{"id":4253898,"date":"2021-04-07T17:43:51","date_gmt":"2021-04-07T15:43:51","guid":{"rendered":"https:\/\/www.deptagency.com\/service\/experience\/research-testing\/"},"modified":"2021-04-07T17:40:27","modified_gmt":"2021-04-07T17:40:27","slug":"research-testing","status":"publish","type":"service","link":"https:\/\/www.deptagency.com\/de-dach\/service\/experience\/research-testing\/","title":{"rendered":"Research &#038; Testing"},"content":{"rendered":"<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<h1 class=\"heading heading__color--white heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tResearch &amp; Testing\t<\/h1>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tEin genaues Verst\u00e4ndnis vom Nutzerverhalten Ihrer bestehenden und potenziellen Kunden ist entscheidend f\u00fcr den Erfolg Ihres Unternehmens und zugleich eine wichtige Grundlage f\u00fcr fundierte Entscheidungen.\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Es liegt in der menschlichen Natur, sich erst einmal auf eigenen, ungepr\u00fcften Annahmen zu verlassen. Aber Annahmen k\u00f6nnen sich mitunter auch als falsch erweisen. Was wir zu wissen glauben und was wir tats\u00e4chlich wissen, sind h\u00e4ufig zwei verschiedene Dinge. Deshalb ist es so riskant, sich bei Entscheidungen zu einem Produkt oder zu einer Marketingkampagne ausschlie\u00dflich auf das Bauchgef\u00fchl zu verlassen. Gute Entscheidungen setzen voraus, dass Sie genaue Kenntnisse von Ihrer Zielgruppe und deren Verhaltensweisen haben. Und diese lassen sich aus Daten gewinnen.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Die Erfassung, Auswertung und Interpretation von Daten geh\u00f6rt zu unserem Daily Business. Dank unserer Erfahrung in qualitativen und quantitativen Research-Methoden liefern wir Ihnen relevante Datenanalysen, Umfrageergebnisse und Benutzertests, die Ihnen als Grundlage f\u00fcr fundierte Entscheidungen dienen. Harte Fakten anstatt Bauchgef\u00fchl also.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Auf Basis von verl\u00e4sslichen Daten treffen unsere Teams strategische Entscheidungen und entwickeln Brand Experiences mit Impact. Daten spielen dabei eine entscheidende Rolle \u2013 aber nur, wenn man sie richtig zu deuten wei\u00df. Dazu entwickeln wir benutzerfreundliche Dashboards, die alle relevanten Daten \u00fcbersichtlich zusammenfassen und Ihnen so Entscheidungen erleichtern.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">F\u00fcr ein besseres Verst\u00e4ndnis Ihres Zielpublikums setzen wir zudem eine Reihe von qualitativen und quantitativen Research-Methoden ein. Wer ist Ihr Zielkunde und wie verh\u00e4lt er sich? Welche Ger\u00e4te und Kan\u00e4le nutzt er? Tr\u00e4gt das Design Ihrer Website oder App dazu bei, dass User ihre Ziele erreichen? Unsere User-Researcher leisten hervorragende Detektivarbeit, um all diese Fragen zu beantworten.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Web-Analytics-Daten geben uns zwar Aufschluss dar\u00fcber, wie sich Verbraucher auf Ihrer Plattform bewegen, liefern uns aber nicht die Gr\u00fcnde daf\u00fcr. Nimmt man auch qualitative Methoden wie Umfragen und User Tests dazu, erh\u00e4lt man ein Gesamtbild des Nutzerverhaltens \u2013 damit Sie Ihre Zielgruppe genau dort abholen k\u00f6nnen, wo sie steht.<\/p><\/div><\/div>\n\t\t<\/div>\n\n\t\t<button\tclass=\"cta-bar block-panel-with-rich-text__cta-bar js-cta-bar\"\n\tid=\"block-panel-with-rich-text-6f324390e24672227b20c7201f46f041\"\n\ttitle=\"Jetzt Kontakt aufnehmen\"\n\taria-label=\"\"\n\t\t>\n\t<div class=\"cta-bar__container cta-bar__container--size--default\">\n\t\t<div class=\"cta-bar__content\">\n\t\t\t<span class=\"cta-bar__label\">\n\t\t\t\tJetzt Kontakt aufnehmen\t\t\t<\/span>\n\t\t\t<i class=\"icon icon icon__color--white icon__size--small icon__arrow-right-circle cta-bar__icon cta-bar__icon\">\n\t<svg width='24' height='24' fill='none' viewBox='0 0 24 24' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><path d='M11.5215 17.2609L17.2607 12L11.5215 6.73912' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M16.7827 12L6.26099 12' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M23 12C23 5.92487 18.0751 0.999999 12 1C5.92487 1 1 5.92487 1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12ZM17.7674 11.4471L12.0283 6.18627L11.0147 7.292L15.3326 11.25L6.26099 11.25L6.26099 12.75L15.3326 12.75L11.0147 16.708L12.0283 17.8137L17.7675 12.5529L18.3706 12L17.7674 11.4471Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/div>\n\t<\/div>\n<\/button><\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-panel-with-rich-text-6f324390e24672227b20c7201f46f041\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Schlie\u00dfen\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tSchlie\u00dfen\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-panel-with-rich-text__pardot-forms js-pardot-forms\">\n\t\t<iframe\n\t\tdata-initial-src=\"https:\/\/www2.deptagency.com\/l\/321011\/2018-12-18\/q3yvw4\"\n\t\tclass=\"pardot-forms__embed block-panel-with-rich-text__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Zur\u00fcck\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tZur\u00fcck\t\t<\/span>\n\t\n<\/button><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4253899,"parent":4253859,"menu_order":0,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"categories":[42448],"person":[368],"class_list":["post-4253898","service","type-service","status-publish","has-post-thumbnail","hentry","category-experience-de-dach"],"acf":{"dept_is_3q_page":false,"featured_case_study_1":null,"featured_case_study_2":null,"listing_theme":"light"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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