{"id":4277087,"date":"2024-12-09T19:42:23","date_gmt":"2024-12-09T17:42:23","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=article&#038;p=4277087"},"modified":"2025-01-07T11:20:52","modified_gmt":"2025-01-07T09:20:52","slug":"unsere-bislang-innovativste-und-beliebteste-snap-ar-kreation","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/de-dach\/insight\/unsere-bislang-innovativste-und-beliebteste-snap-ar-kreation\/","title":{"rendered":"Unsere bislang innovativste (und beliebteste) Snap AR Kreation"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<button\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" aria-label=\"Zur\u00fcck\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tZur\u00fcck zu allen Artikeln\t\t<\/span>\n\t\n<\/button><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h2 typography__align--left\"\n\t\t\t>\n\t\tUnsere bislang innovativste (und beliebteste) Snap AR Kreation\t<\/h1><div\n\t\tclass=\"image-wrap block-article-post-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/Our-most-advanced-and-silliest-Snap-AR-work-ever-1200x670px.png\"\n\t\t\t\tclass=\"image block-article-post-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2022\/04\/Philipp-Griesser-Dept-150x150.png\"\n\t\t\talt=\"Philipp Griesser\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tPhilipp Griesser\t\t<br \/>\n\t\tVP of Growth, Creative &amp; Marketing\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDatum\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t9 December 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-stats-and-copy is-text-left\">\n\t<h1\tclass=\"text text-sans-48 block-stats-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" ><br><br><br>Mit <a href=\"https:\/\/s25.q4cdn.com\/442043304\/files\/doc_financials\/2024\/q3\/Q324-Press-Release-PDF-_10-29-24.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">443 Millionen<\/a> aktiven Nutzer:innen t\u00e4glich, muss eine Plattform wie Snapchat stets f\u00fcr Abwechslung sorgen.<\/h1><p\tclass=\"text text-sans-24 block-stats-and-copy__text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-stagger=\"0.01\" >Und was k\u00f6nnte besser f\u00fcr frischen Wind sorgen, als die neuesten technologischen Innovationen zu nutzen, damit Nutzer:innen ihren #ravebaby Moment erleben oder einen \u201eCanadian Tuxedo\u201c im Weltall tragen k\u00f6nnen?<br><br>In den ersten sechs Monaten des Jahres 2024 zeigen die Ergebnisse unserer organischen Partnerschaft mit Snap, wie erfolgreich die entwickelten Lenses waren:<\/p>\n\t\n\t\n\t<ul\n\t\tclass=\"block-stats-and-copy__cards is-content-left\"\n\t\tdata-animation=\"slide-fade\"\n\t\tdata-animation-target=\"inner-items\"\n\t\tdata-animation-delay=\"0.15\"\n\t\tdata-animation-stagger=\"0.15\">\n\t\t\t\t\t<li class=\"block-stats-and-copy__card\">\n\t\t\t\t<p class=\"block-stats-and-copy__card-title text-sans-76\">\n\t\t\t\t\t30 Mio\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"block-stats-and-copy__card-subtitle text-sans-16\">\n\t\t\t\t\tGesamtzahl der Lens Aufrufe\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"block-stats-and-copy__card\">\n\t\t\t\t<p class=\"block-stats-and-copy__card-title text-sans-76\">\n\t\t\t\t\t29 Mio\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"block-stats-and-copy__card-subtitle text-sans-16\">\n\t\t\t\t\tGesamtzahl der Lens Plays\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"block-stats-and-copy__card\">\n\t\t\t\t<p class=\"block-stats-and-copy__card-title text-sans-76\">\n\t\t\t\t\t230 K\t\t\t\t<\/p>\n\n\t\t\t\t<p class=\"block-stats-and-copy__card-subtitle text-sans-16\">\n\t\t\t\t\tGesamtzahl der Lens Shares\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t<\/div>\n<\/div>\n\n<blockquote class=\"block-case-quote\" data-animation-timeline>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"1\">\u201c<\/span>\n\t<p\tclass=\"text text-sans-24 block-case-quote__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-timeline-item=\"2\" data-timeline-at=\"&lt;\" >Die innovative F\u00e4higkeit und die verspielte Kreativit\u00e4t von organischen Partnern wie DEPT\u00ae tragen zu allem bei, was Snap auszeichnet: Nutzer:innen dazu zu ermutigen, gemeinsam Spa\u00df zu haben, im Moment zu leben und sich frei auszudr\u00fccken.<\/p>\t<br \/>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"3\" data-timeline-at=\"-0.5\">\u201d<\/span>\n\n\t<p\tclass=\"text text-sans-16 block-case-quote__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" data-timeline-item=\"4\" data-timeline-at=\"-0.5\" ><a href=\"https:\/\/www.linkedin.com\/in\/kmatras\/\" target=\"_blank\" rel=\"noreferrer noopener\">Karolina Matras<\/a>, AR Partnership Manager bei Snap<\/p><\/blockquote>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"start\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Ma\u00dfst\u00e4be f\u00fcr die neueste \u00c4ra von Snap setzen<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Eine der vielen M\u00f6glichkeiten, die sich aus unserer organischen Partnerschaft mit Snap ergibt, ist der Zugang zu deren neuester Technologie, die es uns erm\u00f6glicht, viele Lenses und Erlebnisse zu schaffen, die einzigartig sind.<br><br>Die Zusammenarbeit mit Snap bei der Anwendung solcher Technologien ist ein wahr gewordener Traum. Beim Experimentieren mit der Art Direcion, dem Design und der Entwicklung verschiedener Ideen geht es nicht nur darum, Snap zu helfen, diese Technologien f\u00fcr die besten Ergebnisse zu optimieren \u2013 es ist gleicherma\u00dfen aufregend und bringt Spa\u00df.<br><br>Auf diesem Weg haben wir einiges dar\u00fcber gelernt, wie man erstklassige Technologien, trendige Mechaniken und kulturelle Str\u00f6mungen zu einem Erlebnis vereint, an dem jeder und jede teilnehmen kann.<\/p><\/div>\n\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"end\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Takeaway #1<br>Einfache, elegante und m\u00fchelose Erlebnisse sind das A und O.<br><\/p>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1027006188\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"start\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Takeaway #2<br>Es geht nicht nur um Katzenohren. Das Verst\u00e4rken nat\u00fcrlicher Merkmale steigert die Engagement Raten.<br><\/p>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1027008206\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"end\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Takeaway #3<br>In Videoformaten steckt viel mehr Potenzial f\u00fcr Kreativit\u00e4t und Selbstexpression als in statischen Formaten.<br><\/p>\n\t\t\t\t\t<div\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"js-block-assets-and-copy-video\"\n\t\t\t\t\t\t\tdata-plyr-provider=\"vimeo\"\n\t\t\t\t\t\t\tdata-plyr-embed-id=\"1027008224\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t><\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"start\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Der Beweis liegt im Ergebnis<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Der <a href=\"https:\/\/experience.snap.com\/sps?lang=en-US\" target=\"_blank\" rel=\"noreferrer noopener\">2024 Snap Partner Summit<\/a> pr\u00e4sentierte die neuesten und besten Innovationen des Unternehmens: Alles von der 5. Generation der Spectacles \u2013 der neuesten Erg\u00e4nzung des Marktes f\u00fcr tragbare Technologie \u2013 bis hin zu den verr\u00fccktesten und wildesten KI- und AR-Lenses, die die Plattform je gesehen hat.<br><br>Und nat\u00fcrlich gab es auch diese <em>~nebenbei~<\/em> erw\u00e4hnte \u00dcberraschung auf der gro\u00dfen Leinwand von den Mitbegr\u00fcndern Evan Spiegel und Bobby Murphy.<\/p><\/div>\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/DEPT\u00ae-Snap-Summit-image.png\"\n\t\t\t\t\talt=\"The stage at the 2024 Snap Summit, featuring a slide showing lenses created by DEPT\u00ae as part of our organic partnership with Snap.\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"center-aligned-asset\"\n\tdata-content-align=\"start\"\n>\n\t<p\tclass=\"text text-sans-48 block-assets-and-copy__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" >Den Weg f\u00fcr Innovation ebnen<\/p><div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Dieser epische Shoutout lie\u00df uns innerlich vor Freude schreien: Er kr\u00f6nt die unglaublichsten sechs Monate, die wir in unserer fast dreij\u00e4hrigen organischen Partnerschaft mit Snap erlebt haben, und brachte uns die fortschrittlichsten Snap AR-Projekte, die wir bisher f\u00fcr die Plattform produziert haben.<br><br>W\u00e4hrend Snap und DEPT\u00ae weiterhin den Weg f\u00fcr <a href=\"https:\/\/www.deptagency.com\/de-dach\/loesungen\/tech-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">Innovationen im AR Bereich<\/a> ebnen, sind wir gespannt darauf, unser Fachwissen \u00fcber die Kamera hinaus anzuwenden, w\u00e4hrend Snap in eine brandneue \u00c4ra aufbricht. Die M\u00f6glichkeiten in neuen Erlebniswelten wie Snap\u2019s Spectacles, My AI oder AR-Spiegeln sind praktisch grenzenlos \u2013 und wir k\u00f6nnen es kaum erwarten, sie zu erkunden.<\/p><\/div>\n\t\n\t<\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t<h2\t\tclass=\"typography block-highlighted-item-listing__title typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMehr Insights \t<\/h2><a\tclass=\"cta-button block-highlighted-item-listing__cta-button cta-button__color--onyxGrey cta-button__style--regular\" href=\"https:\/\/www.deptagency.com\/de-dach\/insights\/\" target=\"_blank\" rel=\"&quot;noopener noreferrer&quot;\" >\n\t\n\t\t\t<span>\n\t\t\tJetzt entdecken\t\t<\/span>\n\t\n<\/a>\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/?post_type=article&amp;p=4254364\"\n\t\t\t\ttitle=\"Wie Paris Hilton die sozialen Medien auf Roblox neu definiert\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/04\/Paris-Hilton_Future-of-Social_Feature-2.jpg\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Wie Paris Hilton die sozialen Medien auf Roblox neu definiert\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;Jan Gutkuhn\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Wie Paris Hilton die sozialen Medien auf Roblox neu definiert<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tArtikel lesen\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/?post_type=article&amp;p=4254326\"\n\t\t\t\ttitle=\"Why weird works: Eine Masterclass f\u00fcr erfolgreiche Werbung\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/06\/Why-weird-works-Feature.jpeg\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Why weird works: Eine Masterclass f\u00fcr erfolgreiche Werbung\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;S\u00f6nke Sch\u00fcrmeier\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Why weird works: Eine Masterclass f\u00fcr erfolgreiche Werbung<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tArtikel lesen\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/der-cringe-cycle-der-viralitaet-und-wie-man-ihn-vermeidet\/\"\n\t\t\t\ttitle=\"Der Cringe Cycle der Viralit\u00e4t (und wie man ihn vermeidet)\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/12\/Social-media-trends-and-culture-Web-16_9.jpg\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Der Cringe Cycle der Viralit\u00e4t (und wie man ihn vermeidet)\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; 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