{"id":4255114,"date":"2021-04-01T13:12:02","date_gmt":"2021-04-01T11:12:02","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/keywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten\/"},"modified":"2021-04-01T13:08:41","modified_gmt":"2021-04-01T13:08:41","slug":"keywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/de-dach\/insight\/keywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten\/","title":{"rendered":"Keywords are King &#8211; warum Ihre Ad-Begriffe zu denen auf Ihrer Website passen sollten"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<button\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" aria-label=\"Zur\u00fcck\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tZur\u00fcck zu allen Artikeln\t\t<\/span>\n\t\n<\/button><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tKeywords are King &#8211; warum Ihre Ad-Begriffe zu denen auf Ihrer Website passen sollten\t<\/h1><div\n\t\tclass=\"image-wrap block-article-post-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Keyword-Research-Dept-480x251-1.jpg\"\n\t\t\t\tclass=\"image block-article-post-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Simon-Kasimir-Griesser-150x150.jpg\"\n\t\t\talt=\"Simon Kasimir Griesser\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tSimon Kasimir Griesser\t\t<br \/>\n\t\tHead of SEO\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDatum\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t1 April 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tEin einheitliches Begriffs-Inventar f\u00fcr SEO, SEA und die Website-Texterstellung macht die Keyword-Bewirtschaftung im Suchmaschinen-Marketing deutlich effizienter. Denn: Die Daten sind bereits vorhanden, man muss sie nur noch systematisch nutzen.\t<\/h2>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tVom Status Quo\u2026\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tStellen wir uns vor, das Set an Ad-Keywords und alle Begriffe auf der Website w\u00e4ren nahezu identisch. Wir w\u00fcrden ein\u00a0<strong>einheitliches Wort- und Text-Inventar<\/strong>\u00a0bewirtschaften und genau wissen, welche Begriffe User:innen dazu animieren, ein Produkt anzuklicken und sich dar\u00fcber zu informieren. Wir w\u00fcssten ebenso, welche Begriffe h\u00e4ufig gesucht werden, bevor User:innen ein Produkt tats\u00e4chlich kaufen.\t<\/p>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tDoch wissen wir, ob die gut funktionierenden Begriffe auch wirklich Bestandteil unserer Website-Texte sind? Haben wir die Performance der Begriffe, die wir auf der Website verwenden, bereits als Ad-Keywords getestet? Eine Gegen\u00fcberstellung der Keyword-Performance-Daten und der Begriffs-Frequenzen auf der Website\u00a0<strong>zeigt immer L\u00fccken auf<\/strong>. Warum erscheint Keyword X nicht auf der Website, obwohl es in hohem Masse an K\u00e4ufen beteiligt ist? Warum ist Keyword Y kein Ad-Keyword, obwohl es auff\u00e4llig oft auf der Website genannt wird?\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/keywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/keywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten\/\"\n\t\t\t\tdata-share-title=\"Keywords are King &#8211; warum Ihre Ad-Begriffe zu denen auf Ihrer Website passen sollten\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link in Zwischenablage kopiert.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkeywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/keywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten\/\"\n\t\t\t\tdata-share-title=\"Keywords are King &#8211; warum Ihre Ad-Begriffe zu denen auf Ihrer Website passen sollten\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkeywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/keywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten\/\"\n\t\t\t\tdata-share-title=\"Keywords are King &#8211; warum Ihre Ad-Begriffe zu denen auf Ihrer Website passen sollten\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkeywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten%2F&#038;text=Keywords%20are%20King%20&#8211;%20warum%20Ihre%20Ad-Begriffe%20zu%20denen%20auf%20Ihrer%20Website%20passen%20sollten\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/keywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten\/\"\n\t\t\t\tdata-share-title=\"Keywords are King &#8211; warum Ihre Ad-Begriffe zu denen auf Ihrer Website passen sollten\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkeywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/keywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten\/\"\n\t\t\t\tdata-share-title=\"Keywords are King &#8211; warum Ihre Ad-Begriffe zu denen auf Ihrer Website passen sollten\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"full-width-image block-full-width-image__full-width-image\">\n\t<div\n\t\tclass=\"image-wrap full-width-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Deptweekly.001-1200x675-c.jpeg\"\n\t\t\t\tclass=\"image full-width-image__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t\u2026 Zu mehr Effizienz\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tDer Blick in die Daten zeigt: Einige Regeln gelten f\u00fcr alle Websites gleicherma\u00dfen.\u00a0<strong>Verkaufsf\u00f6rdernd<\/strong>\u00a0wirkt als Keyword nat\u00fcrlich immer der Unternehmensname selbst. Gleiches gilt f\u00fcr Begriffe, die den Kauf eindeutig vorhersehbar machen wie \u201cOnline-Shop\u201d, \u201cbestellen\u201d, \u201canmelden\u201d, \u201cLogin\u201d, \u201cKonto\u201d oder \u201cGutschein\u201d. Das ist soweit nicht \u00fcberraschend und findet bei der Keyword-Ermittlung weitl\u00e4ufig Anwendung.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/keywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/keywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten\/\"\n\t\t\t\tdata-share-title=\"Keywords are King &#8211; warum Ihre Ad-Begriffe zu denen auf Ihrer Website passen sollten\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link in Zwischenablage kopiert.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkeywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/keywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten\/\"\n\t\t\t\tdata-share-title=\"Keywords are King &#8211; warum Ihre Ad-Begriffe zu denen auf Ihrer Website passen sollten\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkeywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/keywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten\/\"\n\t\t\t\tdata-share-title=\"Keywords are King &#8211; warum Ihre Ad-Begriffe zu denen auf Ihrer Website passen sollten\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkeywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten%2F&#038;text=Keywords%20are%20King%20&#8211;%20warum%20Ihre%20Ad-Begriffe%20zu%20denen%20auf%20Ihrer%20Website%20passen%20sollten\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/keywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten\/\"\n\t\t\t\tdata-share-title=\"Keywords are King &#8211; warum Ihre Ad-Begriffe zu denen auf Ihrer Website passen sollten\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkeywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/keywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten\/\"\n\t\t\t\tdata-share-title=\"Keywords are King &#8211; warum Ihre Ad-Begriffe zu denen auf Ihrer Website passen sollten\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"full-width-image block-full-width-image__full-width-image\">\n\t<div\n\t\tclass=\"image-wrap full-width-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Image-2-fullwidth-1200x675-c.png\"\n\t\t\t\tclass=\"image full-width-image__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><\/div>\n\n<div class=\"call-to-action block-call-to-action__call-to-action call-to-action__background-color--white\">\n\n\t<p class=\"paragraph paragraph__color--richBlack paragraph__align--center call-to-action__paragraph\">W\u00f6rter in Zahlen \u00fcbersetzen und Auff\u00e4lligkeiten schneller nutzen<\/p>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\t<strong>Adjektive und Verben<\/strong>\u00a0hingegen gelangen bei der Keyword-Recherche nur sehr zuf\u00e4llig in das Keyword-Set. Ein Blick in die Frequenzen der Website-Texte offenbart schnell, welche Adjektive und Verben ohnehin durch die Corporate-Language Verwendung finden bzw. bisher vollkommen vergessen gingen. Als Kombinationswort in Ad-Keywords liefern Adjektive und Verben aufschlussreiche Informationen zu ihren Performance-F\u00e4higkeiten: Generieren sie Impressionen oder sind sie sogar dazu in der Lage, Klicks und K\u00e4ufe zu steigern?\t<\/p>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\t\u00c4hnlich interessant sind\u00a0<strong>Pr\u00e4positionen<\/strong>\u00a0in Kombinationen wie \u201cProdukt mit\u201d, \u201cProdukt zum\u201d oder \u201cProdukt f\u00fcr\u201d, die ebenso zahlreich in Website-Texten vorkommen. Vielfach untersch\u00e4tzt: Pr\u00e4positionen machen in Mehrwort-Kombinationen den Klickpreis g\u00fcnstiger und erreichen trotzdem Suchende mit einer direkten Kaufabsicht.\t<\/p>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tSEO-Tools, der Keyword-Planner und die Search Console von Google liefern hilfreiche Informationen f\u00fcr die Ermittlung der richtigen Keywords. Dar\u00fcber hinaus sollten die Keyword-Daten immer mit dem aktuellen\u00a0<strong>Begriffs-Inventar der Website-Texte<\/strong>\u00a0verglichen werden, um keine Begriffe zu \u00fcbersehen.\t<\/p>\n\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tDer monatliche Check\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tUm die Effizienz auf Dauer beizubehalten sollte man einen monatlichen Check mit folgenden Punkten durchf\u00fchren:\t<\/p>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><ul class=\"lists lists__color--richBlack lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>Textinhalte auf der Website mit den Performance Daten vergleichen<\/li><li>Ermitteln, welche Begriffe im Ad-Konto fehlen<\/li><li>Ermitteln, welche Begriffe in den Webseiten-Texten fehlen<\/li><\/ul><\/div><\/div>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tEine regelm\u00e4\u00dfige Optimierung der Keywords im GoogleAds-Konto sowie die Textoptimierung der Zielseiten ist wichtig, um potenzielle Kund:innen mit den richtigen Suchbegriffen zu erreichen. Nutzen Sie ein monatlich aktualisiertes Dashboard, das Ihnen hilft, das Potential Ihrer Keywords und Inhalte voll auszusch\u00f6pfen.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/keywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/keywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten\/\"\n\t\t\t\tdata-share-title=\"Keywords are King &#8211; warum Ihre Ad-Begriffe zu denen auf Ihrer Website passen sollten\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link in Zwischenablage kopiert.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkeywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/keywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten\/\"\n\t\t\t\tdata-share-title=\"Keywords are King &#8211; warum Ihre Ad-Begriffe zu denen auf Ihrer Website passen sollten\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkeywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/keywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten\/\"\n\t\t\t\tdata-share-title=\"Keywords are King &#8211; warum Ihre Ad-Begriffe zu denen auf Ihrer Website passen sollten\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkeywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten%2F&#038;text=Keywords%20are%20King%20&#8211;%20warum%20Ihre%20Ad-Begriffe%20zu%20denen%20auf%20Ihrer%20Website%20passen%20sollten\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/keywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten\/\"\n\t\t\t\tdata-share-title=\"Keywords are King &#8211; warum Ihre Ad-Begriffe zu denen auf Ihrer Website passen sollten\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkeywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/keywords-are-king-warum-ihre-ad-begriffe-zu-denen-auf-ihrer-website-passen-sollten\/\"\n\t\t\t\tdata-share-title=\"Keywords are King &#8211; warum Ihre Ad-Begriffe zu denen auf Ihrer Website passen sollten\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t<h2\t\tclass=\"typography block-highlighted-item-listing__title typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMehr Artikel?\t<\/h2><a\tclass=\"cta-button block-highlighted-item-listing__cta-button cta-button__color--onyxGrey cta-button__style--regular\" href=\"https:\/\/www.deptagency.com\/de-dach\/alle-insights\/\" >\n\t\n\t\t\t<span>\n\t\t\tAlle Artikel ansehen\t\t<\/span>\n\t\n<\/a>\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-bringt-growth-invention-auf-die-webby-shortlists\/\"\n\t\t\t\ttitle=\"DEPT\u00ae bringt Growth Invention mit 20 Nominierungen auf die Webby Shortlist\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/03\/webbys-2026-dept.webp\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae bringt Growth Invention mit 20 Nominierungen auf die Webby Shortlist\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;Marjan Straathof\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae bringt Growth Invention mit 20 Nominierungen auf die Webby Shortlist<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tArtikel lesen\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-ernennt-roy-armale-chief-product-officer\/\"\n\t\t\t\ttitle=\"DEPT\u00ae ernennt Roy Armale zum Chief Product Officer, um sein Growth Invention Model weiter zu skalieren\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/03\/Roy-Armale-Inisght-1920x1080-1.webp\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae ernennt Roy Armale zum Chief Product Officer, um sein Growth Invention Model weiter zu skalieren\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;In\u00eas Saraiva\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae ernennt Roy Armale zum Chief Product Officer, um sein Growth Invention Model weiter zu skalieren<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tArtikel lesen\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-pilotiert-fruehe-chatgpt-werbeintegration-fuer-fortune-500-marken\/\"\n\t\t\t\ttitle=\"DEPT\u00ae pilotiert fr\u00fche ChatGPT-Werbeintegration f\u00fcr Fortune 500-Marken\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/03\/DEPTxChatGPT_Logo_1920x1080.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae pilotiert fr\u00fche ChatGPT-Werbeintegration f\u00fcr Fortune 500-Marken\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tAI TRANSFORMATION&emsp;\u2022&emsp;In\u00eas Saraiva\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae pilotiert fr\u00fche ChatGPT-Werbeintegration f\u00fcr Fortune 500-Marken<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tArtikel lesen\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>\n\n<div class=\"block-get-in-touch js-block-get-in-touch\">\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--left block-get-in-touch__column--richBlack\">\n\t\t<h2 class=\"heading heading__color--white heading__size--xl heading__align--left block-get-in-touch__heading\">\n\t\t\tFragen?\t<\/h2>\t<\/div>\n\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--right block-get-in-touch__column--white\">\n\t<div\n\t\tclass=\"image-wrap block-get-in-touch__image-wrap\"\n\t\tdata-align=\"top center\"\n\t\t\t>\n\n\t\t\t<div style=\"background-image:url(https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Simon-Kasimir-Griesser.jpg)\" class=\"image image--bg block-get-in-touch__image\" ><\/div>\n\t\n\t<\/div>\t\t\t<div class=\"block-get-in-touch__specialist\">\n\t\t\t\t<p class=\"heading heading__color--richBlack heading__size--xxs heading__align--left block-get-in-touch__subtitle\">\n\t\t\tHead of SEO\t<\/p><h3 class=\"heading heading__color--richBlack heading__size--m heading__align--left block-get-in-touch__person-title\">\n\t\t\tSimon Kasimir Griesser\t<\/h3>\t\t\t<\/div>\n\t\t\n\t\t<button\tclass=\"cta-bar block-get-in-touch__cta-bar js-cta-bar\"\n\tid=\"block-get-in-touch-cf42eae360b4fa68cda20a54eb839f00\"\n\ttitle=\"Jetzt Kontakt aufnehmen\"\n\taria-label=\"\"\n\t\t>\n\t<div class=\"cta-bar__container cta-bar__container--size--default\">\n\t\t<div class=\"cta-bar__content\">\n\t\t\t<span class=\"cta-bar__label\">\n\t\t\t\tJetzt Kontakt aufnehmen\t\t\t<\/span>\n\t\t\t<i class=\"icon icon icon__color--white icon__size--small icon__arrow-right-circle cta-bar__icon cta-bar__icon\">\n\t<svg width='24' height='24' fill='none' viewBox='0 0 24 24' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><path d='M11.5215 17.2609L17.2607 12L11.5215 6.73912' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M16.7827 12L6.26099 12' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M23 12C23 5.92487 18.0751 0.999999 12 1C5.92487 1 1 5.92487 1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12ZM17.7674 11.4471L12.0283 6.18627L11.0147 7.292L15.3326 11.25L6.26099 11.25L6.26099 12.75L15.3326 12.75L11.0147 16.708L12.0283 17.8137L17.7675 12.5529L18.3706 12L17.7674 11.4471Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/div>\n\t<\/div>\n<\/button>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-get-in-touch-cf42eae360b4fa68cda20a54eb839f00\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Schlie\u00dfen\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tSchlie\u00dfen\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-get-in-touch__pardot-forms js-pardot-forms\">\n\t\t<iframe\n\t\tdata-initial-src=\"https:\/\/www2.deptagency.com\/l\/321011\/2018-12-05\/pccr32\"\n\t\tclass=\"pardot-forms__embed block-get-in-touch__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Zur\u00fcck\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tZur\u00fcck\t\t<\/span>\n\t\n<\/button><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":4255115,"template":"","meta":{"_acf_changed":false,"es_utils_meta_schema":"","member_job_title":"","member_linkedin_url":"","dept_alt_featured_image":[],"dept_algolia_noindex":false,"dept_algolia_featured":false,"footnotes":""},"person":[802],"insight-topics":[42453],"class_list":["post-4255114","article","type-article","status-publish","has-post-thumbnail","hentry"],"acf":{"dept_is_3q_page":false,"dept_insight_featured":true,"dept_current_cpt_partner":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Keywords are King - warum Ihre Ad-Begriffe zu denen auf Ihrer Website passen sollten - DEPT\u00ae<\/title>\n<meta name=\"description\" content=\"Ein einheitliches Begriffs-Inventar f\u00fcr SEO, SEA und die Website-Texterstellung macht die Keyword-Bewirtschaftung im Digital Marketing deutlich effizienter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.deptagency.com\/insight\/keywords-are-king-matching-your-ad-and-website-terms\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keywords are King - warum Ihre Ad-Begriffe zu denen auf Ihrer Website passen sollten - DEPT\u00ae\" \/>\n<meta property=\"og:description\" content=\"Ein einheitliches Begriffs-Inventar f\u00fcr SEO, SEA und die Website-Texterstellung macht die Keyword-Bewirtschaftung im Digital Marketing deutlich effizienter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.deptagency.com\/insight\/keywords-are-king-matching-your-ad-and-website-terms\/\" \/>\n<meta property=\"og:site_name\" content=\"DEPT\u00ae\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-01T13:08:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Keyword-Research-Dept-480x251-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"251\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/insight\\\/keywords-are-king-matching-your-ad-and-website-terms\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/insight\\\/keywords-are-king-matching-your-ad-and-website-terms\\\/\"},\"author\":{\"name\":\"Alexandra Moorhouse\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#\\\/schema\\\/person\\\/8ac7e77d16fb8c47e7d620ba8f6bc38c\"},\"headline\":\"Keywords are King &#8211; warum Ihre Ad-Begriffe zu denen auf Ihrer Website passen sollten\",\"datePublished\":\"2021-04-01T11:12:02+00:00\",\"dateModified\":\"2021-04-01T13:08:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/insight\\\/keywords-are-king-matching-your-ad-and-website-terms\\\/\"},\"wordCount\":14,\"image\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/insight\\\/keywords-are-king-matching-your-ad-and-website-terms\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Keyword-Research-Dept-480x251-1.jpg\",\"articleSection\":[\"Growth\"],\"inLanguage\":\"de-DACH\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/insight\\\/keywords-are-king-matching-your-ad-and-website-terms\\\/\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/insight\\\/keywords-are-king-matching-your-ad-and-website-terms\\\/\",\"name\":\"Keywords are King - warum Ihre Ad-Begriffe zu denen auf Ihrer Website passen sollten - DEPT\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/insight\\\/keywords-are-king-matching-your-ad-and-website-terms\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/insight\\\/keywords-are-king-matching-your-ad-and-website-terms\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Keyword-Research-Dept-480x251-1.jpg\",\"datePublished\":\"2021-04-01T11:12:02+00:00\",\"dateModified\":\"2021-04-01T13:08:41+00:00\",\"description\":\"Ein einheitliches Begriffs-Inventar f\u00fcr SEO, SEA und die Website-Texterstellung macht die Keyword-Bewirtschaftung im Digital Marketing deutlich effizienter.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/insight\\\/keywords-are-king-matching-your-ad-and-website-terms\\\/#breadcrumb\"},\"inLanguage\":\"de-DACH\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.deptagency.com\\\/insight\\\/keywords-are-king-matching-your-ad-and-website-terms\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DACH\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/insight\\\/keywords-are-king-matching-your-ad-and-website-terms\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Keyword-Research-Dept-480x251-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.deptagency.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Keyword-Research-Dept-480x251-1.jpg\",\"width\":480,\"height\":251},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/insight\\\/keywords-are-king-matching-your-ad-and-website-terms\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.deptagency.com\\\/de-dach\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Keywords are King &#8211; warum Ihre Ad-Begriffe zu denen auf Ihrer Website passen sollten\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#website\",\"url\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/\",\"name\":\"DEPT\u00ae\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DACH\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.deptagency.com\\\/en-uki\\\/#\\\/schema\\\/person\\\/8ac7e77d16fb8c47e7d620ba8f6bc38c\",\"name\":\"Alexandra Moorhouse\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DACH\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e8ce4f04a43020c00db84d54b1c54ed8dba8b0de0b959126c45106f23e6ecb9a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e8ce4f04a43020c00db84d54b1c54ed8dba8b0de0b959126c45106f23e6ecb9a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e8ce4f04a43020c00db84d54b1c54ed8dba8b0de0b959126c45106f23e6ecb9a?s=96&d=mm&r=g\",\"caption\":\"Alexandra Moorhouse\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Keywords are King - warum Ihre Ad-Begriffe zu denen auf Ihrer Website passen sollten - DEPT\u00ae","description":"Ein einheitliches Begriffs-Inventar f\u00fcr SEO, SEA und die Website-Texterstellung macht die Keyword-Bewirtschaftung im Digital Marketing deutlich effizienter.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.deptagency.com\/insight\/keywords-are-king-matching-your-ad-and-website-terms\/","og_locale":"de_DE","og_type":"article","og_title":"Keywords are King - warum Ihre Ad-Begriffe zu denen auf Ihrer Website passen sollten - DEPT\u00ae","og_description":"Ein einheitliches Begriffs-Inventar f\u00fcr SEO, SEA und die Website-Texterstellung macht die Keyword-Bewirtschaftung im Digital Marketing deutlich effizienter.","og_url":"https:\/\/www.deptagency.com\/insight\/keywords-are-king-matching-your-ad-and-website-terms\/","og_site_name":"DEPT\u00ae","article_modified_time":"2021-04-01T13:08:41+00:00","og_image":[{"width":480,"height":251,"url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Keyword-Research-Dept-480x251-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.deptagency.com\/insight\/keywords-are-king-matching-your-ad-and-website-terms\/#article","isPartOf":{"@id":"https:\/\/www.deptagency.com\/insight\/keywords-are-king-matching-your-ad-and-website-terms\/"},"author":{"name":"Alexandra Moorhouse","@id":"https:\/\/www.deptagency.com\/en-uki\/#\/schema\/person\/8ac7e77d16fb8c47e7d620ba8f6bc38c"},"headline":"Keywords are King &#8211; warum Ihre Ad-Begriffe zu denen auf Ihrer Website passen sollten","datePublished":"2021-04-01T11:12:02+00:00","dateModified":"2021-04-01T13:08:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.deptagency.com\/insight\/keywords-are-king-matching-your-ad-and-website-terms\/"},"wordCount":14,"image":{"@id":"https:\/\/www.deptagency.com\/insight\/keywords-are-king-matching-your-ad-and-website-terms\/#primaryimage"},"thumbnailUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Keyword-Research-Dept-480x251-1.jpg","articleSection":["Growth"],"inLanguage":"de-DACH"},{"@type":"WebPage","@id":"https:\/\/www.deptagency.com\/insight\/keywords-are-king-matching-your-ad-and-website-terms\/","url":"https:\/\/www.deptagency.com\/insight\/keywords-are-king-matching-your-ad-and-website-terms\/","name":"Keywords are King - warum Ihre Ad-Begriffe zu denen auf Ihrer Website passen sollten - DEPT\u00ae","isPartOf":{"@id":"https:\/\/www.deptagency.com\/en-uki\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.deptagency.com\/insight\/keywords-are-king-matching-your-ad-and-website-terms\/#primaryimage"},"image":{"@id":"https:\/\/www.deptagency.com\/insight\/keywords-are-king-matching-your-ad-and-website-terms\/#primaryimage"},"thumbnailUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Keyword-Research-Dept-480x251-1.jpg","datePublished":"2021-04-01T11:12:02+00:00","dateModified":"2021-04-01T13:08:41+00:00","description":"Ein einheitliches Begriffs-Inventar f\u00fcr SEO, SEA und die Website-Texterstellung macht die Keyword-Bewirtschaftung im Digital Marketing deutlich effizienter.","breadcrumb":{"@id":"https:\/\/www.deptagency.com\/insight\/keywords-are-king-matching-your-ad-and-website-terms\/#breadcrumb"},"inLanguage":"de-DACH","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.deptagency.com\/insight\/keywords-are-king-matching-your-ad-and-website-terms\/"]}]},{"@type":"ImageObject","inLanguage":"de-DACH","@id":"https:\/\/www.deptagency.com\/insight\/keywords-are-king-matching-your-ad-and-website-terms\/#primaryimage","url":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Keyword-Research-Dept-480x251-1.jpg","contentUrl":"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/03\/Keyword-Research-Dept-480x251-1.jpg","width":480,"height":251},{"@type":"BreadcrumbList","@id":"https:\/\/www.deptagency.com\/insight\/keywords-are-king-matching-your-ad-and-website-terms\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.deptagency.com\/de-dach\/"},{"@type":"ListItem","position":2,"name":"Keywords are King &#8211; warum Ihre Ad-Begriffe zu denen auf Ihrer Website passen sollten"}]},{"@type":"WebSite","@id":"https:\/\/www.deptagency.com\/en-uki\/#website","url":"https:\/\/www.deptagency.com\/en-uki\/","name":"DEPT\u00ae","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.deptagency.com\/en-uki\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DACH"},{"@type":"Person","@id":"https:\/\/www.deptagency.com\/en-uki\/#\/schema\/person\/8ac7e77d16fb8c47e7d620ba8f6bc38c","name":"Alexandra Moorhouse","image":{"@type":"ImageObject","inLanguage":"de-DACH","@id":"https:\/\/secure.gravatar.com\/avatar\/e8ce4f04a43020c00db84d54b1c54ed8dba8b0de0b959126c45106f23e6ecb9a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e8ce4f04a43020c00db84d54b1c54ed8dba8b0de0b959126c45106f23e6ecb9a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e8ce4f04a43020c00db84d54b1c54ed8dba8b0de0b959126c45106f23e6ecb9a?s=96&d=mm&r=g","caption":"Alexandra Moorhouse"}}]}},"_links":{"self":[{"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/insight\/4255114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/types\/article"}],"author":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/users\/40"}],"version-history":[{"count":0,"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/insight\/4255114\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/media\/4255115"}],"wp:attachment":[{"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/media?parent=4255114"}],"wp:term":[{"taxonomy":"person","embeddable":true,"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/person?post=4255114"},{"taxonomy":"insight-topic","embeddable":true,"href":"https:\/\/www.deptagency.com\/de-dach\/wp-json\/wp\/v2\/insight-topics?post=4255114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}