{"id":4254978,"date":"2021-08-30T10:43:42","date_gmt":"2021-08-30T10:43:42","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/welcome-to-metapolis\/"},"modified":"2021-08-30T10:43:42","modified_gmt":"2021-08-30T10:43:42","slug":"welcome-to-metapolis","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/de-dach\/insight\/welcome-to-metapolis\/","title":{"rendered":"Welcome to Metapolis"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<button\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" aria-label=\"Zur\u00fcck\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tZur\u00fcck zu allen Artikeln\t\t<\/span>\n\t\n<\/button><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tWelcome to Metapolis\t<\/h1><div\n\t\tclass=\"image-wrap block-article-post-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/08\/metafestival-visual-journee-16-2.jpg\"\n\t\t\t\tclass=\"image block-article-post-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/04\/Gesine-Meitler-Dept-02-e1627485608705-150x150.jpg\"\n\t\t\talt=\"Gesine Meitler\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tGesine Meitler\t\t<br \/>\n\t\tBusiness Development Director, EMEA\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDatum\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t30 August 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"block-panel-with-image-and-rich-text\">\n\t<div class=\"block-panel-with-image-and-rich-text__left block-panel-with-image-and-rich-text__left--white\">\n\t\t<div class=\"block-panel-with-image-and-rich-text__media block-panel-with-image-and-rich-text__media--framed\">\n\t\t\t<div\n\t\tclass=\"image-wrap block-panel-with-image-and-rich-text__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/08\/metafestival-visual-journee-16-1.jpg\"\n\t\t\t\tclass=\"image block-panel-with-image-and-rich-text__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div>\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"block-panel-with-image-and-rich-text__right block-panel-with-image-and-rich-text__right--white\">\n\t\t\n<div class='block-panel-with-image-and-rich-text__item'><div class='block-panel-with-image-and-rich-text__item-inner'><h1 class=\"heading heading__size--s heading__align--left block-heading__heading\">\n\t\t\tW\u00fcrden wir nicht alle sofort jedes Webinar gegen ein physisches Networking-Event aus der Vor-Corona Zeit eintauschen? Wir alle haben uns in den letzten 1,5 Jahren tapfer durch die Online-Messen geklickt und uns im Anschluss von der \u201eZoom-Fatigue\u201d gebeutelt auf die Couch geschleppt. Es schien bisher unm\u00f6glich, die Energie physischer Events in einem digitalen Format einzufangen.\t<\/h1><\/div><\/div>\n\n<div class='block-panel-with-image-and-rich-text__item'><div class='block-panel-with-image-and-rich-text__item-inner'><p class=\"paragraph paragraph__size--default paragraph__align--left block-paragraph__paragraph\">DEPT\u00ae sieht die L\u00f6sung in der Kreation eines Erlebnisses, das die Besuchenden in den Mittelpunkt stellt und ruft gemeinsam mit dem Partner Waltz Binaire das\u00a0<strong>Meta Festival<\/strong> ins Leben. Das Festival vereint die Pioniere der digitalen Welt, Macher:innen, Expert:innen und aufstrebende Talente an einem Ort: Eine hybride Landschaft, die virtuelle und physische Welt zu einer gemeinsamen Realit\u00e4t verschmelzen l\u00e4sst. Die Veranstalter nennen diesen Ort\u00a0<strong>Metapolis<\/strong>\u00a0und laden zum gemeinsamen Lernen, Erleben, Staunen und Austauschen ein.\u00a0<br><br>W\u00e4hrend eine zukunftsweisende digitale Plattform das Herzst\u00fcck des Festivals bildet, komplettieren sorgf\u00e4ltig kuratierte, hybride Veranstaltungen in internationalen Locations von Berlin bis London die \u00fcbergreifende Experience. Besucher:innen des Festivals bekommen nicht nur ein abwechslungsreiches Programm mit Masterclasses zu den aktuellsten Tech- und Martech-L\u00f6sungen sowie gesellschaftlichen Themen und Trends geboten, sondern k\u00f6nnen auch in v\u00f6llig neuartige Brand Experiences f\u00fchrender Marken und Unternehmen eintauchen und sich inspirieren lassen. Au\u00dferdem wird es exklusive Fashion Live-Drops und Performances von up and coming K\u00fcnstlern und Live-Acts geben. Kurzum: ein ganzer Tag gef\u00fcllt mit Inspiration und Interaktion, erm\u00f6glicht durch die Kraft einer bahnbrechenden neuen Technologie.<br><br>Josephine Gerves, Director Marketing &amp; Business Development DEPT\u00ae Deutschland und Co-Initiatorin des Festivals: \u201eBisherige Versuche, die typisch physischen Networking-Mechaniken 1:1 in die virtuelle Welt zu \u00fcbertragen, sind gescheitert. Aber genau da liegt der Fehler. Mit dem Meta Festival stellen wir sinnvolle Begegnungen wieder in den Mittelpunkt und haben eine neuartige Experience erschaffen, die Menschen dort abholt und begeistert, wo sie sind \u2013 zu Hause am Laptop, unterwegs mit dem Smartphone oder eben live.\u201d<br><br>Thomas Johann Lorenz, Gesch\u00e4ftsf\u00fchrer von Waltz Binaire erg\u00e4nzt: \u201eWir vermissen Geschwindigkeit und Mut \u2013 wir wollen dem etablierten Messe- und Konferenzmarkt zeigen, was heute schon geht und damit Innovationsdynamiken lostreten.\u201d<br><br>Die Partner rechnen mit 6-stelligen Besucherzahlen und bauen dabei auf die au\u00dfergew\u00f6hnliche Experience sowie ein starkes Speaker:innen Line-Up. F\u00fchrende Unternehmen aus der Digital-Industrie wie Facebook,\u00a0<a href=\"https:\/\/www.mollie.com\/de\">Mollie<\/a>,\u00a0<a href=\"https:\/\/www.dynamicyield.com\/de\/\">Dynamic Yield<\/a>,\u00a0<a href=\"https:\/\/www.zendesk.de\/\">Zendesk<\/a>,\u00a0<a href=\"https:\/\/www.optimizely.com\/de\/\">Optimizely<\/a>\u00a0sowie die\u00a0<a href=\"https:\/\/t3n.de\/\">t3n<\/a>\u00a0sind bereits an Bord.\u00a0<br><br>Weitere Informationen zum Festival sowie Tickets sind unter\u00a0<a href=\"http:\/\/www.meta-festival.com\/\">www.meta-festival.com<\/a>zu finden. Bis zum 31. Juli 2021 gilt ein Early Bird Rabatt.<\/p><\/div><\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"block-highlighted-item-listing\">\n\t<h2\t\tclass=\"typography block-highlighted-item-listing__title typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tMehr Artikel?\t<\/h2><a\tclass=\"cta-button block-highlighted-item-listing__cta-button cta-button__color--onyxGrey cta-button__style--regular\" href=\"https:\/\/www.deptagency.com\/de-dach\/alle-insights\/\" >\n\t\n\t\t\t<span>\n\t\t\tAlle Artikel ansehen\t\t<\/span>\n\t\n<\/a>\n\t<div class=\"block-highlighted-item-listing__cards\">\n\t\t<a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/stiller-luxus-stille-ki-warum-die-cleversten-luxus-fashion-brands-die-technologie-lieber-hinter-den-kulissen-halten\/\"\n\t\t\t\ttitle=\"Stiller Luxus, stille KI: Warum die cleversten Luxus Fashion Brands die Technologie lieber hinter den Kulissen halten\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/05\/accessories-brands-1920x1080-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Stiller Luxus, stille KI: Warum die cleversten Luxus Fashion Brands die Technologie lieber hinter den Kulissen halten\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tAI TRANSFORMATION&emsp;\u2022&emsp;Maria Prokopowicz\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Stiller Luxus, stille KI: Warum die cleversten Luxus Fashion Brands die Technologie lieber hinter den Kulissen halten<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tArtikel lesen\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/take-a-hike-kampagne-mammut-setzt-ki-ein-um-das-internet-vor-sich-selbst-zu-retten\/\"\n\t\t\t\ttitle=\"Take a Hike! Mammut setzt KI ein, um das Internet vor sich selbst zu retten\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/05\/Mammut-Cliff-Insight-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Take a Hike! Mammut setzt KI ein, um das Internet vor sich selbst zu retten\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;In\u00eas Saraiva\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Take a Hike! Mammut setzt KI ein, um das Internet vor sich selbst zu retten<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tArtikel lesen\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article universal-item-card--has-link-decoration\"\n\tdata-theme=\"white\"\n\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/stokkes-erste-kampagne-unter-dem-neuen-globalen-kreativmandat-von-dept\/\"\n\t\t\t\ttitle=\"Stokkes erste Kampagne unter dem neuen globalen Kreativmandat von DEPT\u00ae\"\n\t\t>\n\t\t\t<div class=\"universal-item-card__backplate universal-item-card__backplate--with-image\"><\/div>\n\t\n\t<div\n\t\tclass=\"image-wrap universal-item-card__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2026\/05\/Stokke-Insight-1.png\"\n\t\t\t\tclass=\"image universal-item-card__image\"\n\n\t\t\t\t\t\t\t\talt=\"Stokkes erste Kampagne unter dem neuen globalen Kreativmandat von DEPT\u00ae\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tBRAND &AMP; MEDIA&emsp;\u2022&emsp;In\u00eas Saraiva\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>Stokkes erste Kampagne unter dem neuen globalen Kreativmandat von DEPT\u00ae<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tArtikel lesen\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>\n\n<div class=\"block-get-in-touch js-block-get-in-touch\">\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--left block-get-in-touch__column--richBlack\">\n\t\t<h2 class=\"heading heading__color--white heading__size--xl heading__align--left block-get-in-touch__heading\">\n\t\t\tFragen?\t<\/h2>\t<\/div>\n\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--right block-get-in-touch__column--white\">\n\t\t\t\t<div class=\"block-get-in-touch__specialist\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\n\t\t<button\tclass=\"cta-bar block-get-in-touch__cta-bar js-cta-bar\"\n\tid=\"block-get-in-touch-a2740ddaf1c2b8489df4496b7130099a\"\n\ttitle=\"Jetzt Kontakt aufnehmen\"\n\taria-label=\"\"\n\t\t>\n\t<div class=\"cta-bar__container cta-bar__container--size--default\">\n\t\t<div class=\"cta-bar__content\">\n\t\t\t<span class=\"cta-bar__label\">\n\t\t\t\tJetzt Kontakt aufnehmen\t\t\t<\/span>\n\t\t\t<i class=\"icon icon icon__color--white icon__size--small icon__arrow-right-circle cta-bar__icon cta-bar__icon\">\n\t<svg width='24' height='24' fill='none' viewBox='0 0 24 24' xmlns='http:\/\/www.w3.org\/2000\/svg'><g class='symbol'><path d='M11.5215 17.2609L17.2607 12L11.5215 6.73912' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><path d='M16.7827 12L6.26099 12' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><circle cx='12' cy='12' r='11' stroke='currentColor' stroke-width='1.5' stroke-miterlimit='10'\/><\/g><path class='symbol-hover' fill-rule='evenodd' clip-rule='evenodd' d='M23 12C23 5.92487 18.0751 0.999999 12 1C5.92487 1 1 5.92487 1 12C1 18.0751 5.92487 23 12 23C18.0751 23 23 18.0751 23 12ZM17.7674 11.4471L12.0283 6.18627L11.0147 7.292L15.3326 11.25L6.26099 11.25L6.26099 12.75L15.3326 12.75L11.0147 16.708L12.0283 17.8137L17.7675 12.5529L18.3706 12L17.7674 11.4471Z' fill='currentColor'\/><\/svg><\/i>\t\t<\/div>\n\t<\/div>\n<\/button>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"flyout-drawer js-flyout-drawer flyout-drawer__position--right\"\n\tdata-trigger=\"#block-get-in-touch-a2740ddaf1c2b8489df4496b7130099a\"\n\tdata-instant-open=\"false\"\n>\n\t<div class=\"flyout-drawer__left-mobile-backplate\"><\/div>\n\t<div class=\"flyout-drawer__left-backplate\"><\/div>\n\n\t\t<div class=\"flyout-drawer__left\"><\/div>\n\n\t<button\tclass=\"cta-button flyout-drawer__close cta-button__color--white cta-button__style--text-and-icon js-drawer-close has-flipped-icon\" aria-label=\"Schlie\u00dfen\" >\n\t<svg width='21' height='21' viewBox='0 0 21 21' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='10.5' cy='10.5' r='9.5' transform='rotate(-90 10.5 10.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='10.5' 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