{"id":4253842,"date":"2021-04-09T13:23:55","date_gmt":"2021-04-09T11:23:55","guid":{"rendered":"https:\/\/www.deptagency.com\/service\/growth\/customer-data-platform\/"},"modified":"2021-04-12T06:07:04","modified_gmt":"2021-04-12T06:07:04","slug":"customer-data-platform","status":"publish","type":"service","link":"https:\/\/www.deptagency.com\/de-dach\/service\/growth\/customer-data-platform\/","title":{"rendered":"Customer Data Platform"},"content":{"rendered":"<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<h1 class=\"heading heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tCustomer Data Platform\t<\/h1>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tHeute verf\u00fcgen Unternehmen \u00fcber so viele Daten, um die Bed\u00fcrfnisse ihrer Kunden besser zu erf\u00fcllen, dass sie h\u00e4ufig den Wald vor lauter B\u00e4umen nicht sehen. Auch wenn Sie angesichts einer solchen Datenflut manchmal kapitulieren m\u00f6chten \u2013 selbst die umfangreichsten Datens\u00e4tze k\u00f6nnen strukturiert und nutzbar gemacht werden. Alles, was Sie daf\u00fcr brauchen, ist eine Customer Data Platform (CDP) \u2013 gerne unterst\u00fctzen wir Sie bei der Planung und beim Aufbau.\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tAlles an einem Ort\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Eine Customer Data Platform (CDP) ist quasi eine Software, die alle bereits gesammelten Informationen \u00fcber Ihre Kunden in einer einzigen Datenbank zusammenfasst. Dazu geh\u00f6ren alle Ihre First-, Second- und Third-Party-Data einschlie\u00dflich von Angaben wie Alter, bisheriges Nutzerverhalten und Browser-Aktivit\u00e4ten. Mithilfe einer CDP stehen also Daten, die bisher nur einer einzigen Abteilung zur Verf\u00fcgung standen (z. B. Ihrem Kunden-Service), pl\u00f6tzlich allen bereit \u2013 unter anderem auch Ihrem Digital-Marketing-Team.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Dieser wertvolle Fundus an Informationen wird mit der t\u00e4glichen Nutzung in Ihrem Unternehmen immer umfangreicher, komplexer \u2013 und n\u00fctzlicher. Denn er bildet die Basis f\u00fcr Kundenprofile, die f\u00fcr Sie als Unternehmen unverzichtbar sind, um im digitalen Zeitalter erfolgreich zu sein.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tEine Vielzahl von Anwendungen\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Damit Ihr Unternehmen all die Daten bestm\u00f6glich nutzen kann, sollte Ihre CDP \u00fcber eine benutzerfreundliche Schnittstelle verf\u00fcgen. Ganz gleich, ob Sie das User-Verhalten analysieren, Ihre Conversion steigern oder Reports als Basis f\u00fcr gesch\u00e4ftliche Entscheidungen erstellen m\u00f6chten \u2013 eine gut strukturierte und ausgereifte CDP wird Sie unterst\u00fctzen, diese und viele andere Ziele zu erreichen.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tMassgeschneiderte Customer Journey\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Von einer solchen Kundendatenplattform profitieren nicht nur Sie selbst, sondern auch Ihre Kunden \u2013 in Form von Marketingkampagnen, die auf ihre besonderen Bed\u00fcrfnisse ausgerichtet sind, eine schnellere Bestellabwicklung oder einfach nur dadurch, dass sie im Kontakt mit verschiedenen Abteilungen Ihres Unternehmens nicht jedesmal erneut ihre Adresse angeben m\u00fcssen.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Eine CDP ist viel mehr als eine moderne Version der Rollkartei: Sie hilft Ihnen bei der Auswertung und Prognose von Kundenbed\u00fcrfnissen und ebnet somit den Weg zu mehr Wachstum und Erfolg. Sie sind neugierig geworden? Sprechen Sie uns an \u2013 gerne erkl\u00e4ren wir Ihnen Ihre vielf\u00e4ltigen Optionen.<\/p><\/div><\/div>\n\t\t<\/div>\n\n\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-panel-with-rich-text-965612445543e6500736246f9e7a4ec7\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Schlie\u00dfen\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tSchlie\u00dfen\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-panel-with-rich-text__pardot-forms js-pardot-forms\">\n\t\t<iframe\n\t\tdata-initial-src=\"https:\/\/www2.deptagency.com\/l\/321011\/2018-12-18\/q3yvw4\"\n\t\tclass=\"pardot-forms__embed block-panel-with-rich-text__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Zur\u00fcck\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tZur\u00fcck\t\t<\/span>\n\t\n<\/button><\/div>\n\n<div class=\"block-get-in-touch js-block-get-in-touch\">\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--left block-get-in-touch__column--richBlack\">\n\t\t<h2 class=\"heading heading__color--white heading__size--xl heading__align--left block-get-in-touch__heading\">\n\t\t\tFragen?\t<\/h2>\t<\/div>\n\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--right block-get-in-touch__column--white\">\n\t\t\t\t<div class=\"block-get-in-touch__specialist\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<button\tclass=\"cta-bar block-get-in-touch__cta-bar js-cta-bar\"\n\tid=\"block-get-in-touch-65e8d9f95d22a80d057ee522270c4df6\"\n\ttitle=\"Jetzt Kontakt aufnehmen\"\n\taria-label=\"\"\n\t\t>\n\t<div class=\"cta-bar__container cta-bar__container--size--default\">\n\t\t<div class=\"cta-bar__content\">\n\t\t\t<span class=\"cta-bar__label\">\n\t\t\t\tJetzt Kontakt aufnehmen\t\t\t<\/span>\n\t\t\t<i class=\"icon icon icon__color--white icon__size--small icon__arrow-right-circle cta-bar__icon cta-bar__icon\">\n\t<svg width='24' height='24' fill='none' viewBox='0 0 24 24' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><path d='M11.5215 17.2609L17.2607 12L11.5215 6.73912' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M16.7827 12L6.26099 12' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M23 12C23 5.92487 18.0751 0.999999 12 1C5.92487 1 1 5.92487 1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12ZM17.7674 11.4471L12.0283 6.18627L11.0147 7.292L15.3326 11.25L6.26099 11.25L6.26099 12.75L15.3326 12.75L11.0147 16.708L12.0283 17.8137L17.7675 12.5529L18.3706 12L17.7674 11.4471Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/div>\n\t<\/div>\n<\/button>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-get-in-touch-65e8d9f95d22a80d057ee522270c4df6\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Schlie\u00dfen\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tSchlie\u00dfen\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-get-in-touch__pardot-forms js-pardot-forms\">\n\t\t<iframe\n\t\tdata-initial-src=\"https:\/\/www2.deptagency.com\/l\/321011\/2018-12-18\/q3yvw4\"\n\t\tclass=\"pardot-forms__embed block-get-in-touch__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Zur\u00fcck\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tZur\u00fcck\t\t<\/span>\n\t\n<\/button><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4253843,"parent":4253803,"menu_order":0,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"categories":[42445],"person":[],"class_list":["post-4253842","service","type-service","status-publish","has-post-thumbnail","hentry","category-growth-de-dach"],"acf":{"dept_is_3q_page":false,"featured_case_study_1":null,"featured_case_study_2":null,"listing_theme":"light"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Data Platform - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"Heute verf\u00fcgen Unternehmen \u00fcber so viele Daten, um die Bed\u00fcrfnisse ihrer Kunden besser zu erf\u00fcllen, dass sie h\u00e4ufig den Wald vor lauter B\u00e4umen nicht sehen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/service\/growth\/cdp\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Data Platform - DEPT\u00ae\" \/>\n<meta property=\"og:description\" content=\"Heute verf\u00fcgen Unternehmen \u00fcber so viele Daten, um die Bed\u00fcrfnisse ihrer Kunden besser zu erf\u00fcllen, dass sie h\u00e4ufig den Wald vor lauter B\u00e4umen nicht sehen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deptagency.com\/service\/growth\/cdp\/\" \/>\n<meta property=\"og:site_name\" content=\"DEPT\u00ae\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-12T06:07:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/CDP_-Customer-Data-Platform.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/service\\\/growth\\\/cdp\\\/\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/service\\\/growth\\\/cdp\\\/\",\"name\":\"Customer Data Platform - DEPT\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/service\\\/growth\\\/cdp\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/service\\\/growth\\\/cdp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/CDP_-Customer-Data-Platform.png\",\"datePublished\":\"2021-04-09T11:23:55+00:00\",\"dateModified\":\"2021-04-12T06:07:04+00:00\",\"description\":\"Heute verf\u00fcgen Unternehmen \u00fcber so viele Daten, um die Bed\u00fcrfnisse ihrer Kunden besser zu erf\u00fcllen, dass sie h\u00e4ufig den Wald vor lauter B\u00e4umen nicht sehen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/service\\\/growth\\\/cdp\\\/#breadcrumb\"},\"inLanguage\":\"de-DACH\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.deptagency.com\\\/service\\\/growth\\\/cdp\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DACH\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/service\\\/growth\\\/cdp\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/CDP_-Customer-Data-Platform.png\",\"contentUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/CDP_-Customer-Data-Platform.png\",\"width\":1200,\"height\":750},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/service\\\/growth\\\/cdp\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.deptagency.com\\\/de-dach\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Growth Marketing\",\"item\":\"https:\\\/\\\/www.deptagency.com\\\/service\\\/growth\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Customer Data Platform\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#website\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/\",\"name\":\"DEPT\u00ae\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DACH\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Customer Data Platform - DEPT\u00ae","description":"Heute verf\u00fcgen Unternehmen \u00fcber so viele Daten, um die Bed\u00fcrfnisse ihrer Kunden besser zu erf\u00fcllen, dass sie h\u00e4ufig den Wald vor lauter B\u00e4umen nicht sehen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.deptagency.com\/service\/growth\/cdp\/","og_locale":"de_DE","og_type":"article","og_title":"Customer Data Platform - DEPT\u00ae","og_description":"Heute verf\u00fcgen Unternehmen \u00fcber so viele Daten, um die Bed\u00fcrfnisse ihrer Kunden besser zu erf\u00fcllen, dass sie h\u00e4ufig den Wald vor lauter B\u00e4umen nicht sehen.","og_url":"https:\/\/www.deptagency.com\/service\/growth\/cdp\/","og_site_name":"DEPT\u00ae","article_modified_time":"2021-04-12T06:07:04+00:00","og_image":[{"width":1200,"height":750,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/CDP_-Customer-Data-Platform.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.deptagency.com\/service\/growth\/cdp\/","url":"https:\/\/www.deptagency.com\/service\/growth\/cdp\/","name":"Customer Data Platform - DEPT\u00ae","isPartOf":{"@id":"https:\/\/www.deptagency.com\/en-uki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.deptagency.com\/service\/growth\/cdp\/#primaryimage"},"image":{"@id":"https:\/\/www.deptagency.com\/service\/growth\/cdp\/#primaryimage"},"thumbnailUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/CDP_-Customer-Data-Platform.png","datePublished":"2021-04-09T11:23:55+00:00","dateModified":"2021-04-12T06:07:04+00:00","description":"Heute verf\u00fcgen Unternehmen \u00fcber so viele Daten, um die Bed\u00fcrfnisse ihrer Kunden besser zu erf\u00fcllen, dass sie h\u00e4ufig den Wald vor lauter B\u00e4umen nicht sehen.","breadcrumb":{"@id":"https:\/\/www.deptagency.com\/service\/growth\/cdp\/#breadcrumb"},"inLanguage":"de-DACH","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.deptagency.com\/service\/growth\/cdp\/"]}]},{"@type":"ImageObject","inLanguage":"de-DACH","@id":"https:\/\/www.deptagency.com\/service\/growth\/cdp\/#primaryimage","url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/CDP_-Customer-Data-Platform.png","contentUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/CDP_-Customer-Data-Platform.png","width":1200,"height":750},{"@type":"BreadcrumbList","@id":"https:\/\/www.deptagency.com\/service\/growth\/cdp\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.deptagency.com\/de-dach\/"},{"@type":"ListItem","position":2,"name":"Growth Marketing","item":"https:\/\/www.deptagency.com\/service\/growth\/"},{"@type":"ListItem","position":3,"name":"Customer Data Platform"}]},{"@type":"WebSite","@id":"https:\/\/www.deptagency.com\/en-uki\/#website","url":"https:\/\/www.deptagency.com\/en-uki\/","name":"DEPT\u00ae","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.deptagency.com\/en-uki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DACH"}]}},"_links":{"self":[{"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/service\/4253842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/service"}],"about":[{"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/types\/service"}],"author":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/users\/40"}],"version-history":[{"count":0,"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/service\/4253842\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/service\/4253803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/media\/4253843"}],"wp:attachment":[{"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/media?parent=4253842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/categories?post=4253842"},{"taxonomy":"person","embeddable":true,"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/person?post=4253842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}