{"id":4255327,"date":"2023-11-28T11:20:47","date_gmt":"2023-11-28T09:20:47","guid":{"rendered":"https:\/\/www.deptagency.com\/downloads\/retail-media-2-0-die-zukunft-der-werbung-auf-digitalen-marktplaetzen\/"},"modified":"2024-12-02T11:32:47","modified_gmt":"2024-12-02T09:32:47","slug":"retail-media-2-0-die-zukunft-der-werbung-auf-digitalen-marktplaetzen","status":"publish","type":"whitepaper","link":"https:\/\/www.deptagency.com\/de-dach\/downloads\/retail-media-2-0-die-zukunft-der-werbung-auf-digitalen-marktplaetzen\/","title":{"rendered":"Retail Media 2.0: Die Zukunft der Werbung auf digitalen Marktpl\u00e4tzen"},"content":{"rendered":"<div class=\"block-whitepaper-intro\">\n\t<div\n\t\tclass=\"block-whitepaper-intro__meta\"\n\t\tdata-animation=\"scale-fade\"\n\t\tdata-animation-target=\"inner-items\"\n\t\tdata-animation-stagger=\"0.1\"\n\t>\n\t\t<div\t\t\tclass=\"block-whitepaper-intro__badge\"\n\t\t\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\t>\n\t\t\t<svg area-hidden='true' width='16' height='16' viewBox='0 0 16 16' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M5.5 11.8337H10.5V10.8337H5.5V11.8337ZM5.5 9.16699H10.5V8.16699H5.5V9.16699ZM4.20517 14.3337C3.86839 14.3337 3.58333 14.217 3.35 13.9837C3.11667 13.7503 3 13.4653 3 13.1285V2.87216C3 2.53538 3.11667 2.25033 3.35 2.01699C3.58333 1.78366 3.86839 1.66699 4.20517 1.66699H9.5L13 5.16699V13.1285C13 13.4653 12.8833 13.7503 12.65 13.9837C12.4167 14.217 12.1316 14.3337 11.7948 14.3337H4.20517ZM9 5.66699V2.66699H4.20517C4.15383 2.66699 4.10683 2.68838 4.06417 2.73116C4.02139 2.77383 4 2.82083 4 2.87216V13.1285C4 13.1798 4.02139 13.2268 4.06417 13.2695C4.10683 13.3123 4.15383 13.3337 4.20517 13.3337H11.7948C11.8462 13.3337 11.8932 13.3123 11.9358 13.2695C11.9786 13.2268 12 13.1798 12 13.1285V5.66699H9Z' fill='currentColor'\/><path d='M4 5.66699V2.66699V13.3337M5.5 11.8337H10.5V10.8337H5.5V11.8337ZM5.5 9.16699H10.5V8.16699H5.5V9.16699ZM4.20517 14.3337C3.86839 14.3337 3.58333 14.217 3.35 13.9837C3.11667 13.7503 3 13.4653 3 13.1285V2.87216C3 2.53538 3.11667 2.25033 3.35 2.01699C3.58333 1.78366 3.86839 1.66699 4.20517 1.66699H9.5L13 5.16699V13.1285C13 13.4653 12.8833 13.7503 12.65 13.9837C12.4167 14.217 12.1316 14.3337 11.7948 14.3337H4.20517ZM9 5.66699V2.66699H4.20517C4.15383 2.66699 4.10683 2.68838 4.06417 2.73116C4.02139 2.77383 4 2.82083 4 2.87216V13.1285C4 13.1798 4.02139 13.2268 4.06417 13.2695C4.10683 13.3123 4.15383 13.3337 4.20517 13.3337H11.7948C11.8462 13.3337 11.8932 13.3123 11.9358 13.2695C11.9786 13.2268 12 13.1798 12 13.1285V5.66699H9Z' stroke='currentColor' stroke-width='0.25'\/><\/svg>\t\t\t<span class=\"text-sans-14\">\n\t\t\t\tDownload\t\t\t<\/span>\n\t\t<\/div>\n\t<\/div>\n\t<p\tclass=\"text text-sans-92 block-whitepaper-intro__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Retail Media 2.0: Die Zukunft der Werbung auf digitalen Marktpl\u00e4tzen<\/p>\n\t<img\n\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/person-closeup-denim-suit.png\"\n\t\talt=\"\"\n\t\tclass=\"block-whitepaper-intro__featured-image\"\n\t\tdata-animation=\"scale-fade\"\n\t\tdata-animation-stagger=\"0.1\"\n\t>\n\n\t<div\n\t\tclass=\"block-whitepaper-intro__content\"\n\t\tdata-animation=\"slide-fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t>\n\t\t\n<p\tclass=\"text text-sans-24 block-text__text\"\n\t><strong>Kurze Zusammenfassung:<br><\/strong><br>Retail Media wird als die dritte und gr\u00f6\u00dfte Welle der digitalen Werbung angesehen. Sie folgt auf die Search- und Social-Wellen und gilt als notwendige S\u00e4ule jeder Commerce Strategie mit gro\u00dfen Chancen f\u00fcr Marken, die es richtig angehen.<br><br>Aber was genau ist Retail Media? Inwiefern spielen die Retail Media Networks eine zentrale Rolle bei der Transformation des Retail Media? Und vor allem: Wie k\u00f6nnen Sie sich auf die Herausforderungen vorbereiten, die dieser Wandel mit sich bringen wird?<br><br><strong>Dieses Longread hilft Ihnen genau dabei und gibt Ihnen einen guten ersten \u00dcberblick.<\/strong><\/p>\n\t<\/div>\n\n\t<div id=\"pardot-form\" class=\"pardot-form block-whitepaper-intro__form\">\n\t<iframe\n\t\tid=\"pardot-form-69e7de381f122\"\n\t\tsrc=\"https:\/\/www2.deptagency.com\/l\/321011\/2023-11-27\/2f4k7p8\"\n\t\tclass=\"pardot-form__iframe js-pardot-form\"\n\t\ttitle=\"Form\"\n\t\ttype=\"text\/html\"\n\t\tdata-animation=\"slide-fade\" ><\/iframe>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":46,"featured_media":4273169,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"person":[41348],"whitepaper-industries":[],"whitepaper-topics":[42502,42503],"class_list":["post-4255327","whitepaper","type-whitepaper","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Die Zukunft der Werbung auf digitalen Marktpl\u00e4tzen - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"Bleiben Sie in der Welt der digitalen Werbung an der Spitze mit unserem Longread zu Retail Media und RMNs. 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