{"id":4253816,"date":"2021-04-13T01:45:52","date_gmt":"2021-04-12T23:45:52","guid":{"rendered":"https:\/\/www.deptagency.com\/service\/growth\/programmatic-advertising\/"},"modified":"2021-04-13T01:06:51","modified_gmt":"2021-04-13T01:06:51","slug":"programmatic-advertising","status":"publish","type":"service","link":"https:\/\/www.deptagency.com\/de-dach\/service\/growth\/programmatic-advertising\/","title":{"rendered":"Programmatic Advertising"},"content":{"rendered":"<div class=\"block-panel-with-rich-text\">\n\t<div class=\"block-panel-with-rich-text__left block-panel-with-rich-text__left--richBlack\">\n\t\t<h1 class=\"heading heading__size--xl heading__align--left block-panel-with-rich-text__heading\">\n\t\t\tProgrammatic Advertising\t<\/h1>\t<\/div>\n\n\t<div class=\"block-panel-with-rich-text__right block-panel-with-rich-text__right--white\">\n\t\t<div class=\"block-panel-with-rich-text__right-content block-panel-with-rich-text__right-content--white\">\n\t\t\t\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tDie digitale Zukunft ist l\u00e4ngst Gegenwart. Unsere aktuelle digitale Wirklichkeit verlangt ganz andere Marketing-Ans\u00e4tze als die, mit denen man fr\u00fcher erfolgreich war. Einer davon nennt sich: Programmatic Advertising. Denn warum sollte sich ein Mensch um die verf\u00fcgbaren Werbepl\u00e4tze k\u00fcmmern, wenn Software dies ebenso gut erledigen kann?\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tAutomatisierung nach Ma\u00df\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Programmatic Advertising mag kompliziert klingen, ist es aber nicht. Gemeint ist einfach nur der automatisierte Ein- und Verkauf von Online-Werbepl\u00e4tzen \u2013 \u00fcber einen automatischen Auktionsprozess und in Echtzeit. Wof\u00fcr Marketing-Experten Minuten, Stunden oder sogar Tage br\u00e4uchten, kann eine Software im Bruchteil einer Sekunde erledigen.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Ob Real Time Bidding, privater Marktplatz, Preferred Deals oder Programmatic Guaranteed \u2013 unser Leistungsspektrum hat auch f\u00fcr Sie den richtigen Ansatz parat. Gerne erkl\u00e4ren wir Ihnen die verschiedenen Optionen und helfen Ihnen bei der Auswahl des perfekten Ansatzes f\u00fcr Ihre Anforderungen.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tPassender Content\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Nat\u00fcrlich m\u00fcssen die Werbepl\u00e4tze auch noch mit Content gef\u00fcllt werden. Video-Ads? Display-Ads? Eine DOOH-Kampagne oder Social-Media-Anzeigen? Gemeinsam erarbeiten wir f\u00fcr Sie das richtige Erfolgsrezept. Und auch bei der Content Creation k\u00f6nnen wir Sie unterst\u00fctzen.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tSo unterst\u00fctzen wir Sie\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Wie genau gehen wir beim Programmatic Advertising nun vor? Daf\u00fcr haben wir einen ganz genauen, systematischen Ansatz entwickelt.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Als Teil unserer Paid-Media-Teams unterst\u00fctzen unsere qualifizierten Experten f\u00fcr Programmatic Advertising unsere Kunden beim effektiven Kauf von digitalen Medien. Ob durch Display Advertising, Real Time Bidding oder direkte Gesch\u00e4fte mit Publishern \u2013 wir sorgen stets f\u00fcr die beste Performance.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Wie bei allen unseren T\u00e4tigkeiten setzen wir auch hier auf transparente und datengest\u00fctzte Prozesse. So haben Sie stets alle Ausgaben im Blick und wissen jederzeit, ob wir uns noch auf Kurs befinden oder eine andere Richtung einschlagen m\u00fcssen.<\/p><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><h2 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tEin weitreichendes Netzwerk\t<\/h2><\/div><\/div>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">Durch die Zusammenarbeit mit DEPT\u00ae profitieren Sie zudem von unserem weltweiten Netzwerk im Bereich des Programmatic Advertising. Zu unseren Partnern geh\u00f6ren Google Marketing Platform und vor allem DV360, Adform und zahlreiche Publisher.<\/p><\/div><\/div>\n\t\t<\/div>\n\n\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-panel-with-rich-text-861b91b82a06ad533da33783ca7417bc\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Schlie\u00dfen\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle 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