{"id":4276209,"date":"2024-12-18T10:49:22","date_gmt":"2024-12-18T08:49:22","guid":{"rendered":"https:\/\/www.deptagency.com\/?post_type=article&#038;p=4276209"},"modified":"2024-12-19T13:45:38","modified_gmt":"2024-12-19T11:45:38","slug":"salamander-entscheidet-sich-fuer-dept-um-ehrgeizige-wachstumsplaene-zu-unterstuetzen","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/de-dach\/insight\/salamander-entscheidet-sich-fuer-dept-um-ehrgeizige-wachstumsplaene-zu-unterstuetzen\/","title":{"rendered":"Salamander entscheidet sich f\u00fcr DEPT\u00ae, um ehrgeizige Wachstumspl\u00e4ne zu unterst\u00fctzen\u00a0"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<a\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" href=\"https:\/\/www.deptagency.com\/all-insights\/\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h3 typography__align--left\"\n\t\t\t>\n\t\tSalamander entscheidet sich f\u00fcr DEPT\u00ae, um ehrgeizige Wachstumspl\u00e4ne zu unterst\u00fctzen\u00a0\t<\/h1><div\n\t\tclass=\"image-wrap block-article-post-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/12\/DEPTxSalamander_1920x1080_Symbol.png\"\n\t\t\t\tclass=\"image block-article-post-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/01\/Dept_Lari_Rimmler_02-2-150x150.jpg\"\n\t\t\talt=\"Larissa Rimmler\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tLarissa Rimmler\t\t<br \/>\n\t\tMarketing Director DACH\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t18 December 2024\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-case-intro js-block-case-intro\">\n\t\n\t<p\tclass=\"text text-sans-48 block-case-intro__title js-block-case-intro-title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.005\" >Die ikonische Schuhmarke Salamander arbeitet mit der globalen Digitalagentur DEPT\u00ae zusammen, um ihre Markenkommunikation zu modernisieren und eine st\u00e4rkere Verbindung zu den Verbraucher:innen aufzubauen. <\/p><p\tclass=\"text text-sans-24 block-case-intro__text js-block-case-intro-text\"\n\tdata-animation=\"slideFade\" data-animation-target=\"paragraphs\" data-animation-delay=\"0.1\" >Als Teil der <a href=\"https:\/\/astormueller.com\/de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Astor Mueller Group<\/a> hat Salamander sich nach einem kompetitiven Pitch f\u00fcr DEPT\u00ae entschieden, um das Unternehmen bei der Neuausrichtung seiner Kommunikationsstrategie und Kampagnen zu begleiten. Das Projekt markiert einen wichtigen Schritt f\u00fcr die Marke, die ihr erstes Produktportfolio unter der neuen Identit\u00e4t pr\u00e4sentieren wird.<\/p><\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"full-width-content\"\n\tdata-content-align=\"center\"\n>\n\t\n\t\t\t\t\t<img\n\t\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/12\/DEPTxSalamander_1920x1080_Symbol.png\"\n\t\t\t\t\talt=\"\"\n\t\t\t\t\tclass=\"block-assets-and-copy__media js-block-assets-and-copy-media\"\n\t\t\t\t\tdata-animation=\"scale-fade\"\n\t\t\t\t>\n\t\t\t\n\t<\/div>\n\n<div\n\tclass=\"block-assets-and-copy js-block-assets-and-copy\"\n\tdata-variant=\"copy-only\"\n\tdata-content-align=\"start\"\n>\n\t<div\tdata-animation=\"slide-fade\" data-animation-target=\"inner-items-separate\" data-animation-delay=\"0.15\" data-animation-stagger=\"0.2\" class=\"block-assets-and-copy__content\" >\n\t<p\tclass=\"text text-sans-24 block-assets-and-copy__text\"\n\t>Das Ziel ist es, die Markenbekanntheit in der DACH-Region zu steigern und gleichzeitig eine Grundlage f\u00fcr eine sp\u00e4tere Expansion innerhalb Europas zu schaffen. Die Kommunikationsstrategie wird auf die Zielgruppe abgestimmt, indem sie die emotionale Verbindung zwischen Produkt und Konsument:in st\u00e4rkt.<br><br>DEPT\u00ae bringt seinen ganzheitlichen Ansatz ein, um eine einheitliche Botschaft \u00fcber alle Touchpoints hinweg zu vermitteln und die Bed\u00fcrfnisse und Erwartungen der Kund:innen zu erf\u00fcllen \u2013 von Kreativit\u00e4t, Design, Strategie und Paid Media bis hin zur Website-Entwicklung. Damit soll Salamander auf dem Weg unterst\u00fctzt werden, die f\u00fchrende Lifestyle-Marke f\u00fcr Komfortliebhaber:innen zu werden.<br><br>Die erste Zusammenarbeit von DEPT\u00ae und Salamander wird im M\u00e4rz 2025 live gehen.<br><\/p><\/div>\n\t\n\t<\/div>\n\n<blockquote class=\"block-case-quote\" data-animation-timeline>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"1\">\u201c<\/span>\n\t<p\tclass=\"text text-sans-24 block-case-quote__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-timeline-item=\"2\" data-timeline-at=\"&lt;\" >Wir freuen uns sehr, Salamander als Agenturpartner zu begleiten. Durch die kreative Kombination unserer Expertisen k\u00f6nnen wir Teil der Ziele von Salamander werden und ihnen helfen, neue Zielgruppen und M\u00e4rkte zu erschlie\u00dfen.<\/p>\t<br \/>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"3\" data-timeline-at=\"-0.5\">\u201d<\/span>\n\n\t<p\tclass=\"text text-sans-16 block-case-quote__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" data-timeline-item=\"4\" data-timeline-at=\"-0.5\" >Rens Verweij, VP of Strategy bei DEPT\u00ae<\/p><\/blockquote>\n\n<blockquote class=\"block-case-quote\" data-animation-timeline>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"1\">\u201c<\/span>\n\t<p\tclass=\"text text-sans-24 block-case-quote__title\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-timeline-item=\"2\" data-timeline-at=\"&lt;\" >Wir haben DEPT\u00ae als unseren Agenturpartner ausgew\u00e4hlt, weil ihr mutiger Ansatz perfekt zu unseren Zielen passt. Gemeinsam werden wir beeindruckende Experiences schaffen und unsere Reichweite in bisher unerforschte Gebiete ausweiten.<\/p>\t<br \/>\n\t<span class=\"text-sans-20-24\" data-animation=\"fade\" data-timeline-item=\"3\" data-timeline-at=\"-0.5\">\u201d<\/span>\n\n\t<p\tclass=\"text text-sans-16 block-case-quote__text\"\n\tdata-animation=\"slide\" data-animation-target=\"words\" data-animation-stagger=\"0.015\" data-timeline-item=\"4\" data-timeline-at=\"-0.5\" >Achim Tischer, Chief Product Officer bei Salamander<\/p><\/blockquote>\n\n<div class=\"block-highlighted-item-listing\">\n\t<h2\t\tclass=\"typography block-highlighted-item-listing__title typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMehr News entdecken\t<\/h2><a\tclass=\"cta-button block-highlighted-item-listing__cta-button cta-button__color--onyxGrey cta-button__style--regular\" href=\"https:\/\/www.deptagency.com\/de-dach\/insights\/?view=article&amp;current-page=1&amp;insight-topic=news-de-dach\" target=\"_blank\" rel=\"&quot;noopener noreferrer&quot;\" >\n\t\n\t\t\t<span>\n\t\t\tHier entlang\t\t<\/span>\n\t\n<\/a>\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-wird-von-forrester-zu-einem-der-12-fuehrenden-media-management-anbieter-ernannt\/\"\n\t\t\t\ttitle=\"DEPT\u00ae wird von Forrester zu einem der 12 f\u00fchrenden Media Management Anbieter ernannt\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/Forrester-_-2024-_-Insight-_-Phrase-1164x655-2.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae wird von Forrester zu einem der 12 f\u00fchrenden Media Management Anbieter ernannt\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;Larissa Rimmler\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae wird von Forrester zu einem der 12 f\u00fchrenden Media Management Anbieter ernannt<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/best-of-swiss-apps-2024-dept-gewinnt-master-und-14-auszeichnungen\/\"\n\t\t\t\ttitle=\"Best of Swiss Apps 2024: DEPT\u00ae gewinnt Master und 14 Auszeichnungen\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/11\/20241119_Best_of_Swiss_Apps_Best_of_Swiss_Software_Zurich_0343-1.jpg\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Best of Swiss Apps 2024: DEPT\u00ae gewinnt Master und 14 Auszeichnungen\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;Yann Wanner\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Best of Swiss Apps 2024: DEPT\u00ae gewinnt Master und 14 Auszeichnungen<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/lufthansa-group-ernennt-dept-als-digitalagentur\/\"\n\t\t\t\ttitle=\"Die Lufthansa Group ernennt DEPT\u00ae als Digitalagentur f\u00fcr EMEA\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/12\/DEPT-x-Lufthansa-plane.jpg\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Die Lufthansa Group ernennt DEPT\u00ae als Digitalagentur f\u00fcr EMEA\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;In\u00eas Saraiva\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Die Lufthansa Group ernennt DEPT\u00ae als Digitalagentur f\u00fcr EMEA<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4276320,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"insight-topics":[42452],"person":[41245],"class_list":["post-4276209","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_insight_featured":true,"dept_current_cpt_partner":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Salamander entscheidet sich f\u00fcr DEPT\u00ae, um ehrgeizige Wachstumspl\u00e4ne zu unterst\u00fctzen\u00a0 - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"Die ikonische Schuhmarke Salamander arbeitet mit der globalen Digitalagentur DEPT\u00ae zusammen, um ihre Markenkommunikation zu modernisieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/de-dach\/insight\/salamander-entscheidet-sich-fuer-dept-um-ehrgeizige-wachstumsplaene-zu-unterstuetzen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salamander entscheidet sich f\u00fcr DEPT\u00ae, um ehrgeizige Wachstumspl\u00e4ne zu unterst\u00fctzen\u00a0 - DEPT\u00ae\" \/>\n<meta property=\"og:description\" content=\"Die ikonische Schuhmarke Salamander arbeitet mit der globalen Digitalagentur DEPT\u00ae zusammen, um ihre Markenkommunikation zu modernisieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deptagency.com\/de-dach\/insight\/salamander-entscheidet-sich-fuer-dept-um-ehrgeizige-wachstumsplaene-zu-unterstuetzen\/\" \/>\n<meta property=\"og:site_name\" content=\"DEPT\u00ae\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-19T11:45:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/12\/DEPTxSalamander_1920x1080_Symbol.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/de-dach\\\/insight\\\/salamander-entscheidet-sich-fuer-dept-um-ehrgeizige-wachstumsplaene-zu-unterstuetzen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/de-dach\\\/insight\\\/salamander-entscheidet-sich-fuer-dept-um-ehrgeizige-wachstumsplaene-zu-unterstuetzen\\\/\"},\"author\":{\"name\":\"Alexandra Moorhouse\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#\\\/schema\\\/person\\\/57d70812ce2b4e6d6b8cd6afd8963ce1\"},\"headline\":\"Salamander entscheidet sich f\u00fcr DEPT\u00ae, um ehrgeizige Wachstumspl\u00e4ne zu unterst\u00fctzen\u00a0\",\"datePublished\":\"2024-12-18T08:49:22+00:00\",\"dateModified\":\"2024-12-19T11:45:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/de-dach\\\/insight\\\/salamander-entscheidet-sich-fuer-dept-um-ehrgeizige-wachstumsplaene-zu-unterstuetzen\\\/\"},\"wordCount\":13,\"image\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/de-dach\\\/insight\\\/salamander-entscheidet-sich-fuer-dept-um-ehrgeizige-wachstumsplaene-zu-unterstuetzen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/DEPTxSalamander_1920x1080_Symbol.png\",\"inLanguage\":\"global-GLOBAL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/de-dach\\\/insight\\\/salamander-entscheidet-sich-fuer-dept-um-ehrgeizige-wachstumsplaene-zu-unterstuetzen\\\/\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/de-dach\\\/insight\\\/salamander-entscheidet-sich-fuer-dept-um-ehrgeizige-wachstumsplaene-zu-unterstuetzen\\\/\",\"name\":\"Salamander entscheidet sich f\u00fcr DEPT\u00ae, um ehrgeizige Wachstumspl\u00e4ne zu unterst\u00fctzen\u00a0 - DEPT\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/de-dach\\\/insight\\\/salamander-entscheidet-sich-fuer-dept-um-ehrgeizige-wachstumsplaene-zu-unterstuetzen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/de-dach\\\/insight\\\/salamander-entscheidet-sich-fuer-dept-um-ehrgeizige-wachstumsplaene-zu-unterstuetzen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/DEPTxSalamander_1920x1080_Symbol.png\",\"datePublished\":\"2024-12-18T08:49:22+00:00\",\"dateModified\":\"2024-12-19T11:45:38+00:00\",\"description\":\"Die ikonische Schuhmarke Salamander arbeitet mit der globalen Digitalagentur DEPT\u00ae zusammen, um ihre Markenkommunikation zu modernisieren.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/de-dach\\\/insight\\\/salamander-entscheidet-sich-fuer-dept-um-ehrgeizige-wachstumsplaene-zu-unterstuetzen\\\/#breadcrumb\"},\"inLanguage\":\"global-GLOBAL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.deptagency.com\\\/de-dach\\\/insight\\\/salamander-entscheidet-sich-fuer-dept-um-ehrgeizige-wachstumsplaene-zu-unterstuetzen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"global-GLOBAL\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/de-dach\\\/insight\\\/salamander-entscheidet-sich-fuer-dept-um-ehrgeizige-wachstumsplaene-zu-unterstuetzen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/DEPTxSalamander_1920x1080_Symbol.png\",\"contentUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/DEPTxSalamander_1920x1080_Symbol.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/de-dach\\\/insight\\\/salamander-entscheidet-sich-fuer-dept-um-ehrgeizige-wachstumsplaene-zu-unterstuetzen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.deptagency.com\\\/de-dach\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Salamander entscheidet sich f\u00fcr DEPT\u00ae, um ehrgeizige Wachstumspl\u00e4ne zu unterst\u00fctzen\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#website\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/\",\"name\":\"DEPT\u00ae\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"global-GLOBAL\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#\\\/schema\\\/person\\\/57d70812ce2b4e6d6b8cd6afd8963ce1\",\"name\":\"Alexandra Moorhouse\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"global-GLOBAL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e8ce4f04a43020c00db84d54b1c54ed8dba8b0de0b959126c45106f23e6ecb9a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e8ce4f04a43020c00db84d54b1c54ed8dba8b0de0b959126c45106f23e6ecb9a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e8ce4f04a43020c00db84d54b1c54ed8dba8b0de0b959126c45106f23e6ecb9a?s=96&d=mm&r=g\",\"caption\":\"Alexandra Moorhouse\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Salamander entscheidet sich f\u00fcr DEPT\u00ae, um ehrgeizige Wachstumspl\u00e4ne zu unterst\u00fctzen\u00a0 - DEPT\u00ae","description":"Die ikonische Schuhmarke Salamander arbeitet mit der globalen Digitalagentur DEPT\u00ae zusammen, um ihre Markenkommunikation zu modernisieren.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.deptagency.com\/de-dach\/insight\/salamander-entscheidet-sich-fuer-dept-um-ehrgeizige-wachstumsplaene-zu-unterstuetzen\/","og_locale":"en_US","og_type":"article","og_title":"Salamander entscheidet sich f\u00fcr DEPT\u00ae, um ehrgeizige Wachstumspl\u00e4ne zu unterst\u00fctzen\u00a0 - DEPT\u00ae","og_description":"Die ikonische Schuhmarke Salamander arbeitet mit der globalen Digitalagentur DEPT\u00ae zusammen, um ihre Markenkommunikation zu modernisieren.","og_url":"https:\/\/www.deptagency.com\/de-dach\/insight\/salamander-entscheidet-sich-fuer-dept-um-ehrgeizige-wachstumsplaene-zu-unterstuetzen\/","og_site_name":"DEPT\u00ae","article_modified_time":"2024-12-19T11:45:38+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/12\/DEPTxSalamander_1920x1080_Symbol.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.deptagency.com\/de-dach\/insight\/salamander-entscheidet-sich-fuer-dept-um-ehrgeizige-wachstumsplaene-zu-unterstuetzen\/#article","isPartOf":{"@id":"https:\/\/www.deptagency.com\/de-dach\/insight\/salamander-entscheidet-sich-fuer-dept-um-ehrgeizige-wachstumsplaene-zu-unterstuetzen\/"},"author":{"name":"Alexandra Moorhouse","@id":"https:\/\/www.deptagency.com\/en-uki\/#\/schema\/person\/57d70812ce2b4e6d6b8cd6afd8963ce1"},"headline":"Salamander entscheidet sich f\u00fcr DEPT\u00ae, um ehrgeizige Wachstumspl\u00e4ne zu unterst\u00fctzen\u00a0","datePublished":"2024-12-18T08:49:22+00:00","dateModified":"2024-12-19T11:45:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.deptagency.com\/de-dach\/insight\/salamander-entscheidet-sich-fuer-dept-um-ehrgeizige-wachstumsplaene-zu-unterstuetzen\/"},"wordCount":13,"image":{"@id":"https:\/\/www.deptagency.com\/de-dach\/insight\/salamander-entscheidet-sich-fuer-dept-um-ehrgeizige-wachstumsplaene-zu-unterstuetzen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/12\/DEPTxSalamander_1920x1080_Symbol.png","inLanguage":"global-GLOBAL"},{"@type":"WebPage","@id":"https:\/\/www.deptagency.com\/de-dach\/insight\/salamander-entscheidet-sich-fuer-dept-um-ehrgeizige-wachstumsplaene-zu-unterstuetzen\/","url":"https:\/\/www.deptagency.com\/de-dach\/insight\/salamander-entscheidet-sich-fuer-dept-um-ehrgeizige-wachstumsplaene-zu-unterstuetzen\/","name":"Salamander entscheidet sich f\u00fcr DEPT\u00ae, um ehrgeizige Wachstumspl\u00e4ne zu unterst\u00fctzen\u00a0 - DEPT\u00ae","isPartOf":{"@id":"https:\/\/www.deptagency.com\/en-uki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.deptagency.com\/de-dach\/insight\/salamander-entscheidet-sich-fuer-dept-um-ehrgeizige-wachstumsplaene-zu-unterstuetzen\/#primaryimage"},"image":{"@id":"https:\/\/www.deptagency.com\/de-dach\/insight\/salamander-entscheidet-sich-fuer-dept-um-ehrgeizige-wachstumsplaene-zu-unterstuetzen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/12\/DEPTxSalamander_1920x1080_Symbol.png","datePublished":"2024-12-18T08:49:22+00:00","dateModified":"2024-12-19T11:45:38+00:00","description":"Die ikonische Schuhmarke Salamander arbeitet mit der globalen Digitalagentur DEPT\u00ae zusammen, um ihre Markenkommunikation zu modernisieren.","breadcrumb":{"@id":"https:\/\/www.deptagency.com\/de-dach\/insight\/salamander-entscheidet-sich-fuer-dept-um-ehrgeizige-wachstumsplaene-zu-unterstuetzen\/#breadcrumb"},"inLanguage":"global-GLOBAL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.deptagency.com\/de-dach\/insight\/salamander-entscheidet-sich-fuer-dept-um-ehrgeizige-wachstumsplaene-zu-unterstuetzen\/"]}]},{"@type":"ImageObject","inLanguage":"global-GLOBAL","@id":"https:\/\/www.deptagency.com\/de-dach\/insight\/salamander-entscheidet-sich-fuer-dept-um-ehrgeizige-wachstumsplaene-zu-unterstuetzen\/#primaryimage","url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/12\/DEPTxSalamander_1920x1080_Symbol.png","contentUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2024\/12\/DEPTxSalamander_1920x1080_Symbol.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.deptagency.com\/de-dach\/insight\/salamander-entscheidet-sich-fuer-dept-um-ehrgeizige-wachstumsplaene-zu-unterstuetzen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.deptagency.com\/de-dach\/"},{"@type":"ListItem","position":2,"name":"Salamander entscheidet sich f\u00fcr DEPT\u00ae, um ehrgeizige Wachstumspl\u00e4ne zu unterst\u00fctzen\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.deptagency.com\/en-uki\/#website","url":"https:\/\/www.deptagency.com\/en-uki\/","name":"DEPT\u00ae","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.deptagency.com\/en-uki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"global-GLOBAL"},{"@type":"Person","@id":"https:\/\/www.deptagency.com\/en-uki\/#\/schema\/person\/57d70812ce2b4e6d6b8cd6afd8963ce1","name":"Alexandra Moorhouse","image":{"@type":"ImageObject","inLanguage":"global-GLOBAL","@id":"https:\/\/secure.gravatar.com\/avatar\/e8ce4f04a43020c00db84d54b1c54ed8dba8b0de0b959126c45106f23e6ecb9a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e8ce4f04a43020c00db84d54b1c54ed8dba8b0de0b959126c45106f23e6ecb9a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e8ce4f04a43020c00db84d54b1c54ed8dba8b0de0b959126c45106f23e6ecb9a?s=96&d=mm&r=g","caption":"Alexandra Moorhouse"}}]}},"_links":{"self":[{"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/insight\/4276209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/users\/40"}],"version-history":[{"count":10,"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/insight\/4276209\/revisions"}],"predecessor-version":[{"id":4276615,"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/insight\/4276209\/revisions\/4276615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/media\/4276320"}],"wp:attachment":[{"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/media?parent=4276209"}],"wp:term":[{"taxonomy":"insight-topic","embeddable":true,"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/insight-topics?post=4276209"},{"taxonomy":"person","embeddable":true,"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/person?post=4276209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}