{"id":4253626,"date":"2023-09-15T19:18:43","date_gmt":"2023-09-15T17:18:43","guid":{"rendered":"https:\/\/www.deptagency.com\/essence-celebrates-diversity-and-self-love-with-roblox-game\/"},"modified":"2023-09-15T19:18:43","modified_gmt":"2023-09-15T17:18:43","slug":"essence-celebrates-diversity-and-self-love-with-roblox-game","status":"publish","type":"page","link":"https:\/\/www.deptagency.com\/de-dach\/essence-celebrates-diversity-and-self-love-with-roblox-game\/","title":{"rendered":"Beauty brand essence celebrates diversity and self-love with new roblox game"},"content":{"rendered":"
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\n\t\n\t\tBeauty brand essence launched its first Roblox game essence FUN PARK<\/em> \u2013 a dream-like world where kindness is an essential tool to save the world. The cosnova-owned brand released the game in June 2023 as part of the brand\u2019s pride campaign. With essence FUN PARK<\/em>, the brand is taking its first step onto the Roblox platform and is pursuing long-term plans in order to draw attention to important, social issues in a playful way. The approach of combining the game and the real world by supporting a charity with a donation to stand up for the LGBTQIA+ community is unique.\t<\/p><\/div>\n\n\n\t\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/picture>\n\t\n\t<\/div>\n\t\t\t
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\n\t\t\n\t\tA colorful game in the spirit of pride and diversity \t<\/h2>\n\t\t\t\t\t
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\n\t\tessence FUN PARK<\/em>, developed in collaboration with global digital agency DEPT\u00ae, focuses on the themes of identity and diversity and reflects the brand’s mission to \u201cMake Beauty Fun\u201d. Together with the main character Lash Princess \u2013 inspired by the essence bestseller Lash Princess Mascara \u2013 players experience a colorful, happy world with their individualized avatars. But on the horizon waits a dark grey storm that embodies all that is bad in the world, such as bullying and violence. The Lash Princess stands by the users and explains the game’s mission: “Let’s dare to make the world colorful again.”

The game captures the spirit of the times: In a world full of crises, users can playfully achieve something positive in reality with the help of essence FUN PARK<\/em>. essence is planning numerous charity actions and wants to support exactly where help is needed. Together with the LGBTQIA+ agency “Mixx”, two charities are selected that really make a difference to the community.

The charity mechanics of the game are that the players together make a world that keeps turning grey colorful again. There will be four community days, on which the users will be given a time limit to defeat the grey in the world. If this goal is reached together, the players will win a donation for the selected charities.\t<\/p><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t