{"id":4326456,"date":"2025-01-31T09:27:00","date_gmt":"2025-01-31T07:27:00","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=article&#038;p=4326456"},"modified":"2025-09-12T16:27:03","modified_gmt":"2025-09-12T14:27:03","slug":"dept-und-pepsico-heizen-mit-dem-walkers-temp-drop-shop-ein","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-und-pepsico-heizen-mit-dem-walkers-temp-drop-shop-ein\/","title":{"rendered":"DEPT\u00ae und PepsiCo heizen mit dem \u201eWalkers Temp Drop Shop\u201c ein"},"content":{"rendered":"<div class=\"block-insight-intro\">\n\t<div\n\t\tclass=\"block-insight-intro__meta\"\n\t\tdata-animation=\"scale-fade\">\n\t\t<div\t\t\tclass=\"block-insight-intro__badge bg-refreshed-cyan\"\n\t\t\t>\n\t\t\t<svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='16' height='16' viewBox='0 0 16 16' fill='none'><mask id='3a72ca2e-6927-4b14-9d63-99a32ea39227' style='mask-type:alpha' maskUnits='userSpaceOnUse' x='0' y='0' width='16' height='16'><path fill='#D9D9D9' stroke='#fff' d='M.5.5h15v15H.5z'\/><\/mask><g mask='url(#3a72ca2e-6927-4b14-9d63-99a32ea39227)'><path d='M4.167 11.167H8.5v-1H4.167v1Zm6.666 0h1V4.834h-1v6.333ZM4.167 8.5H8.5v-1H4.167v1Zm0-2.667H8.5v-1H4.167v1Zm-1.295 7.834c-.337 0-.622-.117-.855-.35a1.163 1.163 0 0 1-.35-.855V3.539c0-.337.116-.622.35-.856.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.855.35.234.234.35.519.35.856v8.923c0 .336-.116.622-.35.855-.233.233-.518.35-.855.35H2.872Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .064-.141V3.539a.196.196 0 0 0-.064-.141.195.195 0 0 0-.14-.065H2.871a.196.196 0 0 0-.141.065.196.196 0 0 0-.064.14v8.924c0 .051.021.098.064.14.043.043.09.065.14.065Z' fill='currentColor'\/><path d='M2.667 12.667V3.333m1.5 7.834H8.5v-1H4.167v1Zm6.666 0h1V4.834h-1v6.333ZM4.167 8.5H8.5v-1H4.167v1Zm0-2.667H8.5v-1H4.167v1Zm-1.295 7.834c-.337 0-.622-.117-.855-.35a1.163 1.163 0 0 1-.35-.855V3.539c0-.337.116-.622.35-.856.233-.233.518-.35.855-.35h10.256c.337 0 .622.117.855.35.234.234.35.519.35.856v8.923c0 .336-.116.622-.35.855-.233.233-.518.35-.855.35H2.872Zm0-1h10.256a.196.196 0 0 0 .141-.064.196.196 0 0 0 .064-.141V3.539a.196.196 0 0 0-.064-.141.195.195 0 0 0-.14-.065H2.871a.196.196 0 0 0-.141.065.196.196 0 0 0-.064.14v8.924c0 .051.021.098.064.14.043.043.09.065.14.065Z' stroke='currentColor' stroke-width='0.25' fill='none'\/><\/g><\/svg>\t\t\t<span class=\"text-sans-14\">\n\t\t\t\tArtikel\t\t\t<\/span>\n\t\t<\/div>\n\t<\/div>\n\t<h1\tclass=\"text text-sans-60 block-insight-intro__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >DEPT\u00ae und PepsiCo heizen mit dem \u201eWalkers Temp Drop Shop\u201c ein<\/h1><div class=\"author block-insight-intro__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/08\/Alexandra-Moorhouse-FINAL-2-150x150.jpg\"\n\t\t\talt=\"Alexandra Moorhouse\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tAlexandra Moorhouse\t\t<br \/>\n\t\tMarketing Director, UK&amp;I\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-insight-intro__insight-meta\" data-animation=\"slide-fade\">\n\t\t\t\t\t<div class=\"block-insight-intro__insight-meta-item\">\n\t\t\t\t<span class=\"block-insight-intro__insight-meta-label\">\n\t\t\t\t\tDatum\t\t\t\t<\/span>\n\t\t\t\t<span>\n\t\t\t\t\tJanuary 31, 2025\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t<img\n\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/01\/800kb.png\"\n\t\talt=\"DEPT\u00ae und PepsiCo heizen mit dem \u201eWalkers Temp Drop Shop\u201c ein\"\n\t\tclass=\"block-insight-intro__featured-image\"\n\t\tdata-animation=\"scale-fade\">\n<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"mobile-asset\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1052321776\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tdata-for=\"aa09b22d\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-button js-block-assets-and-copy-view-transcript text-sans-14\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tTranscript\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<dialog\n\t\t\t\t\t\t\tid=\"aa09b22d\"\n\t\t\t\t\t\t\tclass=\"block-assets-and-copy__transcript-dialog js-block-assets-and-copy-transcript-dialog\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<header>\n\t\t\t\t\t\t\t\t<p class=\"text-sans-16\">Transcript<\/p>\n\n\t\t\t\t\t\t\t\t<button class=\"js-block-assets-and-copy-modal-close\">Schlie\u00dfen<\/button>\n\t\t\t\t\t\t\t<\/header>\n\n\t\t\t\t\t\t\t<p class=\"block-assets-and-copy__transcript-content\">You alright?\nI&#8217;m freezing. I need something to warm my cockles.\nFour extra flaming hot deals dropping at 4:00 PM\nWhy you took line again. Oh, you want this smoke?\nFire. Oh my days I finished it.<\/p>\n\t\t\t\t\t\t<\/dialog>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Dieser Winter steht bei Walkers ganz im Zeichen der W\u00e4rme: Mit der Er\u00f6ffnung des \u201eTemp Drop Shop\u201c wird dem Frost der Kampf angesagt \u2013 ein echter britischer Tante-Emma-Laden, aber mit einem \u00fcberraschenden Twist.<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Um 16 Uhr, wenn die Temperatur sp\u00fcrbar f\u00e4llt, \u00f6ffnet der \u201eExtra Flamin\u2019 Hot Temp Drop Shop\u201c auf TikTok und bietet exklusive, limitierte Produkte an, um alle aufzuw\u00e4rmen. Denn wenn etwas die Gem\u00fcter erw\u00e4rmen kann, dann sind es die feurigen Aromen von Extra Flamin\u2018 Hot.<br><br>Inspiriert von der lebendigen Challenge-Kultur auf TikTok verbindet die Kampagne nahtlos Content-Konsum mit Shopping und macht es so einfach wie nie, Produkte zu entdecken und zu kaufen.<br><br>In Zusammenarbeit von DEPT\u00ae und PepsiCo&#8217;s hauseigener Agentur Sips &amp; Bites dreht sich beim Temp Drop Shop alles darum, mit Influencer:innen, die wissen, wie man Spa\u00df hat, die Hitze zu maximieren.<\/p><\/div><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"center\"\n>\n\t<div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Influencer wie Ash Holme, Axel Blake und Oli Paterson st\u00fcrmten ihren lokalen Temp Drop Shop auf der Jagd nach exklusiven Einzelst\u00fccken \u2013 darunter das \u201eExtra Flamin\u2019 Hot Ginsters Sausage Roll\u201c, der \u201eExtra Flamin\u2019 Hot Doughlicious Cookie Dough\u201c, \u201eGelato Bites\u201c und der \u201eExtra Flamin\u2019 Hot Upcircle Lipbalm\u201c. Bedient wurden sie vom beliebtesten Ladenbesitzer Gro\u00dfbritanniens, Asim Chaudhry, und traten in scharfen Challenges gegeneinander an, um an die begehrtesten Produkte zu kommen.<br><br>Sips &amp; Bites arbeitete mit DEPT\u00ae zusammen, um die gro\u00dfe Idee Wirklichkeit werden zu lassen: den virtuellen TikTok-Shop in einen echten Tante-Emma-Laden zu verwandeln. Dieser Ansatz erm\u00f6glichte es, kreativere und aufwendigere Inhalte zu produzieren, die die Influencer-Kampagne mit viel Energie und Stil facettenreicher machten.<br><br>Der Shop bewahrte den praktischen, urbanen und lokalen Charme eines britischen Corner Shops und verk\u00f6rperte gleichzeitig die Marke Extra Flamin&#8217; Hot \u2013 mit ihrer mutigen, dynamischen Pers\u00f6nlichkeit. Von Boden bis Decke war er gef\u00fcllt mit PepsiCo-Produkten, Walkers-Snacks und dem lila Extra Flamin\u2019 Hot-Branding im Mittelpunkt. Visuals und Sounddesign zogen nach, und die Influencer wirkten, als k\u00e4men sie frisch von der eisigen K\u00e4lte drau\u00dfen herein. Chaudhry verlieh dem Ganzen durch seine satirische und parodistische Art Leben, indem er die britische Kultur auf humorvolle Weise aufs Korn nahm und allt\u00e4gliche Situationen aufgriff.<br><br>\u201e<em>Zeit, dem Januar-Blues mit den hei\u00dfesten Collabs ein Ende zu setzen \u2013 nach denen nie jemand gefragt hat, die aber alle brauchen<\/em>\u201c, so <strong>Matt Watson, ECD bei Sips &amp; Bites, PepsiCo<\/strong>.<br><br>\u201e<em>Wir h\u00e4tten uns keine bessere Auftakt-Kollaboration mit PepsiCo w\u00fcnschen k\u00f6nnen. Der Temp Drop Shop zeigt perfekt, wie durch die Verschmelzung von virtueller und realer Welt etwas Besonderes entsteht \u2013 nat\u00fcrlich mit Hilfe von Top-Talenten und extrem scharfen Snacks<\/em>\u201c, erg\u00e4nzt <strong>Bel Moretti, Creative Director bei DEPT\u00ae<\/strong>.<br><br>Dieses Projekt markiert eine der ersten Zusammenarbeiten zwischen DEPT\u00ae und PepsiCo. Nach einem Pitch, der von Ingenuity organisiert wurde, w\u00e4hlte PepsiCo DEPT\u00ae f\u00fcr die Durchf\u00fchrung seiner Influencer-Aktivit\u00e4ten aus \u2013 inklusive Walkers, Doritos, Cheetos, Wotsits und Quaker.<\/p><\/div>\n\t\n\t<\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/social-media-trends-2025-was-wird-content-und-kultur-praegen\/\"\n\t\t\t\ttitle=\"Demure Deinfluencing, der Aufstieg von Reddit und die Abschaffung von X: Social im Jahr 2025\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/01\/2025-social-media-trends.jpg\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Demure Deinfluencing, der Aufstieg von Reddit und die Abschaffung von X: Social im Jahr 2025\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;Philipp Griesser\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Demure Deinfluencing, der Aufstieg von Reddit und die Abschaffung von X: Social im Jahr 2025<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tArtikel lesen\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/tiktok-leitfaden-fuer-marken-wie-man-das-tiktok-verbot-im-jahr-2025-umgeht\/\"\n\t\t\t\ttitle=\"Trotz des TikTok-Verbots: \u201eBrainrot\u201c Content ist nicht vom Tisch\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/01\/TikTok-ban-insight-image-1200x670-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Trotz des TikTok-Verbots: \u201eBrainrot\u201c Content ist nicht vom Tisch\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;Tobias Scholz\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Trotz des TikTok-Verbots: \u201eBrainrot\u201c Content ist nicht vom Tisch<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tArtikel lesen\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/insight\/dept-helps-trainline-inspire-brits-to-get-their-bums-on-board\/\"\n\t\t\t\ttitle=\"DEPT\u00ae helps Trainline inspire Brits to get their &#8220;Bums on Board\u201d\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/01\/Trainline-insight-image-1164x655-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae helps Trainline inspire Brits to get their &#8220;Bums on Board\u201d\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;Alexandra Moorhouse\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae helps Trainline inspire Brits to get their &#8220;Bums on Board\u201d<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tArtikel lesen\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4279439,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"member_job_title":"","member_linkedin_url":"","footnotes":""},"person":[832],"insight-topics":[42453,42454,42452],"class_list":["post-4326456","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_insight_featured":true,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DEPT\u00ae und PepsiCo heizen mit dem \u201eWalkers Temp Drop Shop\u201c ein - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"Erleben Sie die Influencer-Kampagne von DEPT\u00ae f\u00fcr PepsiCo: den Walkers Extra 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