{"id":4327864,"date":"2025-07-01T14:24:01","date_gmt":"2025-07-01T12:24:01","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/otrium-launches-ai-powered-ovatars-to-give-new-life-to-unsold-fashion-items\/"},"modified":"2026-04-27T17:15:42","modified_gmt":"2026-04-27T15:15:42","slug":"otrium-fuehrt-ki-gesteuerte-ovatars-ein","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/de-dach\/insight\/otrium-fuehrt-ki-gesteuerte-ovatars-ein\/","title":{"rendered":"Otrium f\u00fchrt KI-gesteuerte Ovatars ein, um unverkauften Fashion Pieces neues Leben einzuhauchen"},"content":{"rendered":"<div class=\"block-insight-intro\">\n\t<div\n\t\tclass=\"block-insight-intro__meta\"\n\t\tdata-animation=\"scale-fade\">\n\t\t<div\t\t\tclass=\"block-insight-intro__badge bg-refreshed-cyan\"\n\t\t\t>\n\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><mask id='3a72ca2e-6927-4b14-9d63-99a32ea39227' style='mask-type:alpha' maskUnits='userSpaceOnUse' x='0' y='0' width='16' height='16'><path fill='#D9D9D9' stroke='#fff' d='M.5.5h15v15H.5z'\/><\/mask><g mask='url(#3a72ca2e-6927-4b14-9d63-99a32ea39227)'><path d='M4.167 11.167H8.5v-1H4.167v1Zm6.666 0h1V4.834h-1v6.333ZM4.167 8.5H8.5v-1H4.167v1Zm0-2.667H8.5v-1H4.167v1Zm-1.295 7.834c-.337 0-.622-.117-.855-.35a1.163 1.163 0 0 1-.35-.855V3.539c0-.337.116-.622.35-.856.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.855.35.234.234.35.519.35.856v8.923c0 .336-.116.622-.35.855-.233.233-.518.35-.855.35H2.872Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .064-.141V3.539a.196.196 0 0 0-.064-.141.195.195 0 0 0-.14-.065H2.871a.196.196 0 0 0-.141.065.196.196 0 0 0-.064.14v8.924c0 .051.021.098.064.14.043.043.09.065.14.065Z' fill='currentColor'\/><path d='M2.667 12.667V3.333m1.5 7.834H8.5v-1H4.167v1Zm6.666 0h1V4.834h-1v6.333ZM4.167 8.5H8.5v-1H4.167v1Zm0-2.667H8.5v-1H4.167v1Zm-1.295 7.834c-.337 0-.622-.117-.855-.35a1.163 1.163 0 0 1-.35-.855V3.539c0-.337.116-.622.35-.856.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.855.35.234.234.35.519.35.856v8.923c0 .336-.116.622-.35.855-.233.233-.518.35-.855.35H2.872Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .064-.141V3.539a.196.196 0 0 0-.064-.141.195.195 0 0 0-.14-.065H2.871a.196.196 0 0 0-.141.065.196.196 0 0 0-.064.14v8.924c0 .051.021.098.064.14.043.043.09.065.14.065Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/g><\/svg>\t\t\t<span class=\"text-sans-14\">\n\t\t\t\tInsights\t\t\t<\/span>\n\t\t<\/div>\n\t<\/div>\n\t<h1\tclass=\"text text-sans-60 block-insight-intro__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Otrium f\u00fchrt KI-gesteuerte Ovatars ein, um unverkauften Fashion Pieces neues Leben einzuhauchen<\/h1><div class=\"author block-insight-intro__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/04\/Ines-Saraiva-150x150.jpeg\"\n\t\t\talt=\"In\u00eas Saraiva\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tIn\u00eas Saraiva\t\t<br \/>\n\t\tGlobal Communications &amp; PR Director\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-insight-intro__insight-meta\" data-animation=\"slide-fade\">\n\t\t\t\t\t<div class=\"block-insight-intro__insight-meta-item\">\n\t\t\t\t<span class=\"block-insight-intro__insight-meta-label\">\n\t\t\t\t\tDate\t\t\t\t<\/span>\n\t\t\t\t<span>\n\t\t\t\t\tJuly 1, 2025\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t<img\n\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/06\/Otrium-PR-Insight-Featured-1920x1080-1.jpg\"\n\t\talt=\"Otrium f\u00fchrt KI-gesteuerte Ovatars ein, um unverkauften Fashion Pieces neues Leben einzuhauchen\"\n\t\tclass=\"block-insight-intro__featured-image\"\n\t\tdata-animation=\"scale-fade\">\n<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"start\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" ><br>Otrium, die europ\u00e4ische Online Fashion-Outlet Plattform, geht die Herausforderung der \u00dcberbest\u00e4nde in der Modebranche an, indem sie die <a href=\"https:\/\/ovatars.otrium.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ovatars<\/a> einf\u00fchrt \u2013 ein KI-Modelsystem, das in Zusammenarbeit mit der globalen Digitalagentur DEPT\u00ae entwickelt wurde. <\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Diese Initiative zielt darauf ab, neu zu definieren, wie unverkaufte Fashion Pieces gemanagt werden, um ihre Sichtbarkeit und Kaufchancen zu maximieren.<br><br>Otriums Mission \u201eAlle Kleidungsst\u00fccke sollten getragen werden\u201c wird nun von KI-Technologie unterst\u00fctzt. Der Prozess ist einfach: Otrium erh\u00e4lt unverkaufte Artikel, oft einzelne SKUs mit geringer St\u00fcckzahl, die normalerweise nicht f\u00fcr aufw\u00e4ndige Model-Fotografie qualifiziert sind. Diese Teile werden einfach fotografiert und dann digital auf den Ovatars platziert. So kann Otrium sie auf Produktdetailseiten verteilen, in Lookbook-Bilder integrieren und sogar animierte Werbeanzeigen erstellen, wodurch die Chance steigt, dass jedes Teil verkauft und neu geliebt wird.<br><br>Otrium arbeitete mit DEPT\u00ae zusammen, um Prozesse zu entwickeln, mit denen die hauseigene Produktfotografie mit KI kombiniert wird, um die Models zu erstellen. Dies erm\u00f6glichte die Erstellung skalierbarer, hochwertiger Bildmaterialien, die den Markenrichtlinien entsprechen und Produktseiten, Lookbooks und Kampagnen auf der Plattform verbessern.<\/p><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1097447305\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tdata-for=\"16b6d8d6\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-button js-block-assets-and-copy-view-transcript text-sans-14\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tTranscript\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<dialog\n\t\t\t\t\t\t\tid=\"16b6d8d6\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-dialog js-block-assets-and-copy-transcript-dialog\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<header>\n\t\t\t\t\t\t\t\t<p class=\"text-sans-16\">Transcript<\/p>\n\n\t\t\t\t\t\t\t\t<button class=\"js-block-assets-and-copy-modal-close\">Close<\/button>\n\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t<p class=\"block-assets-and-copy__transcript-content\">Every year, millions of fashion items go unworn.\nNot because they&#8217;re unwanted, but\nbecause they were never truly seen.\n\nAtrium believes that every item deserves to be worn.\nSo with depth,\nthey blended product photography with generative AI,\ncreating an AI-powered supermodel squad.\n\nThese AI models are brand aligned\nand ready to bring overlooked pieces to life.\n\nSince launch, conversion rates are up and costs are down,\nbecause when every item gets a face,\nevery item gets a second chance.\n\nThis is fashion&#8217;s future\u2014\npowered by AI, crafted for impact.<\/p>\n\t\t\t\t\t\t<\/dialog>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<blockquote class=\"block-case-quote\" data-animation-timeline>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"1\">\u201c<\/span>\n\t<p\tclass=\"text text-sans-24 block-case-quote__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-timeline-item=\"2\" data-timeline-at=\"&lt;\" >Die digitalen Avatare sind von Menschen aus allen Lebensbereichen inspiriert und erm\u00f6glichen es uns, unverkauften Fashion Pieces im gro\u00dfen Ma\u00dfstab neues Leben einzuhauchen. Indem wir Sichtbarkeit und Kreativit\u00e4t erh\u00f6hen, erh\u00e4lt jedes Teil eine gr\u00f6\u00dfere Chance, von Kunden entdeckt und geliebt zu werden \u2013 und erf\u00fcllt so letztendlich unsere Mission, dass jedes St\u00fcck es verdient, getragen zu werden.<\/p>\t<br \/>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"3\" data-timeline-at=\"-0.5\">\u201d<\/span>\n\n\t<p\tclass=\"text text-sans-16 block-case-quote__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" data-timeline-item=\"4\" data-timeline-at=\"-0.5\" >Milan Daniels, Gr\u00fcnder von Otrium<\/p><\/blockquote>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Umsatz und Effizienz steigern<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Die Ovatars \u2013 sieben diverse, KI-generierte Fotomodels \u2013 repr\u00e4sentieren verschiedene Stile, Stimmungen und Kundensegmente. Sie werden in Schl\u00fcsselbereichen erhebliche Auswirkungen haben. Die\u00a0Conversion-Raten werden voraussichtlich um 15 % bis 50 % steigen, was zeigt, dass Kunden engagierter sind und eher Artikel kaufen, die mit Model-Fotografie pr\u00e4sentiert werden \u2013 so wird zuvor \u00fcbersehener Bestand in Umsatz verwandelt. Die\u00a0Kosten f\u00fcr Model-Fotografie sind um 40 % gesunken, was Otrium erm\u00f6glicht, Ressourcen effizienter einzusetzen. Indem der Bedarf an traditionellen Fotoshoots reduziert wird, kann sich die Plattform auf Wachstum und Innovation konzentrieren und gleichzeitig hochwertige visuelle Inhalte beibehalten. So wird sichergestellt, dass kein Artikel zur\u00fcckbleibt; jedes Kleidungsst\u00fcck auf Otriums Plattform ist jetzt repr\u00e4sentiert, was die Sichtbarkeit maximiert und Abfall reduziert, und so die Wahrscheinlichkeit erh\u00f6ht, dass jedes St\u00fcck einen neuen Besitzer findet.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/06\/Otrium-PR-Image-2-1920x1080-1-1.jpg\"\n\t\t\t\t\talt=\"Otrium model\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<h2\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Zirkul\u00e4re Mode erm\u00f6glichen<\/h2><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Jenseits dieser Kennzahlen bieten die Ovatars einen neuartigen kreislaufwirtschaftlichen Vorteil: Sie helfen vorhandenen Produkten, Kunden schneller zu erreichen, reduzieren Modeabfall und schaffen eine konsistente digitale Identit\u00e4t mit einem kleineren \u00f6kologischen Fu\u00dfabdruck. Jeder Ovatar wird mit einer eigenen Pers\u00f6nlichkeit und Designsprache gestaltet, inspiriert durch Kunden Insights:<br>Ava \u2013 Die Minimale Muse,  Zion \u2013 Der Streetstyle Affine, Luna \u2013 Die Vertr\u00e4umte, Kai \u2013 Der Future Classic, Noor \u2013 Die Power-Pose, Sam \u2013 Der Zeitlose Rebell.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/06\/Otrium-PR-Image-2-1920x1080-1.jpg\"\n\t\t\t\t\talt=\"Otrium AI models\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<blockquote class=\"block-case-quote\" data-animation-timeline>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"1\">\u201c<\/span>\n\t<p\tclass=\"text text-sans-24 block-case-quote__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-timeline-item=\"2\" data-timeline-at=\"&lt;\" >Dieses Projekt repr\u00e4sentiert die Zukunft der Modetechnologie \u2013 wo Daten, Design und Technologie zusammenflie\u00dfen. Es ist ein perfektes Beispiel daf\u00fcr, wie KI Gesch\u00e4ftsherausforderungen l\u00f6sen und positiven Wandel unterst\u00fctzen kann.<\/p>\t<br \/>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"3\" data-timeline-at=\"-0.5\">\u201d<\/span>\n\n\t<p\tclass=\"text text-sans-16 block-case-quote__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" data-timeline-item=\"4\" data-timeline-at=\"-0.5\" >Lucas Nutbey, SVP of Strategy, EMEA, DEPT\u00ae<\/p><\/blockquote>\n\n<div class=\"block-custom-listing has-top-border\">\n\t<h2\tclass=\"text text-sans-48 block-custom-listing__title is-bold-sans\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" >ON OUR <span class=\"is-fancy-serif\">Mind<\/span><\/h2><a\tclass=\"button-v2 text-sans-16 is-outline block-custom-listing__cta\" data-animation=\"slide-fade\" data-animation-delay=\"0.75\" href=\"\/de-dach\/insights\" target=\"_blank\" rel=\"&quot;noopener noreferrer&quot;\" >\n\tALLE INSIGHTS ANSEHEN<\/a>\n\t<div\n\t\tclass=\"block-custom-listing__items\"\n\t\tdata-animation=\"fade\"\n\t\tdata-animation-target=\"inner-items-separate\"\n\t\tdata-animation-delay=\"0.25\"\n\t\tdata-animation-stagger=\"0.1\">\n\t\t<a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-ist-webby-agency-network-of-the-year\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/04\/webby-winners-dept-2026.webp\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>News<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>DEPT\u00ae ist Webby \u201eAgency &amp; Network of the Year\u201c 2026<\/p>\t<\/div>\n\n\t<\/a><a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-bringt-growth-invention-auf-die-webby-shortlists\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/03\/webbys-2026-dept-long.webp\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>News<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>DEPT\u00ae bringt Growth Invention mit 20 Nominierungen auf die Webby Shortlist<\/p>\t<\/div>\n\n\t<\/a><a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-ernennt-roy-armale-chief-product-officer\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/03\/Roy-Armale-Inisght-1080x1350-1.webp\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 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aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>DEPT\u00ae ernennt Roy Armale zum Chief Product Officer, um sein Growth Invention Model weiter zu skalieren<\/p>\t<\/div>\n\n\t<\/a><a\n\tclass=\"listing-card-v2 is-four-five\" href=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-pilotiert-fruehe-chatgpt-werbeintegration-fuer-fortune-500-marken\/\" >\n\t\t\t<div class=\"listing-card-v2__media-container\">\n\t\t\t<picture class=\"listing-card-v2__image-picture\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"listing-card-v2__image\" src=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/03\/DEPTxChatGPT_Logo_1000x1200-1.png\" alt=\"\">\n\t\t\t<\/picture>\n\t\t\t\t\t<\/div>\n\t\n\t<div class=\"listing-card-v2__meta\">\n\t\t<div class=\"listing-card-v2__type-tag text-sans-14\" style=\"--background-color: var(--global-colors-refreshed-yellow\">\n\t\t\t<div aria-hidden=\"true\">\n\t\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><path d='M4.166 11.167h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' fill='currentColor'\/><path d='M2.666 12.667V3.334m1.5 7.833h4.333v-1H4.166v1Zm6.667 0h1V4.834h-1v6.333ZM4.166 8.501h4.333v-1H4.166v1Zm0-2.667h4.333v-1H4.166v1Zm-1.295 7.833a1.16 1.16 0 0 1-.855-.35 1.163 1.163 0 0 1-.35-.855V3.54c0-.337.117-.622.35-.855.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.856.35.233.233.35.518.35.855v8.923c0 .337-.117.622-.35.855-.234.234-.519.35-.856.35H2.871Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .065-.14V3.538a.196.196 0 0 0-.065-.14.195.195 0 0 0-.14-.065H2.87a.196.196 0 0 0-.14.064.196.196 0 0 0-.065.141v8.923c0 .052.021.098.064.141.043.043.09.064.141.064Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/svg>\t\t\t<\/div>\n\n\t\t\t<span>\n\t\t\t\tInsight\t\t\t<\/span>\n\t\t<\/div>\n\n\t\t\t\t\t<ul class=\"listing-card-v2__tags text-sans-16\" role=\"presentation\">\n\t\t\t\t<li\tclass=\"listing-card-v2__tag\" >\n\t<span aria-hidden='true'>(<\/span>&nbsp;<span>News<\/span>&nbsp;<span aria-hidden='true'>)<\/span><\/li>\t\t\t<\/ul>\n\t\t\n\t\t<p\tclass=\"text text-sans-24 listing-card-v2__title\"\n\t>DEPT\u00ae pilotiert fr\u00fche ChatGPT-Werbeintegration f\u00fcr Fortune 500-Marken<\/p>\t<\/div>\n\n\t<\/a>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4298679,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","dept_alt_featured_image":{"id":4298681,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/06\/Otrium-PR-Insight-Featured-1080x1350-1.jpg"},"dept_algolia_noindex":false,"dept_algolia_featured":false,"member_job_title":"","member_linkedin_url":"","footnotes":""},"insight-topics":[42452],"person":[42125],"class_list":["post-4327864","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_insight_featured":true,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Otrium f\u00fchrt KI-gesteuerte Ovatars ein, um unverkauften Fashion Pieces neues Leben einzuhauchen - 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