{"id":4255380,"date":"2021-07-29T11:10:36","date_gmt":"2021-07-29T09:10:36","guid":{"rendered":"https:\/\/www.deptagency.com\/downloads\/live-video-shopping-chancen-erfolgsfaktoren-im-e-commerce\/"},"modified":"2024-10-11T16:17:02","modified_gmt":"2024-10-11T14:17:02","slug":"live-video-shopping-chancen-erfolgsfaktoren-im-e-commerce","status":"publish","type":"whitepaper","link":"https:\/\/www.deptagency.com\/de-dach\/downloads\/live-video-shopping-chancen-erfolgsfaktoren-im-e-commerce\/","title":{"rendered":"Live Video Shopping \u2013 Chancen &#038; Erfolgsfaktoren im E-Commerce"},"content":{"rendered":"<div class=\"block-whitepaper-detail-panel js-block-whitepaper-detail-panel\">\n\t<div class=\"block-whitepaper-detail-panel__header\">\n\t\t<div\n\t\tclass=\"image-wrap block-whitepaper-detail-panel__featured-image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Rectangle-386.png\"\n\t\t\t\tclass=\"image block-whitepaper-detail-panel__featured-image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\n\n\t<div class=block-whitepaper-detail-panel__overlay><\/div><button\tclass=\"cta-button block-whitepaper-detail-panel__back-button cta-button__color--white cta-button__style--back\" aria-label=\"Zur\u00fcck\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tZur\u00fcck zu allen Whitepapers\t\t<\/span>\n\t\n<\/button><h1\t\tclass=\"typography block-whitepaper-detail-panel__whitepaper-title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tLive Video Shopping \u2013 Chancen &#038; Erfolgsfaktoren im E-Commerce\t<\/h1>\t<\/div>\n\n\t<div class=\"block-whitepaper-detail-panel__cta-container\">\n\t\t<div class=\"block-whitepaper-detail-panel__description\">\n\t\t\t<p\t\tclass=\"typography block-whitepaper-detail-panel__cta-content-title typography__color--white typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tPaper Overview:\t<\/p><p\t\tclass=\"typography block-whitepaper-detail-panel__cta-content-text typography__color--bodyOnBlack typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tChina setzt die digitalen Trends von heute \u2013 ganz besonders im E-Commerce. Einer dieser Trends ist Live Video Shopping, eine Symbiose zwischen Live Video Streaming und Online Shopping mit direkter Interaktion zwischen Brand\/Retailer und den Zuschauer:innen. Nicht zuletzt Chinas Umsatzanstieg auf\u00a0<a href=\"https:\/\/daoinsights.com\/news\/chinas-livestreaming-e-commerce-sector-to-reach-1-05-trillion-rmb-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">134 Mrd. \u20ac Umsatz im Jahr 2020<\/a>, was einer\u00a0<a href=\"https:\/\/daoinsights.com\/news\/chinas-livestreaming-e-commerce-sector-to-reach-1-05-trillion-rmb-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">Steigerung von 210% zu 2019<\/a>\u00a0entspricht, zeigt die Dynamik und das Potenzial von Live Video Shopping.\t<\/p>\t\t<\/div>\n\t\t<div class=\"block-whitepaper-detail-panel__form\">\n\t\t\t<div class=\"pardot-forms block-whitepaper-detail-panel__pardot-forms js-pardot-forms\">\n\t\t<iframe\n\t\tdata-initial-src=\"https:\/\/www2.deptagency.com\/l\/321011\/2021-03-24\/2df8sbb\"\n\t\tclass=\"pardot-forms__embed block-whitepaper-detail-panel__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t<h2\t\tclass=\"typography block-highlighted-item-listing__title typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMehr Artikel?\t<\/h2><a\tclass=\"cta-button block-highlighted-item-listing__cta-button cta-button__color--onyxGrey cta-button__style--regular\" href=\"https:\/\/www.deptagency.com\/de-dach\/alle-insights\/\" >\n\t\n\t\t\t<span>\n\t\t\tAlle Artikel ansehen\t\t<\/span>\n\t\n<\/a>\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-ernennt-roy-armale-chief-product-officer\/\"\n\t\t\t\ttitle=\"DEPT\u00ae ernennt Roy Armale zum Chief Product Officer, um sein Growth Invention Model weiter zu skalieren\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/03\/Roy-Armale-Inisght-1920x1080-1.webp\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae ernennt Roy Armale zum Chief Product Officer, um sein Growth Invention Model weiter zu skalieren\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;In\u00eas Saraiva\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae ernennt Roy Armale zum Chief Product Officer, um sein Growth Invention Model weiter zu skalieren<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tArtikel lesen\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-pilotiert-fruehe-chatgpt-werbeintegration-fuer-fortune-500-marken\/\"\n\t\t\t\ttitle=\"DEPT\u00ae pilotiert fr\u00fche ChatGPT-Werbeintegration f\u00fcr Fortune 500-Marken\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/03\/DEPTxChatGPT_Logo_1920x1080.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae pilotiert fr\u00fche ChatGPT-Werbeintegration f\u00fcr Fortune 500-Marken\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tAI TRANSFORMATION&emsp;\u2022&emsp;In\u00eas Saraiva\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae pilotiert fr\u00fche ChatGPT-Werbeintegration f\u00fcr Fortune 500-Marken<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tArtikel lesen\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/mario-zaradic-creative-director-dept\/\"\n\t\t\t\ttitle=\"Mario Zaradic startet als Creative Director bei DEPT\u00ae\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/03\/New-Hire-Mario-Zaradic-1920x1080-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Mario Zaradic startet als Creative Director bei DEPT\u00ae\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;In\u00eas Saraiva\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Mario Zaradic startet als Creative Director bei DEPT\u00ae<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tArtikel lesen\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4255381,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"member_job_title":"","member_linkedin_url":"","footnotes":""},"person":[833],"whitepaper-industries":[42471],"whitepaper-topics":[42502,42503],"class_list":["post-4255380","whitepaper","type-whitepaper","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Live Video Shopping \u2013 Chancen &amp; Erfolgsfaktoren im E-Commerce - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"Die COVID-19 Pandemie und die damit einhergehende Digitalisierung hat den Service Live Video 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