{"id":4450699,"date":"2026-06-16T17:09:08","date_gmt":"2026-06-16T15:09:08","guid":{"rendered":"https:\/\/www.deptagency.com\/downloads\/commerce-in-the-era-of-agents\/"},"modified":"2026-07-13T14:49:09","modified_gmt":"2026-07-13T12:49:09","slug":"commerce-im-zeitalter-der-agenten","status":"publish","type":"whitepaper","link":"https:\/\/www.deptagency.com\/de-dach\/downloads\/commerce-im-zeitalter-der-agenten\/","title":{"rendered":"Commerce im Zeitalter der Agenten"},"content":{"rendered":"<div class=\"block-whitepaper-intro\">\n\t<div\n\t\tclass=\"block-whitepaper-intro__meta\"\n\t\tdata-animation=\"scale-fade\"\n\t\tdata-animation-target=\"inner-items\"\n\t\tdata-animation-stagger=\"0.1\"\n\t>\n\t\t<div\t\t\tclass=\"block-whitepaper-intro__badge\"\n\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t>\n\t\t\t<svg area-hidden='true' width='16' height='16' viewBox='0 0 16 16' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M5.5 11.8337H10.5V10.8337H5.5V11.8337ZM5.5 9.16699H10.5V8.16699H5.5V9.16699ZM4.20517 14.3337C3.86839 14.3337 3.58333 14.217 3.35 13.9837C3.11667 13.7503 3 13.4653 3 13.1285V2.87216C3 2.53538 3.11667 2.25033 3.35 2.01699C3.58333 1.78366 3.86839 1.66699 4.20517 1.66699H9.5L13 5.16699V13.1285C13 13.4653 12.8833 13.7503 12.65 13.9837C12.4167 14.217 12.1316 14.3337 11.7948 14.3337H4.20517ZM9 5.66699V2.66699H4.20517C4.15383 2.66699 4.10683 2.68838 4.06417 2.73116C4.02139 2.77383 4 2.82083 4 2.87216V13.1285C4 13.1798 4.02139 13.2268 4.06417 13.2695C4.10683 13.3123 4.15383 13.3337 4.20517 13.3337H11.7948C11.8462 13.3337 11.8932 13.3123 11.9358 13.2695C11.9786 13.2268 12 13.1798 12 13.1285V5.66699H9Z' fill='currentColor'\/><path d='M4 5.66699V2.66699V13.3337M5.5 11.8337H10.5V10.8337H5.5V11.8337ZM5.5 9.16699H10.5V8.16699H5.5V9.16699ZM4.20517 14.3337C3.86839 14.3337 3.58333 14.217 3.35 13.9837C3.11667 13.7503 3 13.4653 3 13.1285V2.87216C3 2.53538 3.11667 2.25033 3.35 2.01699C3.58333 1.78366 3.86839 1.66699 4.20517 1.66699H9.5L13 5.16699V13.1285C13 13.4653 12.8833 13.7503 12.65 13.9837C12.4167 14.217 12.1316 14.3337 11.7948 14.3337H4.20517ZM9 5.66699V2.66699H4.20517C4.15383 2.66699 4.10683 2.68838 4.06417 2.73116C4.02139 2.77383 4 2.82083 4 2.87216V13.1285C4 13.1798 4.02139 13.2268 4.06417 13.2695C4.10683 13.3123 4.15383 13.3337 4.20517 13.3337H11.7948C11.8462 13.3337 11.8932 13.3123 11.9358 13.2695C11.9786 13.2268 12 13.1798 12 13.1285V5.66699H9Z' stroke='currentColor' stroke-width='0.25'\/><\/svg>\t\t\t<span class=\"text-sans-14\">\n\t\t\t\tDownload\t\t\t<\/span>\n\t\t<\/div>\n\t<\/div>\n\t<p\tclass=\"text text-sans-92 block-whitepaper-intro__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Commerce im Zeitalter der Agenten<\/p>\n\t<img\n\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/06\/Commerce-in-the-era-of-agents-1920x1080-1.png\"\n\t\talt=\"\"\n\t\tclass=\"block-whitepaper-intro__featured-image\"\n\t\tdata-animation=\"scale-fade\"\n\t\tdata-animation-stagger=\"0.1\"\n\t>\n\n\t<div\n\t\tclass=\"block-whitepaper-intro__content\"\n\t\tdata-animation=\"slide-fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t>\n\t\t\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t>Die Customer Journey ver\u00e4ndert sich rasant. Konsument:innen nutzen zunehmend KI-Assistenten, um zu recherchieren, zu vergleichen und Kaufentscheidungen zu treffen \u2013 oft lange bevor sie \u00fcberhaupt die Website einer Marke besuchen. <br><br>Vom ersten Interesse bis zum endg\u00fcltigen Kaufabschluss k\u00f6nnen Commerce Journeys direkt innerhalb von Systemen stattfinden, die Optionen filtern, Produktinformationen interpretieren und entscheiden, welche Marken eine Empfehlung wert sind. Ob ChatGPT, Perplexity oder Amazons Alexa f\u00fcr Shopping: KI-Agenten haben heute mehr Einfluss auf das Einkaufserlebnis als je zuvor. <br><br>In Partnerschaft mit Shopify untersucht DEPT\u00ae in diesem Download, was \u201eAgentic Commerce\u201c heute f\u00fcr Marken bedeutet, warum B2A (Business-to-Agent) eine entscheidende neue Marketingebene ist und wie Sie die Grundlagen schaffen, um Ihre Marke in KI-gest\u00fctzten Umgebungen sichtbar, vertrauensw\u00fcrdig und transaktionsbereit zu machen.<\/p>\n\t<\/div>\n\n\t<div id=\"pardot-form\" class=\"pardot-form block-whitepaper-intro__form\">\n\t<iframe\n\t\tid=\"pardot-form-6a6047e59608d\"\n\t\tsrc=\"https:\/\/www2.deptagency.com\/l\/321011\/2026-06-16\/2f7vtzr\"\n\t\tclass=\"pardot-form__iframe js-pardot-form\"\n\t\ttitle=\"Form\"\n\t\ttype=\"text\/html\"\n\t\tdata-animation=\"slide-fade\" ><\/iframe>\n<\/div><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"end\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Was Sie erwartet<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t\n<ul\n\tclass=\"list text-sans-24 block-list__list\"\n\t>\n\t<li>Warum KI-Assistenten zum neuen Entry Point f\u00fcr den Commerce werden<\/li><li>Was B2A f\u00fcr Marken, Marketer und Commerce-Teams bedeutet<\/li><li>Wie sich Discovery, Measurement und Attribution ver\u00e4ndern<\/li><li>Vier F\u00e4higkeiten, die Marken jetzt brauchen: Strukturierte Daten, GEO, neue Measurement-Modelle und Brand-Agent-Governance<\/li><li>Ein \u201eNow, Near, Next\u201c-Ausblick darauf, wie sich Agentic Commerce in den n\u00e4chsten 36 Monaten entwickeln wird<\/li><\/ul>\n<\/div>\n\t\n\t<\/div>\n\n<div class=\"block-work-listing\">\n\t<div class=\"block-work-listing__title-wrap\">\n\t\t<p\tclass=\"text text-sans-112 block-work-listing__title is-bold-sans\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" ><span class=\"is-bold-sans\">Pioneering <span class=\"is-fancy-serif\">Cases<\/span><\/span><\/p>\t<\/div>\n\t<a\tclass=\"button-v2 text-sans-16 is-outline block-work-listing__cta\" data-animation=\"slide-fade\" data-animation-delay=\"0.75\" href=\"https:\/\/www.deptagency.com\/work\/?current-page=1\" target=\"_blank\" rel=\"&quot;noopener noreferrer&quot;\" >\n\tALLE CASES ANSEHEN<\/a>\n\t<div\n\t\tclass=\"block-work-listing__items\"\n\t\tdata-animation=\"fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t\tdata-animation-delay=\"0.25\"\n\t\tdata-animation-stagger=\"0.1\">\n\t\t<a\n\tclass=\"listing-card is-seven-four\" href=\"https:\/\/www.deptagency.com\/case\/dr-martens\/\" >\n\t\n\t\t\t<div class=\"listing-card__media-container\">\n\t\t\t<picture class=\"listing-card__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/04\/Dr-Martens-dept-branding-16x9-1-1.webp\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t\t\t<div class=\"listing-card__hover-card\" style=\"--background: #FA5305\" role=\"presentation\">\n\t\t\t\t\t<p class=\"listing-card__hover-card-title\"><span>Leveraging AI to increase profit &amp; average order value<\/span><\/p>\n\t\t\t\t\t<p class=\"listing-card__hover-card-tag text-sans-16\">View Work<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card__meta\">\n\t\t<p\tclass=\"text text-sans-20 listing-card__title is-bold-sans\"\n\t>Dr. Martens<\/p>\n\t\t<ul class=\"listing-card__tags\" role=\"presentation\">\n\t\t\t<li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Brand &amp; Media<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li><li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Retail &amp; Commerce<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t<\/ul>\n\t<\/div>\n\n\t\t\t<label class=\"listing-card__toggle\">\n\t\t\t<input type=\"checkbox\" aria-label=\"Post details\">\n\t\t\t<svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<circle cx=\"12\" cy=\"12.8193\" r=\"11.5\" stroke=\"currentColor\"\/>\n\t\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.5714 7.50209C12.5714 7.1865 12.3156 6.93066 12 6.93066C11.6844 6.93066 11.4286 7.1865 11.4286 7.50209V12.3592H6.57143C6.25584 12.3592 6 12.6151 6 12.9307C6 13.2463 6.25584 13.5021 6.57143 13.5021H11.4286V18.3592C11.4286 18.6748 11.6844 18.9307 12 18.9307C12.3156 18.9307 12.5714 18.6748 12.5714 18.3592V13.5021H17.4286C17.7441 13.5021 18 13.2463 18 12.9307C18 12.6151 17.7441 12.3592 17.4286 12.3592H12.5714V7.50209Z\" fill=\"currentColor\"\/>\n\t\t\t<\/svg>\n\t\t<\/label>\n\t<\/a><a\n\tclass=\"listing-card is-square\" href=\"https:\/\/www.deptagency.com\/case\/building-an-ai-powered-gift-giving-assistant\/\" >\n\t\t\t<div class=\"listing-card__media-container\">\n\t\t\t<video\n\t\t\t\tautoplay\n\t\t\t\tmuted\n\t\t\t\tdisablepictureinpicture\n\t\t\t\tdisableremoteplayback\n\t\t\t\tplaysinline\n\t\t\t\tloop\n\t\t\t\tcontrolslist=\"nodownload nofullscreen noremoteplayback\"\n\t\t\t\tclass=\"listing-card__video\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/01\/bol-ft-vid.mp4\"\n\t\t\t\taria-hidden=\"true\"\n\t\t\t><\/video>\n\t\t\t\t\t\t\t<div class=\"listing-card__hover-card\" style=\"--background: #8D0821\" role=\"presentation\">\n\t\t\t\t\t<p class=\"listing-card__hover-card-title\"><span>Building an AI-powered gift-giving assistant\u00a0<\/span><\/p>\n\t\t\t\t\t<p class=\"listing-card__hover-card-tag text-sans-16\">View Work<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t\n\t<div class=\"listing-card__meta\">\n\t\t<p\tclass=\"text text-sans-20 listing-card__title is-bold-sans\"\n\t>bol<\/p>\n\t\t<ul class=\"listing-card__tags\" role=\"presentation\">\n\t\t\t<li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Commerce<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li><li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Retail &amp; Commerce<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t<\/ul>\n\t<\/div>\n\n\t\t\t<label class=\"listing-card__toggle\">\n\t\t\t<input type=\"checkbox\" aria-label=\"Post details\">\n\t\t\t<svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<circle cx=\"12\" cy=\"12.8193\" r=\"11.5\" stroke=\"currentColor\"\/>\n\t\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.5714 7.50209C12.5714 7.1865 12.3156 6.93066 12 6.93066C11.6844 6.93066 11.4286 7.1865 11.4286 7.50209V12.3592H6.57143C6.25584 12.3592 6 12.6151 6 12.9307C6 13.2463 6.25584 13.5021 6.57143 13.5021H11.4286V18.3592C11.4286 18.6748 11.6844 18.9307 12 18.9307C12.3156 18.9307 12.5714 18.6748 12.5714 18.3592V13.5021H17.4286C17.7441 13.5021 18 13.2463 18 12.9307C18 12.6151 17.7441 12.3592 17.4286 12.3592H12.5714V7.50209Z\" fill=\"currentColor\"\/>\n\t\t\t<\/svg>\n\t\t<\/label>\n\t<\/a><a\n\tclass=\"listing-card is-three-two\" href=\"https:\/\/www.deptagency.com\/case\/a-rebranding-that-celebrates-heritage\/\" >\n\t\t\t<div class=\"listing-card__media-container\">\n\t\t\t<video\n\t\t\t\tautoplay\n\t\t\t\tmuted\n\t\t\t\tdisablepictureinpicture\n\t\t\t\tdisableremoteplayback\n\t\t\t\tplaysinline\n\t\t\t\tloop\n\t\t\t\tcontrolslist=\"nodownload nofullscreen noremoteplayback\"\n\t\t\t\tclass=\"listing-card__video\"\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/02\/raleigh_-_herofilm_-_2025_v1-1080p.mp4\"\n\t\t\t\taria-hidden=\"true\"\n\t\t\t><\/video>\n\t\t\t\t\t\t\t<div class=\"listing-card__hover-card\" style=\"--background: #9A9A9A\" role=\"presentation\">\n\t\t\t\t\t<p class=\"listing-card__hover-card-title\"><span>A rebranding that celebrates heritage<\/span><\/p>\n\t\t\t\t\t<p class=\"listing-card__hover-card-tag text-sans-16\">View Work<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\n\t\n\t<div class=\"listing-card__meta\">\n\t\t<p\tclass=\"text text-sans-20 listing-card__title is-bold-sans\"\n\t>Raleigh<\/p>\n\t\t<ul class=\"listing-card__tags\" role=\"presentation\">\n\t\t\t<li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Tech &amp; Data<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li><li\tclass=\"listing-card__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Travel<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t<\/ul>\n\t<\/div>\n\n\t\t\t<label class=\"listing-card__toggle\">\n\t\t\t<input type=\"checkbox\" aria-label=\"Post details\">\n\t\t\t<svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t<circle cx=\"12\" cy=\"12.8193\" r=\"11.5\" stroke=\"currentColor\"\/>\n\t\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.5714 7.50209C12.5714 7.1865 12.3156 6.93066 12 6.93066C11.6844 6.93066 11.4286 7.1865 11.4286 7.50209V12.3592H6.57143C6.25584 12.3592 6 12.6151 6 12.9307C6 13.2463 6.25584 13.5021 6.57143 13.5021H11.4286V18.3592C11.4286 18.6748 11.6844 18.9307 12 18.9307C12.3156 18.9307 12.5714 18.6748 12.5714 18.3592V13.5021H17.4286C17.7441 13.5021 18 13.2463 18 12.9307C18 12.6151 17.7441 12.3592 17.4286 12.3592H12.5714V7.50209Z\" fill=\"currentColor\"\/>\n\t\t\t<\/svg>\n\t\t<\/label>\n\t<\/a>\t<\/div>\n<\/div>\n\n<div class=\"block-custom-listing\">\n\t<h2\tclass=\"text text-sans-92 block-custom-listing__title is-bold-sans\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" ><span class=\"is-bold-sans\">ON OUR <span class=\"is-fancy-serif\">MINDS<\/span><\/span><\/h2><a\tclass=\"button-v2 text-sans-16 is-outline block-custom-listing__cta\" data-animation=\"slide-fade\" data-animation-delay=\"0.75\" href=\"https:\/\/www.deptagency.com\/insights\" target=\"_blank\" rel=\"&quot;noopener noreferrer&quot;\" >\n\tALLE INSIGHTS ANSEHEN<\/a>\n\t<div\n\t\tclass=\"block-custom-listing__items\"\n\t\tdata-animation=\"fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t\tdata-animation-delay=\"0.25\"\n\t\tdata-animation-stagger=\"0.1\">\n\t\t<a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/de-dach\/insight\/css-und-dept-conversational-ai-im-gesundheitswesen\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/06\/DEPTxCSS_Logo_1000x1200.png\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>AI Transformation<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>CSS und DEPT\u00ae setzen neue Ma\u00dfst\u00e4be f\u00fcr Conversational AI im Gesundheitswesen<\/p>\t<\/div>\n\n\t<\/a><a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/de-dach\/insight\/ki-kann-code-schreiben-enterprise-implementierung-ist-schwieriger\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/06\/DEPT\u00aeAGENTStudio-PR-image-1080x1350-2.png\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>Tech &amp; Data<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>KI kann Code schreiben. 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8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>AI Transformation<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>Google Marketing Live: Wie sich Search f\u00fcr Marken ver\u00e4ndert<\/p>\t<\/div>\n\n\t<\/a><a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/de-dach\/insight\/von-b2c-zu-b2a-wie-ki-die-regeln-der-customer-journey-neu-schreibt\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img 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0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>AI Transformation<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>Von B2C zu B2A: Wie KI die Regeln der Customer Journey neu schreibt<\/p>\t<\/div>\n\n\t<\/a>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":200,"featured_media":4448191,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":{"id":4448194,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/06\/Commerce-in-the-era-of-agents-1000x1200-1.png"},"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"whitepaper-topics":[42881],"person":[515],"whitepaper-industries":[42978],"class_list":["post-4450699","whitepaper","type-whitepaper","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Commerce im Zeitalter der Agenten - Download - DEPT\u00ae<\/title>\n<meta name=\"description\" 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