{"id":4255255,"date":"2021-04-01T13:02:02","date_gmt":"2021-04-01T11:02:02","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/google-my-business-alerting-von-neuen-bewertungen\/"},"modified":"2021-04-01T13:02:02","modified_gmt":"2021-04-01T11:02:02","slug":"google-my-business-alerting-von-neuen-bewertungen","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/de-dach\/insight\/google-my-business-alerting-von-neuen-bewertungen\/","title":{"rendered":"Google My Business: Alerting von neuen Bewertungen"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<a\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" href=\"https:\/\/www.deptagency.com\/all-insights\/\" aria-label=\"Back\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tBack to all articles\t\t<\/span>\n\t\n<\/a><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tGoogle My Business: Alerting von neuen Bewertungen\t<\/h1><div\n\t\tclass=\"image-wrap block-article-post-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/google_3.jpg\"\n\t\t\t\tclass=\"image block-article-post-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Iso-Feldmann-Dept-e1627480484204-150x150.jpg\"\n\t\t\talt=\"Iso Feldmann\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tIso Feldmann\t\t<br \/>\n\t\tLead SEO\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDate\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t1 April 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"intro-text block-intro-text__intro-text intro-text__background-color--white intro-text--wider-text\" data-position=\"top left\">\n\t<div class=\"intro-text__content\" >\n\t\t<h2 class=\"heading heading__size--m heading__align--left intro-text__heading\">\n\t\t\tGoogle-My-Business-Standorte stellen f\u00fcr Firmen eine wichtige M\u00f6glichkeit dar, um lokale Unternehmen in Google-Diensten sichtbar zu machen. Die automatische Benachrichtigung bei neuen User-Bewertungen auf My-Business-Profilen ist jedoch\u00a0f\u00fcr Unternehmen mit mehr als 10 Standorten derzeit\u00a0nicht selbstverst\u00e4ndlich.\t<\/h2>\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tJeder User mit einem Google-Konto kann zu Google My Business-Standorten Bewertungen in Form von Sterne-Ratings und Text-Rezensionen hinterlassen. Da die Bewertungen in der Google Suche und auf Google Maps gut sichtbar sind, sehen sich Marketing-Teams gefordert:\t<\/p>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><ul class=\"lists lists__color--richBlack lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>Bewertungen m\u00fcssen \u00fcberwacht werden \u2013 nur so kann bei (negativen) Bewertungen reagiert werden<\/li><li>Bewertungen k\u00f6nnen und sollten beantwortet werden<\/li><\/ul><\/div><\/div>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tUm sicherzustellen, dass man \u00fcber neue Bewertungen informiert ist, gibt es eine im Google My Business Dienst integrierte Benachrichtigungs-Funktion. Sobald zu einem Standort, den man verwaltet, eine neue Bewertung gemacht wird, wird ein E-Mail ans Maillkonto des Verwalters oder der Verwalterin geschickt.<br><br>W\u00e4hrend das f\u00fcr Unternehmen mit wenigen Standorten gut funktioniert, haben sich in den letzten 1,5 Jahren Unternehmen mit 10 und mehr Standorten m\u00f6glicherweise gedacht:\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tWarum funktionieren meine Google My Business Benachrichtigungen nicht?\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tF\u00fcr Google My Business Unternehmenskonten mit mehr als 10 Standorten, die mittels Bulk-Best\u00e4tigung das Konto oder einzelne Standorte best\u00e4tigt haben (Verifizierung der Inhaberschaft), werden momentan keine Mails versendet, wenn User neue Bewertungen zu den Standorten abgeben.\t<\/p>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tF\u00fcr Bulk-best\u00e4tigte Standorte und\/oder Standorte in Bulk best\u00e4tigten Konten funktioniert die built-in Alertingfunktion von Google My Business momentan nicht.<br>Ob ein Unternehmenskonto per Bulk best\u00e4tigt ist, ist am Best\u00e4tigungs-Icon in der Konto-\u00dcbersicht bzw. im Konto in der Standort-\u00dcbersicht zu erkennen.\t<\/p>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tDer Google My Business-Support hat dies best\u00e4tigen k\u00f6nnen, weitere Hinweise zum Sachverhalt gibt es etwa hier:\t<\/p>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><ul class=\"lists lists__color--richBlack lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li><a href=\"https:\/\/www.en.advertisercommunity.com\/t5\/forums\/v3_1\/forumtopicpage\/boardid\/Basics_for_Business_Owners\/thread-id\/1067\/page\/2\" target=\"_blank\" rel=\"noreferrer noopener\">Advertiser Community<\/a><\/li><li><a href=\"http:\/\/www.lunametrics.com\/blog\/2016\/04\/07\/managing-multiple-locations-ongoogle-my-business\/#comment-2871064102\" target=\"_blank\" rel=\"noreferrer noopener\">Artikel Kommentar<\/a><\/li><\/ul><\/div><\/div>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tHeisst: Keine, auch keine negativen Sterne-Ratings und\/oder negative Text-Rezensionen durch User k\u00f6nnen \u00fcberwacht werden. Die Bewertungen k\u00f6nnen zwar im Verwaltungskonto eingesehen werden, sind jedoch in den Detailansichten der einzelnen Standorte versteckt. De facto m\u00fcsste man jeden Tag alle (10+) Standorte durchforsten um bei allen Bewertungen reagieren zu k\u00f6nnen \u2013 nicht tragbar f\u00fcr Online-Marketing-Verantwortliche. Bisherige Anfragen an den Google My Business-Support haben nicht kl\u00e4ren k\u00f6nnen, bis wann damit zu rechnen ist, dass auch f\u00fcr Bulk best\u00e4tigte Google My Business-Konten die eingebaute Alerting-Funktion unter\u00a0<a href=\"https:\/\/business.google.com\/settings\" target=\"_blank\" rel=\"noreferrer noopener\">business.google.com\/settings<\/a>\u00a0wieder funktionsf\u00e4hig gemacht wird.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/google-my-business-alerting-von-neuen-bewertungen\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/google-my-business-alerting-von-neuen-bewertungen\/\"\n\t\t\t\tdata-share-title=\"Google My Business: Alerting von neuen Bewertungen\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page 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neuen Bewertungen\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fgoogle-my-business-alerting-von-neuen-bewertungen%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/google-my-business-alerting-von-neuen-bewertungen\/\"\n\t\t\t\tdata-share-title=\"Google My Business: Alerting von neuen Bewertungen\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div\n\t\tclass=\"image-wrap block-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/06\/2018-08-29_10h21_44.png\"\n\t\t\t\tclass=\"image block-image__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\n<div\n\t\tclass=\"image-wrap block-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/06\/2018-08-29_10h30_06.png\"\n\t\t\t\tclass=\"image block-image__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tDEPT\u00ae bietet eine L\u00f6sung: Alerting Service f\u00fcr Google My Business Bewertungen\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tUm auch f\u00fcr Google My Business-Unternehmenskonten und Standorte, die Bulk best\u00e4tigt wurden, das Monitoring von Sterne Ratings und Text-Rezensionen sicherstellen zu k\u00f6nnen, gibt es momentan folgende L\u00f6sung: Nutzung der\u00a0<a href=\"https:\/\/developers.google.com\/my-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google My Business API<\/a>. Mit der Google My Business API k\u00f6nnen s\u00e4mtliche Bewertungsinformationen inklusive Publikationszeit (Creation Time Stamp) und \u00c4nderungszeit (Update Time Stamp) abgerufen werden.\t<\/p>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tDEPT\u00ae hat eine entsprechende Applikation f\u00fcr Google My Business Daten realisiert \u2013 ein Alerting von My Business-Bewertungen sieht mit der API so aus:\t<\/p>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><ul class=\"lists lists__color--richBlack lists__type--decimal lists__size--default lists__align--left block-lists__lists\">\n\t<li>Anbindung des Google My Business Kontos an den DEPT\u00ae API Connector<\/li><li>Hinterlegen einer Mail Adresse, zu welcher Alerts verschickt werden sollen<\/li><li>Automatischer regelm\u00e4ssiger Download der Review-Daten via API<\/li><li>Datenverarbeitung \u2013 neu hinzugekommene Bewertungen werden herausgefiltert<\/li><li>Falls neue Bewertungen im Konto vorhanden sind, wird eine tabellarische Zusammenfassung der Bewertungen an die Alerting Mail Adresse geschickt<\/li><li>Anhand der Tabelle ist direkt ersichtlich, ob neue Bewertungen vorhanden sind, zu welchen eine Aktion durch das Marketing Team erforderlich ist, und wenn ja, zu welchem Standort die neue Bewertung stattgefunden hat<\/li><\/ul><\/div><\/div>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tDamit ist sichergestellt, dass Informationen zu Kundenbewertungen zeitnah dem Marketing vorliegen und auf (negative) Bewertungen reagiert werden kann.\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tMy Business API: Weitere Gr\u00fcnde f\u00fcr die API\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tDie Google My Business API ist nicht ausschliesslich f\u00fcr Bewertungen zur Verf\u00fcgung gestellt worden. Weitere M\u00f6glichkeiten f\u00fcr die API:\t<\/p>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><ul class=\"lists lists__color--richBlack lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>Statistiken zu My Business Interaktionen (Aufrufe der Website via My Business Profile, Direktanrufe von Mobilger\u00e4ten via Call Button) zum Zweck der\u00a0<a href=\"https:\/\/support.google.com\/business\/answer\/7069123?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Berichterstattung<\/a><\/li><li>Google My Business\u00a0<a href=\"https:\/\/support.google.com\/business\/answer\/7342169?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">Beitr\u00e4ge (Postings)<\/a>\u00a0via API f\u00fcr viele Standorte verteilen (Aktionen, Events etc.)<\/li><li>Weitere Features wie die Benachrichtigung von My Business Fragen und Antworten (Q&amp;As) sind momentan noch nicht Teil des My Business API Anfragen Repertoires, jedoch aber zuk\u00fcnftig aller Wahrscheinlichkeit nach zur Verf\u00fcgung stehen<\/li><\/ul><\/div><\/div>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tSollten Sie die Google My Business API nutzen?\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tDie Google My Business API f\u00fcr das Alerting von User Bewertungen zu nutzen macht Sinn f\u00fcr:<br><br>Unternehmen mit 10 oder mehr Standorten, die ein My Business Konto mit Bulk Best\u00e4tigung aufweisen und\/oder einzelne Standorte via Bulk Best\u00e4tigung freigegeben wurden oder zuk\u00fcnftig werden.<br><br>Z\u00f6gern Sie nicht, uns zu\u00a0kontaktieren, falls wir Ihnen weitere Informationen zur Google My Business API zur Verf\u00fcgung stellen k\u00f6nnen.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/google-my-business-alerting-von-neuen-bewertungen\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/google-my-business-alerting-von-neuen-bewertungen\/\"\n\t\t\t\tdata-share-title=\"Google My Business: Alerting von neuen Bewertungen\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link copied to clipboard.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 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fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fgoogle-my-business-alerting-von-neuen-bewertungen%2F&#038;text=Google%20My%20Business:%20Alerting%20von%20neuen%20Bewertungen\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/google-my-business-alerting-von-neuen-bewertungen\/\"\n\t\t\t\tdata-share-title=\"Google My Business: Alerting von neuen Bewertungen\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 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noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t<h2\t\tclass=\"typography block-highlighted-item-listing__title typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMehr Artikel?\t<\/h2><a\tclass=\"cta-button block-highlighted-item-listing__cta-button cta-button__color--onyxGrey cta-button__style--regular\" href=\"https:\/\/www.deptagency.com\/de-ch\/all-insights\/\" >\n\t\n\t\t\t<span>\n\t\t\tAlle Artikel ansehen\t\t<\/span>\n\t\n<\/a>\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/take-a-hike-kampagne-mammut-setzt-ki-ein-um-das-internet-vor-sich-selbst-zu-retten\/\"\n\t\t\t\ttitle=\"Take a Hike! Mammut setzt KI ein, um das Internet vor sich selbst zu retten\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/05\/Mammut-Cliff-Insight-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Take a Hike! Mammut setzt KI ein, um das Internet vor sich selbst zu retten\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;In\u00eas Saraiva\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Take a Hike! Mammut setzt KI ein, um das Internet vor sich selbst zu retten<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/stokkes-erste-kampagne-unter-dem-neuen-globalen-kreativmandat-von-dept\/\"\n\t\t\t\ttitle=\"Stokkes erste Kampagne unter dem neuen globalen Kreativmandat von DEPT\u00ae\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/05\/Stokke-Insight-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Stokkes erste Kampagne unter dem neuen globalen Kreativmandat von DEPT\u00ae\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;In\u00eas Saraiva\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Stokkes erste Kampagne unter dem neuen globalen Kreativmandat von DEPT\u00ae<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tRead Article\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-kehrt-mit-dem-secret-garden-zu-den-cannes-lions-2026-zurueck-inklusive-souvenirshop-mit-capsule-kollektion\/\"\n\t\t\t\ttitle=\"DEPT\u00ae kehrt mit dem Secret Garden zu den Cannes Lions 2026 zur\u00fcck, inklusive Souvenirshop mit Capsule Kollektion\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center 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