{"id":4254943,"date":"2021-11-04T12:25:11","date_gmt":"2021-11-04T10:25:11","guid":{"rendered":"https:\/\/www.deptagency.com\/insight\/dept-startet-erste-open-source-plattform-fur-nft-marktplatze\/"},"modified":"2021-11-04T12:25:11","modified_gmt":"2021-11-04T10:25:11","slug":"dept-startet-erste-open-source-plattform-fur-nft-marktplatze","status":"publish","type":"article","link":"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-startet-erste-open-source-plattform-fur-nft-marktplatze\/","title":{"rendered":"DEPT\u00ae startet erste Open-Source-Plattform f\u00fcr NFT-Marktpl\u00e4tze"},"content":{"rendered":"<div class=\"block-article-post-header js-block-article-post-header block-article-post-header__theme--onyxGrey\">\n\t<button\tclass=\"cta-button block-article-post-header__back-button cta-button__color--white cta-button__style--back\" aria-label=\"Zur\u00fcck\" >\n\t<svg width='41' height='41' viewBox='0 0 41 41' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><circle cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' stroke='var(--dept-button-icon-outline-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><circle class='icon-backplate' cx='20.5' cy='20.5' r='19.5' transform='rotate(-90 20.5 20.5)' fill='var(--dept-button-icon-backplate-color)' fill-opacity='1'\/><path class='icon-center' d='M21.174 30 11 20.674l10.174-9.326m-9.326 9.328H30.5' stroke='var(--dept-button-icon-color)' stroke-width='1.3' stroke-miterlimit='10' fill='none'\/><\/svg>\n\t\t\t<span>\n\t\t\tZur\u00fcck zu allen Artikeln\t\t<\/span>\n\t\n<\/button><h1\t\tclass=\"typography block-article-post-header__title typography__color--white typography__size--h1 typography__align--left\"\n\t\t\t>\n\t\tDEPT\u00ae startet erste Open-Source-Plattform f\u00fcr NFT-Marktpl\u00e4tze\t<\/h1><div\n\t\tclass=\"image-wrap block-article-post-header__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/11\/Algorand_Post_2.jpeg\"\n\t\t\t\tclass=\"image block-article-post-header__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><div class=\"author block-article-post-header__author\" data-animation=\"slide-fade\">\n\t\t\t<img\n\t\t\tclass=\"author__portrait\"\n\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2025\/11\/Jan-Gutkuhn-DEPT\u00ae-150x150.png\"\n\t\t\talt=\"Jan Gutkuhn\"\n\t\t\/>\n\t\n\t<div class=\"author__text\">\n\t\tJan Gutkuhn\t\t<br \/>\n\t\tDirector Strategy &amp; Consulting \/ Emerging Technologies\n\t\t\t<\/div>\n<\/div>\n\t<div class=\"block-article-post-header__meta\">\n\t\t\t\t\t\t\t<div class=\"block-article-post-header__meta-date\">\n\t\t\t\t<div class=\"block-article-post-header__date-description\">\n\t\t\t\t\tDatum\t\t\t\t<\/div>\n\t\t\t\t<div class=\"block-article-post-header__published-date\">\n\t\t\t\t\t4 November 2021\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n<\/div>\n\n\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<h2\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\tDEPT\u00ae hat unter dem Namen \u201eAlgoMart\u201c die weltweit erste Open-Source-Plattform f\u00fcr NFT-Markpl\u00e4tze ver\u00f6ffentlicht. Die White-Label-L\u00f6sung soll es f\u00fchrenden Verbrauchermarken erm\u00f6glichen, auf einfache Weise vom Megatrend NFT (\u201eNon-Fungible Token\u201c) zu profitieren. Auf Basis der <a href=\"https:\/\/www.algorand.com\/futurefi\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Algorand<\/a>-Blockchain k\u00f6nnen Unternehmen unter anderem eigene NFTs auf den Markt bringen und so die Kund:innenbindung st\u00e4rken.\t<\/h2>\n\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tDer NFT-Boom ist weder zu \u00fcbersehen noch aufzuhalten. Innerhalb eines Jahres haben sich die Ums\u00e4tze durch NFT-Verk\u00e4ufe fast verzwanzigfacht: von 13,7 Millionen US-Dollar im ersten Halbjahr 2020 auf 2,5 Milliarden im ersten Halbjahr 2021. Die neue Plattform AlgoMart soll dieser Entwicklung Rechnung tragen. Mit der White-Label-L\u00f6sung sollen Marken innerhalb weniger Tage ihre eigenen NFTs bauen und vertreiben k\u00f6nnen, wie David Markley, Director of Business Solutions bei Algorand, erkl\u00e4rt: \u201eDie gro\u00dfen Brands haben erkannt, welche Rolle NFTs spielen k\u00f6nnen. Deswegen ist der Markt f\u00f6rmlich explodiert. Was trotz allem bislang gefehlt hat, war ein einfacher Weg, um die Vorteile dieser einzigartigen digitalen Verm\u00f6genswerte zu nutzen. Auf Basis der Algorand-Infrastruktur k\u00f6nnen sie dies nun auf umweltfreundliche und skalierbare Weise tun, dazu mit sehr g\u00fcnstigen Transaktionskosten. Es freut mich, dass DEPT\u00ae die Chance erkannt und ergriffen hat, eine solche leistungsstarke State-of-the-art-Plattform ins Leben zu rufen. Sie vereinfacht es f\u00fcr Marken enorm, NFTs erfolgreich in ihr Gesch\u00e4ftsmodell einzubinden.\u201c\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-startet-erste-open-source-plattform-fur-nft-marktplatze\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-startet-erste-open-source-plattform-fur-nft-marktplatze\/\"\n\t\t\t\tdata-share-title=\"DEPT\u00ae startet erste Open-Source-Plattform f\u00fcr NFT-Marktpl\u00e4tze\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link in Zwischenablage kopiert.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg' width='22' height='22' viewBox='0 0 22 22'><path 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height='22' viewBox='0 0 14 22' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M4.032 22L4 12H0V8h4V5.5C4 1.789 6.298 0 9.61 0c1.585 0 2.948.118 3.345.17v3.88H10.66c-1.8 0-2.15.856-2.15 2.112V8h5.241l-2 4H8.51v10H4.032z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/api.whatsapp.com\/send?text=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fdept-startet-erste-open-source-plattform-fur-nft-marktplatze%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-startet-erste-open-source-plattform-fur-nft-marktplatze\/\"\n\t\t\t\tdata-share-title=\"DEPT\u00ae startet erste Open-Source-Plattform f\u00fcr NFT-Marktpl\u00e4tze\"\n\t\t\t\tdata-share-type=\"whatsapp\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Whatsapp\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg xmlns='http: \/\/www.w3.org\/2000\/svg' width='25' height='24' viewBox='0 0 25 24'><path d='M.805 24l1.687-6.163a11.869 11.869 0 01-1.588-5.945C.907 5.335 6.244 0 12.801 0c3.182.001 6.17 1.24 8.415 3.488a11.819 11.819 0 013.481 8.413c-.002 6.558-5.34 11.893-11.896 11.893h-.005c-1.99-.001-3.947-.5-5.685-1.448L.805 24zm6.598-3.807l.361.214a9.874 9.874 0 005.033 1.378h.004c5.45 0 9.885-4.434 9.888-9.885a9.824 9.824 0 00-2.894-6.993 9.823 9.823 0 00-6.99-2.898c-5.454 0-9.89 4.434-9.892 9.884a9.86 9.86 0 001.512 5.26l.235.374-.999 3.648 3.742-.982z' fill='currentColor'\/><path d='M9.825 6.921c-.24-.58-.486-.501-.668-.51-.174-.009-.372-.01-.57-.01-.198 0-.52.074-.793.371-.272.298-1.04 1.017-1.04 2.48 0 1.462 1.065 2.875 1.214 3.073.148.199 2.096 3.2 5.078 4.487.709.306 1.262.49 1.694.626.712.226 1.36.194 1.872.118.571-.085 1.759-.72 2.007-1.413.247-.694.247-1.29.173-1.413-.074-.124-.272-.199-.57-.347-.297-.149-1.758-.868-2.03-.967-.273-.1-.471-.149-.67.149-.198.297-.767.966-.94 1.165-.174.198-.348.223-.645.074-.297-.149-1.255-.462-2.39-1.475-.884-.788-1.48-1.76-1.654-2.058-.173-.298-.018-.459.13-.607.134-.133.298-.347.446-.52.149-.174.199-.298.298-.496.099-.198.05-.372-.025-.52-.074-.15-.669-1.612-.917-2.207z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fdept-startet-erste-open-source-plattform-fur-nft-marktplatze%2F&#038;text=DEPT\u00ae%20startet%20erste%20Open-Source-Plattform%20f\u00fcr%20NFT-Marktpl\u00e4tze\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-startet-erste-open-source-plattform-fur-nft-marktplatze\/\"\n\t\t\t\tdata-share-title=\"DEPT\u00ae startet erste Open-Source-Plattform f\u00fcr NFT-Marktpl\u00e4tze\"\n\t\t\t\tdata-share-type=\"twitter\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to 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fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t\t\t<a\n\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.deptagency.com%2Fde-dach%2Finsight%2Fdept-startet-erste-open-source-plattform-fur-nft-marktplatze%2F\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-startet-erste-open-source-plattform-fur-nft-marktplatze\/\"\n\t\t\t\tdata-share-title=\"DEPT\u00ae startet erste Open-Source-Plattform f\u00fcr NFT-Marktpl\u00e4tze\"\n\t\t\t\tdata-share-type=\"linkedin\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Share to Linkedin\"\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\trel=\"noopener noreferrer\"\n\t\t\t\t\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg width='19' height='18' viewBox='0 0 19 18' fill='none' xmlns='http: \/\/www.w3.org\/2000\/svg'><path d='M1.15 17.3h3.6V5.8h-3.6v11.5zM.75 2.1c0 1.2 1 2.1 2.1 2.1 1.2 0 2.1-.9 2.1-2.1 0-1.2-1-2.1-2.1-2.1-1.2 0-2.1 1-2.1 2.1zM14.45 17.3h3.6v-6.2c0-3.1-.7-5.5-4.3-5.5-1.8 0-2.9.9-3.4 1.8V5.8h-3.4v11.5h3.6v-5.7c0-1.5.2-2.9 2.1-2.9 1.8 0 1.8 1.7 1.8 3v5.6z' fill='currentColor'\/><\/svg>\t\t\t<\/a>\n\t\t\t\t<\/div>\n<\/div>\n\n<div class=\"full-width-image block-full-width-image__full-width-image\">\n\t<div\n\t\tclass=\"image-wrap full-width-image__image-wrap\"\n\t\tdata-align=\"center center\"\n\t\t\t>\n\n\t\t\t<picture\n\t\tclass=\"image__picture\"\n\t\t\t\t>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/www.deptagency.com\/wp-content\/uploads\/2021\/11\/Pressebild_Dept-startet-erste-Open-Source-Plattform-fu\u0308r-NFT-Marktpla\u0308tze.jpeg\"\n\t\t\t\tclass=\"image full-width-image__image\"\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><\/div>\n\n<div class=\"block-title-and-content js-block-title-and-content block-title-and-content__theme--white\">\n\t<div class=\"block-title-and-content__layout\">\n\t\t<h2\t\tclass=\"typography block-title-and-content__title typography__color--onyxGrey typography__size--h2 typography__align--left\"\n\t\tdata-size-mobile=\"h2\" \t>\n\t\tEnormes Potenzial f\u00fcr Monetarisierung und Kund:innenbindung\t<\/h2>\n\t\t\t\t\t<div class=\"block-title-and-content__content\">\n\t\t\t\t\n<p\t\tclass=\"typography block-typography__typography typography__color--onyxGrey typography__size--regular-body typography__align--left\"\n\t\t\t>\n\t\tNeue Technologien wie die blockchain-basierten NFTs er\u00f6ffnen Marken die Chance, Kund:innenbeziehungen aufzubauen und zu vertiefen. Bislang setze dies allerdings voraus, dass sich diese bereits mit der Technologie besch\u00e4ftigt haben \u2013 was nicht in der Hand Marken lag. Mit der neuen White-Label-L\u00f6sung m\u00f6chte DEPT\u00ae dies \u00e4ndern und Einstiegsh\u00fcrden senken. Marken sollen die Kontrolle dar\u00fcber gewinnen, wie ihre Kund:innen mit den digitalen Assets umgehen und wie sie miteinander interagieren. Sei es \u00fcber Auktionen f\u00fcr digitale Sammlerst\u00fccke, innerhalb von Games im Metaverse oder bei der Verschmelzung von physischen und digitalen Erfahrungen. Durch modernste Software-Infrastruktur wie Terraform und Docker k\u00f6nnen Marken sofort starten. Und Kund:innen mit der Unterst\u00fctzung des Zahlungsanbieters Circle auch ohne Krypto-Wallet per Kreditkarte zahlen, ganz wie sie es beim Shoppen im Netz gewohnt sind.<br>\u201eDie Leute wollen digitale G\u00fcter und Sammlerst\u00fccke. Mit NFTs k\u00f6nnen Urheber und Eigent\u00fcmer diese Nachfrage besser monetarisieren, dabei gleichzeitig Kund:innen an die Marke binden\u201c, so Jesse Streb, Global Strategic Value Partner Technology &amp; Engineering bei DEPT\u00ae. \u201eMarken k\u00f6nnen neue und gr\u00f6\u00dfere Werte schaffen. Mit unserem NFT-Markplatz AlgoMart bieten wir eine grundlegend neue Vertriebsmethode, mit denen sie sich das enorme Potenzial von NFTs zunutze machen k\u00f6nnen.\u201c\t<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\t<div class=\"block-title-and-content__social-links\">\n\t\t\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-startet-erste-open-source-plattform-fur-nft-marktplatze\/\"\n\t\t\t\tdata-share-url=\"https:\/\/www.deptagency.com\/de-dach\/insight\/dept-startet-erste-open-source-plattform-fur-nft-marktplatze\/\"\n\t\t\t\tdata-share-title=\"DEPT\u00ae startet erste Open-Source-Plattform f\u00fcr NFT-Marktpl\u00e4tze\"\n\t\t\t\tdata-share-type=\"copy\"\n\t\t\t\tclass=\"block-title-and-content__social-links-item js-social-link\"\n\t\t\t\taria-label=\"Copy page link\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tdata-tooltip=\"true\"\n\t\t\t\t\tdata-tooltip-text=\"Link in Zwischenablage kopiert.\"\n\t\t\t\t\t\t\t>\n\t\t\t\t<svg fill='none' xmlns='http: 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Shortlist\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;Marjan Straathof\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae bringt Growth Invention mit 20 Nominierungen auf die Webby Shortlist<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tArtikel lesen\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article 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skalieren\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tNEWS&emsp;\u2022&emsp;In\u00eas Saraiva\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae ernennt Roy Armale zum Chief Product Officer, um sein Growth Invention Model weiter zu skalieren<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tArtikel lesen\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a><a\tclass=\"universal-item-card universal-item-card__type--article 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500-Marken\"\n\t\t\t\t\n\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\t\n\t<\/div><p\t\tclass=\"typography universal-item-card__meta typography__color--darkGrey typography__size--eyebrow-lc typography__align--left\"\n\t\t\t>\n\t\tAI TRANSFORMATION&emsp;\u2022&emsp;In\u00eas Saraiva\t<\/p><h3\t\tclass=\"typography universal-item-card__title typography__color--onyxGrey typography__size--h6 typography__align--left\"\n\t\t\t>\n\t\t<span>DEPT\u00ae pilotiert fr\u00fche ChatGPT-Werbeintegration f\u00fcr Fortune 500-Marken<\/span>\t<\/h3><button\tclass=\"cta-button universal-item-card__btn cta-button__color--onyxGrey cta-button__style--regular has-parent-hover\" >\n\t\n\t\t\t<span>\n\t\t\tArtikel lesen\t\t<\/span>\n\t\n<\/button>\n\t\n\t<\/a>\t<\/div>\n<\/div>\n\n<div class=\"block-get-in-touch js-block-get-in-touch\">\n\t<div class=\"block-get-in-touch__column block-get-in-touch__column--left 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