{"id":4253900,"date":"2021-04-07T17:43:47","date_gmt":"2021-04-07T15:43:47","guid":{"rendered":"https:\/\/www.deptagency.com\/service\/experience\/user-experience-visual-design\/"},"modified":"2021-04-07T17:40:26","modified_gmt":"2021-04-07T17:40:26","slug":"user-experience-visual-design","status":"publish","type":"service","link":"https:\/\/www.deptagency.com\/de-dach\/service\/experience\/user-experience-visual-design\/","title":{"rendered":"User Experience &#038; Visual Design"},"content":{"rendered":"<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<h1 class=\"heading heading__color--white heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tUser Experience &amp; Visual Design\t<\/h1>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tEine optimierte User Experience (UX) bietet Nutzer:innen eine positive Interaktion mit Ihrer Marke und sorgt so daf\u00fcr, dass sie als Kund:innen immer gerne wiederkommen. F\u00fcr ein optimales Erlebnis kommt es darauf an, die verschiedenen Aktionen des Users m\u00f6glichst einfach und reibungslos zu gestalten.\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Smartphones und Smart Devices sind heutzutage praktisch unverzichtbare Accessoires des t\u00e4glichen Lebens geworden, sodass Nutzer mehr denn je digital vernetzt sind. Damit erh\u00f6hen sich jedoch auch ihre Anspr\u00fcche an die Qualit\u00e4t der gebotenen Digital Experience. So ziehen vernetzte Kunden ein UX Design vor, das ebenso sch\u00f6n wie funktional ist. Ist das nicht gegeben, werden sie wahrscheinlich abspringen und sich nach einer Alternative umsehen.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Genau deshalb haben wir uns der Gestaltung einer optimalen User Experience f\u00fcr unsere Kunden verschrieben. DEPT\u00ae kombiniert jahrelange Erfahrung im Designbereich mit dem kreativen Know-how f\u00fchrender Digitalexperten. Wir \u00fcbernehmen f\u00fcr Sie Scoping, IT-Architektur, Design, User Experience und Entwicklung.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Unsere Designer kreieren Brand Experiences, die optisch \u00fcberzeugen und zugleich effizient und intuitiv sind. Sie optimieren Ihre Brand- und Plattformdesigns f\u00fcr eine bestm\u00f6gliche Interaktion mit Ihrer Zielgruppe. Um Ihren Kunden dabei ein einzigartiges und nahtloses Erlebnis zu bieten, das speziell auf Ihre Marke und Ihr Publikum zugeschnitten ist, nehmen wir zun\u00e4chst das Nutzerverhalten genau unter die Lupe.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Daf\u00fcr versuchen wir, m\u00f6glichst viel \u00fcber Ihre Zielgruppe herauszufinden, um ganz genau zu wissen, was sie sich w\u00fcnscht, was sie braucht und was sie erwartet.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Um diese Erkenntnisse und Daten nutzbar zu machen, setzen wir verschiedene Tools ein \u2013 angefangen von Marktforschung bis zu kontinuierlichen Nutzeranalysen in Form von Heat Mapping und Usability-Tests. Auch UX-Tests sind entscheidend, um die Performance der User Experience des Endnutzers effizient messen zu k\u00f6nnen.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Ganz gleich, ob Sie eine brandneue Produktidee haben, eine innovative Navigationsstruktur ausprobieren oder eine App testen m\u00f6chten: Wir helfen Ihnen, genau das zu finden, was Ihre Nutzer als besonders praktisch, \u00fcbersichtlich und benutzerfreundlich empfinden werden.<\/p><\/div><\/div>\n\t\t<\/div>\n\n\t\t<button\tclass=\"cta-bar block-panel-with-rich-text__cta-bar js-cta-bar\"\n\tid=\"block-panel-with-rich-text-52b78a7bad949e49e0a9c24a9e865ed2\"\n\ttitle=\"Jetzt Kontakt aufnehmen\"\n\taria-label=\"\"\n\t\t>\n\t<div class=\"cta-bar__container cta-bar__container--size--default\">\n\t\t<div class=\"cta-bar__content\">\n\t\t\t<span 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