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Eight things brands can learn from adidas’ digital transformation

Growth

Lizzie Powell

Lizzie Powell
Lizzie Powell
Strategy Director

Eight things brands can learn from adidas’ digital transformation

With digital sales growing from €1.5 billion to just under €5 billion in less than five years, adidas is the poster child for successful digital transformation.

Director of Solution Architecture at adidas.com, Andy Todd, is accountable for the brand’s e-commerce architecture and online experiences that serve consumers across the world. He sat down with DEPT® to share the secret sauce to the company’s impressive digital transformation.

Download this longread to find out more.

Creative Automation Report

Creative Automation Report: More Power to Create

Creative

Alex Miller

Alex Miller
Alex Miller
Global SVP, Creative & Content

Technology has been transforming the creative marketing and advertising industries even before the pandemic accelerated the need for new approaches.

Now it’s time for brands to take the next leap forward and explore the opportunities presented by creative automation, developing an approach that combines a combination of creativity and technology to streamline production and augment the creative process so that the best ideas take shape faster. 

Featuring exclusive opinion pieces by eBay, Just Eat and Opendoor, this report will help explain why creative automation (such as creative assets at scale, dynamic advertising, and conversational marketing), is the future of digital marketing, and how it can help your brand to gain advantage.

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The ultimate guide to CMS selection in 2022

Engineering

Jonathan Whiteside

Jonathan Whiteside
Jonathan Whiteside
Global SVP Technology & Engineering

With customers demanding more out of digital experiences, websites (and CMSes in particular) have to serve as much more than an online brochure of content.

But the market for CMS solutions is vast and complex, and finding the right platform can be challenging.

This whitepaper breaks down the complete selection process to help you find a CMS to fit your unique needs and specific business goals.

Ready to find your needle in the haystack?

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Building a tech-first organisation

Engineering

Sandor Voordes

Sandor Voordes
Sandor Voordes
Head of Engineering

Everything becomes digital – many companies are currently in the middle of their digital transformation. The role of technology, IT, and therefore development teams will be crucial for ensuring the organisation’s relevance to customers now and in the future.

What opportunities and obstacles lie ahead in the process of becoming a tech-first organisation with a digital culture? And how do you win the war on talent by attracting and retaining the right tech people? Download the longread and discover how you create a culture that attracts the tech talent required to future-proof your business.

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22 Trends for 2022

News

Max Pinas

Max Pinas
Max Pinas
Executive Creative Director

We saw that digital could change the world in 2020. 2021 showed us how fast that change could happen.

Over the course of this year, 5G really took off, we saw the launch of more than a few billionaires into space, and even the discovery of a whole new universe with the rise of the metaverse. Yeesh! It’s been a wild ride.

As the world speeds up around us, powered by a host of advanced new technologies, it’s safe to say that even at DEPT® we were staggered by the sheer innovation that digital offered this year.

What’s next seems almost beyond our imaginations— well, almost, but not quite. Here’s a sneak peak at the top 22 trends we’re expecting in 2022.

22 Trends for 2022

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How to effectively scale technical teams

Engineering

Jesse Streb

Jesse Streb
Jesse Streb
Global SVP, Engineering & Technology

“How can we move faster?” is the number one question we’re asked by CTOs. But regardless of team size, industry or maturity, we consistently see teams struggle to scale. Download this longread to find out the strategies we’ve seen work.

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The Shift Left approach to testing

Engineering

Joey van den Heuvel

Joey van den Heuvel
Joey van den Heuvel
QA Engineer, Design & Technology NL

Have you ever experienced time or budget issues with your software project? Often, it’s late testing causing these problems. By testing throughout all stages of development – Shift Left Testing – you will find bugs early and reduce the cost of solving them. Not only does this prevent costly redesign and delays, but it also helps you build better products and higher customer satisfaction. In this longread, you will learn the benefits and conditions that come with Shift Left Testing.

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NFT playbook

Metaverse

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Name

Non-fungible what?  Everyone’s heard of them. Some people are paying MILLIONS of dollars for them. But what, exactly, are NFT’s?  Our digital playbook doubles as an introduction to the world of non-fungible tokens and as a guide for creating your brand’s own NFT’s. Download the playbook now to learn what the hype is all about, understand the real-world applications of NFT’s, and be able to (finally) explain “blockchain” to your friends.

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Digital transformation on enterprise level

Growth

Anthony van de Veen

Anthony van de Veen
Anthony van de Veen
Director Transformation & Global head of Adobe Practice & CoE

Keeping your business future-ready is critical to building a large enterprise. In this whitepaper, we share the experiences and practices of four large enterprises in different industries. We’ll tell you, among other things, how to avoid typical pitfalls and overcome challenges large enterprises face when they set out on the digital path. You will learn from the best how to think, plan, implement, and run things to be successful in the digital age. Ready to accelerate your digital transformation?

Headless CMS

Maximising digital experiences with a headless CMS

Experience

Jonathan Whiteside

Jonathan Whiteside
Jonathan Whiteside
Global SVP Technology & Engineering

Speed and scalability are critical to digital success and are often key drivers of the decision to implement a headless technology stack. We teamed up with Contentful to share the five key considerations to maximise the performance of headless marketing technology stacks to deliver the digital experiences that businesses need and customers want.

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