{"id":4253896,"date":"2021-04-07T17:45:31","date_gmt":"2021-04-07T15:45:31","guid":{"rendered":"https:\/\/www.deptagency.com\/service\/experience\/content-governance\/"},"modified":"2021-04-07T17:40:29","modified_gmt":"2021-04-07T17:40:29","slug":"content-governance","status":"publish","type":"service","link":"https:\/\/www.deptagency.com\/de-dach\/service\/experience\/content-governance\/","title":{"rendered":"Content Governance"},"content":{"rendered":"<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<h1 class=\"heading heading__color--white heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tContent Governance\t<\/h1>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tIn der heutigen digitalen Welt dreht sich alles um Content. Deshalb setzen wir alles daran, ausschlie\u00dflich qualitativ hochwertige Inhalte zu erstellen, die auch wirklich Impact erzielen \u2013 und zwar problemlos \u00fcber alle Plattformen, Kan\u00e4le und Ger\u00e4te hinweg. Denn nur so k\u00f6nnen Sie Ihr Publikum gezielt erreichen, wann und wo immer sie auf der Suche nach einem Produkt oder einem Service sind.\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Dazu kreieren wir Inhalte, die sinnvoll, n\u00fctzlich und unterhaltsam sind sowie den individuellen Bed\u00fcrfnissen und Vorlieben der Zielgruppe entsprechen.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tContent erfolgreich organisieren\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Die Schwierigkeit besteht jedoch darin, den eigenen Content sinnvoll und erfolgreich zu planen und zu verwalten, ohne in einer Flut aus W\u00f6rtern, Bildern und Kl\u00e4ngen unterzugehen. Entscheidend ist es, immer den \u00dcberblick zu behalten und Content gezielt einzusetzen, anstatt einfach nur m\u00f6glichst viele Inhalte zu produzieren.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Dazu braucht es die richtige\u00a0<a href=\"https:\/\/www.deptagency.com\/de-dach\/services\/digital-marketing\/content\/content-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Content Strategy<\/a>. Denn wie kann Content erfolgreich sein, ohne dass man vorher die Botschaft, die Struktur, die Zielgruppe, den Workflow und die Governance genau bestimmt hat? Ohne eine wohldurchdachte Strategie schie\u00dfen Sie einfach nur wahllos drauflos in der Hoffnung, irgendwann einmal einen Treffer zu landen.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Mit einer Content Strategy dagegen k\u00f6nnen Sie gezielt die passenden Inhalte ausw\u00e4hlen. Inhalte, die pr\u00e4zise auf die Bed\u00fcrfnisse Ihrer Nutzer zugeschnitten sind. Um dabei dauerhafte Qualit\u00e4t und Konsistenz zu garantieren, brauchen Sie den passenden Tone of Voice, einheitliche Styleguides und regelm\u00e4\u00dfige Audits.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Dank unserer umfassenden Erfahrung in der Entwicklung einer erfolgreichen Content Strategy konnten sich viele unserer Kunden im Bereich Content v\u00f6llig neu aufstellen. Angefangen beim\u00a0<a href=\"https:\/\/www.deptagency.com\/de-dach\/services\/digital-marketing\/content\/content-audit\/\" target=\"_blank\" rel=\"noreferrer noopener\">Audit<\/a>\u00a0ausufernder Websites bis hin zum Copywriting f\u00fcr verschiedene Branchen \u2013 wir liefern Ihnen ein einzigartiges Toolset mit allem, was Sie brauchen, um erfolgreich zu sein.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Das ist jedoch erst der Anfang. Nach dem Launch Ihrer Website, Ihres Social-Media-Channels oder Ihrer App geht es erst richtig los. Mithilfe von Digital Governance entwickeln wir die neue Plattform Ihrer Marke weiter und f\u00fchren sie zum Wachstum. So sorgen wir f\u00fcr eine planm\u00e4\u00dfige, nachhaltige und kontrollierte Evolution. Im Rahmen der langfristigen Zusammenarbeit mit Kunden haben wir umfangreiche Erfahrungen in der Governance digitaler Assets gesammelt. Wir haben die passenden Leute und Werkzeuge und wissen, welches Budget und welche Kompetenzen erforderlich sind, damit digitale Assets reibungslos funktionieren und erfolgreich wachsen. 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