{"id":4277523,"date":"2025-01-15T10:29:44","date_gmt":"2025-01-15T08:29:44","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=article&#038;p=4277523"},"modified":"2025-01-15T10:31:05","modified_gmt":"2025-01-15T08:31:05","slug":"demo-festival-ueberschreitet-grenzen","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/de-dach\/insight\/demo-festival-ueberschreitet-grenzen\/","title":{"rendered":"DEMO Festival \u00fcberschreitet Grenzen\u00a0"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<button\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" aria-label=\"Zur\u00fcck\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tZur\u00fcck zu allen Artikeln\t\t<\/span>\n\t\n<\/button><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tDEMO Festival \u00fcberschreitet Grenzen\u00a0\t<\/h1><div\n\t\tclass=\"image-wrap block-article-post-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/01\/DEMO_Insight.jpg\"\n\t\t\t\tclass=\"image block-article-post-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Liza-Enebeis-150x150.jpg\"\n\t\t\talt=\"Liza Enebeis\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tLiza Enebeis\t\t<br \/>\n\t\tCreative Director\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDatum\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t15 January 2025\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-case-intro js-block-case-intro\">\n\t\n\t<p\tclass=\"text text-sans-48 block-case-intro__title js-block-case-intro-title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.005\" >Am 30. Januar 2025 wird das weltweit gr\u00f6\u00dfte Motion Design Event \u00f6ffentliche R\u00e4ume 24 Stunden lang in f\u00fcnfzehn St\u00e4dten in sieben L\u00e4ndern \u00fcbernehmen \u2013 von Berlin und Amsterdam bis Los Angeles. <\/p><p\tclass=\"text text-sans-24 block-case-intro__text js-block-case-intro-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-delay=\"0.1\" >Gro\u00dfe digitale Screens in \u00f6ffentlichen Bereichen, die normalerweise Werbung zeigen, werden in Kunstinstallationen verwandelt, die Arbeiten von \u00fcber 350 Designer:innen aus 52 L\u00e4ndern pr\u00e4sentieren. Die dritte Ausgabe des DEMO Festivals f\u00fcr Motion Design ist das erste internationale Event dieser Art.<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/01\/DEMO_Insight-3.jpg\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t<div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>DEMO steht f\u00fcr \u2018DEsign in MOtion\u2019 und das Festival bietet sowohl aufstrebenden Talenten als auch etablierten K\u00fcnstler:innen von dynamischen und innovativen Motion Design eine Plattform. Studio Dumbar\/DEPT\u00ae ist Veranstalter und Initiator des Events und hat mit einem internationalen Kurator:innen-Team zusammengearbeitet, um 600 speziell f\u00fcr DEMO geschaffene Designs auszuw\u00e4hlen. <br><br>Die \u201eCities Edition\u201c 2025 verzeichnete mit 5.334 Einsendungen einen Rekord. Diese Auswahl f\u00fcr die DEMO 2025 Cities Edition spiegelt die Vielfalt und das Potenzial des schnell wachsenden Bereichs des Motion Designs wider. Aufgrund seiner starken kommunikativen Wirkung gewinnt Motion Design weltweit zunehmend an Bedeutung.<br><br>The 2025 Cities Edition received a record-breaking 5,334 submissions. This selection for DEMO 2025\u2019s Cities Edition reflects the diversity and potential of the rapidly growing field of motion design. Due to its powerful communicative ability, motion design is gaining momentum worldwide.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/01\/DEMO_Insight-1.jpg\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"start\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Motion bringt Design zum Leben<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Am 30. Januar werden bunte und \u00fcberraschende Animationen aus der DEMO-Auswahl f\u00fcr 24 Stunden auf mehr als 250 Screens an Bahnh\u00f6fen, \u00f6ffentlichen Pl\u00e4tzen, Geb\u00e4uden und Einkaufszentren gezeigt. In f\u00fcnf St\u00e4dten der Niederlande, darunter Amsterdam und Rotterdam, wird das vollst\u00e4ndige Programm pr\u00e4sentiert. Eine speziell kuratierte Auswahl wird auf XL-Screens in Antwerpen, Br\u00fcssel, Hamburg, D\u00fcsseldorf, Amsterdam, Utrecht, Cardiff, Leeds, Madrid, Barcelona, Vancouver und Los Angeles gezeigt und ist f\u00fcr alle zug\u00e4nglich.<\/p><\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/01\/DEMO_Insight-2.jpg\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<blockquote class=\"block-case-quote\" data-animation-timeline>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"1\">\u201c<\/span>\n\t<p\tclass=\"text text-sans-24 block-case-quote__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-timeline-item=\"2\" data-timeline-at=\"&lt;\" >Neue digitale Technologien haben die Grenzen zwischen statischen Grafiken und Motion Design f\u00fcr Designer:innen verwischt und eine neue, reiche visuelle Sprache er\u00f6ffnet. Motion bringt Design zum Leben. DEMO ist eine Plattform, um Designer:innen und die unendlichen kreativen M\u00f6glichkeiten von Motion Design zu feiern. Mit diesem Open Air Festival f\u00fchrt Studio Dumbar\/DEPT\u00ae sowohl der breiten \u00d6ffentlichkeit als auch Marken die M\u00f6glichkeiten und die Sch\u00f6nheit dieser neuen visuellen Sprache vor Augen.<\/p>\t<br \/>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"3\" data-timeline-at=\"-0.5\">\u201d<\/span>\n\n\t<p\tclass=\"text text-sans-16 block-case-quote__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" data-timeline-item=\"4\" data-timeline-at=\"-0.5\" >Liza Enebeis, Creative Director, Studio Dumbar\/DEPT\u00ae<\/p><\/blockquote>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/01\/demo-fest-travelator-screen.jpg\"\n\t\t\t\t\talt=\"A screen showing an anime-style illustration of four girl&#039;s faces.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"end\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Stadtbilder pr\u00e4gen<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>DEMO ist auch ein inspirierendes Event f\u00fcr Design Enthusiast:innen. W\u00e4hrend des DEMO-Symposiums am Amsterdamer Hauptbahnhof, der f\u00fcr diesen Tag als DEMO-Hauptquartier dient, werden die Teilnehmer :innen \u00fcber den Einfluss von Motion Design nachdenken. \u201eAls Designer:innen pr\u00e4gt unsere Arbeit St\u00e4dte und wird ein wesentlicher Bestandteil ihrer Identit\u00e4t und Struktur. F\u00fcr die dritte Ausgabe des DEMO Festivals haben wir unser Event auf St\u00e4dte in Europa, den USA und Kanada ausgeweitet. Designer:innen aus der ganzen Welt sind eingeladen, ihre pers\u00f6nlichen Arbeiten zu teilen und den Menschen, die in diesen St\u00e4dten leben und arbeiten, eine neue M\u00f6glichkeit zu bieten, mit den Screens im \u00f6ffentlichen Raum in Verbindung zu treten\u201c, f\u00fcgt Enebeis hinzu.<br><br>Unter den 600 gezeigten Designs befinden sich Werke von prominenten K\u00f6pfen aus der Motion Design Welt, wie von dem Schweizer Designer <a href=\"https:\/\/www.dirkkoy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dirk Koy<\/a>, dem deutschen Designer <a href=\"https:\/\/vincentschwenk.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vincent Schwenk<\/a> und dem finnischen 3D-Design-Duo <a href=\"https:\/\/alankoplusnuotio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ALANKO+NUOTIO<\/a>. F\u00fcr das DEMO Festival 2025 k\u00f6nnen Besucher:innen eine Route entlang verschiedener Screens an den Stationen folgen oder eine spezielle F\u00fchrung buchen, die von den Designer:innen von Studio Dumbar\/DEPT\u00ae geleitet wird.<br><br>Alle ausgew\u00e4hlten Arbeiten sind auch online im DEMOverse zu sehen, das am 30. Januar auf der <a href=\"https:\/\/demofestival.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">DEMO-Website<\/a> live geht.<\/p><\/div>\n\t\n\t<\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t<h2\t\tclass=\"typography block-highlighted-item-listing__title typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMehr Insights\t<\/h2><a\tclass=\"cta-button block-highlighted-item-listing__cta-button cta-button__color--onyxGrey cta-button__style--regular\" href=\"https:\/\/www.deptagency.com\/insights\/\" >\n\t\n\t\t\t<span>\n\t\t\tAlle Insights entdecken\t\t<\/span>\n\t\n<\/a>\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/lufthansa-group-ernennt-dept-als-digitalagentur\/\"\n\t\t\t\ttitle=\"Die Lufthansa Group ernennt DEPT\u00ae als Digitalagentur f\u00fcr EMEA\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/12\/DEPT-x-Lufthansa-plane.jpg\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Die Lufthansa Group ernennt DEPT\u00ae als Digitalagentur f\u00fcr EMEA\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;In\u00eas Saraiva\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Die Lufthansa Group ernennt DEPT\u00ae als Digitalagentur f\u00fcr EMEA<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tArtikel lesen\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-hilft-just-eat-und-netflix-dabei-die-welt-von-squid-game-in-die-haushalte-zu-bringen\/\"\n\t\t\t\ttitle=\"DEPT\u00ae hilft Just Eat und Netflix dabei, die Welt von Squid Game in die Haushalte zu bringen\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/12\/JETFLIX-1920x1080-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae hilft Just Eat und Netflix dabei, die Welt von Squid Game in die Haushalte zu bringen\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;In\u00eas Saraiva\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae hilft Just Eat und Netflix dabei, die Welt von Squid Game in die Haushalte zu bringen<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tArtikel lesen\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/ki-prognosen-2025-die-zukunft-der-ki\/\"\n\t\t\t\ttitle=\"5 KI-Prognosen f\u00fcr 2025\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/01\/AI-predictions-2025.jpg\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"5 KI-Prognosen f\u00fcr 2025\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tAI TRANSFORMATION&emsp;\u2022&emsp;Jan Gutkuhn\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>5 KI-Prognosen f\u00fcr 2025<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tArtikel 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