{"id":4255340,"date":"2023-01-19T17:43:51","date_gmt":"2023-01-19T15:43:51","guid":{"rendered":"https:\/\/www.deptagency.com\/downloads\/dept-trends-report-2023\/"},"modified":"2024-10-24T15:45:28","modified_gmt":"2024-10-24T13:45:28","slug":"dept-trends-report-2023","status":"publish","type":"whitepaper","link":"https:\/\/www.deptagency.com\/de-dach\/downloads\/dept-trends-report-2023\/","title":{"rendered":"DEPT\u00ae Trends Report 2023"},"content":{"rendered":"<div class=\"block-whitepaper-intro\">\n\t<div\n\t\tclass=\"block-whitepaper-intro__meta\"\n\t\tdata-animation=\"scale-fade\"\n\t\tdata-animation-target=\"inner-items\"\n\t\tdata-animation-stagger=\"0.1\"\n\t>\n\t\t<div\t\t\tclass=\"block-whitepaper-intro__badge\"\n\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t>\n\t\t\t<svg area-hidden='true' width='16' height='16' viewBox='0 0 16 16' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M5.5 11.8337H10.5V10.8337H5.5V11.8337ZM5.5 9.16699H10.5V8.16699H5.5V9.16699ZM4.20517 14.3337C3.86839 14.3337 3.58333 14.217 3.35 13.9837C3.11667 13.7503 3 13.4653 3 13.1285V2.87216C3 2.53538 3.11667 2.25033 3.35 2.01699C3.58333 1.78366 3.86839 1.66699 4.20517 1.66699H9.5L13 5.16699V13.1285C13 13.4653 12.8833 13.7503 12.65 13.9837C12.4167 14.217 12.1316 14.3337 11.7948 14.3337H4.20517ZM9 5.66699V2.66699H4.20517C4.15383 2.66699 4.10683 2.68838 4.06417 2.73116C4.02139 2.77383 4 2.82083 4 2.87216V13.1285C4 13.1798 4.02139 13.2268 4.06417 13.2695C4.10683 13.3123 4.15383 13.3337 4.20517 13.3337H11.7948C11.8462 13.3337 11.8932 13.3123 11.9358 13.2695C11.9786 13.2268 12 13.1798 12 13.1285V5.66699H9Z' fill='currentColor'\/><path d='M4 5.66699V2.66699V13.3337M5.5 11.8337H10.5V10.8337H5.5V11.8337ZM5.5 9.16699H10.5V8.16699H5.5V9.16699ZM4.20517 14.3337C3.86839 14.3337 3.58333 14.217 3.35 13.9837C3.11667 13.7503 3 13.4653 3 13.1285V2.87216C3 2.53538 3.11667 2.25033 3.35 2.01699C3.58333 1.78366 3.86839 1.66699 4.20517 1.66699H9.5L13 5.16699V13.1285C13 13.4653 12.8833 13.7503 12.65 13.9837C12.4167 14.217 12.1316 14.3337 11.7948 14.3337H4.20517ZM9 5.66699V2.66699H4.20517C4.15383 2.66699 4.10683 2.68838 4.06417 2.73116C4.02139 2.77383 4 2.82083 4 2.87216V13.1285C4 13.1798 4.02139 13.2268 4.06417 13.2695C4.10683 13.3123 4.15383 13.3337 4.20517 13.3337H11.7948C11.8462 13.3337 11.8932 13.3123 11.9358 13.2695C11.9786 13.2268 12 13.1798 12 13.1285V5.66699H9Z' stroke='currentColor' stroke-width='0.25'\/><\/svg>\t\t\t<span class=\"text-sans-14\">\n\t\t\t\tDownload\t\t\t<\/span>\n\t\t<\/div>\n\t<\/div>\n\t<p\tclass=\"text text-sans-92 block-whitepaper-intro__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >DEPT\u00ae Trends Report 2023<\/p>\n\t<img\n\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/11\/digital-trends-2023.jpg\"\n\t\talt=\"\"\n\t\tclass=\"block-whitepaper-intro__featured-image\"\n\t\tdata-animation=\"scale-fade\"\n\t\tdata-animation-stagger=\"0.1\"\n\t>\n\n\t<div\n\t\tclass=\"block-whitepaper-intro__content\"\n\t\tdata-animation=\"slide-fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t>\n\t\t\n<p\tclass=\"text text-sans-16 block-text__text\"\n\t>Zusammenfassung<\/p>\n\n<p\tclass=\"text text-sans-16 block-text__text\"\n\t>Wir geben zu: Die diesj\u00e4hrige Ausgabe unseres j\u00e4hrlichen Trend Reports hat selbst uns \u00fcberrascht.\u00a0<br><br>Die digitale Zukunft hat sich im Laufe des letzten Jahres grundlegend ver\u00e4ndert, was zu einem gro\u00dfen Teil an der Gen Z und ihrer Ablehnung des Status quo liegt.\u00a0<br><br>Diese jungen Menschen ver\u00e4ndern die Welt, definieren sie neu und\u00a0 setzen sich f\u00fcr eine Zukunft ein, in welcher die digitale Welt die reale Welt nicht mehr verdr\u00e4ngt, sondern ihr dient, um eine authentische und nachhaltige Lebensweise zu schaffen.<br><br>Wir sehen dies an der Art und Weise, wie Web3 Technologien auftauchen, um &#8220;phygitale&#8221; Experiences zu schaffen \u2013 also digitale Experiences, die in Kombination mit physischen Experiences funktionieren. Kreative nutzen ChatGPT und KI-gest\u00fctzte Bildgeneratoren als Werkzeuge und nicht als Ersatz. Selbst in einer globalisierten Welt, die durch Cloud Computing und revolution\u00e4re Konnektivit\u00e4t angetrieben wird, suchen digitale Verbraucher:innen nach zweckorientierten Marken mit einer Mission, die ihre Menschlichkeit in den Mittelpunkt stellt.<br><br><strong>Der DEPT\u00ae Trends Report 2023 gibt tiefe Einblicke in diese und mehr als 20 weitere Trends aus den Bereichen Technologie, Wirtschaft und Kultur.<\/strong><br><br><strong>Anhand von Case Studies, Beispielen aus der Praxis und dokumentierten Forschungsergebnissen untersuchen wir, wie Marken die Zukunft der Gen Z zum Leben erwecken und geben Ihnen wertvolle Tipps, wie Ihre Marke das Gleiche tun und dem Wettbewerb immer einen Schritt voraus sein kann.<\/strong><\/p>\n\t<\/div>\n\n\t<div id=\"pardot-form\" class=\"pardot-form block-whitepaper-intro__form\">\n\t<iframe\n\t\tid=\"pardot-form-69e6ab55d458b\"\n\t\tsrc=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-01-19\/2f3w99v\"\n\t\tclass=\"pardot-form__iframe js-pardot-form\"\n\t\ttitle=\"Form\"\n\t\ttype=\"text\/html\"\n\t\tdata-animation=\"slide-fade\" ><\/iframe>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Der DEPT\u00ae Trends Report 2023 untersucht mehr als 20 bemerkenswerte Trends in den Bereichen Technologie, Wirtschaft und Kultur.","protected":false},"author":46,"featured_media":4255341,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"person":[833],"whitepaper-industries":[],"whitepaper-topics":[42502,42503],"class_list":["post-4255340","whitepaper","type-whitepaper","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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