{"id":4254989,"date":"2021-06-11T12:59:22","date_gmt":"2021-06-11T10:59:22","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/"},"modified":"2021-06-11T12:59:22","modified_gmt":"2021-06-11T10:59:22","slug":"kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/","title":{"rendered":"Kickstart f\u00fcr Ihren E-Commerce"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<button\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" aria-label=\"Zur\u00fcck\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tZur\u00fcck zu allen Artikeln\t\t<\/span>\n\t\n<\/button><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tKickstart f\u00fcr Ihren E-Commerce\t<\/h1><div\n\t\tclass=\"image-wrap block-article-post-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/DEPT_CommerceWeek_Visual_Mi-Tapete.jpg\"\n\t\t\t\tclass=\"image block-article-post-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2023\/06\/Dept_Dirk_Bloessl_01-1-150x150.jpg\"\n\t\t\talt=\"Dirk Bl\u00f6\u00dfl\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tDirk Bl\u00f6\u00dfl\t\t<br \/>\n\t\tTechnical Director\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDatum\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t11 June 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"intro-text block-intro-text__intro-text intro-text__background-color--white intro-text--wider-text\" data-position=\"bottom right\">\n\t<div class=\"intro-text__content\" >\n\t\t<h3 class=\"heading heading__size--m heading__align--left intro-text__heading\">\n\t\t\tDie Bedeutung von E-Commerce wird deutlich angesichts der inzwischen dreistelligen Zahl von Shopsystemen, die auf dem Markt verf\u00fcgbar sind. Aus dieser resultiert eine Vielzahl an M\u00f6glichkeiten \u2013 wie k\u00f6nnen Unternehmen hier die richtige Entscheidung f\u00fcr ihr Business treffen?<br>Der Auswahlprozess kann \u00e4u\u00dferst anspruchsvoll sein, denn es gibt sehr viele Dinge zu beachten und eine falsche Auswahl kann den Gesch\u00e4ftserfolg langfristig beeintr\u00e4chtigen. Um eine fundierte Entscheidung treffen zu k\u00f6nnen, ist ein 5-schrittiger Prozess zu empfehlen.<br><br>An erster Stelle sollte das Entdecken und Sammeln (\u201cto discover\u201d) aller funktionalen- und nicht-funktionalen Anforderungen der unterschiedlichen Stakeholder ihres Unternehmens stehen. Dies hilft dabei, schon zu Beginn des Auswahlprozesses alle wichtigen Details im Fokus zu haben und im Nachgang nicht \u00fcberrascht zu werden.<br>Beispielhafte Anforderungen an Ihr Shopsystem k\u00f6nnten folgende sein:\t<\/h3>\t<\/div>\n<\/div>\n\n<div class=\"block-panel-with-cards block-panel-with-cards__theme--richBlack\">\n\n\t<div class=\"block-panel-with-cards__column block-panel-with-cards__column--left\">\n\t\t<div class=\"block-panel-with-cards__heading\">\n\t\t\t<h2 class=\"heading heading__size--xl heading__align--left block-panel-with-cards__heading\">\n\t\t\tSchritt 1: Feature-Discovery\t<\/h2>\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"block-panel-with-cards__column block-panel-with-cards__column--right\">\n\t\t<div class=\"block-panel-with-cards__cards block-panel-with-cards__cards--4\">\n\t\t\t\n<div class='block-panel-with-cards__item'><div class='block-panel-with-cards__item-inner'><div class=\"card-teaser card-teaser__theme--platinum block-card-teaser-overlay__card-teaser\" data-js-flyout=\"1\" data-flyout-target=\"card-teaser__69e07927d30c0\" >\n\t<div class=\"card-teaser__body\">\n\t\t<h2 class=\"card-teaser__title\">\n\t\t\tMarketing\t\t<\/h2>\n\t<\/div>\n\t<div class=\"card-teaser__action\">\n\t\t<button data-js-flyout=\"1\" data-flyout-target=\"card-teaser__69e07927d30c0\" class=\"btn btn__color--richBlack card-teaser__btn\" title=\"Mehr\" >\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__plus-circle\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M6.34315 12H17.6569' id='plus-h' stroke='currentColor' stroke-width='1.5'\/><path d='M12 6.34315V17.6569' id='plus-v' stroke='currentColor' stroke-width='1.5'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12C23 5.92487 18.0751 1 12 1C5.92487 1 1 5.92487 1 12ZM6.34315 12.75H11.25L11.25 17.6569H12.75V12.75L17.6569 12.75V11.25L12.75 11.25L12.75 6.34315L11.25 6.34315L11.25 11.25H6.34315V12.75Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t\t\t<span class=\"btn__label\">\n\t\t\tMehr\t\t<\/span>\n\t<\/button>\t<\/div>\n<\/div>\n<div class=\"block-card-teaser-overlay block-card-teaser-overlay__theme--platinum is-collapsed\" id=\"card-teaser__69e07927d30c0\">\n\t<button data-flyout-el=\"close\" class=\"btn btn__color--richBlack block-card-teaser-overlay__btn\" title=\"Schlie\u00dfen\" >\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__close-circle\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M8 8L16 16' stroke='currentColor' stroke-width='1.5'\/><path d='M16 8L8 16' stroke='currentColor' stroke-width='1.5'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12C23 5.92487 18.0751 1 12 1C5.92487 1 1 5.92487 1 12ZM7.46967 8.53033L10.9393 12L7.46967 15.4697L8.53033 16.5303L12 13.0607L15.4697 16.5303L16.5303 15.4697L13.0607 12L16.5303 8.53033L15.4697 7.46967L12 10.9393L8.53033 7.46967L7.46967 8.53033Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t\t\t<span class=\"btn__label\">\n\t\t\tSchlie\u00dfen\t\t<\/span>\n\t<\/button>\t<div class=\"block-card-teaser-overlay__content\">\n\t\t<h2 class=\"heading heading__size--l heading__align--left block-card-teaser-overlay__heading\">\n\t\t\tMarketing\t<\/h2>\n<div class='block-card-teaser-overlay__item'><div class='block-card-teaser-overlay__item-inner'><\/div><\/div>\n\n<div class='block-card-teaser-overlay__item'><div class='block-card-teaser-overlay__item-inner'><ul class=\"lists lists__color--richBlack lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>Das CMS muss zukunftsf\u00e4hig und leicht zu bedienen sein.<\/li><li>F\u00fcr unterschiedliche M\u00e4rkte muss es eine individuelle Customer Journey geben.<\/li><li>Nutzerinteraktionen m\u00fcssen getracked und ausgewertet werden k\u00f6nnen.<\/li><li>Die Anbindung an verschiedene Marktpl\u00e4tze muss m\u00f6glich sein.<\/li><\/ul><\/div><\/div>\n\t<\/div>\n<\/div><\/div><\/div>\n\n<div class='block-panel-with-cards__item'><div class='block-panel-with-cards__item-inner'><div class=\"card-teaser card-teaser__theme--platinum block-card-teaser-overlay__card-teaser\" data-js-flyout=\"1\" data-flyout-target=\"card-teaser__69e07927d3532\" >\n\t<div class=\"card-teaser__body\">\n\t\t<h2 class=\"card-teaser__title\">\n\t\t\tSEO\t\t<\/h2>\n\t<\/div>\n\t<div class=\"card-teaser__action\">\n\t\t<button data-js-flyout=\"1\" data-flyout-target=\"card-teaser__69e07927d3532\" class=\"btn btn__color--richBlack card-teaser__btn\" title=\"Mehr\" >\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__plus-circle\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M6.34315 12H17.6569' id='plus-h' stroke='currentColor' stroke-width='1.5'\/><path d='M12 6.34315V17.6569' id='plus-v' stroke='currentColor' stroke-width='1.5'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12C23 5.92487 18.0751 1 12 1C5.92487 1 1 5.92487 1 12ZM6.34315 12.75H11.25L11.25 17.6569H12.75V12.75L17.6569 12.75V11.25L12.75 11.25L12.75 6.34315L11.25 6.34315L11.25 11.25H6.34315V12.75Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t\t\t<span class=\"btn__label\">\n\t\t\tMehr\t\t<\/span>\n\t<\/button>\t<\/div>\n<\/div>\n<div class=\"block-card-teaser-overlay block-card-teaser-overlay__theme--platinum is-collapsed\" id=\"card-teaser__69e07927d3532\">\n\t<button data-flyout-el=\"close\" class=\"btn btn__color--richBlack block-card-teaser-overlay__btn\" title=\"Schlie\u00dfen\" >\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__close-circle\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M8 8L16 16' stroke='currentColor' stroke-width='1.5'\/><path d='M16 8L8 16' stroke='currentColor' stroke-width='1.5'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12C23 5.92487 18.0751 1 12 1C5.92487 1 1 5.92487 1 12ZM7.46967 8.53033L10.9393 12L7.46967 15.4697L8.53033 16.5303L12 13.0607L15.4697 16.5303L16.5303 15.4697L13.0607 12L16.5303 8.53033L15.4697 7.46967L12 10.9393L8.53033 7.46967L7.46967 8.53033Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t\t\t<span class=\"btn__label\">\n\t\t\tSchlie\u00dfen\t\t<\/span>\n\t<\/button>\t<div class=\"block-card-teaser-overlay__content\">\n\t\t<h2 class=\"heading heading__size--l heading__align--left block-card-teaser-overlay__heading\">\n\t\t\tSEO\t<\/h2>\n<div class='block-card-teaser-overlay__item'><div class='block-card-teaser-overlay__item-inner'><ul class=\"lists lists__color--richBlack lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>Alle SEO-Attribute m\u00fcssen pflegbar sein.<\/li><li>Es muss eine xml-Sitemap gepflegt werden.<\/li><\/ul><\/div><\/div>\n\t<\/div>\n<\/div><\/div><\/div>\n\n<div class='block-panel-with-cards__item'><div class='block-panel-with-cards__item-inner'><div class=\"card-teaser card-teaser__theme--platinum block-card-teaser-overlay__card-teaser\" data-js-flyout=\"1\" data-flyout-target=\"card-teaser__69e07927d3a51\" >\n\t<div class=\"card-teaser__body\">\n\t\t<h2 class=\"card-teaser__title\">\n\t\t\tIT\t\t<\/h2>\n\t<\/div>\n\t<div class=\"card-teaser__action\">\n\t\t<button data-js-flyout=\"1\" data-flyout-target=\"card-teaser__69e07927d3a51\" class=\"btn btn__color--richBlack card-teaser__btn\" title=\"Mehr\" >\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__plus-circle\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M6.34315 12H17.6569' id='plus-h' stroke='currentColor' stroke-width='1.5'\/><path d='M12 6.34315V17.6569' id='plus-v' stroke='currentColor' stroke-width='1.5'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12C23 5.92487 18.0751 1 12 1C5.92487 1 1 5.92487 1 12ZM6.34315 12.75H11.25L11.25 17.6569H12.75V12.75L17.6569 12.75V11.25L12.75 11.25L12.75 6.34315L11.25 6.34315L11.25 11.25H6.34315V12.75Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t\t\t<span class=\"btn__label\">\n\t\t\tMehr\t\t<\/span>\n\t<\/button>\t<\/div>\n<\/div>\n<div class=\"block-card-teaser-overlay block-card-teaser-overlay__theme--platinum is-collapsed\" id=\"card-teaser__69e07927d3a51\">\n\t<button data-flyout-el=\"close\" class=\"btn btn__color--richBlack block-card-teaser-overlay__btn\" title=\"Schlie\u00dfen\" >\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__close-circle\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M8 8L16 16' stroke='currentColor' stroke-width='1.5'\/><path d='M16 8L8 16' stroke='currentColor' stroke-width='1.5'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12C23 5.92487 18.0751 1 12 1C5.92487 1 1 5.92487 1 12ZM7.46967 8.53033L10.9393 12L7.46967 15.4697L8.53033 16.5303L12 13.0607L15.4697 16.5303L16.5303 15.4697L13.0607 12L16.5303 8.53033L15.4697 7.46967L12 10.9393L8.53033 7.46967L7.46967 8.53033Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t\t\t<span class=\"btn__label\">\n\t\t\tSchlie\u00dfen\t\t<\/span>\n\t<\/button>\t<div class=\"block-card-teaser-overlay__content\">\n\t\t<h2 class=\"heading heading__size--l heading__align--left block-card-teaser-overlay__heading\">\n\t\t\tIT\t<\/h2>\n<div class='block-card-teaser-overlay__item'><div class='block-card-teaser-overlay__item-inner'><\/div><\/div>\n\n<div class='block-card-teaser-overlay__item'><div class='block-card-teaser-overlay__item-inner'><ul class=\"lists lists__color--richBlack lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>Hochkomplexe Artikeldatenmodelle m\u00fcssen abbildbar sein.<\/li><li>Die neue Plattform muss headless sein und in der Cloud gehosted werden.<\/li><li>Die Ladezeit darf maximal 200ms betragen.<\/li><\/ul><\/div><\/div>\n\t<\/div>\n<\/div><\/div><\/div>\n\n<div class='block-panel-with-cards__item'><div class='block-panel-with-cards__item-inner'><div class=\"card-teaser card-teaser__theme--platinum block-card-teaser-overlay__card-teaser\" data-js-flyout=\"1\" data-flyout-target=\"card-teaser__69e07927d3d25\" >\n\t<div class=\"card-teaser__body\">\n\t\t<h2 class=\"card-teaser__title\">\n\t\t\tFinanzbuchhaltung\t\t<\/h2>\n\t<\/div>\n\t<div class=\"card-teaser__action\">\n\t\t<button data-js-flyout=\"1\" data-flyout-target=\"card-teaser__69e07927d3d25\" class=\"btn btn__color--richBlack card-teaser__btn\" title=\"Mehr\" >\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__plus-circle\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M6.34315 12H17.6569' id='plus-h' stroke='currentColor' stroke-width='1.5'\/><path d='M12 6.34315V17.6569' id='plus-v' stroke='currentColor' stroke-width='1.5'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12C23 5.92487 18.0751 1 12 1C5.92487 1 1 5.92487 1 12ZM6.34315 12.75H11.25L11.25 17.6569H12.75V12.75L17.6569 12.75V11.25L12.75 11.25L12.75 6.34315L11.25 6.34315L11.25 11.25H6.34315V12.75Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t\t\t<span class=\"btn__label\">\n\t\t\tMehr\t\t<\/span>\n\t<\/button>\t<\/div>\n<\/div>\n<div class=\"block-card-teaser-overlay block-card-teaser-overlay__theme--platinum is-collapsed\" id=\"card-teaser__69e07927d3d25\">\n\t<button data-flyout-el=\"close\" class=\"btn btn__color--richBlack block-card-teaser-overlay__btn\" title=\"Schlie\u00dfen\" >\n\t\t\t<span class=\"btn__icon\">\n\t\t\t<i class=\"icon icon__size--medium-variable icon__close-circle\">\n\t<svg width='24' height='24' viewBox='0 0 24 24' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M8 8L16 16' stroke='currentColor' stroke-width='1.5'\/><path d='M16 8L8 16' stroke='currentColor' stroke-width='1.5'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12C23 5.92487 18.0751 1 12 1C5.92487 1 1 5.92487 1 12ZM7.46967 8.53033L10.9393 12L7.46967 15.4697L8.53033 16.5303L12 13.0607L15.4697 16.5303L16.5303 15.4697L13.0607 12L16.5303 8.53033L15.4697 7.46967L12 10.9393L8.53033 7.46967L7.46967 8.53033Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/span>\n\t\n\t\t\t<span class=\"btn__label\">\n\t\t\tSchlie\u00dfen\t\t<\/span>\n\t<\/button>\t<div class=\"block-card-teaser-overlay__content\">\n\t\t<h2 class=\"heading heading__size--l heading__align--left block-card-teaser-overlay__heading\">\n\t\t\tFinanzbuchhaltung\t<\/h2>\t<\/div>\n<\/div><\/div><\/div>\n\t\t<\/div>\n\n\t\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-panel-with-cards-c58d43f5dc24236cd7c54570e840d717\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Schlie\u00dfen\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='m14 7-7 7m0-7 7 7' stroke='var(--dept-button-icon-color)' stroke-width='1.5' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tSchlie\u00dfen\t\t<\/span>\n\t\n<\/button>\n\t<div class=\"flyout-drawer__right\">\n\t\t<div class=\"pardot-forms block-panel-with-cards__pardot-forms js-pardot-forms has-picker\">\n\t\t\t<form action=\"\" class=\"pardot-forms__picker block-panel-with-cards__picker js-pardot-forms-picker\" method=\"POST\">\n\t\t\t\t\t<\/form>\n\t\t<iframe\n\t\tdata-initial-src=\"\"\n\t\tclass=\"pardot-forms__embed block-panel-with-cards__embed js-pardot-forms-embed\"\n\t\ttype=\"text\/html\"\n\t><\/iframe>\n\t<div class=\"loader pardot-forms__loader loader__color--hanPurple js-pardot-forms-loader\">\n\t<div class=\"loader__first\"><\/div>\n\t<div class=\"loader__second\"><\/div>\n<\/div><\/div>\t<\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__back cta-button__color--onyxGrey cta-button__style--text-and-icon js-drawer-back has-small-icon\" aria-label=\"Zur\u00fcck\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tZur\u00fcck\t\t<\/span>\n\t\n<\/button><\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tNachdem alle Anforderungen dokumentiert sind, ist eine Priorisierung wichtig. Was muss unbedingt vorhanden sein? Was kann sp\u00e4ter individuell entwickelt werden?\t<\/h2>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-title=\"Kickstart f\u00fcr Ihren E-Commerce\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link in Zwischenablage kopiert.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-title=\"Kickstart f\u00fcr Ihren E-Commerce\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-title=\"Kickstart f\u00fcr Ihren E-Commerce\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem%2F&#038;text=Kickstart%20f\u00fcr%20Ihren%20E-Commerce\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-title=\"Kickstart f\u00fcr Ihren E-Commerce\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-title=\"Kickstart f\u00fcr Ihren E-Commerce\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tSchritt 2: Pr\u00fcfung von Ressourcen und Agentur-Screening\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tNeben dem eigentlichen Shopsystem sollte man auch die Verf\u00fcgbarkeit von Expert:innen sowohl intern als auch extern bei Agenturen oder Systemintegratoren nicht au\u00dfer Acht lassen. Die Verbreitung des Systems im Markt und der eigenen Branche ist genauso wichtig wie die dahinterstehende Technologie und Programmiersprache.<br><br>Versuchen Sie im Auswahlprozess bereits verschiedene m\u00f6gliche Implementierungspartner kennenzulernen. Diese bieten in der Regel mehrere m\u00f6gliche Shopsysteme an und k\u00f6nnen agnostisch beraten sowie Insights aus vergangenen Projekten teilen.<br>\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-title=\"Kickstart f\u00fcr Ihren E-Commerce\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link in Zwischenablage kopiert.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-title=\"Kickstart f\u00fcr Ihren E-Commerce\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-title=\"Kickstart f\u00fcr Ihren E-Commerce\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem%2F&#038;text=Kickstart%20f\u00fcr%20Ihren%20E-Commerce\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-title=\"Kickstart f\u00fcr Ihren E-Commerce\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-title=\"Kickstart f\u00fcr Ihren E-Commerce\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--onyxGrey\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--white typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tSchritt 3: Berechnung des \u201cTotal Cost of Ownership\u201d (TCO)\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<p\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tUm ein Gesamtbild \u00fcber die anfallenden Kosten zu erhalten, gen\u00fcgt es nicht, sich nur die eigentlichen Lizenzkosten anzusehen, denn das kann sp\u00e4ter zu einer unangenehmen \u00dcberraschung f\u00fchren. Die Lizenzmodelle sind unterschiedlich komplex und variieren von einer Umsatzbeteiligung, \u00fcber j\u00e4hrliche Fixkosten hin zu Kosten pro Verkaufskanal und Land. Folgende Fragen sollten sie sich und dem Anbieter stellen:<br><br>Wie hoch sind die eigentlichen Lizenzkosten? Sind diese abh\u00e4ngig von Umsatzschwellen, Anzahl der M\u00e4rkte oder gar eingesetzter Server? Welche Auswirkungen haben Benutzer:innen mit Administratorzugang auf die Kosten? Welche Kosten fallen f\u00fcr Hosting, Security und Betrieb an?<br><br>In den Bereich Gesamtkosten fallen aber auch \u2013 und das ist oft der gr\u00f6\u00dfte Teil \u2013 die initiale Entwicklung sowie die laufende Betreuung und Weiterentwicklung der Plattform. Beleuchten Sie daher nicht nur die Tagess\u00e4tze, sondern auch die Effektivit\u00e4t, die ein:e Entwickler:in bei der Arbeit mit der jeweiligen Plattform leistet.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-title=\"Kickstart f\u00fcr Ihren E-Commerce\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link in Zwischenablage kopiert.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-title=\"Kickstart f\u00fcr Ihren E-Commerce\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-title=\"Kickstart f\u00fcr Ihren E-Commerce\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem%2F&#038;text=Kickstart%20f\u00fcr%20Ihren%20E-Commerce\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-title=\"Kickstart f\u00fcr Ihren E-Commerce\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-title=\"Kickstart f\u00fcr Ihren E-Commerce\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tSchritt 4: Die Pr\u00e4sentationsphase\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tRfp-Prozesse sind nicht mehr zeitgem\u00e4\u00df f\u00fcr die Evaluation moderner Digitalprojekte, sondern passen f\u00fcr Wasserfallprojekte, in welchen vor Beginn der Realisierung Zeit, Budget und Scope fixiert wurden. Trotz einer intensiven Feature-Discovery werden relevante Themen \u00fcbersehen oder \u00e4ndern sich im Laufe des Projektes, sodass man in der Lage sein muss agil zu reagieren. Wir empfehlen deshalb auch, den Auswahlprozess agil zu gestalten.\t<\/p>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tHolen Sie zun\u00e4chst von allen Herstellern die notwendigen Informationen ein, die Sie f\u00fcr die Auswahl ben\u00f6tigen, z.b. den Feature-Katalog, technische Details und das Preismodell. Treffen Sie anhand dieser Information eine Vorauswahl und erstellen Sie eine Shortlist von zwei bis maximal f\u00fcnf Systemherstellern. Wir empfehlen die Anzahl strikt zu begrenzen, denn der Prozess wird f\u00fcr Ihr Team zeitlich und arbeitstechnisch sehr intensiv. Alle Hersteller laden Sie zu einer Pr\u00e4sentation ein, damit Sie mehr \u00fcber den Hersteller, seine Vision, die Vorz\u00fcge der Software und potentielle L\u00f6sungsans\u00e4tze f\u00fcr konkrete Probleme erfahren. Stellen Sie auch bereits f\u00fcr den Pr\u00e4sentationstermin projektspezifische Fragen, die Sie besonders besch\u00e4ftigen oder f\u00fcr eine Herausforderung halten.\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-title=\"Kickstart f\u00fcr Ihren E-Commerce\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link in Zwischenablage kopiert.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-title=\"Kickstart f\u00fcr Ihren E-Commerce\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-title=\"Kickstart f\u00fcr Ihren E-Commerce\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem%2F&#038;text=Kickstart%20f\u00fcr%20Ihren%20E-Commerce\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-title=\"Kickstart f\u00fcr Ihren E-Commerce\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-title=\"Kickstart f\u00fcr Ihren E-Commerce\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--onyxGrey\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--white typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tSchritt 5: Das (optionale) MVP-Testprojekt\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<p\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tHat sich nach den Pr\u00e4sentationen noch kein eindeutiger Sieger gefunden, kann ein Testprojekt mit zwei Herstellern Aufschluss \u00fcber die Leistungsf\u00e4higkeit der jeweiligen Software und die Geschwindigkeit der Anpassbarkeit geben.\t<\/p>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tIdealerweise erhalten die zwei pr\u00e4ferierten Hersteller (ggf. sogar gemeinsam mit einem Agenturpartner) einen Auftrag zur Implementierung eines Features, das nicht zum Standardkatalog geh\u00f6rt. Stellen Sie die Aufgabe so, dass sie im vorgegebenen Zeitrahmen nicht zu schaffen ist.\t<\/p>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--lightGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tDies gibt Ihnen Einblick in folgende Themen zu einem relativ geringem Investment:\t<\/p>\n\n<div class='block-panel-with-rich-text__item'><div class='block-panel-with-rich-text__item-inner'><ul class=\"lists lists__color--lightGrey lists__type--circle lists__size--default lists__align--left block-lists__lists\">\n\t<li>Bei einer schwierigen Aufgabe erkennen Sie konkrete L\u00f6sungsans\u00e4tze<\/li><li>Wie ist die Zusammenarbeit mit Hersteller und Agentur?<\/li><li>Wie produktiv ist die Individualisierung des Systems bzw. die \u201cTime To Value\u201d?<\/li><\/ul><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-title=\"Kickstart f\u00fcr Ihren E-Commerce\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link in Zwischenablage kopiert.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-title=\"Kickstart f\u00fcr Ihren E-Commerce\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-title=\"Kickstart f\u00fcr Ihren E-Commerce\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem%2F&#038;text=Kickstart%20f\u00fcr%20Ihren%20E-Commerce\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-title=\"Kickstart f\u00fcr Ihren E-Commerce\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-title=\"Kickstart f\u00fcr Ihren E-Commerce\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tDie Auswahl des passenden Shopsystems ist eine anspruchsvolle und zeitintensive Aufgabe. Dennoch lohnt es sich, die Zeit zu investieren, immerhin soll das System das Digitalgesch\u00e4ft ihres Unternehmens f\u00fcr mehrere Jahre betreiben und Wachstum unterst\u00fctzen.\t<\/h2>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-title=\"Kickstart f\u00fcr Ihren E-Commerce\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link in Zwischenablage kopiert.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path d='M6.832 15.167l8.333-8.333M9.332 6.001l2.787-2.787a4.715 4.715 0 016.666 0v0a4.715 4.715 0 010 6.667L16 12.668M5.999 9.334l-2.787 2.787a4.715 4.715 0 000 6.666v0a4.715 4.715 0 006.667 0l2.787-2.786' stroke='currentColor' stroke-width='2'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-title=\"Kickstart f\u00fcr Ihren E-Commerce\"\n\t\t\t\tdata-share-type=\"facebook\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Facebook\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='14' height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-title=\"Kickstart f\u00fcr Ihren E-Commerce\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem%2F&#038;text=Kickstart%20f\u00fcr%20Ihren%20E-Commerce\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-title=\"Kickstart f\u00fcr Ihren E-Commerce\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Twitter\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='25' height='20' viewBox='0 0 25 20' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M24.75 2.3c-.9.4-1.8.7-2.8.8 1-.6 1.8-1.6 2.2-2.7-1 .6-2 1-3.1 1.2-.9-1-2.2-1.6-3.6-1.6-2.7 0-4.9 2.2-4.9 4.9 0 .4 0 .8.1 1.1-4.2-.2-7.8-2.2-10.2-5.2-.5.8-.7 1.6-.7 2.5 0 1.7.9 3.2 2.2 4.1-.8 0-1.6-.2-2.2-.6v.1c0 2.4 1.7 4.4 3.9 4.8-.4.1-.8.2-1.3.2-.3 0-.6 0-.9-.1.6 2 2.4 3.4 4.6 3.4-1.7 1.3-3.8 2.1-6.1 2.1-.4 0-.8 0-1.2-.1 2.2 1.4 4.8 2.2 7.5 2.2 9.1 0 14-7.5 14-14v-.6c1-.7 1.8-1.6 2.5-2.5z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fkickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/kickstart-your-e-commerce-in-5-schritten-zum-richtigen-shopsystem\/\"\n\t\t\t\tdata-share-title=\"Kickstart f\u00fcr Ihren E-Commerce\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t<h2\t\tclass=\"typography block-highlighted-item-listing__title typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMehr Artikel?\t<\/h2><a\tclass=\"cta-button block-highlighted-item-listing__cta-button cta-button__color--onyxGrey cta-button__style--regular\" href=\"https:\/\/www.deptagency.com\/de-dach\/alle-insights\/\" >\n\t\n\t\t\t<span>\n\t\t\tAlle Artikel ansehen\t\t<\/span>\n\t\n<\/a>\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-bringt-growth-invention-auf-die-webby-shortlists\/\"\n\t\t\t\ttitle=\"DEPT\u00ae bringt Growth Invention mit 20 Nominierungen auf die Webby Shortlist\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/03\/webbys-2026-dept.webp\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae bringt Growth Invention mit 20 Nominierungen auf die Webby Shortlist\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;Marjan Straathof\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae bringt Growth Invention mit 20 Nominierungen auf die Webby Shortlist<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tArtikel lesen\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-ernennt-roy-armale-chief-product-officer\/\"\n\t\t\t\ttitle=\"DEPT\u00ae ernennt Roy Armale zum Chief Product Officer, um sein Growth Invention Model weiter zu skalieren\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/03\/Roy-Armale-Inisght-1920x1080-1.webp\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae ernennt Roy Armale zum Chief Product Officer, um sein Growth Invention Model weiter zu skalieren\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;In\u00eas Saraiva\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae ernennt Roy Armale zum Chief Product Officer, um sein Growth Invention Model weiter zu skalieren<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tArtikel lesen\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-pilotiert-fruehe-chatgpt-werbeintegration-fuer-fortune-500-marken\/\"\n\t\t\t\ttitle=\"DEPT\u00ae pilotiert fr\u00fche ChatGPT-Werbeintegration f\u00fcr Fortune 500-Marken\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/03\/DEPTxChatGPT_Logo_1920x1080.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"DEPT\u00ae pilotiert fr\u00fche ChatGPT-Werbeintegration f\u00fcr Fortune 500-Marken\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tAI TRANSFORMATION&emsp;\u2022&emsp;In\u00eas Saraiva\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae pilotiert fr\u00fche ChatGPT-Werbeintegration f\u00fcr Fortune 500-Marken<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tArtikel lesen\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>\n\n<div class=\"block-get-in-touch js-block-get-in-touch\">\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--left block-get-in-touch__column--richBlack\">\n\t\t<h2 class=\"heading heading__color--white heading__size--xl heading__align--left block-get-in-touch__heading\">\n\t\t\tFragen?\t<\/h2>\t<\/div>\n\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--right block-get-in-touch__column--white\">\n\t\t\t\t<div class=\"block-get-in-touch__specialist\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<button\tclass=\"cta-bar block-get-in-touch__cta-bar js-cta-bar\"\n\tid=\"block-get-in-touch-c4dbb68cf3c8da1f06a92b617c8f185a\"\n\ttitle=\"Jetzt Kontakt aufnehmen\"\n\taria-label=\"\"\n\t\t>\n\t<div class=\"cta-bar__container cta-bar__container--size--default\">\n\t\t<div class=\"cta-bar__content\">\n\t\t\t<span class=\"cta-bar__label\">\n\t\t\t\tJetzt Kontakt aufnehmen\t\t\t<\/span>\n\t\t\t<i class=\"icon icon icon__color--white icon__size--small icon__arrow-right-circle cta-bar__icon cta-bar__icon\">\n\t<svg width='24' height='24' fill='none' viewBox='0 0 24 24' 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