\u2019s brand and set new standards for digital marketing. This collaboration has driven significant growth, fostered global connections, and showcased the power of meaningful customer engagement on a worldwide scale.<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media has-inverted-controls\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"854923431\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Engaging audiences worldwide<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>With more than 170 million daily global customers, eBay needed an agency that could keep the conversation going 24\/7 in seven different languages.\u2028\u2028<br><br>Through our work managing owned channel marketing and merchandising for eBay, we helped the company refine processes and implement proprietary technology to efficiently produce more than 4,000 campaigns and 100,000+ assets per year across markets. \u2028\u2028<br><br>To take eBay\u2019s comprehensive conversation to the next level, it needed to connect on an emotional level across multiple channels. With a deep understanding of the different customer journey paths, we were able to develop communications that spoke directly to specific customer types, and enable eBay to forge intimate connections. We generated personalised content and relevant experiences with their customer segments in mind, approaching them with seamless, responsive communication to drive revenue, retention, and brand loyalty.\u2028\u2028<br><br>The success of this initial work in the UK led us to take responsibility for onsite creative, CRM strategy and merchandising across other key markets including Germany, France, Australia, USA, and Canada.<\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media has-inverted-controls\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"722153298\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Hyper-personalised content<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Leveraging our proprietary creative automation tools has allowed us to create multiple cross-channel communications for various eBay audiences. At the click of a button, we can generate thousands of creative variations from just a few inputs.\u00a0<br><br>Automated asset production allows us to tailor messaging to each individual customer segment, and iterate on the messaging quickly based on performance data. Our tools make it easy to adjust copy and design, so that we are always producing hyper-personalised content that truly resonates with eBay customers around the world and at every stage of the user journey.<br><br>We create over 200 monthly campaigns in multiple languages that convey their unique brand voice and articulate their values consistently to millions of people around the world. Our approach ensures that eBay remains a household name that informs, inspires, and moves at the speed of retail.<\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"722153313\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"mobile-asset\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<video\n\t\t\t\t\t\t\tmuted\n\t\t\t\t\t\t\tdisablepictureinpicture\n\t\t\t\t\t\t\tdisableremoteplayback\n\t\t\t\t\t\t\tplaysinline\n\t\t\t\t\t\t\tloop\n\t\t\t\t\t\t\tcontrolslist=\"nodownload nofullscreen noremoteplayback\"\n\t\t\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/eBay-students-ad.mp4\"\n\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t><\/video>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tdata-for=\"9a558644\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-button js-block-assets-and-copy-view-transcript text-sans-14\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tTranscript\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<dialog\n\t\t\t\t\t\t\tid=\"9a558644\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-dialog js-block-assets-and-copy-transcript-dialog\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<header>\n\t\t\t\t\t\t\t\t<p class=\"text-sans-16\">Transcript<\/p>\n\n\t\t\t\t\t\t\t\t<button class=\"js-block-assets-and-copy-modal-close\">Close<\/button>\n\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t<p class=\"block-assets-and-copy__transcript-content\">Freshers foragers.\n\nMake money for your big move on the things you can&#8217;t take with you.\n\nThat&#8217;s the eBay way. Start selling now.<\/p>\n\t\t\t\t\t\t<\/dialog>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Establishing an in-house marketing solution<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>We have also supported eBay\u2019s efforts to create a new, more agile model for delivering its marketing campaigns, including implementing onsite, CRM, and push notfiication campaigns.\u00a0<br><br>Within two months, we had scoped the team requirements, recruited, interviewed and hired the new in-house marketing team.\u00a0<br><br>To facilitate the agency-style speed and agility that eBay needed to keep pace with the sheer volume of campaigns it delivers, we defined a robust team structure that allows for multiple levels of seniority to drive both key decision making and tactical implementation.<br><br>The in-house marketing team is fully embedded within eBay, but is fully managed by DEPT\u00ae. What started as a UK-specific implementation has since been rolled out in both Germany and the US. \u2028\u2028<\/p><\/div><\/div>\n\n<div class=\"block-stats-and-copy is-text-left\">\n\t<p\tclass=\"text text-sans-48 block-stats-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Elevating the eBay brand<\/p><p\tclass=\"text text-sans-24 block-stats-and-copy__text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" >In 2022, we expanded our collaboration with the brand team to deliver through-the-line (TTL) campaigns focused on key verticals in the UK and Germany.\u00a0<br><br>The partnership was focused on social strategy, which saw us identify core mindsets that related back to eBay customers to drive resonance across verticals, campaigns and themes, build out roles for each channel and supporting content franchises, and make influencers a more consistent and structured part of the offering.\u00a0<br><br>This provided community-focused, people-driven content across eBay\u2019s socials and drove a 256% increase in reach, as well as a 254% increase in engagements. What\u2019s more, this content could also be used across wider owned properties, creating usage efficiency and ensuring a tighter end-to-end customer experience.<br><\/p>\n\t\n\t\n\t<ul\n\t\tclass=\"block-stats-and-copy__cards is-content-left\"\n\t\tdata-animation=\"slide-fade\"\n\t\tdata-animation-target=\"inner-items\"\n\t\tdata-animation-delay=\"0.15\"\n\t\tdata-animation-stagger=\"0.15\">\n\t\t\t\t\t<li class=\"block-stats-and-copy__card\">\n\t\t\t\t<p class=\"block-stats-and-copy__card-title text-sans-76\">\n\t\t\t\t\t256%\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"block-stats-and-copy__card-subtitle text-sans-16\">\n\t\t\t\t\tIncrease in reach\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"block-stats-and-copy__card\">\n\t\t\t\t<p class=\"block-stats-and-copy__card-title text-sans-76\">\n\t\t\t\t\t254%\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"block-stats-and-copy__card-subtitle text-sans-16\">\n\t\t\t\t\tIncrease in engagements\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"854920891\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-title-block-carousel js-block-title-block-carousel\"\n\t\tdata-nav-aria-label=\"Item %d\"\n\t\tdata-nav-aria-active-label=\"Item %d (active)\"\n\tdata-animation=\"slide-fade\"\n\tdata-animation-target=\"inner-items\"\n\tdata-animation-delay=\"0.15\"\n\tdata-animation-stagger=\"0.15\"\n>\n\t<p\tclass=\"text text-sans-48 block-title-block-carousel__title js-block-title-block-carousel-title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Coupling up with pre-loved<\/p><p\tclass=\"text text-sans-24 block-title-block-carousel__text js-block-title-block-carousel-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" >A hero example of this approach was our collaboration on <a href=\"https:\/\/www.deptagency.com\/en-au\/case\/coupling-up-with-pre-loved\/\" target=\"_blank\" rel=\"noreferrer noopener\">eBay\u2019s sponsorship of Love Island<\/a>. This campaign sparked a movement toward more conscious shopping and generated 217 million impressions \u2013 an 85% increase on the previous series, and 76,000 organic engagements \u2013 a huge 230% increase versus season 8, despite the season 9 winter series drawing in a smaller viewership than the season 8 summer show.<br><br><br><\/p>\n\t<div class=\"block-title-block-carousel__carousel js-block-title-block-carousel-carousel embla\">\n\t\t<div class=\"embla__container\">\n\t\t\t<div\n\t\tclass=\"image-wrap block-title-block-carousel__image-wrap embla__slide\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/eBay-people-on-sofa-1.jpg\"\n\t\t\t\tclass=\"image block-title-block-carousel__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div\n\t\tclass=\"image-wrap block-title-block-carousel__image-wrap embla__slide\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/eBay-woman-trying-shoes-1.jpg\"\n\t\t\t\tclass=\"image block-title-block-carousel__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div\n\t\tclass=\"image-wrap block-title-block-carousel__image-wrap embla__slide\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/eBay-pre-loved-models-1.jpg\"\n\t\t\t\tclass=\"image block-title-block-carousel__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div\n\t\tclass=\"image-wrap block-title-block-carousel__image-wrap embla__slide\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/eBay-pre-loved-friends-1.jpg\"\n\t\t\t\tclass=\"image block-title-block-carousel__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t\t<\/div>\n\n\t\t<div class=\"block-title-block-carousel__nav-controls embla__controls\">\n\t\t\t<div class=\"block-title-block-carousel__nav-dots embla__dots\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"block-stats-and-copy is-text-left\">\n\t<p\tclass=\"text text-sans-24 block-stats-and-copy__text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" >All of this supported a 1,400% increase in \u2018pre-loved fashion\u2019 searches on eBay\u2019s site compared to season 8, as well as a 24% rise in new circular businesses joining the online marketplace; mirroring the move away from fast fashion that people were seeing on the big screen.<br><br>The campaign was also recognised by industry, securing one gold, three bronze, and three \u2018people\u2019s choice\u2019 awards at the <a href=\"https:\/\/www.deptagency.com\/en-au\/insight\/dept-wins-a-record-65-lovie-awards-is-named-aoty-for-the-third-time\/\" target=\"_blank\" rel=\"noreferrer noopener\">2023 Lovie Awards<\/a>.\u00a0<br>\u2028<\/p>\n\t\n\t\n\t<ul\n\t\tclass=\"block-stats-and-copy__cards is-content-left\"\n\t\tdata-animation=\"slide-fade\"\n\t\tdata-animation-target=\"inner-items\"\n\t\tdata-animation-delay=\"0.15\"\n\t\tdata-animation-stagger=\"0.15\">\n\t\t\t\t\t<li class=\"block-stats-and-copy__card\">\n\t\t\t\t<p class=\"block-stats-and-copy__card-title text-sans-76\">\n\t\t\t\t\t76K\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"block-stats-and-copy__card-subtitle text-sans-16\">\n\t\t\t\t\tOrganic engagements\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"block-stats-and-copy__card\">\n\t\t\t\t<p class=\"block-stats-and-copy__card-title text-sans-76\">\n\t\t\t\t\t217M\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"block-stats-and-copy__card-subtitle text-sans-16\">\n\t\t\t\t\tImpressions\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"block-stats-and-copy__card\">\n\t\t\t\t<p class=\"block-stats-and-copy__card-title text-sans-76\">\n\t\t\t\t\t1400%\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"block-stats-and-copy__card-subtitle text-sans-16\">\n\t\t\t\t\tIncrease on \u2018pre-loved fashion\u2019 \u2028searches on eBay\u2019s site\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"block-feature-turntable js-block-feature-turntable\"\n\tdata-show-dots=\"true\"\n\tdata-show-arrows=\"false\"\n\t\tdata-nav-aria-label=\"Item %d\"\n\t\tdata-nav-aria-active-label=\"Item %d (active)\"\n>\n\t<div class=\"block-feature-turntable__viewport js-block-feature-turntable-viewport\">\n\t\t<div class=\"block-feature-turntable__slide-container js-block-feature-turntable-slide-container\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"836143244\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tdata-for=\"ac8dfd36\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-button js-block-assets-and-copy-view-transcript text-sans-14\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tTranscript\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<dialog\n\t\t\t\t\t\t\tid=\"ac8dfd36\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-dialog js-block-assets-and-copy-transcript-dialog\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<header>\n\t\t\t\t\t\t\t\t<p class=\"text-sans-16\">Transcript<\/p>\n\n\t\t\t\t\t\t\t\t<button class=\"js-block-assets-and-copy-modal-close\">Close<\/button>\n\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t<p class=\"block-assets-and-copy__transcript-content\">You are built different. Breathing new life into broken, taking matters into your own hands, assembling big dreams from the small things.\n\nNever stopping until you find the right part at the right price.\n\nThat&#8217;s the eBay way.\n<\/p>\n\t\t\t\t\t\t<\/dialog>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-title-block-carousel js-block-title-block-carousel\"\n\t\tdata-nav-aria-label=\"Item %d\"\n\t\tdata-nav-aria-active-label=\"Item %d (active)\"\n\tdata-animation=\"slide-fade\"\n\tdata-animation-target=\"inner-items\"\n\tdata-animation-delay=\"0.15\"\n\tdata-animation-stagger=\"0.15\"\n>\n\t<p\tclass=\"text text-sans-48 block-title-block-carousel__title js-block-title-block-carousel-title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Inspiring audiences through real stories<\/p><p\tclass=\"text text-sans-24 block-title-block-carousel__text js-block-title-block-carousel-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" >Across the car parts and accessories (P&amp;A) vertical, a priority for eBay, we <a href=\"https:\/\/www.deptagency.com\/en-au\/case\/inspiring-audiences-through-real-stories\/\" target=\"_blank\" rel=\"noreferrer noopener\">developed a campaign<\/a> to not only defend market share, but drive growth.\u00a0<br><br>Despite its extensive P&amp;A inventory, eBay wasn\u2019t top of mind among its community. Customers eventually came to eBay after failing to find what they were looking for with competitors.\u00a0<br><br>Our TTL campaign aimed to hero eBay&#8217;s unrivaled inventory and the value it offers, convincing audiences to choose eBay first.<\/p>\n\t<div class=\"block-title-block-carousel__carousel js-block-title-block-carousel-carousel embla\">\n\t\t<div class=\"embla__container\">\n\t\t\t<div\n\t\tclass=\"image-wrap block-title-block-carousel__image-wrap embla__slide\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/eBay-woman-hubcap-1.jpg\"\n\t\t\t\tclass=\"image block-title-block-carousel__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div\n\t\tclass=\"image-wrap block-title-block-carousel__image-wrap embla__slide\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/eBay-parts-print-ad-1.jpg\"\n\t\t\t\tclass=\"image block-title-block-carousel__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div\n\t\tclass=\"image-wrap block-title-block-carousel__image-wrap embla__slide\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/eBay-man-polishing.jpg\"\n\t\t\t\tclass=\"image block-title-block-carousel__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div\n\t\tclass=\"image-wrap block-title-block-carousel__image-wrap embla__slide\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/eBay-parts-OOH-ad-1.jpg\"\n\t\t\t\tclass=\"image block-title-block-carousel__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div\n\t\tclass=\"image-wrap block-title-block-carousel__image-wrap embla__slide\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/eBay-football-pitchside-ads-1.jpg\"\n\t\t\t\tclass=\"image block-title-block-carousel__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t\t<\/div>\n\n\t\t<div class=\"block-title-block-carousel__nav-controls embla__controls\">\n\t\t\t<div class=\"block-title-block-carousel__nav-dots embla__dots\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"block-stats-and-copy is-text-left\">\n\t<p\tclass=\"text text-sans-24 block-stats-and-copy__text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" >We developed one central idea, \u2018You\u2019re Built Different\u2019, celebrating the range of eBayers from amateur DIYers to passionate tinkerers who all use the platform to build, repair, and upcycle the vehicles they love; inspiring motor enthusiasts to do more for themselves by showing the results of the moment it all just\u2026 clicks. <br><br>In total, we created more than 600 assets from one campaign concept and surpassed all our objectives, including a 4ppt increase in category awareness, a 3ppt increase in perception scores across range, trust and sustainability, and a 2ppt increase in market share across the category.<\/p>\n\t\n\t\n\t<ul\n\t\tclass=\"block-stats-and-copy__cards is-content-left\"\n\t\tdata-animation=\"slide-fade\"\n\t\tdata-animation-target=\"inner-items\"\n\t\tdata-animation-delay=\"0.15\"\n\t\tdata-animation-stagger=\"0.15\">\n\t\t\t\t\t<li class=\"block-stats-and-copy__card\">\n\t\t\t\t<p class=\"block-stats-and-copy__card-title text-sans-76\">\n\t\t\t\t\t+4ppt\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"block-stats-and-copy__card-subtitle text-sans-16\">\n\t\t\t\t\tCategory awareness\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"block-stats-and-copy__card\">\n\t\t\t\t<p class=\"block-stats-and-copy__card-title text-sans-76\">\n\t\t\t\t\t+3ppt\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"block-stats-and-copy__card-subtitle text-sans-16\">\n\t\t\t\t\tPerception scores\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"block-stats-and-copy__card\">\n\t\t\t\t<p class=\"block-stats-and-copy__card-title text-sans-76\">\n\t\t\t\t\t+2ppt\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"block-stats-and-copy__card-subtitle text-sans-16\">\n\t\t\t\t\tMarket share\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t<\/div>\n<\/div>\n\n<div\n\t\tclass=\"image-wrap block-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/12\/230511_EBay_SHOT_01_CAR_WASH_0102_v3RGB-copy-1.jpg\"\n\t\t\t\tclass=\"image block-image__image\"\n\n\t\t\t\t\t\t\t\talt=\"ebay parts and accessories\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"three-up-asset-two\"\n\tdata-content-align=\"center\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Trusted partners<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Our specialist teams have become true, integrated partners across the eBay business, providing expertise and influence across marketing initiatives at every stage of the funnel.\u00a0<br><br>eBay brings DEPT\u00ae some of their biggest challenges to solve, which has seen us work with the Customer Science team to reimagine their data science capabilities with AI, collaborate with the Product team to improve efficiency of content production, as well as deliver regional and global workshops to bring the future vision for the eBay brand to life.\u00a0<br><br>The results we have collectively achieved have resulted in a more unified global strategy across its key markets, and a consistent customer experience across every digital touchpoint.<br><\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/06\/ebay-built-different-portrait.jpg\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-first\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/04\/ebay-fashion-pr-website-insights-image-1000x1200-1.png\"\n\t\t\t\t\talt=\"ebay campaign woman standing in living room full of products flying around\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-second\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/06\/ebay-love-island-pre-loved-guy-jeans.jpg\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media is-third\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div class=\"block-case-credits js-block-case-credits\">\n\t\t\t<p\n\t\t\tclass=\"block-case-credits__awards-label\"\n\t\t\tdata-animation=\"slide\"\n\t\t\tdata-animation-target=\"words\"\n\t\t\tdata-animation-stagger=\"0.015\"\n\t\t>\n\t\t\tAwards &amp; recognition\t\t<\/p>\n\t\n\t\t\t<div\n\t\t\tclass=\"block-case-credits__awards\"\n\t\t\tdata-animation=\"slide-fade\"\n\t\t\tdata-animation-target=\"inner-items\"\n\t\t\tdata-animation-delay=\"0.25\"\n\t\t\tdata-animation-stagger=\"0.1\"\n\t\t>\n\t\t\t<div class=\"block-case-credits__awards-header text-sans-16\">\n\t\t\t\t<p><span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>Award<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span><\/p>\n\t\t\t\t<p><span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>Year<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span><\/p>\n\t\t\t\t<p><span aria-hidden=\"true\">(&nbsp;&nbsp;<\/span>Category<span aria-hidden=\"true\">&nbsp;&nbsp;)<\/span><\/p>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"block-case-credits__award\">\n\t\t\t\t\t<p class=\"block-case-credits__award-name text-sans-14\">\n\t\t\t\t\t\tLovie Awards\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__award-year text-sans-18\">\n\t\t\t\t\t\t2023\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__award-description text-sans-18\">\n\t\t\t\t\t\tGold: Best Digital Campaign\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__award\">\n\t\t\t\t\t<p class=\"block-case-credits__award-name text-sans-14\">\n\t\t\t\t\t\tLovie Awards\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__award-year text-sans-18\">\n\t\t\t\t\t\t2023\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__award-description text-sans-18\">\n\t\t\t\t\t\tBronze: Fashion, Beauty &amp; Lifestyle\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__award\">\n\t\t\t\t\t<p class=\"block-case-credits__award-name text-sans-14\">\n\t\t\t\t\t\tLovie Awards\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__award-year text-sans-18\">\n\t\t\t\t\t\t2023\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__award-description text-sans-18\">\n\t\t\t\t\t\tBronze: Best Partnership or Collaboration\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__award\">\n\t\t\t\t\t<p class=\"block-case-credits__award-name text-sans-14\">\n\t\t\t\t\t\tLovie Awards\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__award-year text-sans-18\">\n\t\t\t\t\t\t2023\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__award-description text-sans-18\">\n\t\t\t\t\t\tBronze: Culture &amp; Entertainment\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"block-case-credits__award\">\n\t\t\t\t\t<p class=\"block-case-credits__award-name text-sans-14\">\n\t\t\t\t\t\tLovie Awards\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__award-year text-sans-18\">\n\t\t\t\t\t\t2024\t\t\t\t\t<\/p>\n\n\t\t\t\t\t<p class=\"block-case-credits__award-description text-sans-18\">\n\t\t\t\t\t\tBronze: Best Brand Strategy\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t\n\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4267492,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"dept_accent_color":"#E53238","dept_next_case_accent_color":"","dept_case_video":{"type":"local","id":4264860,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/DEPT\u00ae-x-eBay.mp4","mime":"video\/mp4"},"footnotes":""},"client":[39480],"case-category":[42669,42671,42672],"award":[],"case-industry":[42673,42670,42674],"person":[41241],"class_list":["post-4267490","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Connecting customer experiences for a world leading marketplace - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"For 17 years, DEPT\u00ae has been transforming how eBay connects with customers worldwide. Our partnership has revolutionized digital engagement, combining innovative strategies with cutting-edge AI to create a global impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/en-apac\/case\/connecting-customer-experiences-for-a-world-leading-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Connecting customer experiences for a world leading marketplace - DEPT\u00ae\" \/>\n<meta property=\"og:description\" content=\"For 17 years, DEPT\u00ae has been transforming how eBay connects with customers worldwide. Our partnership has revolutionized digital engagement, combining innovative strategies with cutting-edge AI to create a global impact.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deptagency.com\/en-apac\/case\/connecting-customer-experiences-for-a-world-leading-marketplace\/\" \/>\n<meta property=\"og:site_name\" content=\"DEPT\u00ae\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-23T07:29:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/08\/ebay-Love-Island_1920x1080_1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.deptagency.com\/en-apac\/case\/connecting-customer-experiences-for-a-world-leading-marketplace\/\",\"url\":\"https:\/\/www.deptagency.com\/en-apac\/case\/connecting-customer-experiences-for-a-world-leading-marketplace\/\",\"name\":\"Connecting customer experiences for a world leading marketplace - DEPT\u00ae\",\"isPartOf\":{\"@id\":\"https:\/\/www.deptagency.com\/en-uki\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.deptagency.com\/en-apac\/case\/connecting-customer-experiences-for-a-world-leading-marketplace\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.deptagency.com\/en-apac\/case\/connecting-customer-experiences-for-a-world-leading-marketplace\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/08\/ebay-Love-Island_1920x1080_1.png\",\"datePublished\":\"2024-11-07T12:59:07+00:00\",\"dateModified\":\"2025-06-23T07:29:31+00:00\",\"description\":\"For 17 years, DEPT\u00ae has been transforming how eBay connects with customers worldwide. Our partnership has revolutionized digital engagement, combining innovative strategies with cutting-edge AI to create a global impact.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.deptagency.com\/en-apac\/case\/connecting-customer-experiences-for-a-world-leading-marketplace\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.deptagency.com\/en-apac\/case\/connecting-customer-experiences-for-a-world-leading-marketplace\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.deptagency.com\/en-apac\/case\/connecting-customer-experiences-for-a-world-leading-marketplace\/#primaryimage\",\"url\":\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/08\/ebay-Love-Island_1920x1080_1.png\",\"contentUrl\":\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/08\/ebay-Love-Island_1920x1080_1.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.deptagency.com\/en-apac\/case\/connecting-customer-experiences-for-a-world-leading-marketplace\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.deptagency.com\/en-au\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Connecting customer experiences for a world leading marketplace\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.deptagency.com\/en-uki\/#website\",\"url\":\"https:\/\/www.deptagency.com\/en-uki\/\",\"name\":\"DEPT\u00ae\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.deptagency.com\/en-uki\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Connecting customer experiences for a world leading marketplace - DEPT\u00ae","description":"For 17 years, DEPT\u00ae has been transforming how eBay connects with customers worldwide. Our partnership has revolutionized digital engagement, combining innovative strategies with cutting-edge AI to create a global impact.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.deptagency.com\/en-apac\/case\/connecting-customer-experiences-for-a-world-leading-marketplace\/","og_locale":"en_US","og_type":"article","og_title":"Connecting customer experiences for a world leading marketplace - DEPT\u00ae","og_description":"For 17 years, DEPT\u00ae has been transforming how eBay connects with customers worldwide. Our partnership has revolutionized digital engagement, combining innovative strategies with cutting-edge AI to create a global impact.","og_url":"https:\/\/www.deptagency.com\/en-apac\/case\/connecting-customer-experiences-for-a-world-leading-marketplace\/","og_site_name":"DEPT\u00ae","article_modified_time":"2025-06-23T07:29:31+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/08\/ebay-Love-Island_1920x1080_1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.deptagency.com\/en-apac\/case\/connecting-customer-experiences-for-a-world-leading-marketplace\/","url":"https:\/\/www.deptagency.com\/en-apac\/case\/connecting-customer-experiences-for-a-world-leading-marketplace\/","name":"Connecting customer experiences for a world leading marketplace - DEPT\u00ae","isPartOf":{"@id":"https:\/\/www.deptagency.com\/en-uki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.deptagency.com\/en-apac\/case\/connecting-customer-experiences-for-a-world-leading-marketplace\/#primaryimage"},"image":{"@id":"https:\/\/www.deptagency.com\/en-apac\/case\/connecting-customer-experiences-for-a-world-leading-marketplace\/#primaryimage"},"thumbnailUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/08\/ebay-Love-Island_1920x1080_1.png","datePublished":"2024-11-07T12:59:07+00:00","dateModified":"2025-06-23T07:29:31+00:00","description":"For 17 years, DEPT\u00ae has been transforming how eBay connects with customers worldwide. Our partnership has revolutionized digital engagement, combining innovative strategies with cutting-edge AI to create a global impact.","breadcrumb":{"@id":"https:\/\/www.deptagency.com\/en-apac\/case\/connecting-customer-experiences-for-a-world-leading-marketplace\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.deptagency.com\/en-apac\/case\/connecting-customer-experiences-for-a-world-leading-marketplace\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.deptagency.com\/en-apac\/case\/connecting-customer-experiences-for-a-world-leading-marketplace\/#primaryimage","url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/08\/ebay-Love-Island_1920x1080_1.png","contentUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/08\/ebay-Love-Island_1920x1080_1.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.deptagency.com\/en-apac\/case\/connecting-customer-experiences-for-a-world-leading-marketplace\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.deptagency.com\/en-au\/"},{"@type":"ListItem","position":2,"name":"Connecting customer experiences for a world leading marketplace"}]},{"@type":"WebSite","@id":"https:\/\/www.deptagency.com\/en-uki\/#website","url":"https:\/\/www.deptagency.com\/en-uki\/","name":"DEPT\u00ae","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.deptagency.com\/en-uki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"}]}},"listingData":{"imageUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/08\/ebay-Love-Island_1920x1080_1.png","imageAlt":"","caseVideo":{"type":"local","id":4264860,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/10\/DEPT\u00ae-x-eBay.mp4","mime":"video\/mp4"},"url":"https:\/\/www.deptagency.com\/en-au\/case\/connecting-customer-experiences-for-a-world-leading-marketplace\/","hoverColor":"#E53238","hoverText":"Connecting customer experiences for a world leading marketplace","label":"eBay","tags":["Brand &amp; Media","Fashion"]},"_links":{"self":[{"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/case\/4267490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/types\/case"}],"author":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/users\/40"}],"version-history":[{"count":1,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/case\/4267490\/revisions"}],"predecessor-version":[{"id":4294651,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/case\/4267490\/revisions\/4294651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/media\/4267492"}],"wp:attachment":[{"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/media?parent=4267490"}],"wp:term":[{"taxonomy":"client","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/client?post=4267490"},{"taxonomy":"case-category","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/case-category?post=4267490"},{"taxonomy":"award","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/award?post=4267490"},{"taxonomy":"case-industry","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/case-industry?post=4267490"},{"taxonomy":"person","embeddable":true,"href":"https:\/\/www.deptagency.com\/en-au\/wp-json\/wp\/v2\/person?post=4267490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}