Skip and go to main content


How to Create A Digital Measurement Framework


A Digital Measurement Framework (DMF) outlines how a company measures website performance, highlighting the most relevant KPIs, goals and targets.

Establishing a robust DMF provides purpose and direction, aligning all members of senior management to focus their attention on the numbers that matter. Furthermore, your DMF should also provide the foundation of your analytics set up, determining which goals/events need creating and outlining and what reports you’ll need to create and distribute.

This guide will show you how to identify your business objectives, set goals and KPIs, segment data, and how to monitor, report and update your framework. Includes a handy downloadable DMF template!

Download our practical guide to find out how to create your own Digital Measurement Framework